Digital Marketing – The future of marketing? 6 reasons why you should consider this as a career option!

Marketing, like everything else in the world is constantly changing and evolving overtime.

From cave painting to word of mouth. From messages on scrolls to pictograms. From picture advertisements in magazines and newspapers to video ads in between your favourite TV programmes. 

And the evolution continues!

I mean, how many of us subscribe to a physical newspaper anymore? Netflix, Amazon Prime Video, and Disney+, just to name a few, have pretty much killed broadcast television and cable tv.  

We live in the world of binge watching, instant news (and in some cases fake news), and WhatsApp forwards! If you blink, you will be left behind!  

So, how are we to effectively market our products  and services, or  advertise to the masses in this fast paced, limited-attention times?

Digital Marketing is the answer, and  here are six reasons why I think you should choose a career in Digital Marketing!

  1. High demand
    While there are similarities between Digital Marketing and traditional marketing, the difference between them is substantial and cannot be overlooked. To do the job right, a specialist is required, and most companies accept this to be true. Digital Marketing is still a relatively new industry/vertical, and the number of specialists available is still very limited. It follows that a qualified and competent Digital Marketing professional  is highly sought after.
  2. Richness of choice within Digital Marketing
    Most people these days have limited choice in the career path they wish to take. When a company recruits for a job vacancy, for most roles, they will have an abundance of applicants, however, Digital Marketing being a new field, the opportunities available will be among the best in the market. Also, there will be a lot of opportunities within the various verticals of Digital Marketing. Here’s a few of them: 
    • Web properties –  websites, blogs 
    • SEO – Search Engine Optimization 
    • Paid marketing (PPC marketing) – Google search ads, Display ads, Affiliate marketing, social media paid ads 
    • Social media (Instagram, YouTube, Facebook channels, etc.)
    • Email marketing 
    • Mobile marketing 
  3. Show me the money
    It all comes down to the salaries and pay packages, and that’s the bottom line! People venturing into Digital Marketing will be the ground breakers, the trailblazers, the pioneers of the industry, and will have the potential to earn huge. For example, just before the lockdown started, a quick search for Digital Marketing job opportunities in the United States, listed jobs for freshers starting from USD 55’000. I think that is a pretty good place to start your career from. 
  4. Minimum entry requirements
    Digital Marketing is still a very new field, and people working in the field have very little experience in it and are still learning how to effectively develop and execute a digital marketing strategy. As everyone in digital marketing is still relatively new and mostly learning by experience, the entry requirements are comparatively lower than most other job profiles. So, now is the time to get into Digital Marketing and build a career. 
  5. Diversity in the workplace
    When the word “diversity” is used, most people think ethnic diversity. And that is true here as well, but it is also means so much more in Digital Marketing. In the morning, you could be working with extroverts who may be creators, creating ad campaigns and YouTube videos, who push their creative ideas across. And in the afternoon, you could be working with introverts who may be from Data Analytics or SEO or Website Development. This is just an example. The point is, working in Digital Marketing, there is a place for every kind of personality and the opportunity to work with every kind of personality!
  6. Creativity
    If you are passionate about the work you do (no matter how boring it may sound to someone else) then the potential for creativity exists. But the thing about Digital Marketing is, no other field of work encourages creativity and “out of the box thinking” quite as much as Digital Marketing does.

Now these are just some of the more obvious reasons to take up a career in Digital Marketing, and I am sure there are a number of other very obvious and/or more important reasons to make Digital Marketing your career. Perhaps you are building upon your previous Marketing career? Let us know in the comments below if you are already “in” and have some insights to share, I am sure it will help people make an informed decision. 

If you are ready for a career in Digital Marketing, then start with our 100% Online MBA programme in Digital Marketing.

You can also chat LIVE on WhatsApp with one of our Education Advisers for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

The difference between a College and a University – is there even one?

Before we get into the rest of the article and try to go past the surface differences between a college and a university, let me talk about the difference as it relates to us (Robert Kennedy College) and our partner universities (University of Cumbria, University of Salford, and York St John University). 

The relationship between Robert Kennedy College and our partner universities

As a college, Robert Kennedy College (RKC), like our university partners, is a higher education institution offering a number of master’s degree programmes. However, we are not the ones who award the degree to a student who successfully completes a programme with us. The degrees are awarded by our university partners, who are recognised and accredited by the government (in our case, as our partners are British, by the government of the United Kingdom). 

As the degree is awarded by the university, we are required to maintain education standards as prescribed by the university. They are also the ones who determine which programmes we can deliver on their behalf and generally also the syllabus of the programmes we deliver.  

Now you might be asking – What exactly is RKC’s role in all this? 

