6 ways to manage your time better!

∙ By ∙ 2 Comments

For some of us, there are never enough hours in a day. No matter what we do, we just don’t seem to be able to do all that we intend to do before the end of the day. We just end up overworking (what I mean by “work” here is not only related to our jobs but to all the tasks we need to get done during the day), taking away more from the “me” time.

Get more done by managing your time better. Photo by Kevin Ku on Unsplash.

But the fact is, for most of us, the main reason we don’t have enough time to complete everything we have to get done, is that we tend to simply over-think or don’t know how to make a plan and then stick to it or we simply procrastinate.

In fact, one of the reasons why more and more people are choosing to study online is because they don’t have the time to do a full-time or on-campus executive programme and an online programme help in managing time better by freeing up time.

The following are six ways to help you manage your time better. Hopefully, incorporating some of these tips in your life will not only help you manage your student life better but also improve your work-life balance.

(1) Try not to multitask!

Most of us think we are capable of multitasking. But the fact is 97.5% of us are incapable of multitasking, and when we hear this fact, most of us think we fall into that 2.5% capable of multitasking. So, let’s be realistic and assume we are incapable of multitasking and focusing on completing just one task at a time. You will find that your brain will be less tired when focusing on just one task, and you will be able to complete the task effectively and efficiently.

(2) Schedule Everything!

I have no idea how many times I have mentioned this point, but the key to managing time better is planning your day, your week, your month and broadly, even your year (wait, doesn’t this sound like part of a song?). People who use a calendar know how useful it can be to increase efficiency. The organiser/calendar is a tool that can be far more useful than reminding you of your next meeting. Create a calendar that contains every minutia of your daily activities for the week/month/quarter (however long you can go), from household chores to study/work deadlines. Then populate the calendar with your family’s schedule; this will give you a good idea of your schedule, inform you when to expect distractions from your family, and help you plan for it.

(3) Separate the logical from the creative

It is said that the human brain is divided into two halves – the creative side and the logical side. If we are engaged in a logic related activity, immediately shifting to a creative activity will cause us to stutter and stall. So, when you plan your day or week, make sure there is a clear divide between the two activities to give your brain the time to reorient itself. So, maybe logical mornings and creative afternoons?

(4) Stacking tasks

This point is a logical follow-up to the previous point. Stack similar tasks together. It sounds so logical and straightforward; if you have to do similar or continual tasks, then by stacking them together, you will increase your work efficiency and save time. Check your calendar and let me know how much stacking you have done?

(5) Just let go and be free

Photo by Samuel Regan-Asante on Unsplash.

It is never a good idea to revel in the glories of the past or wallow in the miseries of failure. If you have had success, celebrate it and then move on to your next assignment or challenge. If you have failed, then you have failed – analyse it, learn from it, and move on. Don’t get stuck in the past, you will just end up wasting time.

(6) Have a Goal

Goals give you something to work towards. How does this help you in managing time better? Well, all the other points I mentioned here will become moot if you don’t have anything you are working towards. All your planning, achievements and work ethics goes out of the window if you don’t have a goal you are working towards. So, if you don’t have a goal, then what is the point of even reading this blog? You have already achieved everything in life.

These points are just six simple tips to help you manage time better. I would appreciate it if you would share your tips on time management. What has worked best for you?

If you have been thinking about doing a master’s degree, and are ready to challenge yourself, look at our list of programmes and see if we have anything you are interested in doing.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programme that is right for you, the application process, and details on discounts we might be offering at this time.

#DILO (A day in the life of) a master’s student – Tahera Sultana

∙ By ∙ No Comments

Continuing with our series of blogs that answer some of the questions we at Robert Kennedy College (RKC) get asked frequently by students looking to join one of our online programmes. We asked some of our past and current students to share their thoughts and opinions, to give their feedback on how they handled the challenges of online learning. Hopefully, this will help you to make an informed decision.

Let’s learn from those who came before and see if what worked for them will help you become a better student!

Be disciplined and prepared to devote time and energy to the course.

Tahera Sultana

An Introduction

Photo by Vladislav Klapin on Unsplash.

Who are you?

Hi, my name is Tahera Sultana (it means pure). I am female, married with no children. I am also a Compliance Officer and have worked for different financial institutions for more than 20 years.

Which programme did you choose and why?

I am studying the Master of Laws (LLM) programme. I have been working in the compliance field for over twenty years, and I find more of my colleagues and subordinates are law graduates. I thought to myself, if I pursue a law degree, I could enhance my knowledge grow beyond being a Compliance Officer.

