The Internet of Things – Wooohhaat?

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The first time I heard the phrase “The Internet of Things (IoT)” (and that was not too long ago), my reaction was – “Wooohhaat the hell is that?! Speak English man!”

Now, my understanding of IoT is still very limited, and when I decided to write a blog on one of the new programmes we at Robert Kennedy College (RKC) launched through our exclusive partnership with the University of Cumbria (UoC), UK – 100% Online MSc Computer Science and International Business, I was happy to find that one of the modules in the programme was IoT.

Now, what can one actually write about a management programme in Computer Science and International Business? I certainly couldn’t think of anything, apart from information about the programme, which can anyway be found on our website. So, I decided to get a better understanding of IoT and pass it on to all those in the same boat as I, or who may be looking to do this programme with us.  

What is the Internet of Things?

We live in a digital world and have reached a point where most anything in the digital space can basically talk to other “things” digital and share data – we can share data through networking between our communication devices, between multiple and different apps and software. But until quite recently, this sharing was not possible in the physical world.

But now, technology has advanced to the point where we are able to build a network of multiple physical objects, connect it to the internet, to send, receive, and interpret data. And this is the Internet of Things.

I know it sounds complicated, but nowadays, we actually see it in a number of places and don’t actually realise it, taking it for granted. I saw it work at the end of last year and was impressed but did not know what I was looking at. 

My family and I were on holiday in Abu Dhabi and were lucky enough to be staying at W Hotel, Yas Island, and got an upgrade to a suite. The entire room was connected. As an example, every item in the minibar was detected and listed as removed on a screen. Housekeeping restocked as soon as we were out of the room and it was billed automatically.

People who use Google Home, Apple Homekit, Amazon Alexa, or Philips Hue are already familiar with the technology. 

How does IoT actually work?

The working of IoT can basically be broken down into four sections:

  • Hardware – is what helps us connect digital items to physical objects. The hardware is what senses things and converts that to data. 
  • Data – is the information that the hardware collects. It is what will help us make sense of how everything is working, becoming the true universal language, the universal language of “things”.
  • Software – is what interprets all the information and enables the use of information. Software is what takes data from the hardware and extracts value for the end user. 
  • Connectivity – without connectivity there is no IoT. 2g, 4g, 5g, wi-fi, Bluetooth, without connectivity there is no exchange of data and IoT would have only remained a concept that some genius penned down. 

Is IoT practical?

The simple answer is – YES! This is not science fiction; it is already is daily use. It is cheap and easy to build – the hardware can be bought out of the box, the software is readily available (that is, for those of us too lazy or who don’t have the knowledge to make or create it on our own, but are good at marketing and selling). And finally, they are simple and easy to use, especially if you make it compatible with Google, Apple and Amazon. And because of cloud computing and networking, IoT can be done from anywhere, at a low cost, with minimal maintenance. 

In fact, most of us already use IoT today, from turning on our Philips Hue lights to a colour and brightness matching our mood, to automatically switching on or off our air conditioner and heating systems, to security systems that monitor our homes and alert us when there is an unauthorised entry. All this is done live, from the tips of our fingers, with your preferences backed up on the cloud and available across all systems.

The impact of IoT on industry

According to a McKinsey & Company report in 2017, the impact of IoT across industry will be approximately US$11 Trillion annually by the year 2025.

The impact on industry is already telling, especially in terms of cost savings. As an example, vertical farms, where the only human interaction needed is at the time of planting. Watering, trimming, and harvesting are all taken care of by IoT systems.

Another good example of IoT integration to reduce costs and increase profitability is the city of Barcelona, which was one of the first European cities to adapt smart city technologies. Simple implementation of parking sensors informing motorists of where parking spaces are available has increased the revenue generated from parking to over US$50 million per year. By having IoT systems in public lighting has enabled Barcelona city to reduce their energy costs by over US$37 million per year. And finally, their smart gardens have saved them US$58 million a year by just efficient water usage.

And as technology is always changing, the city of Barcelona has also incorporated these changes to have a direct and positive impact on the lives of its residents. The use of smart phones has enabled residents to receive instant alerts and updates from the city about employment, housing, administration, mobility, health services, security and utilities. 

A recent study (2018) of McKinsey: Smart Cities: Digital solutions for a more livable future distinguished 55 applications within the fields shown below. According to this study, these applications are capable to improve quality of live by 10 – 30%.

Now for the cons of IoT

The “force” cannot exist without the “dark side” (Star Wars reference), and now that we have ranted and raved about how wonderful IoT is, here are a couple of its more obvious drawbacks. 

The biggest and most obvious disadvantage of IoT is data security and privacy. As mentioned earlier, creating an IoT device is not too difficult or expensive to make, and in their rush to become the first mover and trendsetter, most manufacturers tend to overlook the security aspect of IoT. Keep in mind, in most cases, you will have to enter your personal information, and in some cases, even your credit card information to effectively use your IoT enable devices. Now, these devices usually work in a network and are on the cloud, so if there isn’t firewalls and security, your privacy and data can be at risk. 

Another unexpected drawback, if you can even consider it that, as it is caused due to the increase in efficiency due to implementation of IoT, is to increase in the short-term unemployment. With the increase in efficiency, the workforce required to do a particular job will be streamlined. While this has the positive impact of reducing costs and the turnaround time to job completion, it also has the unintended consequences of leaving a large percentage of the workforce either unemployed or having to be retrained in a new job skill.

