Online Education: Why should you consider doing your degree programme with Robert Kennedy College?

Embarking on a higher education journey is a significant decision, and selecting the right institution is crucial. Robert Kennedy College (RKC) stands out as an excellent choice for online education for several compelling reasons. Here’s why enrolling in a program at RKC could be the right move for you:

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Swiss Quality Education Online

RKC offers Swiss-quality education that is globally recognised. Committed to high standards, the college provides comprehensive and flexible programmes designed to meet various professional and personal development needs. You can rest assured that our programs are tailored to your needs. You can experience our online platform by requesting that your Education Advisor open a trial account. Additionally, you can chat with your Education Advisor live on WhatsApp.

Exclusive University Partnerships

The college has exclusive partnerships with top UK universities – University of Cumbria, the University of Salford, York St. John University, and the University of Gloucestershire. These partnerships ensure that the programs are carefully designed to meet the changing demands of today’s dynamic industries.

University of Cumbria

The partnership between the University of Cumbria and Robert Kennedy College is a significant collaboration in online postgraduate education. Here are some key aspects of this partnership:

  • Established in 2010, this partnership has been dedicated to delivering online graduate and postgraduate qualifications to managers worldwide. You can visit the university website for more information about the partnership.
  • The programmes offered through this collaboration are unique and include BA, LLM, MBA, and MSc degrees.
  • Each programme is delivered by Robert Kennedy College’s team of expert practitioners, which is complemented by a module delivered by the University of Cumbria.
  • This partnership ensures students receive a globally recognised education combining Swiss quality with British tradition.
  • With students from every continent, the programs offer a truly international experience and an opportunity to network with fellow leaders from all over the world.
  • Robert Kennedy College offers twenty-two unique MBA programs through its exclusive partnership with the University of Cumbria Business School.

This collaboration reflects a commitment to providing comprehensive and flexible programs that adapt to students’ lifestyle and career objectives, ensuring they receive a high-quality education that is respected worldwide.

University of Salford

The partnership between the University of Salford and Robert Kennedy College is a strategic alliance that combines the strengths of both institutions to offer a range of master’s programs through online education. Here are some highlights of this partnership:

  • Franchise Agreement: The University of Salford and RKC have a franchise agreement that allows RKC to deliver a selection of the university’s master’s programs online to a global audience. You can visit the university website for more information about the partnership.
  • 100% Online Delivery: These programmes are delivered entirely online, making them accessible to applicants worldwide. The courses are presented online via video and supplemented by seminars and tutorials with RKC tutors.
  • British Government Recognition: The degree awarded upon completion is recognised by the British government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK Government Website.
  • Diverse Program Offerings: The partnership offers a variety of programmes, including LLM International Commercial Law, MSc Business Administration, MSc Digital Business, and many more, catering to different professional needs. Click here for more information on the programmes we offer.
  • Real-World Application: The programmes are designed to be relevant and applicable to today’s business environment, helping students build strategies and gain knowledge that can be directly applied to their careers.
  • Global Student Body: The partnership prides itself on having students from every continent, providing a diverse and international learning experience.
  • Industry-Focused Education: The University of Salford Business School aims to excel as an industry-focused business school with a global outlook, known for exceptional applied knowledge creation and exchange.
  • Exclusive Online Programmes: In our commitment to providing state-of-the-art services to students, we use cutting-edge software tailor-made for online course delivery. OnlineCampus is an all-encompassing interactive and easy-to-use software which makes studying online a truly enjoyable experience.

This partnership is a testament to the commitment of both institutions to provide quality education that is flexible, accessible, and aligned with the needs of the global marketplace.

York St John University

The partnership between York St John University and Robert Kennedy College is an exclusive collaboration that enhances the educational landscape by offering a range of online master’s programs. Here are some key points about this partnership:

  • Exclusive Online Programmes: The partnership provides exclusive online master’s programmes, such as the 100% Online MBA, in various specialisations, such as Leading Innovation and Change, Coaching Mentoring and Leadership, Entrepreneurship and Innovation, Innovation Leadership and Consulting, and Leadership and Management.
  • Global Recognition: The degrees offered through this partnership are recognised worldwide, ensuring graduates have qualifications that are respected and valued globally.
  • Swiss Quality Education: Robert Kennedy College, based in Zürich, Switzerland, is known for its Swiss-quality online learning. The college has developed state-of-the-art online e-learning technology, which is used to deliver these programmes.
  • Student-Centred Philosophy: The partnership emphasises a student-centred approach, where students are part of an online learning community engaged with faculty members and other students.
  • Diverse and International: With over 5,000 students from 130 different countries, the programmes offer a truly international and diverse educational experience.
  • Flexible and Tailored for Career Growth: The courses are designed to be flexible and prestigious, tailored to fit the career growth needs of the students.

This partnership between York St John University and Robert Kennedy College represents a commitment to providing quality education that is flexible, accessible, and aligned with the needs of the global job market.

University of Gloucestershire

The partnership between the University of Gloucestershire and Robert Kennedy College is a recent collaboration to provide an innovative and accessible academic pathway for students worldwide. Here are some key features of this partnership:

  • Direct Entry to PhD: The Executive Diploma in Advanced Research offered by Robert Kennedy College provides a pathway to the University of Gloucestershire’s PhD program. Upon completing the diploma and passing an online interview, students can gain direct admission to the PhD program, focusing on dissertation writing.
  • Worldwide Recognition: The PhD achieved through this collaboration is accredited by the British Government, ensuring the degree is recognised and respected.
  • 100% Online Learning: The partnership offers the flexibility of online study, allowing students to balance their academic pursuits with personal and professional commitments.
  • Personalised Mentorship: Students receive comprehensive support and guidance throughout their doctoral journey, ensuring a personalised educational experience.
  • Diverse Specialisations: The programme offers a range of fields for specialisation, including Strategic and Digital Marketing, Law, Accounting, Business Strategy, and more, catering to various academic interests and career goals.
  • Exclusive Fees for Alumni: RKC alums benefit from special tuition fees and convenient instalment options, making further education more accessible.