The Study Plan

Photo by Glenn Carstens-Peters on Unsplash.

How did you plan to study each module, and what was the reality? For example, how many hours did/do you have to put in each day/or in a week?

I am a full-time employee and a part-time student. Before starting a module, I will understand the module requirement that I am about to enrol. Each week, I print out all presentation material and listen to the recorded lecture; I make my notes and review the lecture a few times until I can digest the topic. I spent approximately one hour per week on lectures and 2-3 hours reading time for the required chapter in the module.

I spent most of the time working on my given assignment. The research process takes up to 10 hours. After reading the related material, I will start writing the paper. As I have done three modules so far in the programme, writing time takes up to 5-6 hours per 1,000 words. As a full-time employee, I work on my assignment in the evening and during the weekend. Assignment time is not an easy task for me, but a very fruitful experience. I enjoy writing on meaningful and interesting topics.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)

I had no choice in choosing my study time. For me, after work is the most suitable time to study. If I had a choice, I would have chosen early mornings to do my studies. For the most part, weekends are not good for me because I work from Monday to Friday, from 9:00 am to 7:30 pm (normal office hours is 9 to 6, but in Hong Kong, we have unofficial long working hours). Over the weekend, I go hiking and spend time with my family. If I have to complete an assignment, I will work extra hours during the week to meet the deadline. I will also skip hiking and family time to achieve the goal.

How much time did you devote to each assignment?

Every 1000 words will take me approximately 5-6 hours of writing time. I devote approximately 20 to 22 hours to each assignment (excluding research & reading material).

Travelling and Communication

The challenges of learning while travelling. Photo by JESHOOTS.COM on Unsplash.

How did travelling impact your ability to study?

I find it very hard to study if I have to travel. I may skip one weeks’ lecture and catch up in the coming weeks, i.e., after my business travel. If I have to submit an assignment during my travel, I carry all my research material onto the aircraft and work during the flight. I remember, it was late Jan 2020, I had to fly from Hong Kong to London; I worked 10 hours on the flight. Fortunately, I had three hours of sleep during that trip.

How were you able to interact with peers and/or professors given the time differences?

Interacting with peers and professors is no big deal in these modules. We have once or twice zoom / Blue Jean meetings in each module. I am not concerned about the time difference, as I am in Asia; 3:00 pm London/Swiss time is 9:00 pm Hong Kong time. That suits me, for I can join after office hours. However, when I am travelling, there will be a problem with the change in the time difference, and I might end up missing the meeting. At one time I remember I used my computer in the hotel during my business trip to interact with the whole class; I could not hear clearly what they were discussing due to hotel Wi-Fi.

A typical day as a master’s student

What does a typical day as an Online Masters’ student look like for you?

I find myself glad that there is an online course that I can take advantage of. I can still work as a full-time employee and study during my off-hours, although it is not an easy task when there is travelling involved. I take pride in my decision to gain a Master’s degree; I understand that hard work is needed, and I know this will help me progress and enhance to the next level.

Any advice?

Any advice you have for students to better plan their studies.

Be disciplined and prepared to devote time and energy to the course. Know that all classmates are your partners, and the professors are very experienced and are there to help you succeed. I am glad that I made a good choice to achieve my Master’s degree.

I hope this blog has answered some of your questions, and please watch this place for similar blogs. So, if you have been thinking about doing a master’s degree and now understand how to study better for an online programme, look at our programmes and see if anything interests you.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programme that is right for you, the application process, and for details on discounts we might be offering at this time.

Are you feeling Stuck in Life? Here are 4 tips to help you to start getting UNSTUCK.

∙ By ∙ 5 Comments
What do you do when you find yourself stuck? Photo by Fernando Jorge on Unsplash.

Life can get complicated. At any given point, most of us will be juggling multiple roles simultaneously – father, son, husband, student, teacher, employee, employer, manager, subordinate, the list goes on. Managing all these roles effectively and efficiently can get stressful, and there may be times when we just get stuck.

The feeling of getting stuck is, at least in my opinion, a common and recurring aspect of life. It happens to everyone, and when it happens in one aspect of life, it can easily affect other aspects of life.