A good example of the massive impact IoT is having on the retail industry is Amazon Go. The evolution of how everything from merchandising and stocking, supply chain management, human resources, and billing, in the retail industry is just amazing to see.

Finally, the importance and potential future impact of IoT cannot be understated, especially in the era of social distancing. The judicious and responsible implementation of IoT will free up humanity to do what we do best – create, innovate, learn, socialise and moving on to the next “big thing”. Which is why IoT, as a study module, is integral to a number of programmes offered by Robert Kennedy College. 

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

All you want to know about Sustainable Leadership

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“Denmark based renewable energy provider, Ørsted, revamped their business model completely by being a fully renewable power provider. The company moved from being heavily coal intensive to using renewable sources to produce energy. Their carbon emissions have reduced by 83%.” 

“Kering SA, the French firm that owns several consumer-facing brands like Gucci, Alexander McQueen, YSL sources 40% of its products from certified sustainable sources. Also, 60% of the company’s board is composed of women showcasing gender equality”.  

“Neste, a Finnish company, has more than 50% of its investments into the development of renewable biofuels”.

“Lyft recently announced that all its rides will be carbon neutral.” 

These are just a few examples of headlines showcasing corporate sustainability accomplishments. From sustainable food to sustainable energy, we look up to our leaders to lead towards a sustainable world.  

What is sustainable leadership really? Let’s explore together! 

What is Sustainability? 

Sustainability can simply be defined as the ability to sustain (Sustain-Ability). The UN World Commission on Environment and Development defines sustainable development as the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. 

Sustainability encompasses 3 interlocking aspects:  

  1. Environmental: Environmental sustainability is about the environmental impacts associated with business while ecological sustainability is about its impacts on biodiversity. 
  1. Social: Social sustainability deals with the social impacts of a business – how are people and communities affected, internally as well as externally? 
  1. Economic: Commercial and economic sustainability is a reflection of a company’s ability to carry on business and generate profit to sustain its viability. 

All the above three interlocking aspects are intertwined with the regulatory sustainability aspect that requires organizations to comply with government regulations and law.  

When translated to the business context, sustainability is increasingly being realized as the new normal. Businesses understand that they cannot just selfishly operate for profits. They use resources from society and nature, and therefore owe some responsibility towards society. The elements of the triple bottom line – People, Planet, and Profits, are inter-reliant. Society depends on the economy and the economy depends on the global ecosystem. The ultimate bottom line is the health of the eco-system. 

The concept of corporate sustainability is still developing and is debatable. Sustainability should be understood as a concept that has been socially and politically constructed that reflects the interests and values of those involved like the business owners, social groups, and other institutions.  

Sustainable Leadership 

Sustainability is a wide-ranging concept with universal applicability. Businesses have always been about profitability at the expense of sustainability initiatives. While there is no denying the fact that most for-profit corporations run for maximizing return on investment for shareholders, the contribution of sustainability in enhancing or detracting bottom lines can no longer be ignored by businesses. 

Sustainable Leadership embraces the triple bottom line concept and can be defined as the mindful actions and behaviours of the leaders that embrace a global worldview. It recognizes the connection between the planet and humanity and through personal and organizational choices creates positive environmental and social change. 

Globalisation and increased awareness have led to increasing social pressure in society that is contributing to a shift in the type of leadership of corporations. And sustainable leadership is not only something that can make business operations sustainable and eco-friendly, it can also help a company’s bottom line. Society judges the decisions of CEOs and looks for innovative solutions from the world leaders. 

Being sustainable is not merely a regulatory requirement for businesses to comply with. The corporations want to leverage their positions and increase profitability by supporting environmental and sustainability initiatives. Businesses want to look good and portray that they are not just about profits, but care about their impact on society, the environment, and the local community. 

Principles of Sustainable Leadership  

  1. Global Benefit: Gone are the days when corporations could get away with environmental damages and gender inequalities. Societies and the environment benefit when CEOs and companies prioritize sustainable leadership because environment, society, and governance (ESG) are added to the bottom line. Being responsible and adopting sustainable leadership makes money! 
  1. Understanding and establishing the system interconnections: A sustainable leader is foresighted in recognising the inter-reliance and impact of the three P factors (People, Planet, and Profits) on each other.  
  1. Transform from within: It is critical that more leaders integrate sustainability in their business strategies and can shift the company culture in the process.  
  1. Protect the environment and society: Business leaders need to pay attention to the impact their businesses have on people and environment and minimise it. 
  1. Lead by example: The only way others will follow and adopt your initiatives is when you hold yourself responsible in the first place for adhering to those initiatives (to reduce waste and increase efficiency, etc.).

It is interesting to find what initiatives different corporations adopt to become global leaders in sustainability. Here are the top 10 sustainability leaders of 2019 according to the GlobeScan-SustainAbility Leaders Survey: 

Source: The GlobeScan-SustainAbility Leaders Survey 

Here’s a great example of sustainable leadership: 

Walmart’s Sustainability Project Gigaton. 

Project Gigaton is a Walmart initiative to avoid one billion metric tons (one gigaton) of greenhouse gas emissions from the global value chain by 2030. This commitment is a cornerstone of Walmart’s approved Science-Based Target.  

Through Project Gigaton, suppliers can take their sustainability efforts to the next level through goal setting to reduce emissions in their own operations and value chain. Since the program was introduced in 2017, over 1,000 Walmart suppliers have collectively reported more than 93 million metric tons towards the goal.  

