Unlocking corporate success: Understanding the employee value proposition

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In today’s competitive job market, attracting and retaining top talent has become more challenging. Companies increasingly realise the importance of developing a strong Employee Value Proposition (EVP) to differentiate themselves and create an engaging and fulfilling work environment. In this blog post, we will delve into the concept of the Employee Value Proposition, explore its significance, and discuss how it can contribute to organisational success.

Defining Employee Value Proposition

The Employee Value Proposition (EVP) is the unique set of offerings and benefits an organisation provides its employees in exchange for their skills, capabilities, and commitment. It represents the value employees receive beyond their salaries, such as career development opportunities, work-life balance, company culture, rewards and recognition, and the overall employee experience.

In a highly competitive job market, a compelling EVP can be a powerful tool for attracting and recruiting high-quality candidates. Photo credit: Canva.com

Importance of EVP

A strong Employee Value Proposition (EVP) can have several positive effects for both employees and the organisation as a whole

  1. Attracting Top Talent: In a highly competitive job market, a compelling EVP can be a powerful tool for attracting and recruiting high-quality candidates. It communicates to potential employees why they should choose your organisation over others, emphasising its unique advantages and opportunities.
  2. Increase Employee Engagement: An effective EVP can significantly enhance employee engagement. Engaged employees are more productive, innovative, and dedicated to achieving the organisation’s goals. When employees feel their needs and aspirations are met, they are more likely to be committed, motivated, and enthusiastic about their work.
  3. Improve Retention Rates: A robust EVP can increase employee retention rates. A positive EVP can create a sense of loyalty and commitment among employees, reducing turnover and the costs associated with recruitment and onboarding. Employees who feel valued and fulfilled in their roles are less likely to seek opportunities elsewhere.
  4. Enhance Employer Brand: A strong EVP builds a positive employer brand. It establishes a reputation as an organisation that values its employees, invests in their development, and provides a supportive and fulfilling work environment. A positive employer brand attracts top talent, enhances the organisation’s image, and can lead to increased customer loyalty and positive brand perception.
  5. Boost Productivity and Performance: Employees who feel valued and supported are likelier to go the extra mile and perform at their best. A strong EVP creates a sense of purpose and satisfaction in their work, leading to increased productivity and higher-quality output. Engaged and motivated employees are also more likely to seek opportunities for growth and improvement, driving overall performance levels within the organisation.
  6. Support Organisational Goals: An EVP aligned with the organisation’s mission, values, and strategic objectives can drive employee behaviours that support those goals. When employees feel a strong connection between their work and the organisation’s purpose, they are more likely to work towards achieving its vision and contributing to its success.
  7. Foster Innovation and Creativity: A positive EVP encourages an environment that fosters innovation and creativity. Employees who feel supported and empowered are likelier to contribute new ideas, take calculated risks, and challenge the status quo. A strong EVP creates a culture that values and rewards innovation, leading to increased competitiveness and adaptability in the marketplace.
  8. Enhance Employee Well-being and Satisfaction: A robust EVP addresses the holistic well-being of employees, including their physical, mental, and emotional health. Organisations can enhance employee satisfaction and overall well-being by offering benefits, resources, and support programs that promote work-life balance, employee wellness, and a positive work environment.
  9. Competitive Advantage: A well-crafted EVP can give your organisation a competitive edge by differentiating it from competitors. It helps create a distinct employer brand and establishes your organisation as an employer of choice.
A strong EVP creates a sense of purpose and satisfaction in their work, leading to increased productivity and higher-quality output. Photo credit: Canva.com

Components of a Strong EVP

To enhance the Employee Value Proposition (EVP) and provide a compelling offering to employees, organisations can consider implementing the following elements:

  1. Competitive Compensation: Offer fair and competitive salaries that align with industry standards and reflect the value employees bring to the organisation. Additionally, consider performance-based bonuses, profit-sharing, or stock options to incentivise and reward outstanding contributions.
  2. Comprehensive Benefits: Provide a comprehensive benefits package that includes health insurance, retirement plans, and other perks like wellness programs, gym memberships, or flexible spending accounts. Tailor the benefits to meet the diverse needs of your employees.
  3. Career Development Opportunities: Invest in employee growth and development by offering training programs, mentorship opportunities, and career advancement paths. Provide resources for continuous learning, certifications, and skill-building to empower employees to reach their full potential.
  4. Work-Life Balance: Promote work-life balance by offering flexible work arrangements, such as remote work options, flexible schedules, or compressed workweeks. Encourage employees to take vacation time and provide policies that support parental leave, caregiving support, and personal time off.
  5. Positive Company Culture: Foster a positive and inclusive company culture that values diversity, collaboration, and respect. Create opportunities for social engagement, team-building activities, and employee resource groups. Encourage open communication and transparency throughout the organisation.
  6. Recognition and Rewards: Implement a robust recognition program that acknowledges and rewards outstanding employee performance and achievements. Celebrate milestones and successes publicly to boost morale and motivation. Provide regular feedback and constructive evaluations to help employees grow and improve.
  7. Meaningful Work: Ensure employees find their work meaningful and aligned with their passions and skills. Offer autonomy and empower employees to take ownership of their work. Provide opportunities for employees to work on challenging projects, contribute to the company’s mission, and make a real impact.
  8. Supportive Leadership: Develop strong leadership that is accessible, supportive, and encourages employee growth and development. Create opportunities for regular check-ins, mentorship, and feedback sessions to foster a positive relationship between managers and employees.
  9. Work Environment and Facilities: Provide a comfortable and well-equipped work environment that supports productivity and well-being. Consider providing amenities like on-site cafeterias, fitness centers, or relaxation areas. Offer modern office spaces, ergonomic furniture, and state-of-the-art technology.
  10. Employee Engagement Programs: Develop employee engagement initiatives, such as employee recognition programs, team-building events, volunteering opportunities, or employee resource groups. Encourage cross-functional collaboration and create a sense of community within the organisation.
Provide regular feedback and constructive evaluations to help employees grow and improve. Photo credit: Canva.com

Building an Effective EVP

  1. Understand Your Target Audience: Conduct research to understand your target talent pool’s needs, expectations, and aspirations. Tailor your EVP to address their specific desires and motivations.
  2. Assess and Align Internal Practices: Evaluate your current practices, policies, and company culture to identify improvement areas. Ensure your EVP aligns with your organisation’s mission, values, and strategic goals.
  3. Communicate Consistently: Develop clear and compelling messaging to communicate your EVP to current and potential employees. Leverage multiple channels, such as your company website, social media, and recruitment campaigns, to consistently promote and reinforce your EVP.
  4. Measure and Evolve: Regularly evaluate the effectiveness of your EVP through surveys, feedback mechanisms, and employee retention metrics. Adapt and refine your EVP based on the feedback to ensure its continued relevance and impact.
An effective Employee Value Proposition (EVP) is a powerful tool to help organisations create a compelling employer brand. Photo credit: Unsplash.com

In today’s talent-driven landscape, organisations must go beyond offering competitive salaries to attract and retain top talent. An effective Employee Value Proposition (EVP) is a powerful tool to help organisations create a compelling employer brand and enhance employee satisfaction and engagement. It is essential to tailor the EVP to meet your employees’ specific needs and aspirations. Regularly seek feedback, conduct surveys, and engage in open dialogue to understand what matters most to them and continuously refine your offerings. By providing a compelling EVP, organisations can attract and retain top talent, enhance employee satisfaction, and drive overall success.

How to reverse and overcome the obsession with busyness

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In the last blog, we learnt about the culture of busyness. Busyness refers to the pressure society places on individuals to constantly be active and productive, frequently at the price of their relationships and personal well-being. Because of the various adverse effects of busyness, organisations are looking for ways to combat the scourge.

According to psychologists’ findings, people tend to value something more when they work harder to achieve it. This tendency is popularly known as ‘effort justification’, and people feel more committed to a task when more effort is involved, even when the task is meaningless. While the employees go into an ‘automatic mode’, managers tend to make decisions based on institutional knowledge and culture, which are just bad habits.

It’s easy to become overwhelmed with the constant stream of responsibilities and tasks that we have to manage

In today’s fast-paced world, it’s easy to become overwhelmed with the constant stream of responsibilities and tasks we must manage. With the rise of technology and the increasing demands of work and personal life, it can feel like we are always busy and never have enough time to get everything done. However, there are ways to overcome this feeling of busyness and regain control of our lives.

