Digital Marketing – The future of marketing? 6 reasons why you should consider this as a career option!

Marketing, like everything else in the world is constantly changing and evolving overtime.

From cave painting to word of mouth. From messages on scrolls to pictograms. From picture advertisements in magazines and newspapers to video ads in between your favourite TV programmes. 

And the evolution continues!

I mean, how many of us subscribe to a physical newspaper anymore? Netflix, Amazon Prime Video, and Disney+, just to name a few, have pretty much killed broadcast television and cable tv.  

We live in the world of binge watching, instant news (and in some cases fake news), and WhatsApp forwards! If you blink, you will be left behind!  

So, how are we to effectively market our products  and services, or  advertise to the masses in this fast paced, limited-attention times?

Digital Marketing is the answer, and  here are six reasons why I think you should choose a career in Digital Marketing!

  1. High demand
    While there are similarities between Digital Marketing and traditional marketing, the difference between them is substantial and cannot be overlooked. To do the job right, a specialist is required, and most companies accept this to be true. Digital Marketing is still a relatively new industry/vertical, and the number of specialists available is still very limited. It follows that a qualified and competent Digital Marketing professional  is highly sought after.
  2. Richness of choice within Digital Marketing
    Most people these days have limited choice in the career path they wish to take. When a company recruits for a job vacancy, for most roles, they will have an abundance of applicants, however, Digital Marketing being a new field, the opportunities available will be among the best in the market. Also, there will be a lot of opportunities within the various verticals of Digital Marketing. Here’s a few of them: 
    • Web properties –  websites, blogs 
    • SEO – Search Engine Optimization 
    • Paid marketing (PPC marketing) – Google search ads, Display ads, Affiliate marketing, social media paid ads 
    • Social media (Instagram, YouTube, Facebook channels, etc.)
    • Email marketing 
    • Mobile marketing 
  3. Show me the money
    It all comes down to the salaries and pay packages, and that’s the bottom line! People venturing into Digital Marketing will be the ground breakers, the trailblazers, the pioneers of the industry, and will have the potential to earn huge. For example, just before the lockdown started, a quick search for Digital Marketing job opportunities in the United States, listed jobs for freshers starting from USD 55’000. I think that is a pretty good place to start your career from. 
  4. Minimum entry requirements
    Digital Marketing is still a very new field, and people working in the field have very little experience in it and are still learning how to effectively develop and execute a digital marketing strategy. As everyone in digital marketing is still relatively new and mostly learning by experience, the entry requirements are comparatively lower than most other job profiles. So, now is the time to get into Digital Marketing and build a career. 
  5. Diversity in the workplace
    When the word “diversity” is used, most people think ethnic diversity. And that is true here as well, but it is also means so much more in Digital Marketing. In the morning, you could be working with extroverts who may be creators, creating ad campaigns and YouTube videos, who push their creative ideas across. And in the afternoon, you could be working with introverts who may be from Data Analytics or SEO or Website Development. This is just an example. The point is, working in Digital Marketing, there is a place for every kind of personality and the opportunity to work with every kind of personality!
  6. Creativity
    If you are passionate about the work you do (no matter how boring it may sound to someone else) then the potential for creativity exists. But the thing about Digital Marketing is, no other field of work encourages creativity and “out of the box thinking” quite as much as Digital Marketing does.

Now these are just some of the more obvious reasons to take up a career in Digital Marketing, and I am sure there are a number of other very obvious and/or more important reasons to make Digital Marketing your career. Perhaps you are building upon your previous Marketing career? Let us know in the comments below if you are already “in” and have some insights to share, I am sure it will help people make an informed decision. 

If you are ready for a career in Digital Marketing, then start with our 100% Online MBA programme in Digital Marketing.

You can also chat LIVE on WhatsApp with one of our Education Advisers for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

Women in RKC – Fawn Annan, MBA Media Leadership – University of Cumbria Graduate

It’s almost the end of June. We are halfway through 2020 – a year that brought with it some unique challenges for everyone. It’s a good moment to reflect on the first half of the year and do a mid-year evaluation of yourself, your goals and how far you have progressed towards achieving them. You may want to re-evaluate strategy, pace up or slow down a bit (the workaholics out there :)).  

Fawn Annan

We couldn’t agree more with our MBA Media Leadership graduate, Fawn Annan, who believes celebrating women graduates of RKC and showcasing their achievement and standing in the community is a great way to encourage and increase women’s participation in Master’s education. The very reason we started our Women’s Day Series dedicated to RKC’s women graduate and future graduates! Allow me to introduce you to the woman who wears several hats – that of CEO and Digital Media Publisher, of Mother, of Grandmother and of Wife – Fawn Annan! 

Getting back into education  

Your story of getting back to do a Master’s degree  

Vidhi Kapoor (VK): What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you? 

