6 Points to consider before starting your career in Marketing

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Philip Kotler defines marketing as “Satisfying needs and wants through an exchange process”. The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

Philip Kotler

This is what you get when you Google for the definition of marketing. While these definitions leave me personally a little confused and strangely unsatisfied, I cannot argue with them as

  1. I understand they are academic definitions.
  2. One definition is by one of the recognised Gods of marketing and the other by an organisation that has the words Institute, Chartered and Marketing in its name. 

But these definitions really do not help you understand how big the field of marketing is, what one has to do to get into this field or whether this is even the right career for you.

The following are a few steps to follow that can help you make an informed decision.

  1. Marketing is a broad field with specialisations such as social media, SEO specialist, media manager, copywriter, just to name a few, and marketing being such a dynamic field this list is constantly evolving. 
  2. Due to the number of specialisations available in the marketing field, it is not possible for one person to have the adequate knowledge to perform all the jobs with any semblance of competence. Hence it is important to know which specialisation you wish to build your career in, and a better understanding of the specialisations is important in making an informed decision. Keep in mind, not all specialisations will pay the same, offer the same career growth, require the same qualifications that you currently have or even be able to keep your interest in the job over time.
  3. Once you have identified the specialisation you wish to build your career in, work towards building your knowledge base and competence in this specialisation. There is a lot of information that is available free of cost online, on sites like youtube.com and other e-learning platforms. There are also a lot of e-learning platforms offering paid but high value certifications and programmes that offer more specialised knowledge. 
  4. Marketing is also all about networking and another way to increase your knowledge in the field and help you make an informed decision, that could also be fun, is to attend marketing seminars and networking events. If this is what you want to do then spending time with like-minded people will be fun and will have the added benefit of creating opportunities. 
  5. If you have the time and motivation, may be look at doing an internship or short-term assignments in the specialisation of your interest. There is no substitute to doing to get a feel of the job.
  6. Once you have decided to become a marketeer, it is important to keep updated and motivated and the beauty about marketing, being such a dynamic field, is someone is always doing something interesting and new, and being a marketeer, will definitely be blowing his or her trumpet for all to see. Hence information on this new and innovative marketing methodology can be found online. Keep reading, learning, growing and innovating. 

Robert Kennedy College with 31 Master’s degree programmes (including Marketing, Media Leadership, Digital Business, etc.) and almost 14,000 students from almost every county offers one of the most diverse, accredited and globally recognised online master’s degree programmes in both Business Law and Management through exclusive partnerships with British universities. For more information download our programme catalogue.

York MBA: The Residency

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Quite often we get one of these four questions:

What is the purpose of the residency? What happens during the week at the residency? Why should I attend it? And why is it important?

What better way to have the answers to these questions than to hear it from our alumni and faculty themselves!

The MBA programmes are taught mostly online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration, plus a one-week compulsory residency. Depending on your programme, the residency is held at two locations, Robert Kennedy College in Zürich and at the University campus in York, United Kingdom, both organised and taught by University faculty.

Dr. Brendan Paddison, Director of Post Graduate Studies says, “One of the unique aspects of our programmes with Robert Kennedy College is the blended delivery.”

Here’s what student and faculty have to say about the residency.

“The people who take part in these residencies find them very rewarding, both in terms of amount of energy that they generate, the friendships that they give rise to and the insights that people get into the experiences of those who are working in quite different organizations”, says Dr. George Boak, YSJ Senior Lecturer – Leadership and Innovation.

The residency is held several times during the year offering flexibility to fit your busy work schedule. The only pre-requisite is to have completed at least one module before taking residency.

Cristina Rettig, PR Manager – Glass Manufacturing (Germany) 2018 Graduate found the Residency an essential part of the MBA Programme. She adds, “It’s fantastic to have this online system. It gives you freedom, you can plan your own schedule. But I think to really draw people into it, the residency to me is a really essential part. I loved it, I loved the residency, I found it great!”