We are the ones who deliver the programmes to our students. We determine the most effective methodology of teaching the syllabus to the students, evaluating and guiding them, and providing teaching support. Not only that, we market the programmes, filter and guide students through the admission process, and provide student support. We are responsible for developing and maintaining the entire OnlineCampus and for record keeping, and are the ones who ultimately deliver the programme to the students. 

We also share responsibility with our partners on delivering residencies – the one week face-to-face components of our programmes. With this year’s residencies affected by COVID-19, we have moved to an online delivery of this component, with great success even if we say so ourselves (well, our students agree too!)

RKC’s OnlineResidency™

So far, we have focused on the relationship between RKC and our partner universities. But, in today’s world, is there really a difference between a college and a university? I will argue there is, especially in the UK, however, more and more this difference diminishes, especially globally.  

The British perspective  

Now, as we are talking about British universities, let’s talk a little about the education system in the United Kingdom and get a basic understanding of it.

There are 5 stages to the education system in the UK: 

  • Early Years 
  • Primary Years 
  • Secondary School 
  • Further Education 
  • Higher Education 

The first 3 stages are mandatory and on completing secondary school, students have to sit for GCSE or A-Levels exams. After secondary education (high school), getting a better understanding of the differences between college and university becomes important in making an informed decision about the future. 

College

A college in the UK is an educational institution that offers higher education courses that can either be vocational courses or lead to specific degree programmes. A student attending college will be equipped with the skills and knowledge required to enter into a specific job or a university programme. 

College programmes in the UK tend to focus on practical and hands-on experiential learning, whereas university programmes tend to be a mix of both practical and theoretical knowledge. Colleges also offer more part-time study options, and are usually cheaper than a university programme. 

Some of the certifications colleges in the UK offer are: 

  • Diploma 
  • Foundation Degree
  • General Certificate of Secondary Education GCSE 
  • Higher National Certificate HNC 
  • Higher National Diploma HND 

 University 

In the UK, a university is a higher education institution which has the legal authority to issue degrees. The title of “university” is obtained by ensuring a certain quality of education that is specified and monitored by a duly appointed government authority. The degrees that are awarded are: 

University of Salford
  • Undergraduate degrees 
  • Postgraduate degrees 
  • Doctorate (Ph.D.) 

However, some British universities might have branch colleges under them that run different programmes like foundation degrees, helping prepare students for university.  


Now that you have a better understanding of the British educational system, and more importantly, the relationship between RKC and our partner universities, please go through the list of programmes we offer and make your choice! Which programme is right for you?  

Celebrating our Graduates – University of Salford

Get in touch with our team of admission advisers who can have a look at your profile and give you some advice on the programmes that best meet your requirements.  Chat LIVE on WhatsApp with our Education Advisor today! Or, if you have already made up your mind, click here to apply 

NEWS RELEASE – University of Cumbria’s quality education recognised on world stage

The University of Cumbria’s quality education has been ranked in the top ten of universities worldwide, according to the Times Higher Education (THE) Impact Rankings, the only global performance tables that assess universities’ impact against the United Nations’ Sustainable Development Goals (SDGs).

The university ranked 8th out of a total of 676 participating institutions worldwide and first in the UK for Quality Education SDG, which measures universities’ contribution to early years and lifelong learning, their pedagogy, research and commitment to inclusive education.

In other notable categories, the university’s gender equality credentials were recognised when it came joint 81st out of 547 participating institutions for ‘Gender Equality’ and 69th out of 268 institutions in ‘Life on Land’.

Overall, and as a relatively young university making its first submission to these rankings, it achieved an overall rank in the 201-300 range of 766 institutions, firmly residing in the top 40% of institutions worldwide.

THE believe that universities represent the greatest hope of solving some of the world’s biggest challenges.

The THE Impact Rankings are designed to shine a light on the commitment of universities around the world to making a positive social and economic impact within their communities and globally, through their work towards achieving the 17 United Nations Sustainable Development Goals; from providing inclusive and equitable quality education and promoting good health and wellbeing, to ensuring gender equality and taking action on climate change.

By participating, universities demonstrate the important role they’re playing in championing a better and more sustainable future.

Professor Julie Mennell, Vice Chancellor, University of Cumbria

Professor Julie Mennell, Vice Chancellor of the University of Cumbria, said:

“As a university focused on serving our region’s needs many of the metrics within traditional (UK) rankings do not necessarily reflect our work or involvement within the communities that we serve or the impact we have globally through our local, national and overseas partnerships.

“Given the university’s mission and values, we felt it was important to participate in these specific rankings to more accurately highlight the world class outcomes achieved by our students and staff”

“Against the backdrop of the current worldwide crisis linked to the COVID-19 pandemic, there is an opportunity for universities around the world to collaborate and help to refocus the global economic agenda on sustainable development in its truest sense.