CDP recently awarded Walmart an A- grade in its most recent environmental scorecard ranking.  

Despite the global corporations’ initiatives towards sustainability and adopting sustainable business practices, the progress has been far from satisfactory.  A report published in 2019 at the United Nations by the United Nations Global Compact and the business consultancy Accenture finds that just 21% of CEOs believe business is playing a critical role in contributing to the global sustainability goals and that fewer than half are integrating sustainability into their business operations. The world requires more sustainability leaders.  

Designed for tomorrow’s leader, our online MBA in Leadership and Sustainability creates distinctive managers with a unique leadership-oriented career opportunity. Calling future leaders who share a vision of a sustainable future!  

When the world came to a halt and so did Tourism

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My bucket list was full for 2020. I was looking forward to travelling for business and leisure. I did none of that so far, and I believe I will not be able to before 2021 either.

According to the United Nations World Tourism Organization (UNWTO), tourism is the world’s 5th fastest growing industry, with one billion international travellers, $1.53 trillion in global revenues, and 5% growth globally per year. Much of that growth is coming from the emerging middle classes in Brazil, Russia, India, China, and Mexico. 

Travel and tourism are among the world’s largest industries with a total contribution to the global economy of approximately 9.25 trillion USD in 2019.  

Year Direct contribution Total contribution 
2006 1,629.02 5,160.35 
2007 1,809.37 5,765.03 
2008 1,928.47 6,259.57 
2009 1,794.88 5,803.03 
2010 1,911.51 6,108.56 
2011 2,157.06 6,925.29 
2012 2,207.37 7,094.29 
2013 2,304.81 7,432.19 
2014 2,388.31 7,674.79 
2015 2,320.93 7,444.04 
2016 2,381.1 7,650.17 
2017 2,567.88 8,240.74 
2018 2,750.65 8,810.96 
The direct and total contribution of travel and tourism to GDP from 2006 to 2019 (in billion U.S. dollars)

The Current Tourism Situation

Until the end of 2019, the tourism industry’s growth continued to outpace global economic growth, bearing witness to its huge potential to deliver development opportunities across the world. This comes with its sustainability challenges though.  

But everything changed with the unprecedented disruption caused by COVID-19. With restrictions on travel in most, if not all, global destinations, tourism remains one of the worst affected of all sectors.  

Fig 1

In the first quarter of 2020, US$ 195 billion were lost in export revenues from international tourism with 180 million fewer international tourist arrivals (Fig 1). Potentially, there will be US$910 billion to US$ 1.2 trillion overall loss in export revenues from tourism. The industry is destined to lose 100 to 120 million direct tourism jobs globally (Fig 2). 

Fig 2

Tourism was at its peak owing to social media exposure, viral videos of exotic locations, Instagram travel posts by influencers and bloggers writing about their own travelling experiences to a new country. People have begun to cherish the interconnectedness and knowledge they gained as a global traveller. As a result, travelling is one hobby or interest that many have developed.

Post COVID-19 pandemic, tourism will continue to be among the worst-hit sectors. As I wrote this, many are still fearful, flights are still grounded and companies are being bailed out or facing bankruptcy, borders have been closed, few are travelling – there looms uncertainty on the future of tourism. With social distancing laws in effect in every country, the spread of COVID-19 has dramatically derailed businesses, communities, and livelihoods across the globe.  

HOW WILL TRAVEL LOOK LIKE?  – THE NEW NORMAL 

Travel and tourism has come to a complete standstill. Hundreds and thousands of people were left stranded in foreign countries, across borders, on cruise ships as countries closed borders for non-essential travel. Only a few rescue flights are operating to repatriate people to their home countries. The global lockdown disrupted leisure, business, and student travel. 

Governments have been trying to bring the revival process in phases. In Phase 1, only essential services like groceries, medical care, food take outs were open. Phase 2 brought more relaxation with opening of other non-essential services like barbers, spas, dentists etc. Phase 3 allowed opening of retail stores, malls, dining-in at restaurants, opening the national parks and allowing gatherings among close social circles. International travel still remains largely closed across the continents. The travel and tourism experts believe it will take greater effort to build that confidence back with the travellers before they venture out.  

So given these conditions, when things start to normalize and people eventually begin to hit the road, how will travel look like? 

REVIVING TOURISM  

The crisis has forced the industry to re-think tourism for the future. Because the way we travel will never be the same again.  

Small progressive steps need to be taken to bring the industry back on its feet. As the crisis evolves, world governments and industry participants, big or small, work to identify key priorities to facilitate a short term, medium, and long-term revival plan. These include the following considerations: 

1.     Lifting travel restrictions: International travel does not seem to be plausible at the time. Closed borders for non-essential travel, countries deemed unsafe for travelling, quarantine requirements imposed by several governments will act as the international travel deterrent in the foreseeable future. Slowly the governments have uplifted restrictions for domestic travel. Local travel will provide a chance for driving recovery and support tourism business.  

2.     Rethink Tourism: As it is rightly said, ‘Necessity is the mother of invention’. Hotels, restaurants, tourist destinations will have to rebuild and revamp their strategy and think innovatively to attract visitors and tourists.  

3.     Restore traveller confidence: People will tend to alter their mode of transport, drive rather than do air-travel; choose alternate accommodation like sanitized rental homes rather than hotels. Committing to the health and safety of customers, businesses will need to build travellers’ confidence.  

