UoC’s MBA Leadership & Sustainability Academic highly commended as Master’s Teacher of the Year 2021

We take immense pleasure to announce that Dr. Sarah Williams, a Senior Lecturer in Leadership and Sustainability, has been highly commended in the category of Masters’ Teacher of the Year 2021 by findamasters.com. This was for her role as Module Leader in the Robert Kennedy College online residency module delivered by the University.  

In the judges’ view, “Sarah’s teaching has a global impact, and the judges agreed that this was reflected in the large number of students from around the world who supported Sarah’s nomination for this award.”    

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Dr. Sarah Williams

The University is incredibly proud of this achievement, and so is Robert Kennedy College. It highlights the calibre of academics working at the university and reflects positively on the partnership with Robert Kennedy College.  

One is known by the company they keep, and Robert Kennedy College is indeed in good company with some of the best teaching faculty. Have a look at profiles of our key faculty members  

Internationally Recognized  

The University of Cumbria received the University title and degree awarding powers from Her Majesty’s Most Honourable Privy Council in 2007. The University is fully recognised by the British Government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. Upon successful completion of the online Masters’ programme, you receive an Internationally recognised British degree from the University of Cumbria. Undertake the Master’s programme today, with complete confidence and faith that your Masters’ degree is accepted worldwide and has the highest level of recognition.  

For the details about this award: The award was run by https://www.findamasters.com/, a directory of worldwide Postgrad qualifications. The information on the awards is detailed at https://www.findamasters.com/events/awards/generic.aspx?bpid=7160

Celebrating Motherhood: Is it possible to be a working mom and be a master’s student at the same time? The answer will (hopefully) NOT surprise you!

Motherhood is unique for every woman. It’s full of joy, love, challenges, despair, anguish, fun, responsibility, selflessness, and sacrifice.  As it is rightfully said,  

A Mother is an epitome of love, strength, and sacrifice.

A mother makes many sacrifices while raising her family and children. The instinctive selflessness and dedication of a mother make her go to extraordinary lengths to care, protect, and provide for her children. Yet, while tending to the needs of her family, a mother commonly puts her career and further education on the back burner. According to a survey conducted by LinkedIn and Censuswide, nearly half of the working mothers consider a career pivot and prefer not returning to work after maternity leave in the US. And 63% of working mothers who opt to take a career break do so to spend more time with their children.    

Now, if being a career woman, juggling between the roles of a wife and a mother is hard already, then deciding to enhance your career with a master’s education will make life much more challenging. But does it mean a mother cannot pursue her dream of having a job and family together? Should she not be allowed to advance her career?  

The answer lies in what my mother always tells me:  

I can do anything; I am a mother!

That’s right. You can do anything! Being a mother does not mean that you have to sacrifice your career and education goals. On the contrary, achieving that perfect work-life-study balance is very much possible (check out our blog and a short video about work-life balance) and realise your long-awaited dream. All it requires is a mix of planning, dedication, and clear focus on your ultimate goal.  

Here are five tips that can help you better in the transition to a master’s students’ life:  

Find your motivation 

There could be several reasons for continuing education, such as updating your skills, gaining advanced qualifications, adding new knowledge or specialities, career pivot, financial enhancement, or the personal challenge of finally getting that university degree! First, find your motivation, as this motivation will keep you fueled and focused all through your journey of master’s for the next 1 to 2 years. Should you deviate, or lose focus, your motivation will always get you back on track and remind you of your ultimate goal.  

An RKC alumni, Meg Plooy, a mother, a wife, a friend and a (foster) mother of Pitbulls, found her motivation in two things: First, to be an inspiration for her young children and be able to show them that if you work hard, anything is possible. The second was to advance her career opportunities.  

Another master’s alumni, Manal Al-Khaled, shares her motivation, “In 2013, my daughters were only 4 and 5 years old when my husband lost his job due to political unrest in the region (Middle East). There was never a right time to do my Master’s degree. There were always other financial priorities, and with two little kids and a full-time job, time was a luxury I didn’t have much under my control. So I kept postponing it for all the reasons in the world. Then it hit me – it’s now no matter what”.  

Develop and maintain a support network  

One of our students, who is also a mother, suggests reducing personal commitment, waking up early, and staying up till late at night. While this arrangement may not always be possible for everyone, it is necessary to have a cushion, a support system to help you cope with any stressful situation you might face, or in case of emergencies. Do not hesitate to ask for help from your husband, siblings, parents, employer, or even neighbour!  

Don’t be shy and ask for help when needed

Make a plan and work on a schedule  

90% PLAN + 10% EXECUTION = 100% SUCCESS  

Before you even enrol for a master’s, the first focus should be on how you will manage work, home, and studies. Plan a schedule and follow it religiously.  Formulate a 30-60-90 plan according to the number of modules you register yourself for in a given quarter. A 30–60–90-day plan details the targets you plan to accomplish in the first 30, 60, and 90 days of your studies. Set concrete goals and a vision for your abilities at each stage of the plan, that will act as a guiding rope and will constantly move you towards the goal.