Here are some tips to help you manage your time more effectively and achieve a more balanced and fulfilling life:

Prioritise your tasks and eliminate low-value work

One of the most effective ways to overcome busyness is prioritising tasks. Many organisations dump shallow work on the employees, such as reporting, unnecessary meetings, data work etc. This does not allow them to do deep work reducing productivity. Organisations should focus on employee-engaging activities rather than just keeping them on the clock. Make lists of everything you need to do and rank them in order of importance. This will help you focus on the most critical tasks and ensure you are not wasting time on less important activities.

A lot of organisations dump shallow work on the employees, such as unnecessary meetings

Learn to say no and delegate tasks

Often, busyness is a result of taking on too many commitments. Learn to say no to requests that are not essential or do not align with your priorities. This will help you free up time to focus on the tasks that are most important to you. If you have too many tasks to manage, consider delegating some of them to others. This can help you free up time and focus on the tasks that are most important to you. Delegating can also help you develop your team members’ skills and build trust in your relationships.

If you have too many tasks to manage, consider delegating some of them to others.

Set the right behaviour and take breaks

Companies can overcome busyness by setting the correct examples. Leaders should neither themselves nor let the employees burn the midnight oil. Taking regular breaks throughout the day can help you recharge and refocus.

Schedule short breaks throughout your day to stretch, take a walk, or simply relax

Schedule short breaks throughout your day to stretch, walk, or relax. This can help reduce stress and increase productivity.

Set boundaries by rewarding output, not just activity.

It is essential to set boundaries to manage your time effectively. This means saying no to distractions and interruptions that can derail your work.

Communicate your boundaries clearly

Communicate your boundaries clearly to others and set expectations about when and how you will be available. Employees are at risk of overwork and burnout by not setting boundaries and encouraging performance-based pay. Instead, output quality should be the measure for assessing compensation and rewards.

Practice self-care

Finally, taking care of yourself is critical to overcoming busyness. This means getting enough rest, eating well, and engaging in activities that help you relax and recharge. Prioritising self-care amongst employees can help you reduce stress, improve your focus, and increase your overall well-being. Organisations should follow a generous vacation allowance. Research shows that employees who are offered unlimited vacation end up taking less time off. And most of employees work during their vacation. Such incentives should not only be responsibility of the government but on the companies.

Taking care of yourself is critical to overcoming busyness

In conclusion, busyness is a common issue that many of us face in today’s fast-paced world. However, by prioritising your tasks, learning to say no, taking breaks, using technology to your advantage, delegating tasks, setting boundaries, and practising self-care, you can overcome this feeling and achieve a more balanced and fulfilling life.

What are your views? Let us know in the comments below.

The culture of busyness – Is a mere activity an accurate measure of success?

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We are constantly inundated with messages about staying active and productive in today’s environment. We are advised to work on something continually and that how much we can do in a day will determine our success. However, this attitude is not only incorrect but also unsustainable. In actuality, busyness is not a measure of success.

What does an activity mean?

We must first clarify what activity means to see why this is the case. Attending meetings, returning emails, working on projects, and performing chores are just a few examples of what is referred to as activity. Although they could be crucial, these factors are not always a sign of success.

Activity and Success

Success, in its simplest form, is about achieving a desired outcome. It’s about setting goals and working towards them in an effective and efficient way. We lose sight of the bigger picture when we focus solely on activity. We become so consumed with being busy that we forget why we’re doing what we’re doing in the first place.

To indeed be successful, we need to be intentional about our actions.

The issue with using activity as a success indicator is that it encourages us to place a higher value on quantity than quality. Instead of focusing on how well we perform the tasks on our to-do list, we judge our worth by how many we can cross off. Concentrating on the activity might cause burnout because we become so preoccupied with getting things done that we neglect our needs and well-being.


To indeed be successful, we need to be intentional about our actions. We need to set clear goals and have a plan for achieving them. We must prioritise our time and energy on the things that matter most rather than getting bogged down in busy work. And most importantly, we need to remember that success is not a one-size-fits-all metric. What works for one person may not work for another, and that’s okay.

We need to remember that success is not a one-size-fits-all metric


The culture of busyness

The culture of busyness refers to the pressure society places on individuals to constantly be active and productive, frequently at the price of their relationships and personal well-being. It is characterised by the idea that being busy is an accomplishment and that those who aren’t always working or succeeding are somehow less than or unmotivated.