This partnership bridges the gap between rigorous academic research and practical, real-world application, providing a transformative educational experience that empowers students to become thought leaders and change-makers in their respective fields.

Wide Range of Programmes

Whether you’re interested in an MBA, MSc, BA, LL.M, or even a PhD, RKC has a programme for you. Specialisations range from Computer Science and International Business to Digital Marketing, Finance, Public Health Management, and more, providing diverse fields to advance your career. Click here for our programme catalogue.

Flexible Learning

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RKC’s 100% online delivery model allows you to learn at your own pace and in your own space. This flexibility enables you to balance your personal life, professional goals, and academic growth seamlessly.

Fast-Track or Extended Study Options

The structure of RKC’s programmes is designed to accommodate your schedule. Depending on your needs, you can fast-track your degree completion to as little as one year or extend it up to five years.

Career Advancement

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The programs at RKC are tailored for career growth. They are designed to equip you with the skills and knowledge required to excel in your field and to help you climb the professional ladder.

Innovative Learning Environment

RKC utilises the latest technology to deliver its courses, ensuring an engaging and interactive learning experience. The college’s innovative approach to online education sets it apart from traditional institutions. You can experience a limited part of this experience through our trial access; chat with your Education Advisor today on WhatsApp and request your trial access.

Supportive Academic Community

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RKC boasts a supportive academic community. Students have access to experienced faculty and a network of peers from around the world, fostering a collaborative and enriching learning environment.


Robert Kennedy College offers a unique blend of Swiss-quality education, flexible learning options, and globally recognised degrees. Its partnership with top UK universities ensures that the programmes are relevant and up-to-date, preparing students for the challenges of the modern workplace. If you’re looking for an institution that values innovation, flexibility, and global recognition, RKC is an excellent choice for your academic and professional development.

Choosing RKC for your studies is not just about earning a degree; it’s about embarking on a journey that will transform your career and open doors to new opportunities. With its commitment to excellence and student success, Robert Kennedy College is where your future begins.

Click here to apply. There is no application fee, and applying doesn’t involve any commitment.

The Global Rise of Electric Vehicles and their Social, Economic and Environmental Impact

The world is witnessing a remarkable transformation in the automotive industry with the rapid rise of electric vehicles (EVs). This shift, driven by technological advancements, policy changes, and increasing environmental awareness, is poised to significantly impact global transportation and the environment. Electric vehicles (EVs) are no longer just a futuristic concept; they have become an integral part of our present and a crucial component of our future. As the world grapples with the challenges of climate change, pollution, and energy sustainability, EVs offer a promising solution.

The Emergence of Electric Vehicles

Technological Advancements

The past decade has witnessed significant advancements in battery technology, making EVs more affordable and efficient. Innovations in lithium-ion batteries have increased energy density, reduced costs, and extended vehicle ranges, addressing one of the major concerns of potential EV buyers—range anxiety.

Government Policies and Incentives

Governments worldwide have played a pivotal role in promoting EV adoption through various policies and incentives. Subsidies, tax rebates, and grants have made EVs more financially accessible to the average consumer. Additionally, stringent emission regulations and bans on future sales of internal combustion engine vehicles in several countries have accelerated the shift towards electric mobility.

Corporate Commitments

Major automotive manufacturers have committed to an electric future. Companies like Tesla, Nissan, and Chevrolet have led the way, while traditional automakers like Ford, General Motors, and Volkswagen are investing billions into developing new EV models and building extensive charging networks.

The Surge in Electric Vehicle Adoption

In recent years, electric vehicles have moved from the fringes to the mainstream. As of 2023, there are over 26 million EVs on the road worldwide, a number projected to reach 145 million by 2030 if current trends continue . The surge is particularly notable in countries like China, the United States, and several European nations.

  1. China: Leading the charge, China accounts for nearly 45% of global EV sales. In 2022 alone, China sold 6.8 million EVs, a 78% increase from the previous year .
  2. Europe: Europe follows closely, with EVs making up about 20% of new car sales in 2023. Norway is a standout, where over 80% of new car sales are electric .
  3. United States: The U.S. is also ramping up its efforts, with EV sales reaching nearly 1 million units in 2023, doubling from 2021 .

Social Impacts

Environmental Benefits

One of the most significant social benefits of EVs is their positive impact on the environment. EVs produce zero tailpipe emissions, reducing air pollution and contributing to cleaner cities. This improvement in air quality can lead to better public health outcomes, reducing respiratory and cardiovascular diseases linked to pollution.

Urban Transformation

The adoption of EVs is transforming urban landscapes. Cities are installing EV charging stations, redesigning parking infrastructures, and planning for integrated electric public transport systems. These changes promote a cleaner, more sustainable urban environment, benefiting all residents.

Energy Independence

EVs have the potential to reduce reliance on fossil fuels, thereby enhancing energy security. By leveraging renewable energy sources like solar and wind to charge EVs, countries can decrease their dependence on imported oil, fostering greater economic stability and security.

Economic Impacts

Job Creation

The EV industry is a significant driver of job creation. From manufacturing to maintenance and charging infrastructure development, EVs generate employment across various sectors. The shift towards EVs has spurred innovation and entrepreneurship, leading to the growth of new businesses and services.