Planning your study space at home or work, away from distractions, is also essential. Again, self-organisation is critical to be able to plan efficiently and to be able to execute it successfully.  

Most of RKC’s working mothers planned their days and weeks to strike an optimum balance; they would usually be working during the day on weekdays and allocate study hours to night-time and weekends.  

Meg again: “A good routine and sticking to a schedule [are a must]. The best time to complete my studies was after the kids were in bed, which gave me anywhere from 2 to 2.5 hours each night. In addition, I used Monday through Thursday as “school nights”, which ensured I was still getting downtime over the weekends. This helped me to stay focused and manage time effectively”.  

Find a study buddy  

Trust that you are not alone in this situation. Getting back to being a student and coping with an online learning environment can be pretty daunting. Having a study buddy will help to relieve your stress and keep tabs on the OnlineCampus class discussions and assignments. For online education students, if you can look for a study partner in the same time zone, it will be more convenient for your interaction.  

Having a study partner can help relieve the study stress and help in class discussions and assignments

Believe in yourself!  

As one of our students suggests, have the confidence to believe in yourself and not procrastinate. Obtaining a master’s degree is a life-changing experience for most, and you must believe in yourself that you can achieve this goal.  

Naomi, an MA Leading Innovation and Change (now MBA LIC) graduate, gave herself this pep talk: “Yes, women face issues with their husbands, childcare, and the fact that society doesn’t expect too high an education from women. My friends think having a bachelor’s degree should be enough for me, especially because I own my own business. To the society around me: “what else are you looking for in life”? Also, challenges with workplace issues, especially when women are working for other employers. Lack of funds to sponsor oneself to school, tight work schedules, and traffic to get back home are all challenges. Eiiii!! Naomi, everything is possible. Don’t think of your tight schedule at your office, the needs of your staff, or the number of employees under you. Don’t even think your husband or your three children would be hindrances. Remember, Naomi, that with determination and hard work, you can make it”.  

I agree the journey may not be a walk in the park, but taking one step at a time will bring you closer to your ultimate goal – attaining the Masters’ qualification. So many working mothers have successfully achieved their educational goals, and so can you.  

Happy mother’s day to all of you out there, and if you have a story about being a working mother and a master’s student you would like to share, the floor is yours!

5 key skills and attributes for effective Legal Leadership

Leadership is a subjective term. We see and hear about effective leaders leading a department, a company or a country. But it is difficult to really quantify or describe what leadership is. You can recognize good leadership examples when you see them but it’s difficult to define. Some leaders are ‘born leaders’, they are a natural, and excel at what they do, while others learn to become good leaders by cultivating attributes and skills, behaviours,  or sets of competencies, that are practiced and mastered to become an effective leader. 

I have talked in the past about Sustainable Leadership in our blog – what it is, and what its principles are. There could be several styles and types of leadership, and areas where leadership is required. One such areas is law and that is called legal leadership. Legal leadership particularly identifies how leaders behave, and how they govern others directly and indirectly, by controlling organizational structures and processes in a legal department or a law firm. 

Douglas B. Richardson says, “All great leaders do five things well, Imagine, Invent, Inspire, Inform, and Influence”. Though all leadership is fundamentally the same, legal leadership can take many forms, involve distinct roles and have different objectives. In a legal department, leadership has many faces: the chief legal officer (CLO), the managing attorneys, the servicing lawyers who work each day with the clients, and all of them should be leaders. Therefore, a legal leader is faced by a unique challenge of leading leaders as more often than not they end up leading other lawyers who are independent identities, individual contributors, pretty much people who do not follow anyone, do not like to be led, trust their own gut, and do not collaborate easily.  

Phew! Legal leaders have to be one hell of a leader!! 

Legal leadership can take many forms

Being a leader in a legal environment is challenging and may not be everyone’s cup of tea. So, what is required to be an effective legal leader? Law firms and corporate legal departments have identified some basic qualities and attributes that a leader should possess. Here are the five skills and attributes that are important for effective legal leadership: 

1. Collaborative skills 

Legal leaders usually find themselves managing large teams and complex cases. They usually have different and difficult sets of people at both ends of their stick. On one end are their own team members. And at the other end are the clients from diverse backgrounds, personalities, education levels, experience levels and requirements. The legal leader plays a key role in coordinating all the aspects, and people in bringing out the desired legal outcome. 

Exercise collaboration with effective communication.

A good legal leader should hit the ground running through effective and early communication amongst the team members, and letting everyone know their tasks after a brainstorming session. Follow up and make sure to listen to their colleagues’ ideas or the issues they are facing, and help them overcome their obstacles and provide the resources if required.  

A legal professional must weigh in everything, facts of the case, potential risks and their consequences

2. Good Judgement 

Success in any profession is highly dependent on good judgement, and this is especially true for the legal profession! It is one the most critical attributes that a legal leader must possess – to apply good judgement and make sound decisions. Legal professionals are faced by situations every day where they must make complex decisions by weighing in the facts of the case, evaluating potential risks and their consequences on the case and on the firm/organization.

Good judgement also requires excellent problem-solving skills. A good legal leader must be able to pre-empt the issues, and must have ideas and many solutions to a problem.  