Fawn Annan (FA): I needed to find new publishing models for my business and also wanted to use the credentials to transfer my career to more speaking and book publishing. 

VK: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them? 

FA: Business priorities. Many but put this as a life-changing priority.  

VK: What surprised you the most when you started your studies? 

FA: How much work one course take up in hours but the enjoyment I experienced did surprise me. 

VK: Do you feel there are unique challenges women face when deciding to get back into education? 

FA: No, given its graduate-level online studies there was a difference. 

Getting the degree 

The work to get the degree – what did you learn, how did you balance, what would you do differently 

VK: Which programme did you do? Why? 

FA: MBA in Media Leadership — That is my profession 

VK: What is the single most important thing you learned during the programme? 

FA: Learning is a lifetime journey 

VK: How did you balance work and studies? 

FA: My child is a father; my husband is retired; my business partner was very supportive and allowed me to take time to work on my studies a portion of each week and a portion of each weekend. 

VK: Any particular challenges to being a woman and studying online, or do you think all students face the same ones? 

FA: All students face the same ones. 

Life post-degree 

What changed, if anything? 

VK: What’s new in your life since graduating/starting your studies? Any visible impact already? 

FA: Yes. Published my first co-authored book, Digital Transformation in the First Person, and have had many more speaking opportunities than before. 

Fawn’s first co-authored book – Digital Transformation in the First Person

VK: Anything you are doing differently now because of the things you learned? 

FA: Yes. Our digital transformation was far more successful because I had the different models to try out in agile development. My business partner, a seasoned CIO, was also far more attentive to what strategy advice I had to offer. 

VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the work place? 

FA: Credentials do help. 

Advice for other women 

Or other students, really. 

VK: Imagine you could send a message back in time to your pre-degree self: what would it be?  

FA: Expand your mind as much as you can. Building credibility starts with knowledge. 

VK: Imagine you could send an object back in time to your pre-degree self: what would it be? 

FA: My degree 

Fawn’s ‘Nerdy’ that she bought at her graduation at the University of Cumbria 🙂

I hope you got some very useful advice and insights about our Online Masters from Fawn. I am sure you draw inspiration from her story and feel motivated to embark on your own journey towards the Masters.

Our education advisors are here to help you with your questions. Chat LIVE on WhatsApp to get more information about our Masters.

NEWS RELEASE – University of Cumbria’s quality education recognised on world stage

The University of Cumbria’s quality education has been ranked in the top ten of universities worldwide, according to the Times Higher Education (THE) Impact Rankings, the only global performance tables that assess universities’ impact against the United Nations’ Sustainable Development Goals (SDGs).

The university ranked 8th out of a total of 676 participating institutions worldwide and first in the UK for Quality Education SDG, which measures universities’ contribution to early years and lifelong learning, their pedagogy, research and commitment to inclusive education.

In other notable categories, the university’s gender equality credentials were recognised when it came joint 81st out of 547 participating institutions for ‘Gender Equality’ and 69th out of 268 institutions in ‘Life on Land’.

Overall, and as a relatively young university making its first submission to these rankings, it achieved an overall rank in the 201-300 range of 766 institutions, firmly residing in the top 40% of institutions worldwide.

THE believe that universities represent the greatest hope of solving some of the world’s biggest challenges.

The THE Impact Rankings are designed to shine a light on the commitment of universities around the world to making a positive social and economic impact within their communities and globally, through their work towards achieving the 17 United Nations Sustainable Development Goals; from providing inclusive and equitable quality education and promoting good health and wellbeing, to ensuring gender equality and taking action on climate change.

By participating, universities demonstrate the important role they’re playing in championing a better and more sustainable future.

Professor Julie Mennell, Vice Chancellor, University of Cumbria

Professor Julie Mennell, Vice Chancellor of the University of Cumbria, said:

“As a university focused on serving our region’s needs many of the metrics within traditional (UK) rankings do not necessarily reflect our work or involvement within the communities that we serve or the impact we have globally through our local, national and overseas partnerships.

“Given the university’s mission and values, we felt it was important to participate in these specific rankings to more accurately highlight the world class outcomes achieved by our students and staff”

“Against the backdrop of the current worldwide crisis linked to the COVID-19 pandemic, there is an opportunity for universities around the world to collaborate and help to refocus the global economic agenda on sustainable development in its truest sense.

“The University of Cumbria is committed to creating a sustainable legacy and joining our colleagues around the world in championing a brighter and more equitable future”.

Many of the university’s key international partners have come forward to offer their congratulations in response to the news.

Dr. iur. David Costa, Dean, Robert Kennedy College, Zurich, Switzerland said:

“We would like to congratulate our partner, the University of Cumbria, for this outstanding performance and well-deserved recognition. The university’s continuous and relentless commitment to quality education and sustainability in all of their endeavours is an ongoing inspiration to us and our hundreds of international students worldwide.”