Follow the link to find out more about the Online Masters programmes: https://york.mba/catalogue

Technology In Education

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Technology has changed the way we live our lives, having an impact on almost every aspect of our daily activities. From the outside it might look like the education sectors missed out on the technological revolution and in some ways, this is true, the teacher is still surrounded by students as they educate and impart their knowledge. But in many other ways technology has changed education itself. 

For centuries, only the children of the very rich, noble or higher casts could afford or were permitted the privilege of education. For one, books in the past were very expensive and rare, hence access to them were restricted and protected. Most education centres were centralised and very few, hence most families who wished their children to be educated had to send them far away and with a healthy stipend to pay for the education they were about to receive.

With the advent of quicker modes of transportation, the world took its first step towards becoming a global village. Enabling both teachers and students to travel to the farthest corners of the Earth, spreading and absorbing new and diverse knowledge. However, it is Information Technology and the Internet that has and is continuing to revolutionise the education industry.  

RKC Graduation 2018 @YorkStJohn
RKC Graduation 2018 @YorkStJohn

Today people around the world, who do not have the time to attend or even do not have access to schools can gain a formal education from a globally recognised and respected university. And through the almost constant advancement of telecommunication technology, the online programmes that most colleges offer are at the same level as those which are being offered by traditional on-campus programmes in terms of the quality of education and knowledge delivery.

The internet offers massive amounts of information on almost every subject imaginable through ebooks, audio and podcasts, images and videos. These unprecedented learning opportunities are offered to everyone right at their fingertips and in most cases, at costs lower than ever before. 

One of the traditional advantages of a classroom education was the opportunity to collaborate and network with other students. However, with the advancement in communication technology the barriers that were perceived in online education have also begun to fall away. Students are able to collaborate at levels comparable to those offered in on-campus education using technologies like group video conferencing and chats, emails and cloud technology to collaborate with each other “virtually” live.

With the amount of information and knowledge available online the traditional role of a teacher is also changing from that of an imparter of knowledge to that of a guide, guiding students to the endless sources of information and helping them make sense of it all and in the process learning new things themselves.

Technology has transformed education in many ways, from giving access to multiple sources of information, to helping teachers create new and more interactive study materials, to helping students from all over the world come together and collaborate in projects seamlessly and most importantly, taking education to everyone. 

Robert Kennedy College with 31 Master’s degree programmes and almost 14,000 students from almost every county offers one of the most diverse, accredited and globally recognised online master’s degree programmes in both Business Law and Management through exclusive partnerships with British universities. For more information download our programme catalogue.

University of Salford Graduation 2019

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Years of hard work and sacrifice culminates on successfully completing your masters degree programme and the reward is being awarded your degree!

Linda Karitanyi – Living her dream and fulfilling her aspirations!

We at Robert Kennedy College are pleased to share with our readers the joy and happiness of one of our students’ – Ms. Linda Karitanyi, who has successfully graduated from the University of Salford with a Master of Science degree in Procurement, Logistics and Supply Chain Management.

Linda choose to attend the graduation ceremony at the university to collect her certificate.

Linda Karitanyi – Sharing her joy with friends and family
Linda Karitanyi @ the University of Salford, UK

Robert Kennedy College with almost 14,000 students from almost every county in the world offers one of the most diverse, accredited and globally recognised online master’s degree programmes in both Business Law, Leadership and Management through exclusive partnerships with British universities. For more information download programme catalogue.

Student Testimonials – Johannes’s Truly Inspirational Story!

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This week we bring you the truly inspirational story of Johannes from South Africa; a story which I personally found to be heart warming and one that motivates me to do something better in my life, everyday.

Johannes, a BA graduate and a Banker decided to pursue MA in Leading Innovation and Change (MALIC). One reason was that it is a well known Online Programme offered by the Robert Kennedy College in Switzerland. Another reason was that it was offered in partnership with York St John University in York, England, which he believes is one of the best countries for a special needs student.