“The University of Cumbria is committed to creating a sustainable legacy and joining our colleagues around the world in championing a brighter and more equitable future”.

Many of the university’s key international partners have come forward to offer their congratulations in response to the news.

Dr. iur. David Costa, Dean, Robert Kennedy College, Zurich, Switzerland said:

“We would like to congratulate our partner, the University of Cumbria, for this outstanding performance and well-deserved recognition. The university’s continuous and relentless commitment to quality education and sustainability in all of their endeavours is an ongoing inspiration to us and our hundreds of international students worldwide.”

Professor Hamzah, CEO, Vision College, Selangor, Malaysia, commented:

“Vision College is proud to be a partner in providing both opportunities and a continuous sustainable effort in this region where we operate. I am confident that our students and staff have reasons to celebrate on your recent success and I look forward towards mutually beneficial outcomes of our collaboration”.

Reacting to the news, Mr. David Chew, CEO, FAME International College, Kuching, Sarawak, Malaysia said:

“The recent achievement of University of Cumbria – being ranked in the World’s Top 10 “Quality Education” (in The Times Higher Education Impact Ranking 2020) – is definitely well deserved, and FAME International College, Malaysia, is honoured to associate with such an esteemed partner.

This achievement highlights the university’s serious endeavours in developing, maintaining and providing high quality education to empower individuals and equip them with the knowledge and wisdom to build a better and more sustainable environment. Well done!”

Hsu-Cheng Chua, Dean of the Office of International Affairs, Shih Chien University, Taipei, Taiwan, added:

“As one of our most valuable partners around the world we are delighted that the university has been recognised for the quality and impact of its education. The University of Cumbria is a popular choice for our students because of the excellent learning environment and the dedicated and fully rounded support they provide. For us, it is definitely the best choice in the UK.”

Dr. Yvonne Klose, Director DAA Wirtschaftsakademie, Dusseldorf, Germany, concluded:

“Great news, and indeed, justified! Our partnership with the University of Cumbria reaches back to 2011. Since then we have been sending cohorts of our business students to the university to accomplish their final year. The students graduate with great results and take on successful careers in various areas of business. This year we will crack the 100 mark of successful graduates within this partnership.”

This is the second edition of the THE Impact Rankings, which launched in 2019, and included 766 universities from 85 countries.

Top of the list was New Zealand’s University of Auckland, while three Australian universities complete the rest of the top four: University of Sydney, Western Sydney University and La Trobe University.

Japan is the most-represented nation in the table with 63 institutions, followed by Russia with 47 and Turkey with 37.

Finally..

Robert Kennedy College is proud to announce that the University of Cumbria Online programmes are now being offered 100% online. Get in touch with our team of admission advisers who can have a look at your profile and give you some advice. Chat LIVE on WhatsApp with our Education Advisor today! Or, if you have already made up your mind, click here to apply.

The University of Cumbria ranked 8th in the world

Robert Kennedy College takes immense pride to share a recent development in the university rankings world. Our exclusive partner – the University of Cumbria – has been ranked 8th in the world by Times Higher Education. The Times Higher Education Impact Rankings are the only global performance tables that assess universities against the United Nations’ Sustainable Development Goals (SDGs). The ranking uses 3 calibrated indicators: research, outreach and stewardship to provide comprehensive and balanced comparisons.  

At its heart, the UN has 17 Sustainable Development Goals that call for an urgent action by countries –developed and developing – for global partnership. Sustainable Development Goal 4 stands for Quality Education i.e. ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all. 

Despite the considerable progress on education access and participation over the past years, 262 million children and youth aged 6 to 17 were still out of school in 2017, and more than half of children and adolescents are not meeting minimum proficiency standards in reading and mathematics.

https://sustainabledevelopment.un.org/sdg4

The Times Higher Education Ranking on SDG 4 – quality education – measures universities’ contribution to early years and lifelong learning, their pedagogy research and their commitment to inclusive education. This second edition includes 766 universities from 85 countries. Metrics and the percentage weightings given to each metric for arriving at the ranking are as follows:  

  • Research on early years and lifelong learning education (27%) 
  • Proportion of graduates with teaching qualification (15.4%) 
  • Lifelong learning measures (26.8%) 
  • Proportion of first-generation students (30.8%) 
University of Cumbria – Lancaster Campus

There couldn’t have been a better timing for this impressive ranking to be announced, as we also announce that the University of Cumbria Online MBAs are now being offered 100% online. Yes, you read that right! Now you can study and receive British government approved, Swiss quality education – all 100% Online. This is, however, a limited time offer. Enrol today or chat with one of our advisors on WhatsApp now.  

Artificial Intelligence (AI) — The future of Business. Here are 6 reasons why!

