Can Corporate Social Responsibility help in developing society?

Star Trek is the best tv series ever made! That is, at least in my opinion. I have watched almost every single series of Star Trek several times. It makes me happy. You might be wondering why I have started off talking about a tv series, and the answer is that it shows us what humanity can achieve—our unlimited potential as a species.  

Commander Spock and Captain James T. Kirk, played by Leonard Nimoy and William Shatner, pictured here in Star Trek: The Original Series

But the reality is we are lightyears away from achieving even a fraction of this potential. And I am not just talking about the challenges we faced in 2020 (which doesn’t seem to be improving in 2021). Even before the pandemic, our global society was struggling and teetering on self-destruction. Poverty, global warming, population, crime, natural disasters, fake news, illiteracy, unemployment and untrained labour, and healthcare are just some of the challenges we faced even before COVID-19.   

Society has been struggling with questions such as – how can we ensure healthcare for all? How can we ensure economic development and technological progress that benefits humanity?  

Typically, we would just bump this responsibility onto the government, the United Nations, or to some NGO. And while the lion’s share of the responsibility does rest on them, the fact is, if we need to achieve anything, we all need to work together – citizens, government, companies, NGO’s, everyone.  

United Nations

To simplify things, let’s say our goal is to ensure economic progress and social justice for all while preserving our environment. What is the responsibility of a company in this? Well, companies’ success depends on people – employees and customers. If employees have job security and job satisfaction, they will work hard, be loyal to the company, and invest in its success. Likewise, if people have the money and an understanding of the company and its products and services, they will invest in the company. Therefore for a company to truly succeed, it must contribute towards the development of society as a whole. 

Typically, a company would view corporate social responsibility (CSR) as something they have to do to keep the government happy and maintain a positive brand image. These are just some of the side benefits of an acceptable CSR policy. If properly executed, CSR could be an excellent tool to develop society, benefit all company stakeholders, and contribute to the company’s growth while minimising the impact on the planet.  

How a company implements CSR will depend on several factors such as location, government, industry, etc. The COVID-19 vaccine has just hit the markets worldwide and was developed in record time by several pharmaceutical companies. Consider the pharmaceutical industry as an example to highlight what companies in this sector could consider when developing an effective CSR doctrine.  

Pharmaceutical industry is big business
  • Offering safe and quality medication to as many people as possible. 
  • An effective pricing strategy that can benefit all players involved.  
  • Ongoing support to patients. If the company can show that they are not just interested in the sales of their medication but is also committed to the patients’ recovery and wellbeing, they would have earned the customers trust and loyalty.  
  • Having effective human resources, training, and safety policies that ensure all employees are taken care off. 
  • Compliance to all laws and regulations of the land (both local and global). 
  • Defining ethical business practices (read our previous blog on Business Ethics).  
  • Reducing environmental impact and carbon footprint.  

Hence, for a company to have an effective CSR doctrine, they should contribute to being an economically efficient, socially equitable, and environmentally sustainable development. While ensuring growth and profits by encouraging innovation, reduce costs, fostering a sense of ownership among all involved in a project.  

An effective and well thought out Corporate Social Responsibility doctrine can spark innovation that will drive your company onto new heights.  

Do you consider CSR to be a driver for positive change in society, a spark of innovation for the company, or do you think CSR is just another thing a company has to do not to be shown in a negative light by its competitors? Comment below, we would love to hear your views! 

Our online master’s degree management programmes help you become a better leader, and CSR is an integral part of it. Chat LIVE on WhatsApp with one of our education advisors for more information on all the programmes we offer, the application process, and for information on discounts we might be offering in these particularly challenging times. 

How to declutter your life and get more organized

It has been on my to-do list since as far as I can remember - to declutter my life and get more organized. While I do get organized occasionally, it does not usually last for long. It is more of an effort than being a habit or a blessing to be born with.  I believe one wins half of their battles, personal or professional, if they are organized. Other attributes, such as better time management, efficiency, etc., are correlated and codependent. 

Better time management and efficiency are co-related

Moreover, this is one of the most common advice our current students and alumni give to the prospective students: to be organized right from the beginning of the master’s programme (please follow our #DILO series for more alumni experience and advice).  

“Clutter is the physical manifestation of unmade decisions fueled by procrastination.”  