Johannes graduated recently and it was a proud moment for him and his wife who commended his dedication throughout the course. He now intends to continue for a PhD.

As Johannes says, “At York, I was not just a number. The University was always eager to help”. Watch Johannes’s story and get motivated!

Success Story from South Africa

Download the catalogue to find out more about the programme, fees, start dates and eligibility criteria.

Student Testimonials – Part 1

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Investing in an online education programme can be a big decision for any professional, with time and financial considerations being the main concerns.

We at Robert Kennedy College encourage all our applicants to do their research and find the best programmes that will meet their requirements and expected standard of education. Online education is fast becoming one of the key gateways through which people are able to realise their educational and professional aspirations.

Through this series of student testimonial videos we hope to answer some of your questions and doubts, by sharing with you the experiences of our students, both current and past. We show you their hopes, fears and challenges and how we at Robert Kennedy College worked with them and helped them in some small way in realising their dreams.

Below is the first video in the series – Christina from Germany – filmed at graduation in York last November.

York.mba – student’s story – Tina

Click here for more information on the online programmes offered by Robert Kennedy College through exclusive partnerships with British Universities.

Make the possible happen

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We are proud to announce the launch of the New Mobile App for York St John University. The launch follows the recent announcement by RKC of its another mobile app for the University of Cumbria.

The mobile app enables us to connect better and easier with prospective students. The Mobile App is a comprehensive tool developed to provide important information at your fingertips. This includes the programmes offered, module description, fees, duration and FAQs. And for an application submitted through the App, the application fee is waived! This user-friendly App is available to download on both Android and iOS devices.

Check out official York St John University website to find out more details about the mobile app.

You can download the app at: 

Androidhttps://play.google.com/store/apps/details?id=swiss.rkc.yorkmba

Apple iOS https://apps.apple.com/gb/app/york-mba/id1468315778

Women in Higher Education – The 21st Century and The Future

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Welcome Readers to the concluding part of the two-part blog on Women in Higher Education. It has been an intriguing first part; unveiling the history of education for women from medieval times, victorian era and revolutionising and challenging the political, cultural and intellectual state of affairs through the Women’s Liberation Movement. It’s even more interesting to see how far forward Women’s education has come to till date and what ensues in the future!

Equal Education, Equal Job Opportunities and Equal Pay: The Women’s Liberation Movement bought with it tremendous upheavals for women not only in the area of jobs and education; however it was instrumental in eradicating discrimination against women in walks of daily life like financing a mortgage or provision of goods and services. And when Sex Discrimination Act came into force in 1972, it led to ban of discrimination against women on the grounds of sex and marital status. Many universities that were single-sex only became co-educational institutions. Universities no longer could deny admission to women and prefer a male counterpart. Women got equal job opportunities and continued to work after marriages and becoming a mother as well.

  • Source:LSE Library

21st Century – The Way Forward : Its been nearly five decades since the implementation of Sex Discrimination Act and the world now saw women’s education in entirely new light. The changing nature of work is swiftly making today’s education systems, labour policy and social contracts outdated. As a result, the path to a good life is increasingly difficult to identify and attain for many people. According to the World Economic Forum, there is a 32% gender gap, when you take into account health, education, economic participation and political attainment. Traditional tools, policies and structures are insufficient to address these challenges. Progress requires new data, new narratives, new dialogue, new tools, new behaviour and new collaboration.