For example, let’s say you are facing a challenge at work that you cannot overcome no matter how much you put your mind to finding a solution. You are STUCK. Before you know it, or rather, without even being aware of it, this will slowly start affecting other aspects of your life. Let’s say you are also doing an online master’s degree programme and have a deadline to submit an assignment, but all you can think is how you are falling behind at work, and before you know it, that mindset of being stuck at work has now spread to your student life as well. And now this feeling of being stuck has been compounded and will start affecting more aspects of your life.

Hopefully, you will be able to nip this feeling of being stuck in the bud before it starts affecting something significant (again, in my opinion) like being a father, husband and son.

Like most things in life, there are a number of ways to get UNSTUCK and again, these are habits that you have to cultivate. Here are four easy ways to help you get started:

(1) Do not label: We just love to label everything, don’t we? Especially if it is something bad. Let’s say we haven’t achieved our targets at work for a couple of months; how many times have we cribbed, cried, and complained, saying it has been a bad couple of months or saying that we are going through bad times at work. When we label something as “bad”, we tend to write it off or give up. We move on, and there is no scope for improvement or learning from the mistakes committed.

Getting stuck labelling. Photo by Victor He on Unsplash.

Conversely, when we label something as good, we set that as the benchmark and limit our potential.

No matter how low we hit or how high we peak, there is always scope for learning, growing, and improving. So, don’t label anything as good or bad!

(2) Let go of baggage: As in the above point, your baggage can be good or bad. It is never a good idea to revel in the glories of the past or wallow in the miseries of failure. If you have had success, celebrate it – but only for a day, then move on to your next assignment or challenge. If you have failed, then you have failed – analyse it, learn from it, and move on – again, only for a day. Never let your wallowing in failure outstrip your celebration of success – find a balance. If you get stuck in the past, it will be difficult to get unstuck.

(3) Always have a goal: This is probably the most cliched and overused advice given in the history of advice. There is a reason for that – it is an important point and a point that works. Regardless of whether they are short term or long term, goals give you a direction, something to aim for (a destination) and a yardstick to measure your progress. As long as you have a goal or goals to work towards, there will be very little opportunity for your mind to wander, and you get stuck in inaction and demotivation. Having goals protect you.

Photo by Markus Winkler on Unsplash.

(4) Ask for help: If you find yourself getting stuck, maybe it is time for a change in perspective. We often tend not to see what is right in front of us, what is perhaps obvious to others, and unless we ask for help, no one will know we are struggling and stuck and therefore will not point the obvious out to us. Of course, there are many different people we could ask for help – from professionals to trusted friends/family or colleagues to your neighbouring know-it-all five-year-old. You have to identify what level of help you require and have the courage to seek it out.

These points are just four simple tips to help you get started on getting unstuck, and I would appreciate it if you shared with us what worked for you in getting unstuck.

If you have been thinking about doing a master’s degree, and are ready to challenge yourself, look at our list of programmes and see if we have anything you are interested in doing.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programme that is right for you, the application process, and for details on discounts we might be offering at this time.

Robert Kennedy College and York St John University Graduation – Class of 2021

∙ By ∙ No Comments

For most of us, isolation has been a big part of the last couple of years. There are a lot of unique opportunities and experiences that we have missed out on because of the lockdowns and limited travel options. Because of COVID-19 protocols, many universities had suspended graduation ceremonies, resulting in many students missing out on the “cherry on the cake” and not being able to experience the graduation ceremony. 

Last week York St John University celebrated their students by conducting the graduation ceremony at York Minster. Thirty-four proud Robert Kennedy College students also attended the graduation ceremony to receive their degree certificates.

Group photo of RKC Class of 2021 Graduation @YorkStJohn, with a few friends from other colleges

The ceremony was a happy occasion for the graduating students who worked hard to earn their master’s degrees. They celebrated it with their fellow students, the faculty and their families. To celebrate the occasion the Mayor and Sheriff of York were also present.

RKC students can be seen getting the award at 45.17, 54.47 and 59.53

If you have been thinking about doing a master’s degree, and are ready to challenge yourself, look at our list of programmes and see if we have anything you are interested in doing.

If you have already made up your mind, click here to apply.

5 ways to get over E-Learning Fatigue

∙ By ∙ No Comments

There is no denying that the coronavirus has hugely impacted our lives. For the most part, the impact on our lives have been negative, and, in some cases, it has even been tragic. And it does not seem there is any end at sight.

Photo by Fusion Medical Animation on Unsplash.

But not everything has been negative; there are a few silver linings. We have been forced to streamline and automate our processes and expedite our evolution to the cloud with increased online transactions. Even the way we learn has evolved.