Christina Scalise  

We usually see clutter as a tangible physical item around us. However, clutter exposes a much deeper issue than what you can see with naked eyes. It stems from a mind full of unmade decisions. It may be seemingly small initially: clutter permeates every aspect of your life, affecting your personal and professional lives. One may feel overwhelmed, anxious and defeated even with simple things in life.   

Though it is not an overnight process, and the inherent procrastination will make it even more challenging to achieve, decluttering brings with it a plethora of benefits. It may require a great deal of motivation and inspiration.   

Here are some benefits of decluttering:  

  1. Less is more: Minimalism as a way of life. The fewer things you have, the fewer things you have to worry about.   
  1. Improves focus: With fewer things to manage, you will have improved focus on things that matter the most.   
  1. Save time and energy: While earlier you could be struggling to find time to finish even basic tasks, you will be surprised to have adequate resources to start the book you always wanted to read or hobbies and passions you wanted to pursue.   
Decluttering helps save time and energy
  1. Builds confidence: You will feel more confident when you are in-charge and in-control of your life.   
  1. Better decision making: Once you master the art of decluttering, you will become better with your decisions.   

Now, it is easier to preach than to practice. But I found some easy and effective ways to declutter life and become more organized overall. Here are five ways how:  

You’ll never get organized if you don’t have a vision for your life.

Linda L. Eubanks
  1. Have a vision: It is challenging to plan a journey if you do not know your destination. So, it is essential to set the ground right with an unobstructed vision for your personal and professional goal.   
Have a vision for a personal and professional goal
  1. Start small: Living in a cluttered environment brings a lot of stress and anxiety. Even after gathering all courage and motivation to declutter your life, it might be overwhelming to bring in the new change. Start by taking small steps and get accustomed to the changes.   

“Tidying is the act of confronting yourself.”  

Marie Kondo
  1. Be true to yourself: Everyone has some idea (and if not, they should!) of their strengths and weaknesses. Make a concerted effort to win over your weaknesses (and play to your strengths) and make sure weaknesses do not hinder the achievement of your goal.   
  1. Make a schedule/calendar: Create a daily schedule for yourself and note down your priorities. Cluster similar tasks and optimize them. When you are set in the routine, make weekly and monthly tasks’ schedules and write down everything. The calendar will help you stay focused and enables you to stick to your priorities.   
Create a schedule and set your priorities
  1. Be positive: It is essential to remain positive during the entire process of decluttering. As it is a gradual and ongoing process, do not lose your calm or give up. Stay focused on the benefits you would receive from decluttering.   

How do you declutter your life and become more organized? Share your thoughts in the comments below. 

#DILO (A day in the life of) a master’s student – Nicole

Through the #DILO series of blog posts we have been bringing you insights into the life of our master’s students, sharing their thoughts and opinions, ups and downs, and key learning points during their online studies. The whole idea behind this series is to make you aware of the realities of online studies, and aide you in decision making.  

This week we take a look at a day in the life of our MBA student, Nicole. Here are a few insights and some words of wisdom that Nicole had to share from her experience: 

An Introduction 

“I am still learning about who I really am” – Nicole

Who are you, really? 

Nicole Weiner, a lifetime learner with a family and a job, but I am still learning about who I really am 

Which Uni are you studying with? 

University of Cumbria 

Which programme did you choose and why? 

The MBA in Public Health Management program. Being a nurse, I am interested in helping people live better, healthier lives through prevention. 

Being a nurse, Nicole is dedicated towards helping people live better and healthier lives

The Study Plan 

How did you plan to study each module, and what was the reality? How many hours did/do you have to put in each day/or in a week? 

When I do something, I do not think about “the how” so much. I decide and I do. Thankfully my responsibilities at home are minimal and I was able to carve out some time from my work agenda, since I am an occupational health nurse, I took about 2.5 hours from my work schedule each week since the two are related. Plus, I worked at home as well, especially the weekends.

But it was not difficult to participate in the forums on a regular basis. In one sitting: sometimes an hour, sometimes 6 hours. In my opinion, your work agenda should allow some time for master’s, if the two are related.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?) 

Anytime. If I have to do something, I can do it just about any time of the day, but after 7 pm I do like to just relax, so usually not in the evenings. During my thesis this will change because I have changed jobs and in this new job, I will not be able to carve out time to write or study during work hours.

Relating to my above answer, my next job will be as a research nurse, therefore I cannot study during work hours because I am not caring for a whole population group and there will be more technical duties to do. As an OHN, I was one nurse to 650 people. That’s significant, but the company was great and gave me space for balance. 