Beyond immediate measures to support the tourism sector, countries are also shifting to develop recovery measures. 

MAKE HAY WHEN THE SUN SHINES 

The measures we put in place today will shape the tourism of tomorrow.While it may seem to be the worst industry to build a career in right now, Tourism has always survived not one, but many economic crises.

As things improve slowly, the industry once again will witness millions of travellers flocking from one country to another, resulting in an increased demand for tourism professionals. We need visionaries and people with a passion to take tourism to a new level – you can be one of them through our 100% online MBA in Tourism. 

Women in RKC – Marie-Theres Moser, MA Leading Innovation and Change, York St John University, UK

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Continuing with our blog series featuring our female students, we asked our students to share their experiences with us – the challenges of getting back to school, of managing work and study along with family, and the unique challenges they faced being female students.

Ms. Marie-Theres Moser

Ms. Marie-Theres Moser is a graduate of our MA programme in Leading Innovation and Change (MALIC) through our exclusive partnership with York St John University, UK. This programme has been discontinued and has been reincarnated as a 100% online MBA programme in Leading Innovation and Change. 

Now, let us see what she has to say!

Who is … 

A short profile

Sahil Devasia (SD): Who are you, really?

Marie-Theres Moser (MTM): I was always interested in acquiring versatile knowledge. I never get bored. I enjoy dealing with many areas of business, socio-cultural issues and looking for ways to improve and apply them in my life. Personal development, education and the interest in current topics are part of my daily life. Therefore, I am always very happy to meet people with a history, a different cultural background and way of thinking. People and the way they shape their lives inspire me. This attitude is reflected in my private life, where I love to travel, share my time with friends, but also professionally when I meet clients. I enjoy this and it gives me meaning.

Getting back into education

Your story of getting back to do a Master’s degree

SD: What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you?

MTM: The Master’s degree was important for me to be able to meet all the demands of my new job. I had the feeling that I was still missing something, that I still wanted to learn something in order to be up to my job. Then it was clear that I would start looking for a suitable course of studies. It was important for me to be able to study regardless of location, to remain flexible and to be able to manage my full-time job in parallel.

SD: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them?

MTM: During my Master’s I had a very time-consuming job, I travelled several days a week and therefore had to give up a lot of free time. To do a Master’s degree in addition to this was actually near-utopian. In conversations with my friends and family, however, I realized that I had enough ambition and stamina, and that my curiosity was taking me further and further. Therefore, I had confidence in myself and could overcome the fear of not making it.

SD: What surprised you the most when you started your studies?

MTM: It was amazing how well people from all over the world can learn, educate and support each other. Each in his own rhythm, each with his strengths and weaknesses.

SD: Do you feel there are unique challenges women face when deciding to get back into education?

MTM: Basically, I always had the feeling that I had to assert myself even more strongly than a male colleague. If a woman continues to educate herself and gets everything sorted out parallel to her job and family, then that deserves recognition. I think that is something very special.

Ms. Marie-Theres Moser

Getting the degree

The work to get the degree – what did you learn, how did you balance, what would you do differently

SD: Which programme did you do? Why?

MTM: I was enrolled in the MA Leading Innovation and Change, because I am interested in the connection between leadership, organizational culture and the impact on the innovative strength of companies. In my opinion, changing strategic orientations, reacting quickly in a changing economy is only possible if a company is not too rigidly positioned.

SD: What is the single most important thing you learned during the programme?

MTM: It is incredibly important to have fun with everything you do and spend your precious time on, then you can accomplish anything.

SD: How did you balance work and studies?

MTM: That was very difficult because I was very challenged professionally. You should not see studying as a burden, but as an enrichment. It is part of your free time, it creates parallels between your job and your studies – the one should benefit from the other.

SD: Any particular challenges to being a woman and studying online, or do you think all students face the same ones?

MTM: It gives you a high degree of flexibility and self-organisation which may be more important for women with family and children.

Life post degree

What changed, if anything?

SD: What’s new in your life since graduating / starting your studies? Any visible impact already?

MTM: I have the feeling of working more systematically, questioning circumstances and finding solutions.

SD: Anything you are doing differently now because of the things you learned?

MTM: My self-organisation and the prioritisation of tasks works much better since then.

SD: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the work place?

MTM: In any case, it gives women the opportunity to educate themselves, to organize themselves without being bound by time and place. This is certainly important for women who work full-time, have a family and want to continue their education. I think most men do not have this double burden.

Advice for other women

Or other students, really.

SD: Imagine you could send a message back in time to your pre-degree self: what would it be?

MTM: Have more self-confidence, enjoy the time and don’t be so strict with yourself!

SD: Imagine you could send an object back in time to your pre-degree self: what would it be?

MTM: I recently bought a new coffee machine, this would have been good for the time during the Master. When I think of all those evenings, when I looked at my books tired and sometimes frustrated…

Closing thoughts

SD: Anything else you would like to add that could help with the goal of increasing women’s participation/access to a Master’s degree?

MTM: I enjoyed the Master very much and the possibility to organize everything online took away additional stress. It is a great way to gain additional knowledge and build a good network. Anyone can do it who wants to!

If you have been thinking about getting your master’s degree, proving to yourself and others that you CAN do it, now would be a good time to take the plunge. Have a look at our list of programmes and see if we have anything that could help.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

Digital Marketing – The future of marketing? 6 reasons why you should consider this as a career option!