Economic Growth

The EV market is expanding rapidly, contributing to economic growth. The global EV market size was valued at over $160 billion in 2020 and is expected to grow exponentially in the coming years. This growth translates into increased revenues for companies, higher tax revenues for governments, and a positive ripple effect on related industries.

Cost Savings for Consumers

While the initial purchase price of EVs can be higher than that of traditional vehicles, the total cost of ownership is often lower. EVs have fewer moving parts, resulting in lower maintenance costs. Additionally, the cost of electricity as a fuel is generally lower than gasoline or diesel, leading to significant savings over the vehicle’s lifespan.

Environmental Benefits of Electric Vehicles

The environmental impact of electric vehicles is a key driver behind their adoption. Here are some of the significant benefits:

  1. Reduction in Greenhouse Gas Emissions: EVs produce zero tailpipe emissions, which directly contributes to lower greenhouse gas emissions. According to the International Energy Agency (IEA), the increased adoption of EVs in 2022 resulted in a reduction of 60 million metric tons of CO2 emissions, equivalent to the total annual emissions of Greece .
  2. Air Quality Improvement: Cities with high EV adoption rates are witnessing improved air quality. For instance, studies have shown that air pollutants like nitrogen oxides (NOx) and particulate matter (PM) have decreased in urban areas with significant EV usage .
  3. Energy Efficiency: EVs are generally more energy-efficient than internal combustion engine (ICE) vehicles. They convert over 77% of the electrical energy from the grid to power at the wheels, compared to only 12-30% for ICE vehicles .

Challenges and the Road ahead

While the rise of EVs brings substantial environmental benefits, several challenges need addressing to maximize their positive impact.

  1. Battery Production and Recycling: The production of lithium-ion batteries, a key component of EVs, has environmental downsides, including mining impacts and energy-intensive manufacturing processes. Effective recycling programs and advancements in battery technology are crucial to mitigating these issues .
  2. Renewable Energy Integration: To fully leverage the environmental benefits of EVs, it is essential to power them with renewable energy sources. Currently, the carbon footprint of an EV can vary significantly depending on the energy mix of the region .
  3. Infrastructure Development: Expanding charging infrastructure is critical to support the growing number of EVs. Governments and private entities are investing heavily in this area, with the number of public charging points expected to reach 10 million by 2030 .

The global rise of electric vehicles represents a significant step toward a more sustainable and environmentally friendly transportation sector. While challenges remain, the ongoing advancements in technology, policy support, and societal commitment to reducing carbon emissions and improving air quality provide a promising outlook. The future of transportation is electric, and its positive impact on the environment is undeniable.

As we accelerate towards this electric future, it is crucial to continue addressing the challenges to ensure that the environmental benefits are fully realized and sustained for generations to come.

Check out our list of online programmes and see if we have anything that interests you on specializations like energy sustainability, project management, or business administration.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, the application process, and the discounts we might offer.

FIVE tips that can help you select the right specialisation for your master’s degree

It is always great to have options when making a significant, life-changing decision. And generally, the more options we have, the more accurately we can choose what suits us. On the flip side, if you are unsure what you want, too many choices might confuse you.

What will be your choice? Photo by Hansjörg Keller on Unsplash.

When I did my master’s degree in business, even though there were a few specialised degrees at that time, most of us just stuck with the big four generic specialisations – marketing, HR, finance and IT.

A master’s degree in business can be a versatile and valuable degree that can help you advance your career in various fields and industries. However, choosing the right specialisation for your master’s can be a challenging and crucial decision, as it can determine your future prospects and opportunities. There are many factors to consider when selecting a master’s specialisation, such as your current and future career goals, interests, strengths, market demand, salary potential, and personal growth.

The following are FIVE tips that can help you make an informed decision when choosing a specialisation for your master’s degree in business.

1. Assess your interests and strengths. You should choose a specialisation that aligns with your passion, curiosity, and aptitude. You should also consider your previous academic background, work experience, and skills and how they can help you excel in your chosen field.

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2. Consider your career goals and aspirations. Choose a specialisation that matches your vision, purpose, and ambition. It would help if you also thought about the roles, responsibilities, and challenges you want to take on and the impact you want to make in your industry or society.

Photo by Razvan Chisu on Unsplash.

3. Research the market demand and trends. Choose a specialisation with high demand, growth potential, and relevance in the current and future job market. It would be best to look at the industry outlook, the competition, the opportunities, and the threats in your chosen field.

4. Evaluate the salary and return on investment. Choose a specialisation that offers a lucrative and competitive salary and a good return on your investment (a master’s degree from a reputed and globally recognised university can be expensive). You should also consider the cost, duration, and quality of the master’s degree program and how it can affect your financial situation and career prospects.

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5. Seek advice and guidance. Consult your mentors, peers, professors, or career counsellors who can offer insights, suggestions, or feedback. You can also read online reviews, blogs, articles, or forums, where you can find helpful information and opinions from other business degree students or graduates.


These are just a few tips that I believe will help you make an informed decision when choosing a master’s degree specialisation that works best for you. Please comment below if you have any other suggestions or tips to help our readers make a more informed decision.

Explore several specialised master’s/bachelor’s/PhD degree programmes that Robert Kennedy College offers through exclusive partnerships with top British universities. You could also get in touch with our team of admission advisers on WhatsApp, who can have a look at your profile and give you some advice.

If you have already made up your mind, click here to apply.

Exciting news – 3 new programmes on the block!