How much time did you devote for each assignment? 

Depends. Like I said earlier, forums usually half an hour to an hour. Assignments I dedicate a lot of time but I cannot put a number on it. But one thing I can say is that I try to start working on it very early, so that I am not rushed in the end. 

Travelling and Communication 

“As long as I had my computer I could study if I wanted to while travelling”- Nicole.

How did travelling impact your ability to study? 

No problem, as long as I had my computer I could study if I wanted to. 

How were you able to interact with peers and/or professors given the time differences? 

In my personal case, there is no time difference between the UK and Switzerland. 

A typical day as a master’s student 

What does a typical day as an Online Masters’ student look like for you? 

School is just an extension of my other activities. I can say that definitely, the program being online makes life a bit less complicated. 

Any advice? 

Do a little bit every day, with a day off every now and then, or vacation even. If you work on your assignments regularly, you can afford to take time off and not stress it. And please advise your professors of your absence. 

Well indeed, incredibly helpful advice from Nicole. A contingency plan not only saves you from an unpredictable situation but also helps you follow your study plan with confidence. To get you through the master’s studies we have great faculty who are subject-matter experts, who guide and encourage the students to achieve their potential.  

If you have been dreaming of joining master’s programme or have had this personal goal to gain higher education, now is the time! Take the valuable advice from our current students, gain from their experience, add your own unique study strategy, and make your own success story!

Chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, the application process, and information on discounts we might be offering at this time. 

Getting ready for 2021

Phew! It is 2021! 2020 is finally over and behind us. After having an incredibly unique (and for many a traumatic) 2020, I am a little sceptical and at the same time joyous and hopeful of welcoming the new year.   

Well, let me first extend my warmest wishes to you, our readers, happy new year! One of the greatest joys of this season is the opportunity to say thank you and to wish you the very best for the New Year.   

‘Tis the season…  

So, what do you think 2021 will look like? Are you ready to embrace the new year as it still encapsulates certain uncertainties? Have you set any personal goals, professional goals, or academic goals for yourself? Because it is that time of the year when we sulk on unfinished resolutions or celebrate their achievement (I fall more in the former category than the latter 🙁) and look forward to new ones!   

In my opinion, it will be much more than just resolutions this year. People are frustrated with unfulfilled wish-lists, lockdowns, and fear of the pandemic. Emotions are running high; there will be no holding back, it could turn out to be a year where you tick off all the boxes (or most of).  

Here are the five trends you must watch out for in 2021:  

1. Shoppable TV and social media influencers   

Consumers will be able to buy anything they like, on the go and instantly!

With worldwide lockdowns, the retail industry saw a categorical change with the brick-and-mortar stores shutting down. Shoppers had to move online, and the businesses capitalised on every opportunity to grab consumer’s attention. Consumers will be able to buy anything they like, on the go, instantly, as they watch the advertisement on their favourite streaming channels, or a product recommended by their favourite social media influencer. I have personally experienced this; a tik-tok video made the CeraVe skincare products fly off the shelves within days. That is a powerful sales tool.   

2. Big data becomes bigger  

Big data is inexhaustible

As we rely more and more on online platforms for almost everything, from groceries to banking, to buying cars to education, the data is building up exponentially and is inexhaustible. There will be an increasing new need for data analysis and customer personalisation.  

3. Artificial Intelligence (AI)  

AI is predominantly the most significant trend to watch out for in 2021. With bigger data, better interpretations will be required to understand the world and the changing patterns of the consumers. In 2021, we are likely to see further sophistication in machine learning algorithms and tools.  

4. E-Sports  

Gaming is in line to become a multi-billion-dollar industry

Gaming is one of the sectors that was positively impacted by COVID-19. While other industries suffered losses, gaming has been trending and is in line to become a multi-billion-dollar industry by 2023. It is one of the top entertainment activities that people engage in, kids and adults alike.  

5. eLearning  

With the sudden closure of schools and universities owing to social distancing and self-isolation requirements in an attempt to flatten the COVID-19 curve, online learning became a necessity overnight and is here to stay. There are several benefits of online education, such as flexible learning and quality education offered at affordable prices.

Robert Kennedy College has been a pioneer in online education since 1998. When you decide to study with us, we promise you an excellent course curriculum, British education, Swiss quality, highly qualified faculty and a variety of Online master’s programmes to choose from. Start early and talk to our education advisors to find out how you can make the most of the new year 2021 though learning.