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Marketing, like everything else in the world is constantly changing and evolving overtime.

From cave painting to word of mouth. From messages on scrolls to pictograms. From picture advertisements in magazines and newspapers to video ads in between your favourite TV programmes. 

And the evolution continues!

I mean, how many of us subscribe to a physical newspaper anymore? Netflix, Amazon Prime Video, and Disney+, just to name a few, have pretty much killed broadcast television and cable tv.  

We live in the world of binge watching, instant news (and in some cases fake news), and WhatsApp forwards! If you blink, you will be left behind!  

So, how are we to effectively market our products  and services, or  advertise to the masses in this fast paced, limited-attention times?

Digital Marketing is the answer, and  here are six reasons why I think you should choose a career in Digital Marketing!

  1. High demand
    While there are similarities between Digital Marketing and traditional marketing, the difference between them is substantial and cannot be overlooked. To do the job right, a specialist is required, and most companies accept this to be true. Digital Marketing is still a relatively new industry/vertical, and the number of specialists available is still very limited. It follows that a qualified and competent Digital Marketing professional  is highly sought after.
  2. Richness of choice within Digital Marketing
    Most people these days have limited choice in the career path they wish to take. When a company recruits for a job vacancy, for most roles, they will have an abundance of applicants, however, Digital Marketing being a new field, the opportunities available will be among the best in the market. Also, there will be a lot of opportunities within the various verticals of Digital Marketing. Here’s a few of them: 
    • Web properties –  websites, blogs 
    • SEO – Search Engine Optimization 
    • Paid marketing (PPC marketing) – Google search ads, Display ads, Affiliate marketing, social media paid ads 
    • Social media (Instagram, YouTube, Facebook channels, etc.)
    • Email marketing 
    • Mobile marketing 
  3. Show me the money
    It all comes down to the salaries and pay packages, and that’s the bottom line! People venturing into Digital Marketing will be the ground breakers, the trailblazers, the pioneers of the industry, and will have the potential to earn huge. For example, just before the lockdown started, a quick search for Digital Marketing job opportunities in the United States, listed jobs for freshers starting from USD 55’000. I think that is a pretty good place to start your career from. 
  4. Minimum entry requirements
    Digital Marketing is still a very new field, and people working in the field have very little experience in it and are still learning how to effectively develop and execute a digital marketing strategy. As everyone in digital marketing is still relatively new and mostly learning by experience, the entry requirements are comparatively lower than most other job profiles. So, now is the time to get into Digital Marketing and build a career. 
  5. Diversity in the workplace
    When the word “diversity” is used, most people think ethnic diversity. And that is true here as well, but it is also means so much more in Digital Marketing. In the morning, you could be working with extroverts who may be creators, creating ad campaigns and YouTube videos, who push their creative ideas across. And in the afternoon, you could be working with introverts who may be from Data Analytics or SEO or Website Development. This is just an example. The point is, working in Digital Marketing, there is a place for every kind of personality and the opportunity to work with every kind of personality!
  6. Creativity
    If you are passionate about the work you do (no matter how boring it may sound to someone else) then the potential for creativity exists. But the thing about Digital Marketing is, no other field of work encourages creativity and “out of the box thinking” quite as much as Digital Marketing does.

Now these are just some of the more obvious reasons to take up a career in Digital Marketing, and I am sure there are a number of other very obvious and/or more important reasons to make Digital Marketing your career. Perhaps you are building upon your previous Marketing career? Let us know in the comments below if you are already “in” and have some insights to share, I am sure it will help people make an informed decision. 

If you are ready for a career in Digital Marketing, then start with our 100% Online MBA programme in Digital Marketing or our 100% Online MSc programme in Digital Business.

You can also chat LIVE on WhatsApp with one of our Education Advisers for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

Women in RKC – Fawn Annan, MBA Media Leadership – University of Cumbria Graduate

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It’s almost the end of June. We are halfway through 2020 – a year that brought with it some unique challenges for everyone. It’s a good moment to reflect on the first half of the year and do a mid-year evaluation of yourself, your goals and how far you have progressed towards achieving them. You may want to re-evaluate strategy, pace up or slow down a bit (the workaholics out there :)).  

Fawn Annan

We couldn’t agree more with our MBA Media Leadership graduate, Fawn Annan, who believes celebrating women graduates of RKC and showcasing their achievement and standing in the community is a great way to encourage and increase women’s participation in Master’s education. The very reason we started our Women’s Day Series dedicated to RKC’s women graduate and future graduates! Allow me to introduce you to the woman who wears several hats – that of CEO and Digital Media Publisher, of Mother, of Grandmother and of Wife – Fawn Annan! 

Getting back into education  

Your story of getting back to do a Master’s degree  

Vidhi Kapoor (VK): What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you? 

Fawn Annan (FA): I needed to find new publishing models for my business and also wanted to use the credentials to transfer my career to more speaking and book publishing. 

VK: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them? 

FA: Business priorities. Many but put this as a life-changing priority.  

VK: What surprised you the most when you started your studies? 

FA: How much work one course take up in hours but the enjoyment I experienced did surprise me. 

VK: Do you feel there are unique challenges women face when deciding to get back into education? 

FA: No, given its graduate-level online studies there was a difference. 

Getting the degree 

The work to get the degree – what did you learn, how did you balance, what would you do differently 

VK: Which programme did you do? Why? 