Online learning has been around for several years now; we, Robert Kennedy College (RKC), have been around since 1998. While there are many benefits to online education, I recommend it to work/business professionals looking to earn a master’s degree/add subject knowledge, etc., while continuing to work. But we will soon have a whole generation of new workers who have only ever known online education or whose entire career has been mainly online.

For those of us who spend all day working in front of a computer and are simultaneously doing an online degree programme, e-learning fatigue is real. The sooner we identify the symptoms and counter them, the more successful we will be at achieving our goals.

Spending all day in front of the computer. Photo by Glenn Carstens-Peters on Unsplash.

Here are five ways that might help you in combating e-learning fatigue:

1. Reward yourself. 

Start by setting small achievable goals and when you complete a task, realise that you have, and acknowledge this fact! Stand up and dance like nobody’s watching! Have a couple of squares from that bar of chocolate. You will find that celebrating your success will lift a weight from your shoulders that you did not even know you carried, which will help you focus better and remain motivated.

2. Don’t get stuck in front of your screen.

I think this point is self-explanatory; as the saying goes, too much of anything is bad. Because of COVID-19, most of us already spend several hours in front of our computers, and now if you are doing an online programme, then it will be an additional few hours a day in front of the laptop. So, don’t forget to take regular breaks from the screen – go for a walk, play with the kids/pets, eat food with the family.

Not getting stuck in front of the screen is especially true for children. Most of the younger kids these days have gotten used to online classes, and they tend to spend more time on the screen watching something. Please encourage them to go out and play. It may be a good idea to go out and play with them; it will help both of you.

3. Try innovative learning methods.

This point is a continuation of the last point. When you take a break from your screen time, no one says you must stop studying. Let’s say you decide to go for a walk, or to the gym, or even for a drive – if you have an audio recording of your lesson, then take it with you and listen to it while you do these other activities. If you do not have an audio recording, then make a recording when you read the study material the first time around; you have your phone; how difficult is it to read aloud and press record?

I am sure there are a lot of other learning methods out there; this is just the one I have seen my nephew use. If you have used different methods, please share them with us in the comments below.

4. Power nap.

Photo by No Revisions on Unsplash.

The benefits of power naps have been known for ages; almost every civilisation in the world have followed some form of a power nap. I am not asking you to go to sleep; I am saying to take a nap for maybe thirty to forty-five minutes. According to an article in the Business Insider, “NASA’s research showed that naps really can fully restore cognitive function at the same rate as a full night’s sleep. The space agency found that pilots who slept in the cockpit for 26 minutes showed alertness improvements of up to 54% and job-performance improvements by 34%, compared to pilots who didn’t nap.”

5. Participate in class.

Human beings are social animals. One of the most significant benefits of doing an on-campus programme is the social interaction you can have with your peers, whether it is building long-lasting relationships, group studies, or just hanging out to relieve stress. Most online programmes have some form of live online classes, group chats or online forums, so please use these platforms to interact with your fellow students and the faculty actively. You might learn more and even make a few new friends.

In our programmes, we use online forums, live classroom sessions, and online week-long workshops (we call them residencies) to mitigate the impact of the missing face to face social interaction and keep everyone engaged. The residency is indeed one of the most appreciated parts of the programme, attesting to its value.

These are just five ways by which you could combat e-learning fatigue; I am sure there are many other methods to fighting e-learning fatigue out there that are more effective. Share which techniques worked best for you?

If you have been thinking about doing a master’s degree, and are ready to challenge yourself, look at our list of programmes and see if we have anything you are interested in doing.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programme that is right for you, the application process, and for details on discounts we might be offering at this time.

#DILO (A day in the life of) a master’s student – Philip Redhead

∙ By ∙ 2 Comments

What is the best way to study online? Should you do an online programme? How to better manage time when learning online?

How to deal with the challenges of learning online? Photo by Thomas Park on Unsplash.

These are all questions that we at Robert Kennedy College (RKC) get regularly asked by students looking to join one of our online programmes. Undertaking to do an online master’s degree programme will be an additional commitment to your time and finances, and it is wise to get information beforehand.

Through this continuing series of blog posts, some of our past and current students have shared their experiences, thoughts and opinions and given their feedback on handling some of these choices and situations. Hopefully, this will help you to make an informed decision.

“Expect it to be tough but rewarding.”