Several factors contribute to the culture of busyness. One is the rise of technology and the expectation of constant availability. With smartphones and other devices, people are now expected to be reachable and responsive 24/7, making it difficult to disconnect and take time for oneself.


The proliferation of social media and the temptation to exhibit a perfect online persona are further factors. Many people believe that to keep up with their friends and project an impressive image of themselves, and they must continually document their activities and accomplishments.

Consequences of busyness

The culture of busyness can have several negative consequences. For one, it can lead to burnout and chronic stress, which can have severe physical and mental health implications. It can also make forming meaningful relationships or engaging in hobbies or leisure activities challenging. People may feel guilty for taking time away from work or other obligations.

The culture of busyness can lead to a sense of superficiality and dissatisfaction


Furthermore, the culture of busyness can lead to a sense of superficiality and dissatisfaction. When people constantly rush from one task to another, they may not have the time or energy to engage in deeper thinking or reflection or pursue activities that truly bring them joy and fulfilment. As people may feel guilty for taking time away from work or other duties, it can also be challenging to establish lasting relationships or participate in hobbies or other leisure activities.


Overall, the culture of busyness is a complex phenomenon deeply ingrained in our society. While there is value in hard work and productivity, it is essential to remember that personal well-being and relationships are equally important. We can cultivate a more balanced and fulfilling life by prioritising rest, leisure, and connection.

Results as a measure of success

Furthermore, activity does not necessarily equate to progress. We can be busy all day long, but if we’re not making any headway towards our goals, then what’s the point? It’s important to remember that success is not just about doing “things” but the “right things”.


So how else can we gauge success besides activity? The solution is in the results. Instead of counting the number of things we complete, we should focus on the outcomes we achieve. Success ought to be judged by the difference we’re making, either in our lives or the world.

In conclusion, activity is not a metric for success. While being productive and efficient with our time is essential, we should not measure our worth solely by how much we can get done in a day. Success should be about achieving outcomes and making an impact, not just doing things for the sake of being busy. We can live more fulfilling and successful lives by focusing on what truly matters.

Dr. Wambaka Kosea – A LL.M International Commercial Law graduate and MSc. International Events Management student – says Education is an investment

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Our students come from different walks of life. Robert Kennedy College (RKC) takes pride in being a truly international college, with over 7000 students from 140 countries. Our 100% online programmes have been designed for busy managers. Our students and alums work for many international organisations and top companies from all over the world. 

Allow me to introduce one of the RKC’s proud students, Dr. Wambaka Kosea, sharing few insights and some words of wisdom from his own experience. 

There is no better way to learn than from those who came before and see what learning strategies worked for them. It will help you become a better student and, hopefully, help you make an informed decision.

Dr. Wambaka Kosea

We asked Dr. Kosea few questions and we got some truly inspiring answers

Brief introduction about yourself, background, education and work experience

My Name is Wambaka Kosea, aged 46 years, born to Kosea Makwasi and Rovanance Nandudu in the District of Sironko in Uganda.

I studied at Bugwagi Primary School from Primary One to Primary Five and then went to Buyobo Primary School for Primary Six and Seven. I then joined Masaba Secondary School for Ordinary and Advance level, from where I passed and was admitted to Makerere University to pursue a Bachelor’s Degree in Education (Economics and Geography). In 2002, I applied and was admitted at the School of Economics of Makerere University to pursue a Master’s Degree in Economic Policy and Planning. In 2008 I enrolled for a PhD in Economics at Makerere University and then enrolled for other academic qualifications and professional skills training. I now hold a PhD in Management as well (Project Management) from the University of Central Nicaragua, a Master’s Degree in International Commercial Law From the University of Salford in conjunction with Robert Kennedy College Zurich, a Master’s in Business Administration from East and Southern African Management Institute, Arush Tanzania and a candidate for a Masters in International Events Management at the University of Salford In conjunction with Robert Kennedy College Zurich. 

I have also attained the following professional development and or academic certificates.