FA: MBA in Media Leadership — That is my profession 

VK: What is the single most important thing you learned during the programme? 

FA: Learning is a lifetime journey 

VK: How did you balance work and studies? 

FA: My child is a father; my husband is retired; my business partner was very supportive and allowed me to take time to work on my studies a portion of each week and a portion of each weekend. 

VK: Any particular challenges to being a woman and studying online, or do you think all students face the same ones? 

FA: All students face the same ones. 

Life post-degree 

What changed, if anything? 

VK: What’s new in your life since graduating/starting your studies? Any visible impact already? 

FA: Yes. Published my first co-authored book, Digital Transformation in the First Person, and have had many more speaking opportunities than before. 

Fawn’s first co-authored book – Digital Transformation in the First Person

VK: Anything you are doing differently now because of the things you learned? 

FA: Yes. Our digital transformation was far more successful because I had the different models to try out in agile development. My business partner, a seasoned CIO, was also far more attentive to what strategy advice I had to offer. 

VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the work place? 

FA: Credentials do help. 

Advice for other women 

Or other students, really. 

VK: Imagine you could send a message back in time to your pre-degree self: what would it be?  

FA: Expand your mind as much as you can. Building credibility starts with knowledge. 

VK: Imagine you could send an object back in time to your pre-degree self: what would it be? 

FA: My degree 

Fawn’s ‘Nerdy’ that she bought at her graduation at the University of Cumbria 🙂

I hope you got some very useful advice and insights about our Online Masters from Fawn. I am sure you draw inspiration from her story and feel motivated to embark on your own journey towards the Masters.

Our education advisors are here to help you with your questions. Chat LIVE on WhatsApp to get more information about our Masters.

COVID-19 – Changing the way we live, work, and learn!

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History has shown that a crisis pushes us on to new paths. 

Everything we have ever known has been flipped on its head! Things we have taken for granted no longer exist – our 9 to 5 jobs, meeting friends at the pub, a romantic dinner date with that special someone, going for a movie with the kid. It all just feels like a dream now!

Even simple things such as shaking hands or walking around without a mask might be a thing of the past. Social distancing and hand sanitization might be the norms of the future.

And that is just when it comes to how COVID-19 has affected us personally! COVID-19 has also made an impact on the way we do business. Words like “globalisation” at present hold very little meaning, especially after billions of people have been under lockdown and self-isolation worldwide. People can no longer travel or enjoy the positive impact of an abundant and global supply chain. 

And this will continue to hold true, at least until an effective, globally accessible and economical vaccine is developed. Not all countries will recover from COVID-19 at a similar rate and not all countries will be able to avoid a relapse.  

The below graphs give an indication on how varied the impact of COVID-19 has been on different countries.

Source: Our world in data
Source: Our world in data

Retail is one among the hardest hit segments – people just don’t want to risk going out and getting stuck in the middle of a big crowd (and who can blame them, it is simply not worth the risk).

But it is not just retail – it is education, IT, automotive, hospitality, entertainment, travel and tourism, etc., etc. (I can’t go on listing all the different industries, so please assume that I have listed them). And it is not just these industries that are affected, the ripple effect can be felt across all supporting industries and businesses. A number of friends of mine who either work for or own small businesses, have all shut shop (some of them say they haven’t gotten any new orders for the last three months).

Source: Probability of Default Model Market Signals, S&P Global Market Intelligence, March 31, 2020

And, as things stand today, there is no end in sight! 

The airline industry itself is set to lose about 350 billion US dollars this year, which translates to cheap flight tickets being a thing of the past, at least for the immediate future. This will have an impact on the way we plan our travel, whether it is for work or play! And this will in turn have a trickle-down impact on a number of support industries. 

Self-isolation and lockdown have already changed how we work and study. Many schools have now started offering their programmes online and companies are basically running on Zoom and Skype, and this could be the modus operandi going forward. Every day this continues, we will get more data on home-schooling and home-working, and will be able to refine, optimise, and develop solutions to maximise productivity. Maybe the “new way” will even be able to outperform the “traditional way” of doing things.

At the very least, we may see an increase in work-from-home and study-from-home going forward. Families will have to learn and adapt to this new reality too.

Even if we develop a vaccine and COVID-19 becomes a thing of the past (fingers crossed), things have changed and will continue to evolve – locally and globally, personally and professionally, and economically. The way we look at things, the way we interact with other people, it is all changing. Automation, Artificial Intelligence and Online Communication will be brought front and centre, and this will have a direct impact on efficiency and resource management, reducing the human contact requirements to the minimum “necessary”.

Sustainability, solidarity, and healthcare will take centre stage in the future.

Did you plan to join a school to further you studies and learn new skills. Have your plans hit a roadblock? Then, it is time to get off the bandwagon and think “online”!

Have a look at our list of 100% online programmes and see if we have anything that meets your requirements.

You can also chat LIVE on WhatsApp with one of our Education Advisers for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

Why are companies using Big Data Analytics?

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After a long day, I settled down for some binge-watching on Netflix (you may be a Prime fan). I had been watching this series Ozark and wanted to watch something different that evening. Netflix had some recommendations for me – similar dramas, suspense thrillers that Netflix thought I would like based on what I had been watching. I stopped to wonder how Netflix generates content recommendations that appeal to my taste and do so for millions of other users globally. 