Technology has always been the change catalyst for how we do business and with the rapid changes in communication technology these changes are now taking place in real time.

One of the key reasons for the long-term success of big multinational organisations is their ability to obtain business intelligence (BI) from their customers. Most organisations still collect feedback from their customers after a sale or service provided using a standard feedback form that asks typical questions. The information obtained through this method provides valuable information about the customers and their experience, but still the information is very limited, slow to get and process, and depends a lot on the customers’ willingness to give feedback. 

Organisations that invest in artificial intelligence (Al) and machine learning (ML) derive a lot of other benefits that can impact and provide business intelligence to multiple departments within the organisation. Furthermore, with the advancement in cloud storage and computing, data and business intelligence can be derived almost in real time. 

The following are some of the benefits of AI and ML especially in the era of cloud computing: 

  1. Enhanced Customer Experience: Real time intelligence on consumer buying behaviour provides companies with data on a number of key parameters from the spending capabilities of their customers, products that are trending, products that are reaching the end of their lifecycle, seasonal information, etc. Analysis of these data can provide the organisation with insights on the best ways to reach its customers through marketing activities, product pricing, product placement, etc. 
  2. Operational Automation: Operations are the backbone of an organisation. Without goods and services being produced or delivered, there is no purpose to the existence of an organisation. This is traditionally where the majority of the workforce is centred around, where the most wastage of resources takes place and is also the highest budgeted department of the organisation. Through the incorporation of AI and ML, the entire department can be streamlined to operate with best efficiency and in a cost and human resource effective manner.  
  3. Data Mining: Most organisations produce a mountain load of data every single day and it is not possible to manually go through all the data and extract some kind of BI from it. AI and ML will be able to quickly surface important and relevant patterns and insights during the processing of big data.  
  4. Supply Chain Management (SCM) Automation: Like operation automation, the BI derived through AI and ML can help streamline and increase the efficiency of the entire supply chain management process. It will also help in the automation of the entire SCM process. 
  5. Recruitment: Most big organisations receive thousands of job applications every month for a handful of job opportunities, making it almost impossible to go through all the applications to find the right person for the job. AI and ML can help (and indeed do already) in analysing the job requirements and the applicants’ data to find the right person for the job. 
  6. Trend Analysis: This key BI is applicable across all the departments of the organisation and is available through the analysis of all the data each department generates. By effectively predicting the trend, it will increase the efficiency and reduce the operational cost for an organisation as a whole, and at the same time increase its sales and overall profit. 

The above are just some of the more obvious benefits of an AI and ML system. Every day, new BI programmes are being developed. These programmes best utilise the AI and ML systems’ data to provide organisations with unique and valuable data to base future business decisions on.  

If you are looking to formalise your AI and ML knowledge, or looking for a jumpstart into a career in Artificial Intelligence, Robert Kennedy College offers a 100% Online MBA Artificial Intelligence through an exclusive partnership with the University of Cumbria, UK. Click here to apply for the programme. 

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

A 100% online MBA or MSc? Yes, you (now) can!

It’s official. We are excited to announce the launch of five new 100% online master’s degree programmes to add to our growing list of programmes. We know our online masters (MBA, MSc and LL.M) programmes, with a one-week mandatory residency, have been immensely popular among working professionals who looked for a perfect (or even just manageable) work-study balance.  

However, we could not underestimate the growing demand for 100% online programmes. We developed our 100% online programmes through an exclusive partnership with University of Cumbria, offering the same British tradition and Swiss quality education – fully online.  

The specializations these new 100% online programmes offer are among the most sought after and highly rated online programmes. These include artificial intelligence, digital marketing, data analytics, computer science and international business and information technology. The world is going digital and we need future leaders well equipped with the necessary knowledge and skills. 

Ready to dig in? Here they are!

 All of the five new programmes share the following characteristics: 

Duration : Minimum 12 months, maximum 5 years. 

Delivery Method : 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration. 

Entry points: Four times a year (winter, spring, summer and autumn). 

Tuition Fees: 12,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest-free instalments, however, the programmes are not eligible for UK Postgraduate Loans for Master’s Study. Sorry! We do try to compensate to some extent for this by offering occasional time-bound bursaries, so keep an eye on our newsletter. Not yet signed up? Request a catalogue here

Programme details 

100% Online MBA Artificial Intelligence (AI) 

There is no industry in the business world today that does not uses AI. Artificial Intelligence and Machine Learning have become mainstream tools in driving business. AI applications help companies reduce their costs, enhance customer experience, increase profits – in short, spending less to do more. Artificial Intelligence and Machine Learning have already started revolutionising the business world, as many businesses are already using such technologies to achieve a competitive advantage. The MBA Artificial Intelligence is devised to equip you with the skills and knowledge required to manage the intricacies that stem from an artificial intelligence driven world.  