However, the leaders must not isolate themselves or feel solely responsible for a decision. Though they are leaders, they are still a part of the team, and must seek input of their peers and other experienced legal professionals on critical matters.  

Self-awareness is an important quality of an effective legal leader

3. Self-awareness 

While most of the legal professionals, lawyers, and para-legals would call themselves lone-wolves and individual contributors, they are still part of a legal team. As they become leaders, most lawyers face a hurdle what’s called ‘expert identity trap’.  This means they identify themselves as subject matter experts but do not necessarily see themselves as a leader. Though several attributes are required to be a good legal leader, self-awareness is one of the key qualities of an effective one.  

All legal professionals are bound by the model rules of professional conduct

4. High ethical standards 

The legal profession is heavily based on trust, and each member’s ability to demonstrate highly ethical behaviour. Failure to do so will have many adverse outcomes such as not being able to gain the trust of their client and/or colleagues, and even more critical, being disbarred or legally charged and disciplined for misconduct. All legal professionals are bound by the model rules of professional conduct and they must understand their responsibility as the stakes involved are high! 

5. Diplomacy 

Diplomacy is one of the skills that a legal leader must have to climb the ladder of their legal career. A good leader must exercise diplomacy in handling clients, project the professional image of the firm, and must be respectful of their colleagues. The legal profession is an intensive and demanding career. It is critical for leaders therefore to keep calm and show virtues such as understanding, compassion, and integrity. Diplomacy is not something that one can learn overnight, it is a gradual, self-grooming process that can be effectively used to resolve any conflicts, and manage differences and disagreements. 

To be the best legal leader, it takes lot more than just being book-smart too; one needs to be street smart. Our MBA Legal Leadership prepares you just for that by providing a deep understanding of the key concepts and theories of leadership and their application in a law-oriented organization. Talk to our advisors today to learn more about the programme. 

Energy and Sustainability: Everything you need to know

In my last blog, I spoke about Leadership and Sustainability while explaining briefly what sustainability is and its three interlocking aspects. One of the three interlocking aspects was the Environmental sustainability. Environmental sustainability is about the environmental impacts associated with the business while ecological sustainability is about its impacts on biodiversity. And what affects both environmental and ecological sustainability is Energy. 

I guess you take the hint that in this blog I will talk about Energy and Sustainability.

Energy constitutes an important part of the environment. Energy production is a dominant contributor to climate change, accounting for 60% of total global greenhouse gas emissions.

Energy has always remained a critical pillar contributing to human well-being and poverty alleviation. It is important for economic development. Over the centuries, the ways and means by which we source energy has changed dramatically. One of the most critical challenges that the world faces today is sufficient access to clean energy for all. Hence the United Nations Sustainable Development Goal 7 (SDG 7), which calls for universal access to sustainable energy by 2030. 

Evolution of energy sources

Our historical and current energy systems are dominantly based on fossil fuels like coal, oil, and gas. Fossil energy was a fundamental driver of the Industrial Revolution. It also led to the technological, social, and economic development. Our energy production systems have important environmental impacts with carbon dioxide (CO2) and other greenhouse gases that the fossil fuels produce. 

It is because of these negative impacts of fossil energy that the world needs to find alternative sources of energy, sources that have a lower impact on the environment.

In order to better understand the energy requirements and eventual transition to cleaner sources, it is important to understand how the energy consumption has changed in a region and across the world; how the energy sources have evolved and what kind of access society has to which energy sources.

For example, according to a World Bank report 2016, only 7% of the world’s low-income households have access to clean fuels and technologies for cooking; the average share in Sub-Saharan Africa was 13%; and approximately one-third in South Asia. An in-depth analysis of these factors would truly reveal our energy requirements and energy source evolution. 

The renewable sources of energy broadly include: the traditional biomass (burning of wood, agricultural waste biomass, and the forestry materials), hydropower, solar, wind energy, and other renewables like geothermal energy. 

Let’s have a look at global energy consumption.

Global energy consumption

The chart below captures the energy consumption pattern from early 1800s to modern world 2019. While our dependency on traditional biomass has more or less remainedconstant over 219 years, energy production from renewable sources is still a significantly low percentage as compared to total energy generation through fossil fuels.

How much Energy does the World consume:

Global Fossil Fuel Consumption

As seen in the chart below, the main sources of fossil fuel production and consumption are coal, crude oil, and natural gas. Coal was the sole source of energy production until the 1870s after which oil and gas took over. Gas production was 14,119 TWh and oil production 37,024 TWh. Over two decades, it increased to 53,620 TWh and 39,292 TWhrespectively. 

Global renewable energy consumption 

The Paris climate agreement (December 2015) sets long-term targets for its member nations like reducing global greenhouse gas emissions. There is an ever increasing need of renewable sources to mitigate the greenhouse gas emissions. This can be achieved with two sources of energy – the renewable technologies and nuclear energy. The chart below shows the renewable energy generation from the 1960s to 2018. 

