Top 5 Master’s programmes trending in 2022 

The purpose of pursuing a master’s programme could be many, advancement in career, aiming for a higher salary, growth opportunities, thirst for knowledge, switching careers, etc. A Master’s degree can be pursued to add knowledge on the subject already studied in an undergraduate degree or a new subject regardless of what was learned earlier. It could be your second degree, one of the several you pursued through the career or the very first degree you wanted to earn and get that formal qualification.  

There are numerous options and specialities that you can choose as your major for your master’s degree. However, a few majors have become hugely popular amongst students as these are in great demand by employers, offering better career prospects and employment opportunities.  

So, which master’s programme has made it to the top of the list in 2022? Let’s have a look: 

Top 5 Master’s programme in 2022

1. Project Management 

Just as the name suggests, a project manager takes the lead role in planning, organising and completing a project. Since the project manager skills are easily transferable, they can work in any industry such as banking, tech, retail, pharma, or telecom industry, to name a few.   

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There has been an ever-increasing demand for project managers, and the economic hit suffered due to Covid-19 across the globe has only strengthened the need for project managers. The disruptions caused by the pandemic have resulted in governments earmarking and spending trillions of dollars on recovery projects.  

With millions of new projects across several industries being put into production, project management is here to stay.  

2. Procurement, Logistics and Supply Chain Management  

Another hugely sought-after specialisation in 2022 is supply chain management. The entire world faces supply crunches for several goods and essentials, with most being back ordered for months. The role of a good supply chain manager is to analyse business processes, identify efficient procurement sources, establish a stable, reliable, and cost-efficient logistics network, and always ensure sufficient inventory levels while minimising costs.  

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A master’s degree in the field will ensure global career opportunities in purchasing, logistics and consulting.  

3. Leading Innovation and change 

In any business or organisation, change is inevitable. If you are a professional leading and supporting innovation and change in the organisation or community, this specialisation is right for you. A good innovation manager must be good at managing projects and managing change. They help shape the organisation’s culture and processes and provide necessary training to ensure innovative success. Modern organisations provide ample opportunity and rewarding careers for innovators in different roles such as Chief innovation officer, Business development lead, Innovation consultant, Change agent, Innovation strategist and Transformation manager.  

4. Healthcare Management 

If you are looking for a rewarding career focused on healthcare, a master’s degree in healthcare management can jumpstart your career in the field. As a healthcare administrator in roles such as healthcare consultant, Clinical Director, Administrator, and Healthcare manager, you can serve people and the community in improving their health while being on the administrative side of healthcare. There is an increasing demand for managers to look after the day-to-day operations and efficient management of resources in healthcare. 

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5. Data Analytics 

In this changing and dynamic business environment, traditional methods of doing business and catering to consumer needs is a thing of the past. Nowadays, all businesses and services are being provided online. There is a need to understand consumer behaviour and cater to their specific and, where possible customised demand. The Internet has shrunk the world, and there is a sudden influx of information and big data. Big corporations want to defeat the competition and gain valuable insights into consumer behaviour by analysing data.  

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The good news is that Robert Kennedy College offers all the above top trending specialisations of 2022. Talk to one of our advisors today about enrolling in one of these programmes! 

Why are companies using Big Data Analytics?

After a long day, I settled down for some binge-watching on Netflix (you may be a Prime fan). I had been watching this series Ozark and wanted to watch something different that evening. Netflix had some recommendations for me – similar dramas, suspense thrillers that Netflix thought I would like based on what I had been watching. I stopped to wonder how Netflix generates content recommendations that appeal to my taste and do so for millions of other users globally. 

How do algorithms work to find me my recommendations?  

I am equally fascinated by how fashion brands like Burberry provide ‘personalised’ experience and buying suggestions. Not to mention how the retail and tech giants like Walmart, Amazon and Google seem to know more about you than your own mother.

All these companies have one thing in common: Big Data and Analytics. 

What is Big Data? 

The concept of big data has been around for several years. The term big data refers to data that are so large, complex, and comes in so fast that they are difficult to process using traditional methods. It gained momentum in the 2000s when industry analyst Doug Laney articulated a new definition for big data as three V’s: Volume, Velocity and Variety. Companies are evolving from being “knowing” organizations to “learning” organizations. 

What is Data Analytics? 

Big Data Analytics in simple terms can be defined as the application of advanced analytical techniques to big data. These techniques might typically include variety of tools like statistics, data mining, AI, predictive analytics and natural language processisng (NLP). The hottest trend in business intelligence today is amalgamation of these two technical entities: Big Data and Big Data Analytics.

Why is Big Data Important and why are companies using Analytics? 

Gathering big data is not enough, you also need to know what you do with it. If data are the crude oil then analytics is knowing how to refine them. into actionable business insights unleashing their potential. Most of the top-performing organizations identify data analytics as to the ‘differentiating factor’ from the competition in the industry. Here’s it is how:

Boost customer acquisition and retention 

Many companies are now using data analytics to understand and predict consumer behaviour. The information is in turn being used in advertising algorithms. Amazon found another use of such data – maintaining customer relations by providing faster and more efficient customer service.

Marketing Insights – focus on targeted adverts. 

In the modern age, personalization is highly valuable and a differential factor for consumers. Real-time analytics have made it possible for companies to deliver more targeted and precise service and product options to their users. 

Product Innovation and Development 

Data Analytics provides valuable information and reveals the future trends. Companies can take advantage of big data to branch out to different avenues and open up new revenue streams. Amazon’s Whole Foods and Amazon’s Fresh are perfect examples of how Amazon utilised the analysis of consumer grocery buying behaviour from its huge supply chain database. It applied this acquired knowledge to diversify and establish new innovative businesses. 

Risk Management 

One of the basic premise for any business to be profitable in the long run is its ability to identify and mitigate business risks. The wide variety of innsights provided by data analytics come in handy for institutions to develop better risk management solutions. The future is to be able to carry out real-time risk analysis. 

How can you build your career in Data Analytics?

Have you got a knack for numbers and an analytical mindset? Data analytics may be the right fit for you. As an analyst, you will be responsible for analysing and understanding the trends in big data and help improve business processes. You can launch your data analyst career with these simple steps: 

Earn an Information technology, CS or statistics bachelor’s degree  

If you are just starting off your career, earning a bachelor’s degree is a great place to launch your career in the right direction. 

Gain analytics work experience 

No education degrees are useful unless they are gainfully applied. Gain valuable experience while in school or after. Entry-level positions will provide you with much needed on-the-job training which is otherwise difficult to obtain.

Advance your Analytics career with a Masters  

Work experience and a bachelor’s degree may get you to a certain level of success. For further career development and growth in the field and into the management, you should consider pursuing a master’s degree programme in data science, data analytics or big data management. These programs will provide exposure to the latest trends and knowledge.

How can we help? 

Robert Kennedy College offers 100% Online MSc Data Analytics in exclusive partnership with the University of Cumbria. With an in-depth curriculum, you will study data analytics, advanced databases and learn new trends in digital marketing and artificial intelligence. The University of Cumbria is ranked 8th in the world and is recognised by the British government. Trust me, with such credentials until its belt, you do not need much (big data) analytics for choosing the University of Cumbria as your online graduate school. Join us today!