Philip Redhead

An Introduction

Photo by Vladislav Klapin on Unsplash.

Who are you?

Philip Redhead

Which Uni are you studying with?

York St John University

Which programme did you choose and why?

MBA Leading Innovation and Change. I selected this course to build on my MSc in Educational Leadership and Management in terms of a broader business and strategy angle.

The Study Plan

Photo by Glenn Carstens-Peters on Unsplash.

How did you plan to study each module, and what was the reality? For example, how many hours did/do you have to put in each day/or in a week?

Each module really does require 200-300 hours. I planned for 2-3 hours per day on most weekdays and extended periods at weekends. I also took leave at crucial times to ensure submission deadlines were met.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)

Evenings through the week and full days at weekends and on the days I took leave leading up to the draft and final submissions.

How much time did you devote to each assignment?

200-300 hours

Travelling and Communication

Photo by Marten Bjork on Unsplash.

How did travelling impact your ability to study?

As a consultant, I was travelling regularly, which helped me have alone time in hotels to focus on my studies. I even got quite a lot done on planes.

How were you able to interact with peers and/or professors given the time differences?

This was fine. I was always within 3-4 hours of Zurich and York. Also, being ‘ahead’ gave me an extra feeling of comfort over deadlines!

A typical day as a master’s student

What does a typical day as an Online Masters’ student look like for you?

Depends. On working weekdays maybe 2 hours most evenings. Then planned, long days in cafes.

Any advice?

Any advice you have for students to better plan their studies.

Expect it to be tough but rewarding. Plan time across the 12 weeks of each module when you know, you will be alone and not be disturbed. The better you plan and communicate your plan, the more understanding and supportive your family and employer will be! Select your module dates according to your commitments, and don’t be afraid to change. Resist the temptation to do this quickly and overlap courses if you are also working full time.

I hope this blog has answered some of your questions, and please watch this place for more similar blogs. You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer and the application process.

It’s 2022! Happy New Year!

∙ By ∙ No Comments

On behalf of the staff and students at Robert Kennedy College, I would like to wish all our readers and their families a Happy New Year 2022! May this year be blessed and bring an end to COVID!

2020 was a real downer of a year, and so when 2021 started, we all had hopes that this year would be much better than 2020. We hoped that we would be able to return to a pre-COVID lifestyle. And to some extent, we achieved this, but sadly many things have remained the same.

Let’s start with the positives and see how things changed for the better

Vaccinations: 2020 was the year of the pandemic, but 2021 was the year of vaccinations. The world made a concerted effort to fight the CORONA virus, and our scientists created the COVID vaccines in record time. Our healthcare professionals were, of course, the first to get themselves vaccinated because they risked it all and were at the frontlines during the peak of the pandemic in 2020. Most of us were right behind them and were desperate to get ourselves vaccinated as soon as possible. Not only to protect ourselves from COVID but to be able to go out and socialise.

I want to thank our scientists and healthcare professionals who worked tirelessly to create the vaccines and for keeping us safe and healthy even during the pandemic’s peak.

Our gratitude to all the scientists and healthcare professionals. Photo by Alexas_Fotos on Unsplash.

Back to office: 2021 was the year offices started opening up. While most of us got used to working from home, there were a few among us who just got frustrated and demotivated sitting at home all the time. Going back to the office just lifted the spirits. So, the offices opening up, all be it in a limited way and following COVID protocols, can as a timely relief for a number of us.

Entertainment: I know I keep mentioning “socialising” repeatedly, but as the legendary Greek philosopher Aristotle said, “man is by nature a social animal”. And with vaccinations, theatres, restaurants, cafés, etc., started to reopen. I remember a friend wanting to catch up atacafé as soon as it opened because she was scared we might go back into another lockdown if she delayed. But we could at least go back to socialising in a small way.

Back to school: While physically going to school will have a minimal impact on graduate or postgraduate students and self-learning forms an essential part of their learning, it makes a big difference to primary and secondary school students. For young developing minds, the social interaction they experience at school plays a vital role in their social skills development, and the physical activities they undertake at school help them develop physically. And of course, parents also get to catch up on work and their other interests when they don’t have to constantly find ways to keep their kids productively occupied and entertained at the same time.

Going to school is vital for developing social skills. Photo by NeONBRAND on Unsplash.

Holiday: While I haven’t gone on a holiday since January 2020, I know many people who have gone on holiday, and they have all got back much happier and refreshed, especially after being locked in at home for most of 2020 and 2021. Being able to get away from your daily life and having the opportunity to recharge is vital to remain productive.