The process of transitioning from the fossil fuels to the renewable sources is termed as decarbonisation. The modern renewables including hydropower, solar, wind, geothermal,and modern biofuel production show a considerable increase since the 1960s with the world producing approximately 6.63TWh of modern renewable energy in 2018. Hydropower accounts for more than 70% of this total production. 

Affordable and clean energy – why does it matter?

First the question is “why do we need affordable and clean energy?” and second “what kind of sustainable energy sources?”. It is one of the United Nations Sustainable development goals to have affordable and clean energy. 

So why does it really matter?

1. Economic Development: Nations need energy and electricity to power their economies. Without a sustainable source governments cannot achieve sustainable economic development.

2. Reduce Disparity: The divide of the rich and the poor, the privileged and the under-privileged has widened amongst the developed, developing, and third world countries. About 789 million people around the world lack access to electricity (https://www.un.org/sustainabledevelopment/energy/)


3. Reduce air pollution: Clean energy is the only solution to the growing air-pollution concerns caused by coal, oil,and gas.4. Better healthcare: Energy is key in facilitating state-of-art healthcare facilities in a country. Fighting diseases, formulating vaccination, and fighting pandemics such as COVID-19 is attainable with a steady supply of energy – even better with renewable and clean one. 

I truly believe that every one of us has a role to play in energy consumption / energy saving, reducing greenhouse emissions. A small effort such as switching off the meeting room lights after a meeting, or taking a bike or public transport or walking can go a long way in reducing greenhouse emissions. And for those who live, breathe, and sleep energy, we offer a 100% Online MBA in Energy & Sustainability. Chat with our advisors for more information. 

Digital Marketing – The future of marketing? 6 reasons why you should consider this as a career option!

Marketing, like everything else in the world is constantly changing and evolving overtime.

From cave painting to word of mouth. From messages on scrolls to pictograms. From picture advertisements in magazines and newspapers to video ads in between your favourite TV programmes. 

And the evolution continues!

I mean, how many of us subscribe to a physical newspaper anymore? Netflix, Amazon Prime Video, and Disney+, just to name a few, have pretty much killed broadcast television and cable tv.  

We live in the world of binge watching, instant news (and in some cases fake news), and WhatsApp forwards! If you blink, you will be left behind!  

So, how are we to effectively market our products  and services, or  advertise to the masses in this fast paced, limited-attention times?

Digital Marketing is the answer, and  here are six reasons why I think you should choose a career in Digital Marketing!

  1. High demand
    While there are similarities between Digital Marketing and traditional marketing, the difference between them is substantial and cannot be overlooked. To do the job right, a specialist is required, and most companies accept this to be true. Digital Marketing is still a relatively new industry/vertical, and the number of specialists available is still very limited. It follows that a qualified and competent Digital Marketing professional  is highly sought after.
  2. Richness of choice within Digital Marketing
    Most people these days have limited choice in the career path they wish to take. When a company recruits for a job vacancy, for most roles, they will have an abundance of applicants, however, Digital Marketing being a new field, the opportunities available will be among the best in the market. Also, there will be a lot of opportunities within the various verticals of Digital Marketing. Here’s a few of them: 
    • Web properties –  websites, blogs 
    • SEO – Search Engine Optimization 
    • Paid marketing (PPC marketing) – Google search ads, Display ads, Affiliate marketing, social media paid ads 
    • Social media (Instagram, YouTube, Facebook channels, etc.)
    • Email marketing 
    • Mobile marketing 
  3. Show me the money
    It all comes down to the salaries and pay packages, and that’s the bottom line! People venturing into Digital Marketing will be the ground breakers, the trailblazers, the pioneers of the industry, and will have the potential to earn huge. For example, just before the lockdown started, a quick search for Digital Marketing job opportunities in the United States, listed jobs for freshers starting from USD 55’000. I think that is a pretty good place to start your career from. 
  4. Minimum entry requirements
    Digital Marketing is still a very new field, and people working in the field have very little experience in it and are still learning how to effectively develop and execute a digital marketing strategy. As everyone in digital marketing is still relatively new and mostly learning by experience, the entry requirements are comparatively lower than most other job profiles. So, now is the time to get into Digital Marketing and build a career. 
  5. Diversity in the workplace
    When the word “diversity” is used, most people think ethnic diversity. And that is true here as well, but it is also means so much more in Digital Marketing. In the morning, you could be working with extroverts who may be creators, creating ad campaigns and YouTube videos, who push their creative ideas across. And in the afternoon, you could be working with introverts who may be from Data Analytics or SEO or Website Development. This is just an example. The point is, working in Digital Marketing, there is a place for every kind of personality and the opportunity to work with every kind of personality!
  6. Creativity
    If you are passionate about the work you do (no matter how boring it may sound to someone else) then the potential for creativity exists. But the thing about Digital Marketing is, no other field of work encourages creativity and “out of the box thinking” quite as much as Digital Marketing does.

Now these are just some of the more obvious reasons to take up a career in Digital Marketing, and I am sure there are a number of other very obvious and/or more important reasons to make Digital Marketing your career. Perhaps you are building upon your previous Marketing career? Let us know in the comments below if you are already “in” and have some insights to share, I am sure it will help people make an informed decision. 