  1. Professional Development Certificate in Negotiation (Dealing with Difficult People and Problems) from Harvard Law School, Harvard University USA.
  2. Professional Development Certificate in Intensive Leadership Excellence from the University of California (Berkeley Extension), Californian, USA.
  3.  Certificate in International Labour Migration: Economics, Politics and Ethics, from the University of Oxford UK
  4. Professional Development Certificate/Banking Game/Financial Boot Camp, finance and banking in Europe from Frankfurt School of Financial Management, Frankfurt, Germany
  5. Professional Development Certificate in International Taxation on Oil and Gas and Other Mining Activities from IBFD (International Tax Academy) Singapore.
  6. Professional Development Certificate in International Tax Aspects of Corporate Tax planning from IBFD Moscow, Russia.
  7. Professional Development Certificate in Energy and Mining Law from Queensland University of Technology, Brisbane, Queensland, Australia.
  8. Professional Development Certificate in International Organisations Management from the University of Geneva Switzerland.
  9. Certificate in Climate Change: The Science from the University of British Columbia, Canada.
  10. Certificate in Global Diplomacy: The United Nations from the University of London and  SOAS University of London, UK 
  11. Professional Development Certificate in Analytical System Thinking from Enterprise University of Pretoria, Pretoria, South Africa.
  12. Post Graduate Certificate in Project Planning and Management from Makerere University, Kampala, Uganda.
  13. Post Graduate Certificate in Monitoring and Evaluation from Makerere University, Kampala, Uganda.
  14. Certificate in Human Resource Management; from the Institute of Adult and Continuing Education, Makerere University
  15. Certificate in Strategic Procurement and logistics management; from the Institute of Adult and Continuing Education, Makerere University
  16. Professional Development Certificate in Strategic Management from East and Southern African Management Institute, Arusha, Tanzania. A high-profile management course that involved strategic thinking and long-term planning training for Big National and International Organizations, including comprehensive and coherent means of sustainable impact monitoring and evaluation.
  17. Professional Development Certificate in Wetland and Poverty Reduction Project, from Wetlands International, with four major thematic modules, namely;-Wetlands and Water Resource Management, Wetland Valuation, Policy Setting and Advocacy, and Financial Mechanisms
  18. Professional Development Certificate in Trade and Trade Policy from Uganda Programme on Trade Opportunities and Policy with the European Union. A course that involved training in Regional integration and agreements in Africa (opportunities and challenges facing COMESA), the Hong Kong Ministerial conference and beyond, Aid for Trade, the Doha Work Program (lessons, challenges and the way forward), Mult-lateral trade systems (focusing on ACP-EU) trade relations, National Trade Policy for Uganda and dispute settlement in international.

It should be noted that apart from the Bachelor’s Degree in Education, which the Government sponsored me, the costs of all other remaining courses have been met myself.

Dr. Wambaka Kosea being accompanied by Wife, Doctors and Professors  of Makerere University towards the celebration of his academic achievements at Sheraton Kampala Hotel on the 10th of February 2023.
Dr. Wambaka Kosea giving a speech at the celebration of his academic achievements at Sheraton Kampala Hotel on the 10th of February 2023.
Dr. Wambaka Kosea with the Rector of University of Central Nicaragua during the graduation of a PhD in Management.

Employment

I taught Economics for two years at St Lawrence Citizens High School from 2000 to 2002. I worked as a part-time consultant for the Uganda Programme on Trade Opportunities and Policy (UPTOP), funded by the Government of Uganda and the European Union as mainly an evaluator of trade research proposals for funding.

Currently I am the Group chairman of Strategic Group of companies (Strategic Friends International, incorporated in Uganda, Washington DC and Hong Kong, Strategic African Bidder Limited, Strategic Sustainable Development Fund Limited, Strategic Luxuries Transport Company Limited, Big Push Construction Limited, Events De Strategic Limited, Soft Services Development Forex Bureau Limited and HEM Cash Limited).

Dr. Wambaka Kosea at his work station at Strategic Friends International at Nakawa House, Nakawa Business Centre Kampala.

When did you decide to enrol for a Master’s with RKC?

I enrolled for a Master’s with RKC in 2018

What factors led you to pursue a Master’s degree at RKC?

The kind of work I am involved in cuts across borders and therefore requires that I understand issues to do with international commercial law. For international recognition and competitive purposes, I must attain it from a world reputable University or College at affordable costs and friendly payment terms. I also knew the skills and or qualifications needed to achieve my life goals and wanted an institution that could offer those skills.RKC and the University of Salford offers the needed courses and have merited in credibility and international recognition and also offers the courses within my financial confines and work schedule.