Long standing advocates of women empowerment are endorsing equal respect and opportunities and also establishing the urgency of this task. This comes in the light of the realisation that women’s education is not only critical for women themselves, but has massive economic repercussions as well. The world economies are expanding and women are increasingly playing a crucial role in the development. For example, raising women’s labour force participation to that of men can boost GDP, for example, by as much as 9% in Japan and 27% in India. IMF research has uncovered myriad other macroeconomic benefits: reducing gender gaps in employment, as well as in education, can help economies diversify their exports; appointing more women onto banking supervision boards can challenge cozy group-thinking, thereby supporting greater bank stability and financial sector resilience; and tackling gender inequality can reduce income inequality, which, in turn, can drive more sustainable growth. Its hard to believe but even in the 21st century there are almost 90% countries that have one or more gender-based legal restrictions! These range from not being able to buying a property, to a husband having right to deny and restrict their wives from working. Helping women stay active in the workplace while raising a family is the key. In countries like Norway, for instance, affordable childcare and parental leave schemes have made it possible for both mothers and fathers to work. It is imperative that investing in women is investing in the future. As Prime Minister of Norway and Head of IMF rightly quote, “Time is up for discrimination and abuse against women. The time has come for women to thrive.”

Connect to us on our New Mobile App!

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This is an exciting time for us at Robert Kennedy College! We envision and strive to provide world class Masters Education and exceptional student service. We like to be connected to our prospective students and give you all information you need to know about your Master’s programme, at your fingertips!

So, quite literally, we got everything at your fingertips and are happy to announce the launch of the new Mobile App for University of Cumbria. This user friendly App is available to download on both Android and iOS devices.

The Mobile App is a comprehensive tool giving you all information you could ask for; from courses offered, fees, duration, FAQs, and you can Apply through the App as well. You cannot wish for a simpler and quicker life than this!

Here is the snapshot of how the App looks:

You can download the app athttps://play.google.com/store/apps/details?id=swiss.rkc.cumbria
or for iphone https://itunes.apple.com/gb/app/unicumbria/id1464904297?mt=8

Download now and start sharing with your friends!

Women in Higher Education – The History and The Future

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Dear Readers, I am going to present this blog as a two part series. This week, in Part 1, I reflect and reminisce through the long history of women’s education. In the impending blog, we will explore how the history unfolded and revolutionised in the 21st century of Online Learning.

I feel blessed and grateful to my parents who stressed upon the importance of education and always encouraged me to attain higher levels of education. As a young girl, primary education came but naturally to me. Equal opportunities and maybe better than my brother, were provided to ensure I receive quality formal and university education. But this has not always been the case back in the history of women’s education. As a woman, today I feel grateful to those who fought for, liberalised movement and demanded rights rather than asking for concessions.

Medieval, Early Modern Period and Georgian time : There were not many educational opportunities back in the medieval times. The education was mainly the responsibility of the Church or the families themselves. Girls were usually not the part of education system run by monks and nuns unless the girls wanted to become nuns themselves. Family system though seem to include girls, however only so they could lead their households successfully in future. Early modern period saw some freedom by consequence of education. The Georgian time resiled back to limited scope and avenues for women’s education. It was the time when despite increasing literacy rates and supporting movements like bluestocking movement; the concept of ‘separate spheres’ began gaining momentum. It meant segregating roles of men and women, with men incharge of the outside work world and women responsible for family upbringing and household.

The Victorian era: With the advent of Industrial Age, increasing number of men went seeking mechanical, trades and techinical education. There was n increasing pressure from women as well around the time to provide them equal opportunities and avenues of education. New educational institutions, founded by influential women, sprung up like Cheltenham Ladies’ College in 1853, and Roedean School in 1885. Also establishment of Education Act in 1880, laid the foundation of compulsory and free primary education. Not only did formal education advanced, women got free reign in University Education in Victorian era. In 1878, University of London became first university in the UK to award degrees to women.

  • Source: London.ac.uk

The Women’s Liberation Movement: The women’s liberation movement (WLM) was a political alignment of women and feminist intellectualism that emerged in the late 1960s and continued into the 1980s primarily in the industrialized nations of the Western world, which affected great change (political, intellectual, cultural) throughout the world. Women’s Liberation Movement as a whole was much aided by the opportunities offered to a post-war generation of girls who had been able to get into the grammar school system, and the opportunities offered to them at these schools. The Women’s Liberation Movement held a series of conferences around the country to demand equal pay, equal educational and job opportunities, and legal and financial independence from men, among other things.


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