100% Online MBA Digital Marketing  

Digital media has taken the advertising to a whole new level and has made it a profession highly sought after. This has contributed to changing the landscape of jobs and how marketing is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. This online programme equips you with the skills needed to engage with customers via digital media and effectively market businesses across digital networks. 

100% Online MBA Information Technology 

I personally consider this programme a marriage between the business and technology worlds. IT managers are now required to have a thorough understanding of business, and not just technology, so gone are the days when one could afford to specialize either one or the other. The MBA Information Technology answers the growing demand of intertwining technology with business by blending the established business knowledge of an MBA with specialised courses on Information Management and the Internet of Things. 

100% Online MSc Data Analytics 

Computers and the advent of the Internet have brought upon the world the age of information and big data, and organizations want to retain as much information as possible about their business as they appreciate the role of data in gaining insights and out-thinking competitors. Whether your pursuit is technical or business-focused, the MSc Data Analytics nurtures your analytical skills.  

100% Online MSc Computer Science and International Business 

Modern businesses are dominated by technology with new computing systems and the internet dominantly driving the change. Global markets are now open to even smallest of the businesses. The MSc Computer Science and International Business seek to provide students with the opportunity to gain a deeper understanding of how business merges with technology, offering a blend of computer science subjects and core business topics. 

Fully Online vs 1-week residency  

We are staunch believers in the value of the one-week residencies typically mandatory in all of our programmes. As already mentioned earlier, however, we do recognize the challenges raised by such events on you, the students. For those of you who always wanted an MBA or MSc, but were being held back by the prospect of having to attend a full week in Zurich or the UK, this should be a no brainer. But how can we justify a fully online programme? 

There’s no hiding behind the finger – the value of the residencies is not necessarily the tuition (this can be delivered relatively easily online), but meeting other like-minded people, from all around the world, doing the same programme, facing the same challenges, and heading in the same direction (graduation). You cannot really imagine the camaraderie and friendships built during such weeks. 

Our fully online programmes do not require you to attend a residency – but they do offer the option of doing so if you wanted to – perhaps you will find yourself freer, richer, more motivated to travel – know that is an option. 

For what it’s worth, we should mention that at graduation you receive a degree of the University of Cumbria – whether you studied on campus, online with a mandatory residency or fully online. No difference whatsoever. The choice is fully yours! 

We are proud to launch these new programmes, with the first intake starting already in May 2020. Be among the first applicants and enjoy the array of exciting introductory admission offers! 

Interview hacks to land yourself that dream job (and a well-paid one too!)

I have had a fair share of job interviews in my career so far. And thinking retrospectively, I realize most (if not all) of these interviews asked very similar questions. You can probably relate. 

An interview is a great opportunity to prove your worth to the interviewer
  1. Tell us a little bit about yourself (a bit of a time-waster, unless they are trying to judge your verbal communication skills – otherwise that information is already present in your CV (or should).
  2. Why are you looking for a change/career change? 
  3. Why do you want to work with us? 
  4. What value will you add to this company? 
  5. What are your strengths and weaknesses? 
  6. What criticism or advice did you get in your earlier job? 
  7. Where do you see yourself in 5-10 years? (another cliche´ and rather a useless question).
  8. Proudest accomplishment? 
  9. What motivates you the most in a job? 
  10. Explain the gap in your career. 
  11. How do you handle the pressure? Describe a situation when you did that and how. 
  12. What are your hobbies/passion? 
  13. Describe a situation when you went over and beyond the job requirements and expectations.
  14. What are your salary expectations?

Behavioural Interviews

Some of these questions are “old school” and of little value, but more recent research in HR, and in particular recruitment and selection point to the value of behavioural interviews and there is a tendency towards this approach in recent years.  

When interviewers conduct a behavioural interview, they are looking for past experience and evidence of existing behaviours; a clear advantage over hypothetical questions such as “how would you handle conflict with a co-worker” where most candidates will try to give the “right” answer. They are looking to find the right fit, not only for the job role but for their company as a whole. You will normally be asked to respond to questions during such an interview using the CAR (Context, Action, Result) or STAR (Situation, Task, Action and Result) structures. These interviews are highly focused, situation-based interviews that demand crisp, precise and structured responses and having the ability to answer in this way takes practice.

It may seem to be an intimidating experience, but as you go through job interviews throughout your career, you will probably come to realize it is merely a conversation between the interviewer and the interviewee. While you may be nervous about answering the questions right, the interviewer is equally concerned about asking the right questions and establishing a good rapport with you. Recruitment and selection are an expensive process for any company, and they would like to avoid a re-run of the process for the same position again. Organizations do realize the importance of a good employee and of the fact that even if the interview process does not end up in selection, the candidate is a potential customer of their product or service, and they would like to make a good impression.  