Professor Hamzah, CEO, Vision College, Selangor, Malaysia, commented:

“Vision College is proud to be a partner in providing both opportunities and a continuous sustainable effort in this region where we operate. I am confident that our students and staff have reasons to celebrate on your recent success and I look forward towards mutually beneficial outcomes of our collaboration”.

Reacting to the news, Mr. David Chew, CEO, FAME International College, Kuching, Sarawak, Malaysia said:

“The recent achievement of University of Cumbria – being ranked in the World’s Top 10 “Quality Education” (in The Times Higher Education Impact Ranking 2020) – is definitely well deserved, and FAME International College, Malaysia, is honoured to associate with such an esteemed partner.

This achievement highlights the university’s serious endeavours in developing, maintaining and providing high quality education to empower individuals and equip them with the knowledge and wisdom to build a better and more sustainable environment. Well done!”

Hsu-Cheng Chua, Dean of the Office of International Affairs, Shih Chien University, Taipei, Taiwan, added:

“As one of our most valuable partners around the world we are delighted that the university has been recognised for the quality and impact of its education. The University of Cumbria is a popular choice for our students because of the excellent learning environment and the dedicated and fully rounded support they provide. For us, it is definitely the best choice in the UK.”

Dr. Yvonne Klose, Director DAA Wirtschaftsakademie, Dusseldorf, Germany, concluded:

“Great news, and indeed, justified! Our partnership with the University of Cumbria reaches back to 2011. Since then we have been sending cohorts of our business students to the university to accomplish their final year. The students graduate with great results and take on successful careers in various areas of business. This year we will crack the 100 mark of successful graduates within this partnership.”

This is the second edition of the THE Impact Rankings, which launched in 2019, and included 766 universities from 85 countries.

Top of the list was New Zealand’s University of Auckland, while three Australian universities complete the rest of the top four: University of Sydney, Western Sydney University and La Trobe University.

Japan is the most-represented nation in the table with 63 institutions, followed by Russia with 47 and Turkey with 37.

Finally..

Robert Kennedy College is proud to announce that the University of Cumbria Online programmes are now being offered 100% online. Get in touch with our team of admission advisers who can have a look at your profile and give you some advice. Chat LIVE on WhatsApp with our Education Advisor today! Or, if you have already made up your mind, click here to apply.

Artificial Intelligence (AI) — The future of Business. Here are 6 reasons why!

Technology has always been the change catalyst for how we do business and with the rapid changes in communication technology these changes are now taking place in real time.

One of the key reasons for the long-term success of big multinational organisations is their ability to obtain business intelligence (BI) from their customers. Most organisations still collect feedback from their customers after a sale or service provided using a standard feedback form that asks typical questions. The information obtained through this method provides valuable information about the customers and their experience, but still the information is very limited, slow to get and process, and depends a lot on the customers’ willingness to give feedback. 

Organisations that invest in artificial intelligence (Al) and machine learning (ML) derive a lot of other benefits that can impact and provide business intelligence to multiple departments within the organisation. Furthermore, with the advancement in cloud storage and computing, data and business intelligence can be derived almost in real time. 

The following are some of the benefits of AI and ML especially in the era of cloud computing: 

  1. Enhanced Customer Experience: Real time intelligence on consumer buying behaviour provides companies with data on a number of key parameters from the spending capabilities of their customers, products that are trending, products that are reaching the end of their lifecycle, seasonal information, etc. Analysis of these data can provide the organisation with insights on the best ways to reach its customers through marketing activities, product pricing, product placement, etc. 
  2. Operational Automation: Operations are the backbone of an organisation. Without goods and services being produced or delivered, there is no purpose to the existence of an organisation. This is traditionally where the majority of the workforce is centred around, where the most wastage of resources takes place and is also the highest budgeted department of the organisation. Through the incorporation of AI and ML, the entire department can be streamlined to operate with best efficiency and in a cost and human resource effective manner.  
  3. Data Mining: Most organisations produce a mountain load of data every single day and it is not possible to manually go through all the data and extract some kind of BI from it. AI and ML will be able to quickly surface important and relevant patterns and insights during the processing of big data.  
  4. Supply Chain Management (SCM) Automation: Like operation automation, the BI derived through AI and ML can help streamline and increase the efficiency of the entire supply chain management process. It will also help in the automation of the entire SCM process. 
  5. Recruitment: Most big organisations receive thousands of job applications every month for a handful of job opportunities, making it almost impossible to go through all the applications to find the right person for the job. AI and ML can help (and indeed do already) in analysing the job requirements and the applicants’ data to find the right person for the job. 
  6. Trend Analysis: This key BI is applicable across all the departments of the organisation and is available through the analysis of all the data each department generates. By effectively predicting the trend, it will increase the efficiency and reduce the operational cost for an organisation as a whole, and at the same time increase its sales and overall profit. 