Robert Kennedy College (RKC), a pioneer in Swiss quality online education, offers rigorous but flexible learning programmes. RKC has been offering master’s programmes in exclusive partnership with renowned British Universities for more than two decades. Over the years, it has evolved manifold while providing state-of-the-art, cutting-edge technology in delivering delightful online learning experiences.

RKC boasts a strong portfolio of online master’s programmes, offering online MBA, MSc and LL.M programmes. The students have a wide range of 18 MSc, 23 MBA and 3 LL.M programmes.

And recently, RKC added new programmes to its ever-growing programme portfolio.

It’s exciting news for all students keen on studying an undergraduate/diploma programme at RKC. We now offer a Diploma in Business Administration and BA (Hons) in Business Administration.

Let’s look into some details of these programmes.

Diploma in Business Administration

The diploma programme offers deep insights into business administration and serves as a stepping stone to the BA (Hons) in Business Administration. The programme is offered through our exclusive partnership with the University of Cumbria, UK, ranked 8th in the world (Times Higher Education Impact Rankings).

The programme consists of the following six Level 5 modules, each worth 20 credits:

  • Organisational Behaviour
  • Services Marketing
  • Culture and International Business System
  • Corporate Social Responsibility in Practice
  • Global Economics
  • Operations Management

The total fee for the programme is 8000 Swiss Francs (CHF). The diploma is offered 100% online and can be completed in as little as nine months.

BA (Hons) Business Administration

The BA (Hons) Business Administration (Top Up) programme is reserved for our Diploma graduates.

This bachelor’s programme enables you to develop an advanced understanding of business administration and management based on knowledge gained from the diploma.

The programme enhances your employability, opening various career paths in different organisations. Equipped with problem-solving and leadership skills, you can improve any business’s performance!

The total fee for the programme is 8000 CHF and can be completed in just one year.

After successful completion, you can choose to venture out to the professional world or continue your education by studying one of our master’s programmes.

This was all about our two new bachelor’s programmes.

RKC also introduced a new Online MSc programme in Business Administration.

MSc in Business Administration

For those who have been looking to strengthen their business acumen and sharpen their understanding of international business, this is the programme for you. 

MSc Business Administration will help you develop a critical awareness of the strategic and operational running of business operations on a global scale. Offered through our exclusive partnership with the University of Salford, this master’s degree is recognised worldwide.

The University of Salford – “By pioneering exceptional industry partnerships, we will lead the way in real world experiences preparing students for life”

The programme outline includes four taught modules. 

  • Human Resource Management and Development in a Global Context
  • International Relationship Management
  • International Strategic Management
  • International Business in Practice

A conventional dissertation must be submitted at the end of the modules, and a one-week intensive live online residency will help prepare you for the dissertation.

The total fee for the programme is 12000 CHF and can be completed in a minimum of 12 months or up to a maximum of 5 years.

Talk to one of our education advisors on WhatsApp today to learn more about the new programmes and discounts we are currently offering!

Should you consider a career in International Business? Here are 3 reasons why you should!

I dislike starting a blog using a cliché, let alone one the is well worn. The world today is really small. One could even call it a “global village”. There are several reasons for this: cheap, quick travel across the world to clear, instantaneous, and secure audio and video communication and conferencing. Decisions can be made from across the world, data and finances can be transferred securely and instantaneously to execute decisions, and human resources, if required, can be flown in overnight.

Small world/global village. Photo credit: Bill Oxford on Unsplash

As the result of all this globalisation and economic barriers disappearing, businesses, even small businesses, have become multinational.

Having said that, there are still several barriers businesses must overcome to be genuinely international or multinational such as language, culture, local labour laws, politics, economy, and geographical distances, to just name a few. A business will have to overcome at least as many difficulties as there are countries to truly operate internationally.

There are several ways companies overcome these challenges, from recruiting locally to creating or recruiting specialists in international business who are familiar with the local laws, culture, etc., and who can learn and adapt quickly. These specialists will not only be familiar with the working of the company but will also be familiar with the expectations of the company from their local subsidiaries, partners, and vendors. 

These international business specialists will have to work closely with their local agents communicating the company’s policy and expectations. They will, in all probability, have to travel to the new country of operation as a representative of the company and spend a substantial period in-country to ensure the processes are set up correctly. 

More prominent companies will also set up an international office with the primary purpose to troubleshoot any issues that might arise from operations in any country. 

Here are 3 reasons why YOU should consider a career in International Business

Salary and Demand

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As per the National Center for Education Statistics (NCES), in the U.S., only about two thousand students graduate with a master’s degree in International Business every year. To give you an estimate of the earning potential of a career in international business, according to data published by PayScale Inc., in the United States, the approximate early career pay for someone with a bachelor’s degree in International Business is about USD 52’000. I can infer from this that there is an opportunity to get in on the ground floor for a career in international business as the number of graduates is still very low. The salary offered is competitive, and depending on the company and job profile, there is the potential to earn more from the get-go itself. 

Job Satisfaction 

Find a job you enjoy doing, and you will never have to work a day in your life.

Mark Twain

Job satisfaction is very subjective. You might hate to do the work that I love, and vice-versa. So, before you take up a job in international business, ask around, find out what the job entails, how much travel is involved, what kind of job security is being offered? According to a survey by PayScale Inc., about 40% say that a career in international business has “meaning”, here “meaning” means they feel their work makes the world a better place. Whereas about 70% say, they are satisfied with their work. So, the potential of having a satisfying career is relatively high, and maybe even a meaningful career. 

Future-proof 

International business is a people-oriented job. It is dependent on people-to-people interactions, decisions, and analysis made by managers, understanding the cultural nuances of (a) people. As a result, international business cannot be automated. Even if the process you are involved in does get automated, something new will get created just above your current profile in the value chain. So, a career in business in general and in international business in particular will, in general, be future-proof, and unless something goes drastically wrong at your company, you need not worry about losing your job.