If you are ready for a career in Digital Marketing, then start with our 100% Online MBA programme in Digital Marketing or our 100% Online MSc programme in Digital Business.

You can also chat LIVE on WhatsApp with one of our Education Advisers for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

Women in RKC – Fawn Annan, MBA Media Leadership – University of Cumbria Graduate

It’s almost the end of June. We are halfway through 2020 – a year that brought with it some unique challenges for everyone. It’s a good moment to reflect on the first half of the year and do a mid-year evaluation of yourself, your goals and how far you have progressed towards achieving them. You may want to re-evaluate strategy, pace up or slow down a bit (the workaholics out there :)).  

Fawn Annan

We couldn’t agree more with our MBA Media Leadership graduate, Fawn Annan, who believes celebrating women graduates of RKC and showcasing their achievement and standing in the community is a great way to encourage and increase women’s participation in Master’s education. The very reason we started our Women’s Day Series dedicated to RKC’s women graduate and future graduates! Allow me to introduce you to the woman who wears several hats – that of CEO and Digital Media Publisher, of Mother, of Grandmother and of Wife – Fawn Annan! 

Getting back into education  

Your story of getting back to do a Master’s degree  

Vidhi Kapoor (VK): What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you? 

Fawn Annan (FA): I needed to find new publishing models for my business and also wanted to use the credentials to transfer my career to more speaking and book publishing. 

VK: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them? 

FA: Business priorities. Many but put this as a life-changing priority.  

VK: What surprised you the most when you started your studies? 

FA: How much work one course take up in hours but the enjoyment I experienced did surprise me. 

VK: Do you feel there are unique challenges women face when deciding to get back into education? 

FA: No, given its graduate-level online studies there was a difference. 

Getting the degree 

The work to get the degree – what did you learn, how did you balance, what would you do differently 

VK: Which programme did you do? Why? 

FA: MBA in Media Leadership — That is my profession 

VK: What is the single most important thing you learned during the programme? 

FA: Learning is a lifetime journey 

VK: How did you balance work and studies? 

FA: My child is a father; my husband is retired; my business partner was very supportive and allowed me to take time to work on my studies a portion of each week and a portion of each weekend. 

VK: Any particular challenges to being a woman and studying online, or do you think all students face the same ones? 

FA: All students face the same ones. 

Life post-degree 

What changed, if anything? 

VK: What’s new in your life since graduating/starting your studies? Any visible impact already? 

FA: Yes. Published my first co-authored book, Digital Transformation in the First Person, and have had many more speaking opportunities than before. 

Fawn’s first co-authored book – Digital Transformation in the First Person

VK: Anything you are doing differently now because of the things you learned? 

FA: Yes. Our digital transformation was far more successful because I had the different models to try out in agile development. My business partner, a seasoned CIO, was also far more attentive to what strategy advice I had to offer. 

VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the work place? 

FA: Credentials do help. 

Advice for other women 

Or other students, really. 

VK: Imagine you could send a message back in time to your pre-degree self: what would it be?  

FA: Expand your mind as much as you can. Building credibility starts with knowledge. 

VK: Imagine you could send an object back in time to your pre-degree self: what would it be? 

FA: My degree 

Fawn’s ‘Nerdy’ that she bought at her graduation at the University of Cumbria 🙂

I hope you got some very useful advice and insights about our Online Masters from Fawn. I am sure you draw inspiration from her story and feel motivated to embark on your own journey towards the Masters.

Our education advisors are here to help you with your questions. Chat LIVE on WhatsApp to get more information about our Masters.

NEWS RELEASE – University of Cumbria’s quality education recognised on world stage

The University of Cumbria’s quality education has been ranked in the top ten of universities worldwide, according to the Times Higher Education (THE) Impact Rankings, the only global performance tables that assess universities’ impact against the United Nations’ Sustainable Development Goals (SDGs).

The university ranked 8th out of a total of 676 participating institutions worldwide and first in the UK for Quality Education SDG, which measures universities’ contribution to early years and lifelong learning, their pedagogy, research and commitment to inclusive education.

In other notable categories, the university’s gender equality credentials were recognised when it came joint 81st out of 547 participating institutions for ‘Gender Equality’ and 69th out of 268 institutions in ‘Life on Land’.

Overall, and as a relatively young university making its first submission to these rankings, it achieved an overall rank in the 201-300 range of 766 institutions, firmly residing in the top 40% of institutions worldwide.

THE believe that universities represent the greatest hope of solving some of the world’s biggest challenges.

The THE Impact Rankings are designed to shine a light on the commitment of universities around the world to making a positive social and economic impact within their communities and globally, through their work towards achieving the 17 United Nations Sustainable Development Goals; from providing inclusive and equitable quality education and promoting good health and wellbeing, to ensuring gender equality and taking action on climate change.

By participating, universities demonstrate the important role they’re playing in championing a better and more sustainable future.