The above are just some of the more obvious benefits of an AI and ML system. Every day, new BI programmes are being developed. These programmes best utilise the AI and ML systems’ data to provide organisations with unique and valuable data to base future business decisions on.  

If you are looking to formalise your AI and ML knowledge, or looking for a jumpstart into a career in Artificial Intelligence, Robert Kennedy College offers a 100% Online MBA Artificial Intelligence through an exclusive partnership with the University of Cumbria, UK. Click here to apply for the programme. 

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

A 100% online MBA or MSc? Yes, you (now) can!

It’s official. We are excited to announce the launch of five new 100% online master’s degree programmes to add to our growing list of programmes. We know our online masters (MBA, MSc and LL.M) programmes, with a one-week mandatory residency, have been immensely popular among working professionals who looked for a perfect (or even just manageable) work-study balance.  

However, we could not underestimate the growing demand for 100% online programmes. We developed our 100% online programmes through an exclusive partnership with University of Cumbria, offering the same British tradition and Swiss quality education – fully online.  

The specializations these new 100% online programmes offer are among the most sought after and highly rated online programmes. These include artificial intelligence, digital marketing, data analytics, computer science and international business and information technology. The world is going digital and we need future leaders well equipped with the necessary knowledge and skills. 

Ready to dig in? Here they are!

 All of the five new programmes share the following characteristics: 

Duration : Minimum 12 months, maximum 5 years. 

Delivery Method : 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration. 

Entry points: Four times a year (winter, spring, summer and autumn). 

Tuition Fees: 12,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest-free instalments, however, the programmes are not eligible for UK Postgraduate Loans for Master’s Study. Sorry! We do try to compensate to some extent for this by offering occasional time-bound bursaries, so keep an eye on our newsletter. Not yet signed up? Request a catalogue here

Programme details 

100% Online MBA Artificial Intelligence (AI) 

There is no industry in the business world today that does not uses AI. Artificial Intelligence and Machine Learning have become mainstream tools in driving business. AI applications help companies reduce their costs, enhance customer experience, increase profits – in short, spending less to do more. Artificial Intelligence and Machine Learning have already started revolutionising the business world, as many businesses are already using such technologies to achieve a competitive advantage. The MBA Artificial Intelligence is devised to equip you with the skills and knowledge required to manage the intricacies that stem from an artificial intelligence driven world.  

100% Online MBA Digital Marketing  

Digital media has taken the advertising to a whole new level and has made it a profession highly sought after. This has contributed to changing the landscape of jobs and how marketing is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. This online programme equips you with the skills needed to engage with customers via digital media and effectively market businesses across digital networks. 

100% Online MBA Information Technology 

I personally consider this programme a marriage between the business and technology worlds. IT managers are now required to have a thorough understanding of business, and not just technology, so gone are the days when one could afford to specialize either one or the other. The MBA Information Technology answers the growing demand of intertwining technology with business by blending the established business knowledge of an MBA with specialised courses on Information Management and the Internet of Things. 

100% Online MSc Data Analytics 

Computers and the advent of the Internet have brought upon the world the age of information and big data, and organizations want to retain as much information as possible about their business as they appreciate the role of data in gaining insights and out-thinking competitors. Whether your pursuit is technical or business-focused, the MSc Data Analytics nurtures your analytical skills.  

100% Online MSc Computer Science and International Business 

Modern businesses are dominated by technology with new computing systems and the internet dominantly driving the change. Global markets are now open to even smallest of the businesses. The MSc Computer Science and International Business seek to provide students with the opportunity to gain a deeper understanding of how business merges with technology, offering a blend of computer science subjects and core business topics. 

Fully Online vs 1-week residency  

We are staunch believers in the value of the one-week residencies typically mandatory in all of our programmes. As already mentioned earlier, however, we do recognize the challenges raised by such events on you, the students. For those of you who always wanted an MBA or MSc, but were being held back by the prospect of having to attend a full week in Zurich or the UK, this should be a no brainer. But how can we justify a fully online programme? 

There’s no hiding behind the finger – the value of the residencies is not necessarily the tuition (this can be delivered relatively easily online), but meeting other like-minded people, from all around the world, doing the same programme, facing the same challenges, and heading in the same direction (graduation). You cannot really imagine the camaraderie and friendships built during such weeks. 

Our fully online programmes do not require you to attend a residency – but they do offer the option of doing so if you wanted to – perhaps you will find yourself freer, richer, more motivated to travel – know that is an option. 

For what it’s worth, we should mention that at graduation you receive a degree of the University of Cumbria – whether you studied on campus, online with a mandatory residency or fully online. No difference whatsoever. The choice is fully yours! 

We are proud to launch these new programmes, with the first intake starting already in May 2020. Be among the first applicants and enjoy the array of exciting introductory admission offers! 