And now for the negative (Yes, there is only one as I see it!)

Photo by Daniel Schludi on Unsplash.

The virus: COVID-19 is what has made us all change the way we live. It hit us hard in 2020, and despite us fighting back in 2021, the virus has evolved – from Delta to Omicron, the virus has mutated and continues to impact our lives. And we are helping it on its evolution by not following COVID-19 protocols, not wearing masks in public, not social distancing, and, most importantly, not getting vaccinated. If we ever want to return to “normal” life (per COVID era life), we must fight COVID together. Listen to what the medical professionals tell us and follow the COVID protocols. Otherwise, this is going to be our new norm.

If you are looking to add a few new skills or a master’s degree to prepare yourself for the “new norm” or prepare for life to return to the “old normal”, consider joining one of our specialised master’s degree programmes. You could also get in touch with our team of admission advisers on WhatsApp, who can have a look at your profile and give you some advice.

If you have already made up your mind, click here to apply.

5 ways of marketing effectively during Christmas

∙ By ∙ No Comments

On behalf of the staff and students at Robert Kennedy College, I would like to wish you, our readers, and your families a very Merry Christmas!

Merry Christmas, everyone! Photo by Mitya Ivanov on Unsplash.

Christmas is a time of happiness, hope, and celebration. A time when families come together and broken friendships are mended. A time of holiday and exchanging gifts. A time for children and Santa Claus. It has always been such and hopefully will always be such.

In short, it is a dream come true for every marketing executive. 

Almost every aspect of Christmas can be made into a marketing campaign. Understanding the emotions associated with Christmas and determining how to best capitalise on these emotions will result in the success or failure of the marketing campaign.  

Whether or not companies choose to take advantage of the “Christmas Spirit”, people will still need to buy gifts, travel to be together with family or go on holiday. And, the choices that customers have today are many, and all compete for the same portion of the pie. So, why not position your company to take advantage of the opportunity Christmas offers.

The following are just five points to consider when planning your Christmas campaign!

1. The holiday emotion

This is the time of year when most people are happy and relaxed. There are lights and decorations everywhere, and everything looks beautiful; it just makes one feel so buoyant. I am sure it will come as no surprise, but happy customers tend to spend more. Companies and brands should take advantage of this and position themselves to be more associated with these emotions of happiness and sharing. Receiving presents makes everyone happy, but Christmas is not just about receiving gifts; it is also about giving gifts. This is a message that must be driven to the customer.

2.   Social Media

Photo by Merakist on Unsplash.

It is that time of the year when everyone is enthusiastically active on social media. From food to pictures of them in holiday attire. From holiday pictures to images of snowmen to umbrella drinks on the beach. Or, even just wishing each other a merry and prosperous time. This time of year is one of the peaks that social media experiences, so make sure your social media strategy is in place to take advantage of this period.

3.   Make it all about the holidays

Build-up anticipation for the Christmas season. Photo by Jon Tyson on Unsplash.

The good thing about the Christmas and New Year’s holidays is that they come towards the end of the month. So, there is a whole month to build up excitement and anticipation, to make us desire that cherry on top of the cake. This build-up adds to the positive energy of Christmas, encouraging customers to spend more and tempting them with sales and new product launches. If a marketing campaign can build up positive holiday energy around its brand, customers will begin to associate the brand with the season, and when it comes time to spend, that is where the money will go.  

4.   It’s all about the presentation

Everyone likes getting gifts. Photo by Kira auf der Heide on Unsplash.

Christmas is a season of giving and receiving. In short, it is a season of gifts; whether it is for someone else or for yourself, it is always lovely to receive a gift. So, present your product like a gift, even change your packaging to make it look more gift-like. If your product can be personalised, encourage your customer to personalise it, let them build an emotional connection with the product.

5.   Set deadlines

All good things must come to an end, and the Christmas season must also end. Similarly, the Christmas marketing campaign must indicate a clear end to the promotion and sale period and build anticipation around it. A customer must get the impression and be convinced that they will miss out on something if they miss this promotion and might have to wait an entire year to get something similar.

Explore several specialised master’s degree programmes in Marketing, Social Media and International Business that Robert Kennedy College offers through exclusive partnerships with top British universities. You could also get in touch with our team of admission advisers on WhatsApp, who can have a look at your profile and give you some advice.