How do algorithms work to find me my recommendations?  

I am equally fascinated by how fashion brands like Burberry provide ‘personalised’ experience and buying suggestions. Not to mention how the retail and tech giants like Walmart, Amazon and Google seem to know more about you than your own mother.

All these companies have one thing in common: Big Data and Analytics. 

What is Big Data? 

The concept of big data has been around for several years. The term big data refers to data that are so large, complex, and comes in so fast that they are difficult to process using traditional methods. It gained momentum in the 2000s when industry analyst Doug Laney articulated a new definition for big data as three V’s: Volume, Velocity and Variety. Companies are evolving from being “knowing” organizations to “learning” organizations. 

What is Data Analytics? 

Big Data Analytics in simple terms can be defined as the application of advanced analytical techniques to big data. These techniques might typically include variety of tools like statistics, data mining, AI, predictive analytics and natural language processisng (NLP). The hottest trend in business intelligence today is amalgamation of these two technical entities: Big Data and Big Data Analytics.

Why is Big Data Important and why are companies using Analytics? 

Gathering big data is not enough, you also need to know what you do with it. If data are the crude oil then analytics is knowing how to refine them. into actionable business insights unleashing their potential. Most of the top-performing organizations identify data analytics as to the ‘differentiating factor’ from the competition in the industry. Here’s it is how:

Boost customer acquisition and retention 

Many companies are now using data analytics to understand and predict consumer behaviour. The information is in turn being used in advertising algorithms. Amazon found another use of such data – maintaining customer relations by providing faster and more efficient customer service.

Marketing Insights – focus on targeted adverts. 

In the modern age, personalization is highly valuable and a differential factor for consumers. Real-time analytics have made it possible for companies to deliver more targeted and precise service and product options to their users. 

Product Innovation and Development 

Data Analytics provides valuable information and reveals the future trends. Companies can take advantage of big data to branch out to different avenues and open up new revenue streams. Amazon’s Whole Foods and Amazon’s Fresh are perfect examples of how Amazon utilised the analysis of consumer grocery buying behaviour from its huge supply chain database. It applied this acquired knowledge to diversify and establish new innovative businesses. 

Risk Management 

One of the basic premise for any business to be profitable in the long run is its ability to identify and mitigate business risks. The wide variety of innsights provided by data analytics come in handy for institutions to develop better risk management solutions. The future is to be able to carry out real-time risk analysis. 

How can you build your career in Data Analytics?

Have you got a knack for numbers and an analytical mindset? Data analytics may be the right fit for you. As an analyst, you will be responsible for analysing and understanding the trends in big data and help improve business processes. You can launch your data analyst career with these simple steps: 

Earn an Information technology, CS or statistics bachelor’s degree  

If you are just starting off your career, earning a bachelor’s degree is a great place to launch your career in the right direction. 

Gain analytics work experience 

No education degrees are useful unless they are gainfully applied. Gain valuable experience while in school or after. Entry-level positions will provide you with much needed on-the-job training which is otherwise difficult to obtain.

Advance your Analytics career with a Masters  

Work experience and a bachelor’s degree may get you to a certain level of success. For further career development and growth in the field and into the management, you should consider pursuing a master’s degree programme in data science, data analytics or big data management. These programs will provide exposure to the latest trends and knowledge.

How can we help? 

Robert Kennedy College offers 100% Online MSc Data Analytics in exclusive partnership with the University of Cumbria. With an in-depth curriculum, you will study data analytics, advanced databases and learn new trends in digital marketing and artificial intelligence. The University of Cumbria is ranked 8th in the world and is recognised by the British government. Trust me, with such credentials until its belt, you do not need much (big data) analytics for choosing the University of Cumbria as your online graduate school. Join us today!  

The difference between a College and a University – is there even one?

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Before we get into the rest of the article and try to go past the surface differences between a college and a university, let me talk about the difference as it relates to us (Robert Kennedy College) and our partner universities (University of Cumbria, University of Salford, and York St John University). 

The relationship between Robert Kennedy College and our partner universities

As a college, Robert Kennedy College (RKC), like our university partners, is a higher education institution offering a number of master’s degree programmes. However, we are not the ones who award the degree to a student who successfully completes a programme with us. The degrees are awarded by our university partners, who are recognised and accredited by the government (in our case, as our partners are British, by the government of the United Kingdom). 

As the degree is awarded by the university, we are required to maintain education standards as prescribed by the university. They are also the ones who determine which programmes we can deliver on their behalf and generally also the syllabus of the programmes we deliver.  

Now you might be asking – What exactly is RKC’s role in all this? 

We are the ones who deliver the programmes to our students. We determine the most effective methodology of teaching the syllabus to the students, evaluating and guiding them, and providing teaching support. Not only that, we market the programmes, filter and guide students through the admission process, and provide student support. We are responsible for developing and maintaining the entire OnlineCampus and for record keeping, and are the ones who ultimately deliver the programme to the students. 

We also share responsibility with our partners on delivering residencies – the one week face-to-face components of our programmes. With this year’s residencies affected by COVID-19, we have moved to an online delivery of this component, with great success even if we say so ourselves (well, our students agree too!)

RKC’s OnlineResidency™

So far, we have focused on the relationship between RKC and our partner universities. But, in today’s world, is there really a difference between a college and a university? I will argue there is, especially in the UK, however, more and more this difference diminishes, especially globally.  