Financial Management: Boring to Death or Deadly if Misunderstood?

Finance: each one of us deals with finance in some way or the other on a daily basis, whether we are a professional accountant, a number-crunching wizard, an artist, a medical practitioner, a lawyer, an entrepreneur or a home-maker. There is no escape from finance even if you do find it difficult to comprehend the financial concepts or resent dealing with numbers (that goes for myself, huh numbers!).  Being pervasive might make it one of two things (or maybe both): boring to death, or critically important. 

At RKC, we know an MBA is a prime management qualification for managers. Our Online MBAs give you a great overview of the business world and enhance your knowledge and skills further. And since Financial Management is an integral part of any business, we offer it as a core or as an elective module depending on which MBA programme you choose to pursue.  

Now, before I share with you an insider’s view of the online module let’s get started with the basics – learning what financial management is and why it is important in business.

What “Finance” really is – academically speaking 

Khan and Jain (as cited in Classification of Finance by Paramasivan and Subramanian, 2009) define Finance as the art and science of managing money. Any kind of business entity, big or small, depends on finance to meet its requirements in the economic world and so if you accept that money is the lifeblood of the organization, then finance is its heart.

Types of Finance 

As described above, Finance is one of the most important functions of a business. It plays a paramount role in the smooth functioning of the business activities.

Finance can be classified into mainly two categories:  

Figure 1. Classification of Finance by Paramasivan and Subramanian (2009). Paramasivan, C., and Subramanian, T. (2009). Financial management (New Delhi: New Age International (P) Ltd., Publishers). 

Private Finance includes the Individual, Partnership, and Business or Corporate Finance, while Public Finance, on the other hand, covers Central, State and Semi-Government Financial matters. (Source: Financial Management by Paramasivan and Subramanian (2009)).   

Financial Management 

According to Joseph and Massie (as cited in Classification of Finance by Paramasivan and Subramanian, 2009): Financial Management “is the operational activity of a business that is responsible for obtaining and effectively utilizing the funds necessary for efficient operations.” The job of a finance manager includes procurement and efficient utilization of funds. Financial management has two main objectives: wealth maximization and profit maximization.  

So ultimately, why IS Financial Management important? 

It is imperative for any business to maintain adequate amounts of funds for its smooth operations. Financial Management thus plays an important role in the following: 

  1. Financial Planning:  Financial Management begins with the determination of the financial requirements of the business. 
  2. Acquisition of the funds: A financial manager employs the most effective means of acquiring adequate funds at minimum cost.  
  3. Utilization of funds: It is not just acquisition, financial management also involves the efficient and effective use of the sourced funds to improve the operational efficiency of the business. 
  4. Profitability: Employing financial management tools like accounting, budgetary control, ratio analysis and cost volume profit analysis, businesses look to improve their profitability. 
  5. Enhance the value of the firm: As stated earlier, one of the objectives of financial management is wealth maximization and improving returns for investors.  

 
What would you learn from the Financial Management module in the Online MBA? 

Business is about profit, and there can be sustainability only with proper knowledge of effective financial management. Oxford and Harvard Business School graduate Professor David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing. This module aims to provide an introduction to financial accountancy and managerial economics. The module will engage you in reflective and discursive argument on the materiality of different social, environmental and ethical issues, introducing you to accounting and principles of finance and letting you use your new knowledge in practical ways by using case studies. 

What our own students say about the module?

There is nothing better than to hear from the horse’s mouth (past and current students) though, so here’s what they have to say about the Financial Management module. Each cohort is surveyed at the end of the module.

For most students, the module was “an amazing learning experience”. The course developed their skills, enabling them to quickly adapt and find a new direction. The learning also allowed them to better understand changes in the economy, and identify new business opportunities.  

It “strengthened my business and financial skills”. Students benefit from a clear understanding of the foundations of finance as well as the various financial instruments used for valuations like futures and options and also from an understanding of financial statements to make an investment decision. Videos from Professor David Duffill and illustrated instructions on exercises or examples are seen as very helpful by an overwhelming majority. 

It is not all roses though. There is also agreement on the fact that assessments are very challenging (just like real business challenges are very … well … difficult!), yet they are also a very enjoyable experience allowing students to use different financial techniques to improve a business (for those who get it right anyway!).  

I hope you enjoyed reading about business finance management today. Stay tuned for next week’s blog that takes financial management to a more personal level – managing your personal (or family) budget! Watch this space! 

All you need to know about University of Cumbria’s Residency

It is 2020! First and foremost, on behalf of our entire team at Robert Kennedy College, I would like to wish you a very Happy New Year. We wish you good health and a positive mindset, and success will follow!