Professor Julie Mennell, Vice Chancellor, University of Cumbria

Professor Julie Mennell, Vice Chancellor of the University of Cumbria, said:

“As a university focused on serving our region’s needs many of the metrics within traditional (UK) rankings do not necessarily reflect our work or involvement within the communities that we serve or the impact we have globally through our local, national and overseas partnerships.

“Given the university’s mission and values, we felt it was important to participate in these specific rankings to more accurately highlight the world class outcomes achieved by our students and staff”

“Against the backdrop of the current worldwide crisis linked to the COVID-19 pandemic, there is an opportunity for universities around the world to collaborate and help to refocus the global economic agenda on sustainable development in its truest sense.

“The University of Cumbria is committed to creating a sustainable legacy and joining our colleagues around the world in championing a brighter and more equitable future”.

Many of the university’s key international partners have come forward to offer their congratulations in response to the news.

Dr. iur. David Costa, Dean, Robert Kennedy College, Zurich, Switzerland said:

“We would like to congratulate our partner, the University of Cumbria, for this outstanding performance and well-deserved recognition. The university’s continuous and relentless commitment to quality education and sustainability in all of their endeavours is an ongoing inspiration to us and our hundreds of international students worldwide.”

Professor Hamzah, CEO, Vision College, Selangor, Malaysia, commented:

“Vision College is proud to be a partner in providing both opportunities and a continuous sustainable effort in this region where we operate. I am confident that our students and staff have reasons to celebrate on your recent success and I look forward towards mutually beneficial outcomes of our collaboration”.

Reacting to the news, Mr. David Chew, CEO, FAME International College, Kuching, Sarawak, Malaysia said:

“The recent achievement of University of Cumbria – being ranked in the World’s Top 10 “Quality Education” (in The Times Higher Education Impact Ranking 2020) – is definitely well deserved, and FAME International College, Malaysia, is honoured to associate with such an esteemed partner.

This achievement highlights the university’s serious endeavours in developing, maintaining and providing high quality education to empower individuals and equip them with the knowledge and wisdom to build a better and more sustainable environment. Well done!”

Hsu-Cheng Chua, Dean of the Office of International Affairs, Shih Chien University, Taipei, Taiwan, added:

“As one of our most valuable partners around the world we are delighted that the university has been recognised for the quality and impact of its education. The University of Cumbria is a popular choice for our students because of the excellent learning environment and the dedicated and fully rounded support they provide. For us, it is definitely the best choice in the UK.”

Dr. Yvonne Klose, Director DAA Wirtschaftsakademie, Dusseldorf, Germany, concluded:

“Great news, and indeed, justified! Our partnership with the University of Cumbria reaches back to 2011. Since then we have been sending cohorts of our business students to the university to accomplish their final year. The students graduate with great results and take on successful careers in various areas of business. This year we will crack the 100 mark of successful graduates within this partnership.”

This is the second edition of the THE Impact Rankings, which launched in 2019, and included 766 universities from 85 countries.

Top of the list was New Zealand’s University of Auckland, while three Australian universities complete the rest of the top four: University of Sydney, Western Sydney University and La Trobe University.

Japan is the most-represented nation in the table with 63 institutions, followed by Russia with 47 and Turkey with 37.

Finally..

Robert Kennedy College is proud to announce that the University of Cumbria Online programmes are now being offered 100% online. Get in touch with our team of admission advisers who can have a look at your profile and give you some advice. Chat LIVE on WhatsApp with our Education Advisor today! Or, if you have already made up your mind, click here to apply.

Artificial Intelligence (AI) — The future of Business. Here are 6 reasons why!

Technology has always been the change catalyst for how we do business and with the rapid changes in communication technology, these changes are now taking place in real-time.

Technology enabling us to work virtually. Photo credit: unsplash.com/Uriel Soberanes

One of the key reasons for the long-term success of big multinational organisations is their ability to obtain business intelligence (BI) from their customers. Most organisations still collect feedback from their customers after a sale or service provided using a standard feedback form that asks typical questions. The information obtained through this method provides valuable information about the customers and their experience, but still the information is very limited, slow to get and process, and depends a lot on the customers’ willingness to give feedback. 

Organisations that invest in artificial intelligence (Al) and machine learning (ML) derive a lot of other benefits that can impact and provide business intelligence to multiple departments within the organisation. Furthermore, with the advancement in cloud storage and computing, data and business intelligence can be derived almost in real time. 

The following are some of the benefits of AI and ML especially in the era of cloud computing: 