Preparing the interview

Receiving an interview call in itself means that you knocked off other competitors and possess the competencies that the company is looking for in its potential employee. However, do not become complacent at this point. You have got to prove your worth and an interview is a perfect opportunity to make your case as to why the interviewer should hire you. Here are a few tips that will help you in preparation for a successful job interview. 

Pre-interview preparation

Understand the job description 

The humble job description yields much more than a naïve interviewee can decipher. The job description provides you with details such as the qualifications, qualities and competencies the company desires in a candidate (at least if the job description is done well). You could pick up hints on potential questions that an interviewer may ask in an interview. This is a good opportunity to align your presentation of your qualities to the given job description and make the case that you are the right candidate for the role. 

Match your qualifications to the Job 

You must have a good understanding of how you qualify for the job and why you are interviewing for the position. You must be able to explain to the recruiter your interest in the position and convince them how and why you are the best fit for the role. You have to be honest with yourself first – are you really a good fit? 

Research the Company and the role thoroughly 

This is probably one of the most common complaints, or, rather, disappointments for a recruiter: to see the candidate did not do their homework well and have little knowledge of the company and the position. Do thorough research to show that you have invested time in preparing for the job, and do care about the company, its values, and requirements of the job. 

Identify the requirements of the company – empathize with their problem 

When the recruiter asks questions like “why should we hire you?” Or “what can you offer that no one else can?”, they really are looking to understand if you “get” their requirements and whether hiring you would solve their problems. Be a problem solver to increase your chances of recruitment. Scrutinize all resources available such as company website, YouTube channel, LinkedIn profile, Twitter, Facebook, Instagram presence, etc.  

Google Yourself 

You want to put your best foot forward in an interview. You would not want to be surprised at the interview. Some experts report that up to 85% of hiring managers “Google” a candidate before or after an interview, and so should you. See what the first page of results brings upon you, and be ready to answer any questions about those (whether flattering or non-flattering) results. 

Rehearse and Role-play 

The best way to score your performance at an interview is to practice mock interviews. Rehearse the answers you would want to give and watch out for non-behavioural communication that might confound the message. There are apps available now that use AI to score you (almost in real-time) on diction, intonation, filler words, and so on. Practice with a friend works well too.

Prepare in advance for STAR interviews

The mantra to be successful when appearing for the STAR/CAR interviews is to go prepared. Strategize and draw your responses from the key competencies for the position. Structure your responses with situations that highlight your knowledge and behaviour from previous experiences. This is a great opportunity to impress the interviewer with your skills and achievements.

Work on your body language and interview etiquettes 

Recruiters are generally good readers of body language and can gauge your confidence level just by the way you shake hands with them (they do this for a job, after all). Other body languages such as posture, gaze, how and where you sit on the chair, can leak information about your state of mind and sincerity.

Interviewers analyze your body language and etiquettes

Plan your travel ahead and get directions 

An employer appreciates punctuality and pro-activeness from its potential candidates. Being prepared and arriving prior to the scheduled time for the interview can always earn you some brownie points. 

At the interview

Wear appropriate interview clothing and groom your hair 

You do not have to dress to kill. However, put on formal clothing and take care of even how you groom your hair. A hippy hairstyle may speak volumes of your character and preferences that may not necessarily fit with the company’s vision and values. Then again, if that is who you are and enjoy being, showing your true colours can prevent landing a job in an environment you might not enjoy!

Know what to bring along for the interview  

Always ask ahead of the interview if you need to bring any original documents, certificates, etc.

Hone your salary negotiation skills

One tricky question that most candidates are hesitant about responding to during an interview, and for good reason, is about compensation.

Interviewers ask this question to see how well you know your worth, or maybe as a way to get a “cheaper” deal. Is it fair to ask it? Debates are raging, but one thing is for sure – it is fair not to answer it! 

Of course, you do not want to antagonize your interviewer, and there are different ways to handle remuneration related questions avoiding conflict. Try to deflect such questions towards the end of the interview, so that you have complete knowledge and understanding of job duties and expectations. Experts advise that instead of quoting a number, always provide a salary range. Show that you are open to negotiations. Include other remuneration forms like benefits and perks as an opportunity to negotiate.

Prepare follow-up questions 

Most recruiters will normally allow the opportunity to ask questions at the end of the interview – be ready to do so. It shows your interest and how well you have researched the company.  

These are some of the hacks that will come in handy to break through the toughest interviews. Sound knowledge of your field of work, grit and thinking off the feet can actually get you on the other side of the table.  