All of our University of Cumbria’s online MBA programmes have six-course modules – four core modules, one elective and one residential. The mandatory one-week residential module is held in the UK at either the Ambleside, Lancaster or Carlisle campus. The module title is “Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability“. There are several dates during the year which you can choose from to attend the residency that fits your busy schedule. 

Time flies and it is almost time for the first Residency in January 2020 for our University of Cumbria’s Master of Business Administration programme students. For those who are not our students yet and wondering what is a Residency, keep on reading to find out all about it. And those who are registered for this upcoming residency, pull up a diary and make notes of what to expect and how to prepare well for the residency, because here are some real insights, tips and advice from our current students about their own experience attending the residency last year. 

The topic: Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability

All our MBA programmes focus on real-life problems and issues that enable you to think critically about your company and your own career. Corporate social responsibility (CSR), according to Visser, involves what is called the four ‘DNA responsibility bases’ of good governance, value creation, environmental integrity and societal contribution. There is a demand for the more global marketplace and more ethical managerial conduct to deal with the global-local challenges, and responsible leadership is an answer to such demand.

Our students are leaders or aspiring leaders in the business world who face this challenge in their companies every day. This residential module allows the students to gain insight into how the dimensions of corporate governance, sustainable development and ethics are affecting and shaping today’s organizational policies and practices. Students are guided and invigorated to unique ideas and solutions to issues faced by their current organization or local community. This is an enriching one-week that promotes experiential learning through contemporary case studies and teamwork.

Where and When to plan for residency?

We surveyed about 120 of our current MBA students with some of the frequently asked questions about the residency. We got 50 answers back (a response rate you should be very happy with for your dissertations, even though you would, of course, aim for higher numbers!). Here’s what they have to say about their experience at the residency, sharing some immensely useful tips learned the hard experiential way.

There was 50:50 split on the choice of location of residency between the Ambleside and Lancaster campus.

A vast majority of students (80%) had completed at least four modules before attending the residency and a little less than half of all respondents (46%) thought the right time to attend the residency was when they were about half-way through the course. So the takeaway here is to try and take the residency somewhere after the third or fourth module.

On the other hand, 24% of students would have rather attended the residency as soon as possible after completing the first module.

Attending the residency right after the first module allows one to have human interaction in the otherwise online programme, establish relationships that develop and last throughout the programme and beyond, and allow you to better relate to your peers and colleagues

Paul H.

Some students found that it can help with the rest of the modules too. Peter said that he found taking the residency early on gave additional value in the structuring of academic writing and formulation of assignments as well as how to use OneSearch.

For those who voted for attending residency either halfway through or as late as possible attributed it to the fact that having finished other modules equipped them with a better foundation and management tools to interact and respond in the group.

Thus depending on whether you are more a human interaction person or self-starter, you can choose the right time to attend your residency. 

MALIC Residency Nov 2012
Team Discussion during Residency

What else do you learn at the residency?

Many of our students ask “why is the residency important in an online programme?” and what does one actually gain from it.

It was a great experiential learning experience with an interdisciplinary and diverse group from around the world.

Luis C.

Many students gained an interest and understanding of the future focus of sustainability and climate change, the value of cross-sector collaboration, how to tackle ethical dilemmas and apply ethical theories in real-life.

Others learned about the concepts of Triple bottom line, SDGs 2015 and ERS, and yet others learned how to structure their dissertation. Maurice B., who came to the residency with over 35 years of experience of working, studying and interacting with multi-cultural groups, was nevertheless impressed by the high degree of professionalism, dedication and above all the feelings of warmth, the receptiveness of the residency.

Congratulations to all on a splendid display of academics, stewardship of facilitation, operational and executive excellence – the absolute best I have ever seen!

Maurice B.

A staggering 80% of the students surveyed agreed that the learning at residency was completely relevant and 92% said there was a definitive value-add in attending the residency.

The majority of the students found meeting the peers and professors a valuable experience and felt better prepared for the rest of the programme. So though the residency week can be pretty intensive and action-packed (as 44% of students agree), 62% of students admit it is a lot of fun as well!

It is the best experience of the MBA program, combining both theoretical and practical aspects of sustainability in business with a multicultural team. The group exercises are just great and the tour in nature is very inspiring. I’m convinced you will enjoy it!

Serge
A reflection session in progress

Where to stay during the residency?

I must say it was a unanimous response from most of the students on the survey, that one must stay close to the university during the residency week. Make your travel plans in advance and book accommodation early to avoid any disappointments. Talk to our StudentCare team and they can provide a list of accommodation near campus for your stay during residency.

Book accommodations directly through university suggested facilities and arrive a day early to acclimate. Don’t forget to make daily summarizations  of activities and sessions.

Rosamunde C.

Many students also put a word of caution about the wet weather conditions in Cumbria, UK and recommend coming prepared for cold and rainy weather. 