If you are ready for great career opportunities, professional growth, traveling and exploring new cultures, then a career in international business might be for you. Robert Kennedy College offers several programmes in International Business. Chat LIVE on WhatsApp with one of our Education Advisors for more information.

Attribution, to avoid retribution: referencing and citations for academic writing

In my previous blog, I wrote a step-by-step guide on how to write an effective abstract for academic papers. Continuing further in the same direction, this week I would like to discuss referencing and citations. As I mentioned earlier, writing an abstract is not rocket science, and neither are referencing and citating.  

Now, referencing is an important academic practice. But it becomes even more important when you are studying at University level. It is thus imperative to understand the correct way to reference and cite your sources in your master’s degree assignments, academic papers, or dissertation. This blog is your one-stop shop about what, how and where, style guides, and examples of referencing and citations.  

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Let’s begin! 

So, first things first, what is the difference between referencing and citations? 

While undertaking your masters’ studies, you will constantly hear from your professors to reference your work and cite the sources of your research and ideas.  

Referencing 

As the name suggests, referencing refers to the source of work that you used in your paper. The readers should be able to find and read for themselves the original source of information that one has read or considered in their academic piece.  

Citations 

Citations, on the other hand, are brief mentions of the author or the external source used in writing the paper. A citation is, in other words, an abbreviated reference. While both inform the reader of the sources of information used, there is a fine difference between a reference and a citation.  Here are some key differences between references and citations: 

Scope  

A reference is a complete record of the source that has been sought or cited in the paper.  

A citation is disclosing the source within the main body and thus is also referred to as an ‘in-text’ citation. It provides just basic information such as the authors’ names, year of publication, and perhaps the page number if a sizeable quote is provided.  

Placement  

References are listed at the end of the document, on a page having its own title (“List of references”, “References”, “Works cited”). 

Citations are presented within the body of the document where we speak of the ideas or results of the source we are citing..  

Format  

References provide the reader with information such as the authors’ names, the publication date, the title (of the book or article), page numbers, publisher and place of publishing, etc. 

A citation provides less information, such as the last names of the authors and the publication year, such that it does not disrupt the reading flow. 

Both references and citations give credit to the authors whose ideas have been discussed in your work, in addition to supporting or criticizing an argument. This is additionally critical to avoid plagiarism in academic writing (topic for another blog!). 

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Different styles of referencing and citating 

Different academic disciplines prefer specific referencing styles. In business programmes (such as the MBAs, MSc’s), you will often be asked to use Harvard or APA styles, whereas in Law programmes (LLM, LLB) you will most often be asked to use Oxford or OSCOLA. You should always check the programme handbooks and assignment briefs, and in doubt, with your instructor what referencing style they expect for the assignment or academic paper you are writing.   

The references should be regrouped on a new page at the end of the paper. This list gives the complete information to identify and locate all sources used in the paper. There should be a corresponding entry in the list of references for all in-text citations that were used. References typically follow an alphabetical order of authors’ last names but under certain styles the order of appearance will rather be used. 

Among the different styles used by different disciplines, here are the 6 most frequently used styles in writing academic papers, each with a very specific purpose they fulfil: 

  1. APA (6th or 7th Edition) 
  1. Harvard 
  1. Oxford (OSCOLA) 
  1. Chicago 
  1. Vancouver  
  1. MHRA  

The style guides specify the kind of information and how it should be displayed for different types of sources (books, articles, websites, images, ebooks, etc.) – ensuring consistency across not only your work, but across the entire field of study that uses that style. 

At first look, these may all seem complicated, and daunting, but there are tools that can help you manage your sources, references, and citations. 

Graphical user interface, application, Word

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For example, Word has a tool called “Citations & Bibliography” which allows you to enter your sources in a database (“Manage Sources”), to insert in-text citations that are automatically updated if needed (“Insert citation”), and to generate your list of references (“Bibliography”) according to the specific style you need (“Style”). 

External tools also exist, such as Zotero, Mendeley, EndNote, or CiteThemRight – which have pretty much the same functionalities – managing your references with one of these tools will save you a gigantic among of time and effort, so by all means, pick the one that works best for you and run with it. 

Examples 

I promised you some examples, so here goes: 

Harvard / APA styles 

In-text citation 

Saunders, Lewis and Thornhill (2019), or Saunders et al. (2019), when the author’s names are part of the sentence, or (Saunders, Lewis and Thornhill, 2019) or (Saunders et al., 2019) when they are not. 

Reference list entry 

Saunders, M. N. K., Lewis, P. and Thornhill, A. (2019) Research methods for business students. Eighth Edition. New York: Pearson. 

Oxford style (OSCOLA) 

In-text citation 

OSCOLA uses numeric references, with the full reference given in a correspondingly numbered footnote. So, in your text, you would simply put a superscript number by inserting a footnote1 and then the footnote would contain the reference as: 

Mark NK Saunders, Philip Lewis and Adrian Thornhill, Research Methods for Business Students (Eighth Edition, Pearson 2019). 

Reference list entry 

Saunders MNK, Lewis P and Thornhill A, Research Methods for Business Students (Eighth Edition, Pearson 2019) 

Note the difference between the footnote reference and reference list entry – in the footnote, you give the author names in “firstname, lastname” format, whereas in the reference list you give it in “lastname, f.” format. 

If this looks complicated, it is! 😊 Which is why I reiterate my advice to use a reference management tool – whichever one works for you. 