Do share with us your job interview experiences in the comment section below. And I wish those who are going to appear for a job interview the best of luck. Even though our students are mostly employed while they study in the Masters programmes, most do end up interviewing for new/better jobs as a result of graduating.  

All you need to know about University of Cumbria’s Residency

It is 2020! First and foremost, on behalf of our entire team at Robert Kennedy College, I would like to wish you a very Happy New Year. We wish you good health and a positive mindset, and success will follow!

All of our University of Cumbria’s online MBA programmes have six-course modules – four core modules, one elective and one residential. The mandatory one-week residential module is held in the UK at either the Ambleside, Lancaster or Carlisle campus. The module title is “Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability“. There are several dates during the year which you can choose from to attend the residency that fits your busy schedule. 

Time flies and it is almost time for the first Residency in January 2020 for our University of Cumbria’s Master of Business Administration programme students. For those who are not our students yet and wondering what is a Residency, keep on reading to find out all about it. And those who are registered for this upcoming residency, pull up a diary and make notes of what to expect and how to prepare well for the residency, because here are some real insights, tips and advice from our current students about their own experience attending the residency last year. 

The topic: Tackling Global-Local Challenges in Ethics, Responsibility and Sustainability

All our MBA programmes focus on real-life problems and issues that enable you to think critically about your company and your own career. Corporate social responsibility (CSR), according to Visser, involves what is called the four ‘DNA responsibility bases’ of good governance, value creation, environmental integrity and societal contribution. There is a demand for the more global marketplace and more ethical managerial conduct to deal with the global-local challenges, and responsible leadership is an answer to such demand.

Our students are leaders or aspiring leaders in the business world who face this challenge in their companies every day. This residential module allows the students to gain insight into how the dimensions of corporate governance, sustainable development and ethics are affecting and shaping today’s organizational policies and practices. Students are guided and invigorated to unique ideas and solutions to issues faced by their current organization or local community. This is an enriching one-week that promotes experiential learning through contemporary case studies and teamwork.

Where and When to plan for residency?

We surveyed about 120 of our current MBA students with some of the frequently asked questions about the residency. We got 50 answers back (a response rate you should be very happy with for your dissertations, even though you would, of course, aim for higher numbers!). Here’s what they have to say about their experience at the residency, sharing some immensely useful tips learned the hard experiential way.

There was 50:50 split on the choice of location of residency between the Ambleside and Lancaster campus.

A vast majority of students (80%) had completed at least four modules before attending the residency and a little less than half of all respondents (46%) thought the right time to attend the residency was when they were about half-way through the course. So the takeaway here is to try and take the residency somewhere after the third or fourth module.

On the other hand, 24% of students would have rather attended the residency as soon as possible after completing the first module.

Attending the residency right after the first module allows one to have human interaction in the otherwise online programme, establish relationships that develop and last throughout the programme and beyond, and allow you to better relate to your peers and colleagues

Paul H.

Some students found that it can help with the rest of the modules too. Peter said that he found taking the residency early on gave additional value in the structuring of academic writing and formulation of assignments as well as how to use OneSearch.

For those who voted for attending residency either halfway through or as late as possible attributed it to the fact that having finished other modules equipped them with a better foundation and management tools to interact and respond in the group.

Thus depending on whether you are more a human interaction person or self-starter, you can choose the right time to attend your residency. 

MALIC Residency Nov 2012
Team Discussion during Residency

What else do you learn at the residency?

Many of our students ask “why is the residency important in an online programme?” and what does one actually gain from it.

It was a great experiential learning experience with an interdisciplinary and diverse group from around the world.

Luis C.

Many students gained an interest and understanding of the future focus of sustainability and climate change, the value of cross-sector collaboration, how to tackle ethical dilemmas and apply ethical theories in real-life.

Others learned about the concepts of Triple bottom line, SDGs 2015 and ERS, and yet others learned how to structure their dissertation. Maurice B., who came to the residency with over 35 years of experience of working, studying and interacting with multi-cultural groups, was nevertheless impressed by the high degree of professionalism, dedication and above all the feelings of warmth, the receptiveness of the residency.

Congratulations to all on a splendid display of academics, stewardship of facilitation, operational and executive excellence – the absolute best I have ever seen!

Maurice B.

A staggering 80% of the students surveyed agreed that the learning at residency was completely relevant and 92% said there was a definitive value-add in attending the residency.

The majority of the students found meeting the peers and professors a valuable experience and felt better prepared for the rest of the programme. So though the residency week can be pretty intensive and action-packed (as 44% of students agree), 62% of students admit it is a lot of fun as well!

It is the best experience of the MBA program, combining both theoretical and practical aspects of sustainability in business with a multicultural team. The group exercises are just great and the tour in nature is very inspiring. I’m convinced you will enjoy it!