The British perspective  

Now, as we are talking about British universities, let’s talk a little about the education system in the United Kingdom and get a basic understanding of it.

There are 5 stages to the education system in the UK: 

  • Early Years 
  • Primary Years 
  • Secondary School 
  • Further Education 
  • Higher Education 

The first 3 stages are mandatory and on completing secondary school, students have to sit for GCSE or A-Levels exams. After secondary education (high school), getting a better understanding of the differences between college and university becomes important in making an informed decision about the future. 

College

A college in the UK is an educational institution that offers higher education courses that can either be vocational courses or lead to specific degree programmes. A student attending college will be equipped with the skills and knowledge required to enter into a specific job or a university programme. 

College programmes in the UK tend to focus on practical and hands-on experiential learning, whereas university programmes tend to be a mix of both practical and theoretical knowledge. Colleges also offer more part-time study options, and are usually cheaper than a university programme. 

Some of the certifications colleges in the UK offer are: 

  • Diploma 
  • Foundation Degree
  • General Certificate of Secondary Education GCSE 
  • Higher National Certificate HNC 
  • Higher National Diploma HND 

 University 

In the UK, a university is a higher education institution which has the legal authority to issue degrees. The title of “university” is obtained by ensuring a certain quality of education that is specified and monitored by a duly appointed government authority. The degrees that are awarded are: 

University of Salford
  • Undergraduate degrees 
  • Postgraduate degrees 
  • Doctorate (Ph.D.) 

However, some British universities might have branch colleges under them that run different programmes like foundation degrees, helping prepare students for university.  

Now that you have a better understanding of the British educational system, and more importantly, the relationship between RKC and our partner universities, please go through the list of programmes we offer and make your choice! Which programme is right for you?  

Celebrating our Graduates – University of Salford

Get in touch with our team of admission advisers who can have a look at your profile and give you some advice on the programmes that best meet your requirements.  Chat LIVE on WhatsApp with our Education Advisor today! Or, if you have already made up your mind, click here to apply 

Breakthrough Technologies through the eyes of Bill Gates

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“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.”  Bill Gates
 

 

We are changing the world with technology, with software being the big change agent. And the man who has been instrumental (the change agent himself) in bringing this technological change is Bill Gates. Bill Gates needs no introduction. I believe his name is synonymous with the innovation and change in the world of technology as the world sees it today. Bill Gates, one of the richest entrepreneurs, innovators, one of the most influential persons in the world and an immense philanthropist, revolutionized the technology industry when he co-founded Microsoft in 1975. And the rest is history. 

Gates say the advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life. I am not going to lay out the advantages or importance of IT in business or as Bill Gates mentions, in our everyday lives. This is more about what is going on in the world of Information Technology and how new breakthrough technologies continue to disrupt the world.  

MIT Technology Review has been presenting ten breakthrough technologies every year. And in this list’s history of 18 years, the 2019 edition was curated by none other than Bill Gates. There could not be a better person than Gates, sharing with the world which new technologies he believes are poised to deeply impact our lives.  

MIT’s 2019 breakthrough technologies fall into 3 categories – climate change mitigation, healthcare and AI. These are some challenges and opportunities for our future society and communities. Based on Bill Gates’ beliefs, these chosen technologies indicate a trend of transition in technologies – from those that mostly made life longer to those that mostly make it better. 

Here goes the list: 

  1. Robot revolution—robot hands that can learn to manipulate unfamiliar objects on their own  
  1. New-wave nuclear power—Development of both new fission and fusion reactor designs making them safer and cheaper  
  1. Customizable cancer vaccines— Companies like BioNTech and a treatment that uses the body’s own immune system to target only tumoral cells  
  1. Predicting premature babies—a simple blood test that can predict chances of preterm birth, potentially saving many children’s lives  
  1. Probe-a-pill—a swallowable device that takes image the gut and even performs biopsies.
  1. Plant based burgers—The aim is to drastically cut emissions from the food industry by inventing both plant-based and lab-grown meat alternatives.  
  1. Separating and ‘Repurposing’ Carbon dioxide—Companies like Climeworks based in Zurich, are looking for economical techniques for absorbing CO2 from the air and locking it away. Companies aim to produce methane from carbon emissions and also sell carbon dioxide to the soft-drink industry 
  1. An ECG-enabled smartwatch— Electrocardiogram – popularly known as ECG – will be available as wearable technology. The wearable will be able to detect atrial fibrillation and continuously monitor people’s heart and health conditions, giving early warnings of problems. 
  1. Self-contained toilets—The low-income countries cannot afford the luxury of a sewer system. Gates says, “A self-contained toilet takes the human waste, liquid and solid, and in most cases does some type of separation. The solids you can essentially burn. The liquids you can filter” 
  1. All- capable AI assistants—Expect better conversations with AI Assistants that are capable of much more than just conversations like taking meeting notes and shopping online.  

Bill Gates is not just a believer but an avid investor in the development of these innovative technologies that are bound to change the world. As he says,

“How you gather, manage, and use information will determine whether you win or lose.” 

I for one believe the world is witnessing how IT has transformed businesses and is an integral part of its success. RKC providing online programmes understand the importance of tech and thus offers Online Masters that provide you with the necessary knowledge and skill to excel in the field of IT. Chat with our advisors on WhatsApp to know more about our 100% online master’s degree programmes. Because in the words of Bill Gates,

“Vision without execution is daydreaming”. 

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