Hope this prepares you well for writing your academic paper or assignments.  If you are stuck or have any questions, our highly qualified, world class faculty will guide you through using the correct methods and techniques for referencing and citations.  

Evolution and Innovation of the Financial Systems. Can the Financial System be updated?

Finance has always been my Achilles’ heel. It was my weakest subject during my MBA, the subject in which I scored my lowest grades. Never understood anything about the subject, but now that I think about it, it was probably because finance never interested me. And, as fate would have it, the first job I got straight from college was with a bank, and a few years later, the second job was with an insurance company.

So, whether we like it or not, finance will always be a big part of our lives. And if you think about it, you have been involved with finance ever since that day your mother gave you that coin to buy that candy from that shop near your school. And today finance is part of everything we do.

In today’s world, without a financial medium there is very little that can be done – no shopping, no job, no entertainment, no companies, no products, etc., etc., you get the picture! Finance is one of the key fulcrums around which the human existence revolves.

Today’s financial system is a product of thousands of years of financial evolution. The world’s financial system is very complex, formed by the overlapping of multiple, global financial networks that move trillions of dollars a day to serve billions of people. People who in turn use it to improve their quality of life – purchasing, trading, and investing.

Like everything huge and complex, there are a number of drawbacks. The system’s size and complexity makes it slow, expensive, lacking in transparency, and hence open to fraud. It is a system that thrives on speculation and seems to create concentrations of wealth. In today’s age of information and globalisation, is it possible to create a more functional financial system?

A complex system, formed by the overlapping of multiple, global financial networks that move trillions of dollars a day to serve billions of people

So, what is a financial system?

Simply put, it is the information layer that records and mediates economic activity. Finance serves the function of accounting for, and exchanging of, economic value. Financial systems enable funds to be stored and moved between the people involved in an economic transaction. Enabling the economic players involved, be it individuals or organisations, to share in the ownership of the economic activity, with the associated risks and returns.

Evolution of the Financial System

A financial system has always existed, and throughout history it has evolved from a community based financial system, to an industrial age centralised system, to today’s new global financial institutions centred around information technology. There are of course a number of factors that have contributed to the development of the modern financial systems, from double entry accounting, to nations adopting a single, common economic system that spanned a relatively large geographic area, and finally, to capitalism and large investments in industrial infrastructure.

Capitalism and industrial investments lead to the amassing of great wealth, which in turn resulted in even greater investment in industry. This resulted in the need for bigger, more sophisticated institutions for the regulating, storing, investing, and distribution of financial assets. Due to industrialisation, organisations moved from a more local/regional level to a national level, as a result, small local community banks with their local financial systems could not meet the demands of the industrial age. This naturally resulted in a centralised national/federal/reserve banking system coming into existence, which was the driving force behind the industrial economy.    

With the world economy becoming more accessible and deregulated, financial systems have evolved to become more standardised at a global level, becoming a system that manages a large flow of capital, organising the assets and liabilities of people and organisations around the planet.

The financial system continues to evolve and innovate to serve customers better, and move money more efficiently – from credit cards, to SWIFT interbank exchange, to ATM’s, online and mobile banking, and finally to financial products that are heavily based on speculation.

While the modern financial system continues to innovate, evolve, and improve the lives of the people using the system, there are also a number of challenges that impact the system.

A large percentage of society today is only interested in making the “quick buck”. This has resulted in the creation of financial products that are based on speculation, and this is where most people are investing their money. As a consequence of this, the actual investment made to the economy, and industry is reduced, and makes the system unstable and prone to collapse.

  • Global financial systems, while having a digital façade of simplicity, are in reality very complex and expensive to create and maintain, requiring a number of intermediaries to keep the entire system functional. All of this adds to the cost of the system, making the system inaccessible to billions of people around the world.
  • The system is made closed on purpose to protect the data it contains, as a result it lacks transparency, which from time to time, results in people on the inside taking advantage of the system to commit crimes and abuse trust.

45% of financial services organisations have suffered frauds in the last 12 months

PricewaterhouseCoopers LLP, Sixth Global Economic Crime Survey – Financial Services Report
  • Like any system centred around information technology, security is a major concern, and back doors into the system can always be found by a determined hacker.
  • The modern financial system can be complex and difficult to understand, especially with the evolution of FinTech (finance + information technology). Technology companies have entered the world of financial services, offering a number of products along the value chain, but are still not able to offer the full services that a traditional financial service provider offers.

The financial system is once again starting to evolve with the internet driving innovation, pushing the financial system into a more decentralised model. Blockchain, distributed ledgers and tokens are showing the potential for the new forms of the financial system. With the internet providing the platform to record, store and exchange value independent of centralised institutions, resulting in an economy wide accounting system that is secure and transparent. Is this the future of the truly global financial system?

This is all truly complicated to be covered in a blog post, and especially not by me!


If you are interested in learning and being better prepared for the opportunities and challenges in the world of business, have a look at our list of programmes and see if we have anything that could help.

You can chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, application process, and for information on discounts we might be offering at this time.

Event Management during COVID-19

Well, I have said it before, and I am saying it again – we live in difficult times. But the more I think about it, maybe “difficult” is not the right term to use. I think the right word to use here is “challenging”, and “challenging” isn’t as bad as “difficult”. And what challenges give us, are opportunities.

This “opportunity” (and I know it might seem crass to term COVID-19 as an opportunity or as something positive, because it is definitely not positive, and I wish it never happened!) might not have been a choice and was forced on the world by COVID-19, but this is not the first time that the world faced a widespread pandemic and it will not be the last. Every time we faced something like this (global pandemic, world wars, etc.) in the past, we have come out of it stronger and better prepared for the future, so we might as well try to make the best of a bad situation now too.