If you have already made up your mind, click here to apply.

6 reasons to do a second Master’s degree

∙ By ∙ 5 Comments

How much does one person have to study to get ahead in life?! You studied hard and completed your bachelor’s degree(unless either learning came easy to you or you spent your college days in a haze :)). Then, you realised that a bachelor’s degree just isn’t enough and did a master’s degree. And now I am here giving you reasons to do a second master’s degree!

When does the learning end?!

Photo by Yogendra Singh on Unsplash.

The answer to this question is – NEVER. You may not need to do a second master’s degree, but you always need to keep learning or you will be left behind. One of my professors used to say – “learning is growing”. Thinking back, everything this professor said was for our benefit, and most of us were too naive to recognise it. Hindsight is twenty-twenty, and today, I look back and appreciate all the staff who put in the effort to impart knowledge to us.   

I apologise for going off on a tangent, but I wanted all of us to think back and appreciate the teachers who gave a damn!

Back to the blog topic – When I first did my degrees, I barely knew what my interests were, let alone where life would take me. There are, of course, some of us here who have everything worked out, mapped and dated; that is surely not me, and I am guessing, not most people.

So, here are SIX reasons why you should consider getting a second master’s degree:

Get yourself that 2nd Master’s degree. Photo by MD Duran on Unsplash.

Aligning your qualifications with life

Let’s say you have a bachelor’s degree in computer science and a master’s in accounting but somehow ended up with a career in marketing. No idea how it happened, but it happened to you. So, now you have a successful career in marketing but don’t have a formal qualification to back you up. What impact will it have on your career, maybe nothing, or perhaps you will miss out on your next promotion? Besides, it is nice to understand the theories behind what you do every day. It might lead you to enlightenment and make you a marketing guru.

Adding value to what you are doing

So, you have been a nurse for more than 20 years. You did your BSc in general nursing, and then a master’s in critical care. You have worked hard and now you are a nursing manager. While you are still a nurse, your job description has changed. Now you are less a nurse and more a manager. Getting a master’s degree that aligns with your current job profile adds knowledge to what you are doing and adds value to your organisation and yourself.

Change is the only constant

Photo by Markus Spiske on Unsplash.

Business is so dynamic. The way we do things can change overnight and multiple times a year. Technology is constantly evolving. Marketing strategies are constantly changing. You need to stay current, or you will become obsolete. While it is beneficial and even required to do short courses to keep your knowledge updated, a master’s degree from a reputed college is still a MASTER’S DEGREE! Not only will a degree add knowledge, but it will also keep your qualifications updated.  

Staying competitive

Every year hundreds of thousands of students graduate with a master’s degree. I am sure many of these bright-eyed and bushy-tailed youngsters have also joined your organisations. In addition, there is an increasing number of experienced and highly qualified professionals, constantly on the lookout for greener pastures. They are your competition, the people looking to cut the line in front of you. A new master’s degree will keep your knowledge up to date and your qualification current and relevant. And when it’s time for that new job or promotion, it will make all the difference.

Career change

What you are doing is not what you wanted to do, and you are not happy at all. No job satisfaction! A second master’s degree will make you a more desirable prospect to hire. Not only will it add a more current qualification to your resume, thereby adding value to your work experience, but it will also showcase your work ethos. It shows that you are dedicated to your career and are willing to work on developing it.

Networking

Networking Online. Photo by Chris Montgomery on Unsplash.

It is said that your college friends are friends for life – Not relevant here, but the point I am making is the opportunity to network at university can seldom be matched anywhere else. You will have access to not only your coursemates but also to the alumni network of the college and the university. There is a loyalty that exists between the college/university alumni that are seldom found in professional circles.

So, which master’s programme is right for you? Not a question I can answer via a blog post, I’m afraid, but if you want to find out, you can get in touch with our team of admission advisers who can have a look at your profile and give you some advice.

Explore the number of specialised master’s degree programmes Robert Kennedy College offers through exclusive partnerships with top British universities. Or, if you have already made up your mind, click here to apply.

The impact of multinational companies on you! 4 positives and 4 negatives.

∙ By ∙ 2 Comments
Multinational companies have made the world a small place. Global trade! Photo by NASA on Unsplash.

I had a pretty comfortable standard of living growing up. I never lacked for anything, but as they say, the grass is always greener on the other side – I felt the choice of products and services available to me was very limited compared to the options available in other countries.