  1. Enhanced Customer Experience: Real time intelligence on consumer buying behaviour provides companies with data on a number of key parameters from the spending capabilities of their customers, products that are trending, products that are reaching the end of their lifecycle, seasonal information, etc. Analysis of these data can provide the organisation with insights on the best ways to reach its customers through marketing activities, product pricing, product placement, etc. 
  2. Operational Automation: Operations are the backbone of an organisation. Without goods and services being produced or delivered, there is no purpose to the existence of an organisation. This is traditionally where the majority of the workforce is centred around, where the most wastage of resources takes place and is also the highest budgeted department of the organisation. Through the incorporation of AI and ML, the entire department can be streamlined to operate with best efficiency and in a cost and human resource effective manner.  
  3. Data Mining: Most organisations produce a mountain load of data every single day and it is not possible to manually go through all the data and extract some kind of BI from it. AI and ML will be able to quickly surface important and relevant patterns and insights during the processing of big data.  
  4. Supply Chain Management (SCM) Automation: Like operation automation, the BI derived through AI and ML can help streamline and increase the efficiency of the entire supply chain management process. It will also help in the automation of the entire SCM process. 
  5. Recruitment: Most big organisations receive thousands of job applications every month for a handful of job opportunities, making it almost impossible to go through all the applications to find the right person for the job. AI and ML can help (and indeed do already) in analysing the job requirements and the applicants’ data to find the right person for the job. 
  6. Trend Analysis: This key BI is applicable across all the departments of the organisation and is available through the analysis of all the data each department generates. By effectively predicting the trend, it will increase the efficiency and reduce the operational cost for an organisation as a whole, and at the same time increase its sales and overall profit. 

The above are just some of the more obvious benefits of an AI and ML system. Every day, new BI programmes are being developed. These programmes best utilise the AI and ML systems’ data to provide organisations with unique and valuable data to base future business decisions on.  

If you are looking to formalise your AI and ML knowledge, or looking for a jumpstart into a career in Artificial Intelligence, Robert Kennedy College offers a 100% Online MBA Artificial Intelligence through an exclusive partnership with the University of Cumbria, UK. Click here to apply for the programme. 

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

A 100% online MBA or MSc? Yes, you (now) can!

It’s official. We are excited to announce the launch of five new 100% online master’s degree programmes to add to our growing list of programmes. We know our online masters (MBA, MSc and LL.M) programmes, with a one-week mandatory residency, have been immensely popular among working professionals who looked for a perfect (or even just manageable) work-study balance.  

However, we could not underestimate the growing demand for 100% online programmes. We developed our 100% online programmes through an exclusive partnership with University of Cumbria, offering the same British tradition and Swiss quality education – fully online.  

The specializations these new 100% online programmes offer are among the most sought after and highly rated online programmes. These include artificial intelligence, digital marketing, data analytics, computer science and international business and information technology. The world is going digital and we need future leaders well equipped with the necessary knowledge and skills. 

Ready to dig in? Here they are!

 All of the five new programmes share the following characteristics: 

Duration : Minimum 12 months, maximum 5 years. 

Delivery Method : 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration. 

Entry points: Four times a year (winter, spring, summer and autumn). 

Tuition Fees: 12,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest-free instalments, however, the programmes are not eligible for UK Postgraduate Loans for Master’s Study. Sorry! We do try to compensate to some extent for this by offering occasional time-bound bursaries, so keep an eye on our newsletter. Not yet signed up? Request a catalogue here

Programme details 

100% Online MBA Artificial Intelligence (AI) 

There is no industry in the business world today that does not uses AI. Artificial Intelligence and Machine Learning have become mainstream tools in driving business. AI applications help companies reduce their costs, enhance customer experience, increase profits – in short, spending less to do more. Artificial Intelligence and Machine Learning have already started revolutionising the business world, as many businesses are already using such technologies to achieve a competitive advantage. The MBA Artificial Intelligence is devised to equip you with the skills and knowledge required to manage the intricacies that stem from an artificial intelligence driven world.  

100% Online MBA Digital Marketing  

Digital media has taken the advertising to a whole new level and has made it a profession highly sought after. This has contributed to changing the landscape of jobs and how marketing is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. This online programme equips you with the skills needed to engage with customers via digital media and effectively market businesses across digital networks. 

100% Online MBA Information Technology 

I personally consider this programme a marriage between the business and technology worlds. IT managers are now required to have a thorough understanding of business, and not just technology, so gone are the days when one could afford to specialize either one or the other. The MBA Information Technology answers the growing demand of intertwining technology with business by blending the established business knowledge of an MBA with specialised courses on Information Management and the Internet of Things. 

100% Online MSc Data Analytics 

Computers and the advent of the Internet have brought upon the world the age of information and big data, and organizations want to retain as much information as possible about their business as they appreciate the role of data in gaining insights and out-thinking competitors. Whether your pursuit is technical or business-focused, the MSc Data Analytics nurtures your analytical skills.  

100% Online MSc Computer Science and International Business 

Modern businesses are dominated by technology with new computing systems and the internet dominantly driving the change. Global markets are now open to even smallest of the businesses. The MSc Computer Science and International Business seek to provide students with the opportunity to gain a deeper understanding of how business merges with technology, offering a blend of computer science subjects and core business topics. 

Fully Online vs 1-week residency  

We are staunch believers in the value of the one-week residencies typically mandatory in all of our programmes. As already mentioned earlier, however, we do recognize the challenges raised by such events on you, the students. For those of you who always wanted an MBA or MSc, but were being held back by the prospect of having to attend a full week in Zurich or the UK, this should be a no brainer. But how can we justify a fully online programme? 