To summarize the residency, I would like to quote John’s advice in his own words:

1. Plan for your UK visa in advance – it takes up to 3 months depending on the holiday season and country you are located in. ([editor’s note] and this was before Brexit!)

2. Book the hotel in advance – depending on the season, it is difficult to find accommodation especially in and around the University of Cumbria specially during the March season. 

3. Weather – when you want to play golf, it rains in the UK. Therefore, prepare yourself with winter-wear, umbrella (if possible), windcheater or raincoat and boots as there are outdoor activities and trekking involved. 

4. Time management – spend about an hour to revise the day’s work so you are prepared for the next day’s activity. When in groups, participate and lead the team as some peers may be in a holiday mood. Get them to work with you and research for the final day activity – prepare and participate. 

5. Cumbria – is the place of William Wordsworth – daffodils are everywhere, enjoy them and unwind in the midst of nature. This is the place to be if you are interested in Sustainability and Environment.

John M.

I hope reading through the blog you gained valuable insight into our residency module and how to best prepare yourself for it. And we could not agree more with this quote from Fatos:

It will be an experience you will have once in a lifetime. I assure you will not regret any day being in Ambleside!

Fatos A.

Finally, a big thanks to all our students who helped us provide you with these tips and tricks about the residency – they generously offered their time and advice – a sharing spirit we witness every day in our OnlineCampus.

See you in Cumbria!

6 Reasons to Do a Master’s Degree Programme

I am going to tell you a story about a friend of mine and yes, I know “a friend” sounds made up, but this friend is real and what happened to him could happen to anyone of us in the corporate world.  

To make matters simple, let’s call this friend of mine Jojo (yes, this time a made-up name). A while back Jojo found himself out of a job due to no fault of his. The reasons given: downsizing, centralising, the usual corporate jibber jabber, and this from a company in which he had spent the last two years of his life setting up and developing an entire function for the organisation. 

He was reporting directly to the Managing Director and Country-Head, a position he achieved by hard work and determination and with professional experience going back two decades – working for some of the biggest multi-national companies in the world. He was not worried: with his experience, getting a job would be EASY. 

Safely crossing the gap from one job to the next is not always straightforward…

But as the days turned into weeks and then into months and he was still unable to find a job, the gloom around him was palpable.  

Jojo’s story 

Jojo started his career immediately after graduating with a bachelor’s degree from a top local university and as his career progressed at a faster-than-average pace, he never found the need and time to go back to school and enhance his academic profile too.  

Over time as life evolved, so grew his professional and personal commitments, demanding a greater share of his time and effort. He concluded that putting in time, effort and money into his education did not merit the return on investment.  

Fast forward to Jojo’s job search – he found that the lack of a master’s degree was having a profound impact on his ability to get hired. 

To be clear, I am not saying that you need a master’s degree to succeed in life. In fact, most people don’t have a master’s degree and are very successful in their profession. What I am saying is that a master’s degree can have a positive impact in your professional career (because, learning is good :D).

Added benefit of a Master’s – graduation is fun! Notice how these RKC graduates from 2018 have big smiles on their faces, despite the freezing cold of November in York.

Here are 6 reasons you should consider doing a master’s degree. 

  1. It shows you are hard working and committed: A Master’s degree implies that you have taken the extra step of getting a higher qualification, gaining extra skills and specialisations. Having worked on projects and submitted assignments and dissertations in a timely manner, it shows you to be more disciplined, structured and task oriented. 
  2. It levels the playing field: In today’s competitive job market, most of the candidates applying for any above entry level position will already have at least one master’s degree, if not more specialised qualifications and just a bachelor’s degree or lower educational qualification would just not cut it. Depending on the nature of the job and the position you are aspiring to, a master’s degree might be the minimum requirement to even apply. 
  3. It can help with switching careers: There may come a time in your career when you pull your hair and cry out – “I CAN’T TAKE THIS ANYMORE!”. I understand, I have been there a couple of times. For whatever reason, if you feel it is time for a change in career to a field that requires specific knowledge that you do not have or to a career in a regulated industry that requires you to have certain education qualifications, a master’s degree might give you a leg up in your new career. 
  4. It can help you standout: Unfortunately, this is the world that we live in. There may be several of your co-workers eyeing the same promotion that you have been after. Whether it is a management position or that specialised role within your company, a master’s degree could make the difference in your getting that position. In some cases, a company might also be willing to sponsor the master’s degree if they feel you are a potential leader and it could be mutually beneficial, so it is always worth asking the question to either your manager or the HR department.  
  5. It may help with relocation: We are no longer limited by geography. A master’s degree might help you in getting a work visa to a particular country; after all, you might be required to show why you are more deserving of a particular job than a citizen of the country and a master’s degree might go some ways in your company hiring you over a local.  
  6. It can fill the gap: Going back to the example of my friend, the longer you go without employment the harder it will get to explain the gap in your resume and to get employed. Doing a master’s degree is a good way to fill this gap, improve your knowledge, gain new skills and to generally show you are not one to wait around for things to happen.  