Now that I am all grown-up, I know that my choices as a kid were limited because my country had a closed economy; we did not have foreign direct investment (or at least very limited) in the county until the early ’90s. We had loads of mom-and-pop stores that you could walk into and bargain for what you wanted.

Investing in a country. Photo by Alexander Mils on Unsplash.

But once the country opened up, we went from having limited choices to having endless (at least that is what it felt like) choices, from being a vastly farming centric workforce to being a corporate-driven workforce. And while I believe that the positive aspects of an open economy outweigh the negatives, it is just my opinion, and it cannot be denied that there are both positive and negative aspects.

Multinational companies (MNC) that set up shop in my country took a risk on the unknown, deciding to invest in a country with a limited FDI track record. They were not only entering a new market with no idea how customers would receive their product/service, but they would also have to work closely with a government they were unfamiliar with.

The advantage that MNC’s have today is that there are very few unknowns. Technology and the internet have made the world smaller, and these days companies, more often than not, know what they are getting into and can work out a very profitable deal with countries/governments. On the flip side, even governments know a lot about the companies and what they can bring to the table that can benefit the country’s citizens (voting population).

So, what are some of the benefits MNC’s bring?

Positives of MNC’s. Photo by Mika Baumeister on Unsplash.
  • The cost-benefit for the MNC’s – This is probably the most significant factor around which business decisions are made. The cost savings is where multinational companies benefit the most, from the cost of labour to raw materials. A company might choose to set up a factory in the same country from where raw materials are sourced. In all likelihood, the cost of labour in these countries will be much lower and add to this, if the companies can finagle a tax concession from the government, then the profit margins they would get from the sale of the products can be exponentially increased. 
  • Benefits to the consumer – The obvious benefit of reducing the manufacturing costs should be a reduction of the selling cost while at the same time maintaining a high standard of product quality. Not to be cynical here, I don’t think the cost reduction will ever happen, but at least the quality of the product will not be compromised to bring down the manufacturing costs. The other benefit is choice. Suppose a company can manufacture a product cheaply. In that case, they can reinvest the money in other endeavours such as expanding their product line, research and development, exploring new markets and market segments, etc. 
  • Employment benefits – MNC’s create new jobs in countries they expand to and create new higher-paying, higher-value jobs in countries they already operate out of and create auxiliary support businesses. For the most part, they bring in industry best practices and help increase the quality of life of their employees by providing them with higher salaries and training.
  • Benefits to the government – This point has roots in the earlier three points. MNC’s create employment for their citizenry and give them more spending power. They increase annual tax collections for the government. MNC’s can help in regulating and keeping the cost of products competitive. The more products and services in the market, the more choice the citizenry have and the more they will spend.   

But, at the same time, with MNC’s, everything is not peaches and cream. So, what are some of the negatives MNC’s bring?

  • Dominating the market – While MNC’s bring in big money, it is the same monetary power that it brings to bear to crush the competition and small local businesses. To pressure local suppliers to align with how much they are willing to pay for a product/service. MNC’s have the power to dictate the supply timelines and the penalties of failure to deliver while at the same time avoiding penalties if payments are not made on time.
  • Social influence – MNC’s are the bringers of change. They introduce the local population to new products and services and a new way of thinking. Some of these new ways may counter the traditions of the land and might topple generations of traditions. Now, some of this might be a good thing, and some of it might be bad, it is all about your point of view and only history can judge.
  • Influence on government – The more powerful MNC’s have the power to lobby for change in government policy to suit their requirements which may be detrimental to the local businesses or the population. Most of the time, the populace doesn’t even realise that things like these happen, and even if they do realise, everything can be spun to smell like a bed of roses when it is actually a pile of dung.
  • Dumping ground – All of us want the latest and best product in the market. It has become so bad that a more-than-a-year-old mobile phone is considered outdated, and more importantly, “so last season”. Where do all these products go? I remember one of the best-selling cars in my country for about a decade was a car that was outdated in most parts of the world about a decade before it was launched for us. Launching outdated products can compromise safety and can harm the local environment.

In my opinion, the days of the local businesses are generally over (there will always be local businesses, I am just saying “in general”). Because of the internet, everyone knows what is out there, and we all want it. We are moving towards one world, one race, and that is mainly because of global trade, which is powered by MNC’s.

If you want to learn to be a better manager on a global then check out one of our 100% online master’s degree programmes. Chat LIVE on WhatsApp with one of our Education Advisors today.

‹ Newer
Older ›