Serge
A reflection session in progress

Where to stay during the residency?

I must say it was a unanimous response from most of the students on the survey, that one must stay close to the university during the residency week. Make your travel plans in advance and book accommodation early to avoid any disappointments. Talk to our StudentCare team and they can provide a list of accommodation near campus for your stay during residency.

Book accommodations directly through university suggested facilities and arrive a day early to acclimate. Don’t forget to make daily summarizations  of activities and sessions.

Rosamunde C.

Many students also put a word of caution about the wet weather conditions in Cumbria, UK and recommend coming prepared for cold and rainy weather. 

To summarize the residency, I would like to quote John’s advice in his own words:

1. Plan for your UK visa in advance – it takes up to 3 months depending on the holiday season and country you are located in. ([editor’s note] and this was before Brexit!)

2. Book the hotel in advance – depending on the season, it is difficult to find accommodation especially in and around the University of Cumbria specially during the March season. 

3. Weather – when you want to play golf, it rains in the UK. Therefore, prepare yourself with winter-wear, umbrella (if possible), windcheater or raincoat and boots as there are outdoor activities and trekking involved. 

4. Time management – spend about an hour to revise the day’s work so you are prepared for the next day’s activity. When in groups, participate and lead the team as some peers may be in a holiday mood. Get them to work with you and research for the final day activity – prepare and participate. 

5. Cumbria – is the place of William Wordsworth – daffodils are everywhere, enjoy them and unwind in the midst of nature. This is the place to be if you are interested in Sustainability and Environment.

John M.

I hope reading through the blog you gained valuable insight into our residency module and how to best prepare yourself for it. And we could not agree more with this quote from Fatos:

It will be an experience you will have once in a lifetime. I assure you will not regret any day being in Ambleside!

Fatos A.

Finally, a big thanks to all our students who helped us provide you with these tips and tricks about the residency – they generously offered their time and advice – a sharing spirit we witness every day in our OnlineCampus.

See you in Cumbria!

Women in Higher Education – The 21st Century and The Future

Welcome Readers to the concluding part of the two-part blog on Women in Higher Education. It has been an intriguing first part; unveiling the history of education for women from medieval times, victorian era and revolutionising and challenging the political, cultural and intellectual state of affairs through the Women’s Liberation Movement. It’s even more interesting to see how far forward Women’s education has come to till date and what ensues in the future!

Equal Education, Equal Job Opportunities and Equal Pay: The Women’s Liberation Movement bought with it tremendous upheavals for women not only in the area of jobs and education; however it was instrumental in eradicating discrimination against women in walks of daily life like financing a mortgage or provision of goods and services. And when Sex Discrimination Act came into force in 1972, it led to ban of discrimination against women on the grounds of sex and marital status. Many universities that were single-sex only became co-educational institutions. Universities no longer could deny admission to women and prefer a male counterpart. Women got equal job opportunities and continued to work after marriages and becoming a mother as well.

21st Century – The Way Forward : Its been nearly five decades since the implementation of Sex Discrimination Act and the world now saw women’s education in entirely new light. The changing nature of work is swiftly making today’s education systems, labour policy and social contracts outdated. As a result, the path to a good life is increasingly difficult to identify and attain for many people. According to the World Economic Forum, there is a 32% gender gap, when you take into account health, education, economic participation and political attainment. Traditional tools, policies and structures are insufficient to address these challenges. Progress requires new data, new narratives, new dialogue, new tools, new behaviour and new collaboration.

Long standing advocates of women empowerment are endorsing equal respect and opportunities and also establishing the urgency of this task. This comes in the light of the realisation that women’s education is not only critical for women themselves, but has massive economic repercussions as well. The world economies are expanding and women are increasingly playing a crucial role in the development. For example, raising women’s labour force participation to that of men can boost GDP, for example, by as much as 9% in Japan and 27% in India. IMF research has uncovered myriad other macroeconomic benefits: reducing gender gaps in employment, as well as in education, can help economies diversify their exports; appointing more women onto banking supervision boards can challenge cozy group-thinking, thereby supporting greater bank stability and financial sector resilience; and tackling gender inequality can reduce income inequality, which, in turn, can drive more sustainable growth. Its hard to believe but even in the 21st century there are almost 90% countries that have one or more gender-based legal restrictions! These range from not being able to buying a property, to a husband having right to deny and restrict their wives from working. Helping women stay active in the workplace while raising a family is the key. In countries like Norway, for instance, affordable childcare and parental leave schemes have made it possible for both mothers and fathers to work. It is imperative that investing in women is investing in the future. As Prime Minister of Norway and Head of IMF rightly quote, “Time is up for discrimination and abuse against women. The time has come for women to thrive.”