There’s no hiding behind the finger – the value of the residencies is not necessarily the tuition (this can be delivered relatively easily online), but meeting other like-minded people, from all around the world, doing the same programme, facing the same challenges, and heading in the same direction (graduation). You cannot really imagine the camaraderie and friendships built during such weeks. 

Our fully online programmes do not require you to attend a residency – but they do offer the option of doing so if you wanted to – perhaps you will find yourself freer, richer, more motivated to travel – know that is an option. 

For what it’s worth, we should mention that at graduation you receive a degree of the University of Cumbria – whether you studied on campus, online with a mandatory residency or fully online. No difference whatsoever. The choice is fully yours! 

We are proud to launch these new programmes, with the first intake starting already in May 2020. Be among the first applicants and enjoy the array of exciting introductory admission offers! 

Financial Management: Boring to Death or Deadly if Misunderstood?

Finance: each one of us deals with finance in some way or the other on a daily basis, whether we are a professional accountant, a number-crunching wizard, an artist, a medical practitioner, a lawyer, an entrepreneur or a home-maker. There is no escape from finance even if you do find it difficult to comprehend the financial concepts or resent dealing with numbers (that goes for myself, huh numbers!).  Being pervasive might make it one of two things (or maybe both): boring to death, or critically important. 

At RKC, we know an MBA is a prime management qualification for managers. Our Online MBAs give you a great overview of the business world and enhance your knowledge and skills further. And since Financial Management is an integral part of any business, we offer it as a core or as an elective module depending on which MBA programme you choose to pursue.  

Now, before I share with you an insider’s view of the online module let’s get started with the basics – learning what financial management is and why it is important in business.

What “Finance” really is – academically speaking 

Khan and Jain (as cited in Classification of Finance by Paramasivan and Subramanian, 2009) define Finance as the art and science of managing money. Any kind of business entity, big or small, depends on finance to meet its requirements in the economic world and so if you accept that money is the lifeblood of the organization, then finance is its heart.

Types of Finance 

As described above, Finance is one of the most important functions of a business. It plays a paramount role in the smooth functioning of the business activities.

Finance can be classified into mainly two categories:  

Figure 1. Classification of Finance by Paramasivan and Subramanian (2009). Paramasivan, C., and Subramanian, T. (2009). Financial management (New Delhi: New Age International (P) Ltd., Publishers). 

Private Finance includes the Individual, Partnership, and Business or Corporate Finance, while Public Finance, on the other hand, covers Central, State and Semi-Government Financial matters. (Source: Financial Management by Paramasivan and Subramanian (2009)).   

Financial Management 

According to Joseph and Massie (as cited in Classification of Finance by Paramasivan and Subramanian, 2009): Financial Management “is the operational activity of a business that is responsible for obtaining and effectively utilizing the funds necessary for efficient operations.” The job of a finance manager includes procurement and efficient utilization of funds. Financial management has two main objectives: wealth maximization and profit maximization.  

So ultimately, why IS Financial Management important? 

It is imperative for any business to maintain adequate amounts of funds for its smooth operations. Financial Management thus plays an important role in the following: 

  1. Financial Planning:  Financial Management begins with the determination of the financial requirements of the business. 
  2. Acquisition of the funds: A financial manager employs the most effective means of acquiring adequate funds at minimum cost.  
  3. Utilization of funds: It is not just acquisition, financial management also involves the efficient and effective use of the sourced funds to improve the operational efficiency of the business. 
  4. Profitability: Employing financial management tools like accounting, budgetary control, ratio analysis and cost volume profit analysis, businesses look to improve their profitability. 
  5. Enhance the value of the firm: As stated earlier, one of the objectives of financial management is wealth maximization and improving returns for investors.  

 
What would you learn from the Financial Management module in the Online MBA? 

Business is about profit, and there can be sustainability only with proper knowledge of effective financial management. Oxford and Harvard Business School graduate Professor David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing. This module aims to provide an introduction to financial accountancy and managerial economics. The module will engage you in reflective and discursive argument on the materiality of different social, environmental and ethical issues, introducing you to accounting and principles of finance and letting you use your new knowledge in practical ways by using case studies. 

What our own students say about the module?

There is nothing better than to hear from the horse’s mouth (past and current students) though, so here’s what they have to say about the Financial Management module. Each cohort is surveyed at the end of the module.

For most students, the module was “an amazing learning experience”. The course developed their skills, enabling them to quickly adapt and find a new direction. The learning also allowed them to better understand changes in the economy, and identify new business opportunities.  

It “strengthened my business and financial skills”. Students benefit from a clear understanding of the foundations of finance as well as the various financial instruments used for valuations like futures and options and also from an understanding of financial statements to make an investment decision. Videos from Professor David Duffill and illustrated instructions on exercises or examples are seen as very helpful by an overwhelming majority. 

It is not all roses though. There is also agreement on the fact that assessments are very challenging (just like real business challenges are very … well … difficult!), yet they are also a very enjoyable experience allowing students to use different financial techniques to improve a business (for those who get it right anyway!).  

I hope you enjoyed reading about business finance management today. Stay tuned for next week’s blog that takes financial management to a more personal level – managing your personal (or family) budget! Watch this space!