Companies and individuals around the world are seizing on this opportunity that the challenge of COVID-19 has provided. New ways to think and work, new processes and operations, new businesses and technology, new products and services, and finally, new ways of managing events.

One of the sectors that have suffered greatly, at least in the short term, is Event Management. I mean, one of the basic ways of preventing the spread of COVID-19 is social distancing, and that is the antithesis of a successful event.

The following are some of the challenges and/or solutions that event managers have come up with in dealing with COVID-19.

Cancellation: Events are being cancelled, primarily because the fear and risks are real, and it is always better to be safe than sorry! However, the silver lining is events still need to take place, especially in the corporate world. New products and services still need to be announced and launched, Comic Con needs to take place to announce new movies and television shows, and to keep the fans hooked.

A royal wedding event in times before Covid-19

Opportunity: While events like “grand weddings” might be a thing of the past, at least for the immediate future, the opportunity still exists to plan for a classy, intimate, and yet a memorable wedding. After all, the wedding day will always be one of the most important days in a couple’s married life, and couples still need to get married (life doesn’t come to a halt because of COVID-19) and make their day special. A grand wedding reception can always be planned for when things return back to normal, until then, recordings of the wedding can be shared with extended friends and family. Planning for an intimate, yet memorable wedding can challenge the creativity of an event planner, but in this case, it is the challenge to overcome.

Technology: That was on the personal side of things. I believe it is a lot simpler on the corporate side. Technology has made it a lot easier to plan corporate events and products launches. Earlier this month, Samsung had their Galaxy Unpacked August 2020 event, and unlike previous years, their entire audience – from the media, to reviewers, to creators – joined them virtually. Also, most of the product launches looked like they were pre-recorded and professionally edited (I felt it gave it a more completed look overall, polishing out the rough edges that were visible in previous years).

A similar strategy was adopted in this year’s Democratic National Convention, in the United States of America. Apart from the day’s presenters, most of the key speakers, spoke from their home through pre-recorded messages for the nation. Only the candidates, whose acceptance speeches had to be live, addressed a greatly reduced live audience. And even here the event was planned in such a way that it tried to adhere to COVID-19 safety measures – like having the live audience being seated 6 feet apart and wearing a mask.

Democratic National Convention 2020

Events similar to Comic Con have adopted a similar strategy to Samsung, having invited their audience to participate online, hosting pre-recorded interviews of creators, developers, and stars that the audience can view. While at the same time, having interactive sessions through video conferencing/streaming with live chat options with the stars and creators of new shows.

Staffing and Salaries: With the cancellation of events comes loss of business and revenue, and by extension (maybe) downsizing and layoffs. Because, lets face it, if companies don’t earn, they can’t pay. For those that have not been affected by downsizing, the beautiful thing about being an event management professional is the ability to work from anywhere, at least most of the time. All that is needed is your mobile phone and your laptop (and something, or someone, to occupy the kids).

Training and Planning: For the bigger event management firms that have a large clientele, this time is a great opportunity to train their staff and plan for the future. All events take time to plan and having the right vendors in place with an optimised supply chain will go a long way in bring down costs and the turnaround time in executing a successful event. Because once things go back to normal, I have a feeling that there will be a rush of back to back events, to make up for lost opportunities.

RKC's residency event - before and after Covid-19
RKC’s residency event – before and after Covid-19

If you are interested in learning and being better prepared for the opportunities in event management, Robert Kennedy College through our exclusive partnership with the University of Salford, UK, offers a 100% Online MSc in International Events Management to better prepare you for the challenges to come.

You can chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, application process, and for information on discounts we might be offering at this time.

RKC Launches 100% Online Master’s Degree Programmes

In today’s world of “social distancing”, online education has taken on an unprecedented importance. To remain professionally relevant, we must constantly find ways of self-improvement and adding more value to the organisation we work for. Online education is one of the easiest ways through which we can achieve these goals, all while maintaining social distancing!

Who are we? 

What we offer

Until now, one of the unique value propositions of RKC’s online programmes has been the one-week mandatory residency programme, which was conducted either in the university campus in the United Kingdom or the college campus in Zürich, Switzerland.  

However, due to the Coronavirus (COVID-19) global pandemic and to cater to the changing requirements of our students, RKC and its partners have moved to an online delivery for the residency as well, therefore all our Master’s degree programmes are now 100% online. 

OnlineResidency™ at work

There’s a caveat here – we really do like, and know students benefit greatly from, face to face residencies. It is likely that, as the pandemic ends, some of the programmes may go back to face-to-face residencies for new students. 

What does an “OnlineResidency™” look like? We’ve just finished our very first delivery this last week, and, some small technical challenges aside, given how everyone is online and video conferencing these days, we believe the experience has been successful and useful to our students, who learned about designing and conducting research for the Master level dissertations.

What can you study with us? 