There’s more?

I am sure that there are many other reasons why people choose to do a master’s degree with benefits we wouldn’t have even thought off. If you have experienced or can think of any, let us know in the comments below! 

Finally, getting back to Jojo. It took him a while, but he is finally back to work. It is not what he wanted to do, and he had to take a hefty pay cut, but he is working again. He has still not joined a master’s programme (despite my constant reminders) but he is on the lookout for one that meets his requirements. Let’s hope he doesn’t leave it for too late.  Can it really ever be too late?

Explore the number of specialised master’s degree programmes offered by Robert Kennedy College through exclusive partnerships with top British universities. Or, if you have already made up your mind, click here to apply.

Robert Kennedy College and York St John graduates being silly with their hats in the Quad before graduation.

Get to know your University better

ABOUT UNIVERSITY OF CUMBRIA

You must have been looking all over the internet to find a suitable University to pursue your Online Masters. There are several factors you would consider while choosing a University (check out our blog: Choosing the right University). The fact that you are reading this blog is that you either have decided to join Robert Kennedy College (RKC), or are looking for more information. It is natural to be intrigued and yearning to learn more about the University of Cumbria and Robert Kennedy College offering the Masters programmes and understand the partnership between them. This blog is a one-stop shop for all your questions.

The University of Cumbria has a long history behind its existence. It was formed in 2007 by the merger of St Martin’s College, Cumbria Institute of the Arts and University of Central Lancashire’s Cumbria sites, operating from campuses spread across Cumbria and North Lancashire. It may be a relatively new university, but is steeped in history dating right the way back to 1822. The University is continuing to grow, expanding in geographical terms as well as academic scope. The University focuses on to enrich students so that they can realise their potential and achieve life-changing outcomes. UoC has come along way since 2007 and has achieved laurels in various fields; which ranks it as one of sought-after universities.

New Vision: Confidence and consistency; the words that Geoff Donnelly uses throughout his first interview as chairman of the board of the University of Cumbria. The Chairman says, “My task is to ensure we continue to have the leadership and strategy necessary to achieve our goals. He added: “We’re still a new organisation but recent achievements such as 35th in the WhatUni sector rankings, graduate employment results which place us in the top half of the sector, coupled with contracts with Rolls Royce and the growing reputation of our Project Academy demonstrate both our progress and our ambition.

Excelling in Women Representation in Business: In 2009, UoC was one of the eight organisations in the northwest to be awarded the Women’s Business Centre Quality Standard.

Creating International Partnerships: The university welcomes students from Robert Kennedy College, who it partnered with for their MBA Awards in 2010.

IFLAS: UoC in 2012 launched an Innovative Institute for Leadership and Sustainability (IFLAS) at Ambleside Campus.

Award Winning University: The University received two Times Higher Education Leadership and Management Awards; Outstanding Student Services Team and Outstanding Finance Team in 2014.

UoC hosts 2018 UN World Investment Forum: The Institute for Leadership and Sustainability (IFLAS), based at the university’s Ambleside campus, gathered experts to discuss the underlying technology that powers cryptocurrencies such as bitcoins known as blockchain.

MoU with Chinese Government: “The Chinese Government clearly sees the modernisation and the creation of Chinese internationally credible vocational education system as fundamental to the success of the Belt and Road initiative,” Prof Gale said. “We signed fourteen Memoranda of Understanding – a clear indication of the value of the trip and a sense that the Chinese really want to do business with the University of Cumbria.” Forestry was the prime area where University found favour.

University receives power to Award Research Degrees: In March 2019, The University of Cumbria has been awarded Research Degree Awarding Powers (RDAP), which will allow it to grant research degrees such as doctorates for the first time since the university’s formation in 2007. This achievement comes after more than 18 months of rigorous and in-depth assessment by the Quality Assurance Agency.

Last but definitely not the least; Campus within a National Park and UNESCO World Heritage Site: The University has campuses in Carlisle, Ambleside, and Lancaster and a specialist centre in London. At Ambleside Campus, nestled in the heart of the Lake District, you get to witness 912-square mile picturesque patchwork – with more than 150 high peaks and 16 lakes. Visit the campus for the One week Compulsory residency or for your Graduation Ceremony.#Ambleside is one of the favourite places to start a walk, according to data from the Ordnance Survey Ordnance Survey . https://bbc.in/2TK8UWs

Its the famous saying that ” A man is known by the company it keeps”. Same is true for the University you affiliate yourself with, for the highest level education. This blog gives you the insight of the history, present and future of the University. The University of Cumbria is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Business, Innovation and Skills list of recognised UK awarding institutions.

Still have questions? Talk to our academic advisors today!