100% Online Programmes offered through our exclusive partnership with the University of Cumbria

Online MSc Computer Science and International Business 

Online MSc Data Analytics 

Online MBA Artificial Intelligence 

Online MBA Digital Marketing 

Online MBA Information Technology 

Online Master of Business Administration 

Online MBA Energy and Sustainability 

Online MBA Finance and Sustainability 

Online MBA Media Leadership 

Online MBA Leadership and Sustainability 

Online MBA Public Health Management 

Online MBA International Healthcare Management 

Online MBA International Business 

Online MBA Risk Management 

Online MBA Tourism 

Online MBA Educational Leadership 

Online LL.M – Master of Laws in International Business Law 

100% Online Programmes offered through our exclusive partnership with the University of Salford

Online Master of Science in Global Management 

Online Master of Science in Project Management 

Online Master of Science in Financial Services Management 

Online Master of Science in Marketing 

Online Master of Science in Procurement, Logistics and Supply Chain Management 

Online Master of Science in Human Resource Management and Development 

Online Master of Science in Information Systems Management 

Online Master of Science in International Banking and Finance 

Online Master of Science in Accounting and Finance 

Online Master of Science in International Business with Law 

Online Master of Science in International Corporate Finance 

Online Master of Science in International Events Management 

Online Master of Science in Digital Business 

Online Master of Science in Fraud and Risk Management 

Online Master of Science in Finance and Investment Management 

Online Master of Science in International Business 

Online LL.M – Master of Laws in International Commercial Law

100% Online Programmes offered through our exclusive partnership with York St John University

Online MBA in Leading Innovation and Change 

Online MBA in Coaching Mentoring and Leadership 

Online MBA in Entrepreneurship and Innovation 

Online MBA in Innovation Leadership and Consulting 

Online MBA in Leadership and Management 

Online MBA in Management Consulting

Which programme is right for you? Not a question I am able to answer via a blog post, I’m afraid, but if you want to find out, you can get in touch with our team of admission advisers who can have a look at your profile and give you some advice.  Chat LIVE on WhatsApp with our Education Advisor today! Or, if you have already made up your mind, click here to apply.

A 100% online MBA or MSc? Yes, you (now) can!

It’s official. We are excited to announce the launch of five new 100% online master’s degree programmes to add to our growing list of programmes. We know our online masters (MBA, MSc and LL.M) programmes, with a one-week mandatory residency, have been immensely popular among working professionals who looked for a perfect (or even just manageable) work-study balance.  

However, we could not underestimate the growing demand for 100% online programmes. We developed our 100% online programmes through an exclusive partnership with University of Cumbria, offering the same British tradition and Swiss quality education – fully online.  

The specializations these new 100% online programmes offer are among the most sought after and highly rated online programmes. These include artificial intelligence, digital marketing, data analytics, computer science and international business and information technology. The world is going digital and we need future leaders well equipped with the necessary knowledge and skills. 

Ready to dig in? Here they are!

 All of the five new programmes share the following characteristics: 

Duration : Minimum 12 months, maximum 5 years. 

Delivery Method : 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration. 

Entry points: Four times a year (winter, spring, summer and autumn). 

Tuition Fees: 12,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest-free instalments, however, the programmes are not eligible for UK Postgraduate Loans for Master’s Study. Sorry! We do try to compensate to some extent for this by offering occasional time-bound bursaries, so keep an eye on our newsletter. Not yet signed up? Request a catalogue here

Programme details 

100% Online MBA Artificial Intelligence (AI) 

There is no industry in the business world today that does not uses AI. Artificial Intelligence and Machine Learning have become mainstream tools in driving business. AI applications help companies reduce their costs, enhance customer experience, increase profits – in short, spending less to do more. Artificial Intelligence and Machine Learning have already started revolutionising the business world, as many businesses are already using such technologies to achieve a competitive advantage. The MBA Artificial Intelligence is devised to equip you with the skills and knowledge required to manage the intricacies that stem from an artificial intelligence driven world.  

100% Online MBA Digital Marketing  

Digital media has taken the advertising to a whole new level and has made it a profession highly sought after. This has contributed to changing the landscape of jobs and how marketing is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. This online programme equips you with the skills needed to engage with customers via digital media and effectively market businesses across digital networks. 

100% Online MBA Information Technology 

I personally consider this programme a marriage between the business and technology worlds. IT managers are now required to have a thorough understanding of business, and not just technology, so gone are the days when one could afford to specialize either one or the other. The MBA Information Technology answers the growing demand of intertwining technology with business by blending the established business knowledge of an MBA with specialised courses on Information Management and the Internet of Things. 

100% Online MSc Data Analytics 

Computers and the advent of the Internet have brought upon the world the age of information and big data, and organizations want to retain as much information as possible about their business as they appreciate the role of data in gaining insights and out-thinking competitors. Whether your pursuit is technical or business-focused, the MSc Data Analytics nurtures your analytical skills.  

100% Online MSc Computer Science and International Business 

Modern businesses are dominated by technology with new computing systems and the internet dominantly driving the change. Global markets are now open to even smallest of the businesses. The MSc Computer Science and International Business seek to provide students with the opportunity to gain a deeper understanding of how business merges with technology, offering a blend of computer science subjects and core business topics. 

Fully Online vs 1-week residency  

We are staunch believers in the value of the one-week residencies typically mandatory in all of our programmes. As already mentioned earlier, however, we do recognize the challenges raised by such events on you, the students. For those of you who always wanted an MBA or MSc, but were being held back by the prospect of having to attend a full week in Zurich or the UK, this should be a no brainer. But how can we justify a fully online programme? 

There’s no hiding behind the finger – the value of the residencies is not necessarily the tuition (this can be delivered relatively easily online), but meeting other like-minded people, from all around the world, doing the same programme, facing the same challenges, and heading in the same direction (graduation). You cannot really imagine the camaraderie and friendships built during such weeks. 

Our fully online programmes do not require you to attend a residency – but they do offer the option of doing so if you wanted to – perhaps you will find yourself freer, richer, more motivated to travel – know that is an option. 

For what it’s worth, we should mention that at graduation you receive a degree of the University of Cumbria – whether you studied on campus, online with a mandatory residency or fully online. No difference whatsoever. The choice is fully yours! 

We are proud to launch these new programmes, with the first intake starting already in May 2020. Be among the first applicants and enjoy the array of exciting introductory admission offers!