How much did you devote to studying online and submitting assignments?

The modules had specific timelines for study and assignment submissions. I spared time outside my work schedule to adhere to program timelines. 

Did you attend the on-campus residency program? What are your views about the residency?

Yes, I attended the on-campus residence program at Robert Kennedy in Zurich from Monday, June 17th to Friday, June 21st 2019. The residency program created an opportunity for the student to physically interact and learn from each other and also interact with the professors. It created room for the exchange of ideas and physical learning from the instructors with immediate responses since questions were put to professors and responses provided there and then. The group case studies built confidence among students to make presentations to other students from different backgrounds, and that was carried beyond residency. Interaction after class was not limited to only academics but also in other areas, such as culture and business opportunities in different countries of participants. It also created an opportunity for students to tour Switzerland and learn many things. Students created friendships that existed beyond Zurich. Residency as it sounds should be physical.  

How long did it take you to complete the program?

It took me a record time of one year.

In your opinion, how has the Master’s degree from RKC benefited you personally and professionally?

The master’s from RKC has benefited me personally and professionally, as delineated hereunder:

I now understand the current world legal regimes (Laws, Policy and Regulations) and their applicability to my work. I am therefore positioned to execute international trade activities and consultancies from a technically informed point of view with either none or minimal mistakes. I am among the few resource person to offer technical guidance and consultancies in areas of international arbitrations in Africa. The master’s program also groomed me and ushered me into conducting research privately and make applicable deductions and recommendation that can be used to better policies and programs. It should be noted that all assignments involved writing reports on certain problems or issues within the jurisdiction of the course which required one to conduct research. My confidence in the masters’ programs of the college can be certified by my enrollment for the second master’s in International Events Management.    

 Dr. Wambaka Kosea giving a keynote speech at the launch of the National Career Guidance Day at Kololo Independent ground on the 20th of March 2023 and sponsored by among others Strategic Friends International.

How was your experience with fellow students, professors and quality of education received?

Much as the course was done with limited physical interaction with other students and professors apart from the mandatory residency where we had a chance to physically interact, it was, however, organized in such a way that some assignments were done in groups that enabled us to learn from the experience and strength of other students from other parts of the world. The group discussions worked a great deal and eased understanding with the guidance of professors. The physical interaction at the mandatory residence at Robert Kennedy College in Zurich sealed the program learning process. 

The quality of education grooms the student to independently identify problems and provide solutions from a technically informed point of view. The method of assessment is compressive, transparent and aims at cultivating the level of understanding of the student in a particular subject matter. The fee payment structure is democratic in that it gives room for students to decide on a schedule that is convenient for them. Communication and feedback during the study process are timely, and the online library is available and well-equipped. Personally, my experience did not only stop at academics but also created sustainable friendships that have actually opened business opportunities with companies that employ some of the students I studied with.   

Inspiration Statement 

Unless economics has changed but what I know is that education is an investment, and just like any other investment, it is associated with a number of risks and the bigger the investment in education, the bigger the risk and the bigger the risk, the bigger the profit. The level-one positions themselves will determine their readiness to handle challenges and reap the opportunities offered by the world. Anyone can do business and succeed, but sustainable businesses that exist beyond one’s lifetime are uncured to professionalism and training. 

Education has its own time and must be attained within a specific timeline if one is to use the skills attained to make contributions, and global contribution requires that one understands global problems meaning that the kind and magnitude of contribution will depend on the level of exposure to global problems within the right timelines. 

I am driven by the fact that those who have made significant contributions on earth are human, and therefore a statement like “if they did it, I could also do it, and my personality is my unique gift” properly describes me.

A truly inspirational and motivating life story Dr. Wambaka Kosea, driving success in his career. I am sure you feel inspired enough to take that plunge of investing in education, investing in your future, investing in yourself!

We at Robert Kennedy College are here to support you through the entire process and encourage you to get in touch with our team of Education Advisors and chat with them Live on WhatsApp if you have any questions about our programmes, fee structure, the application process, or details on discounts we might be offering at this time.

If you have already made up your mind and are ready to apply, then just click here.

#DILO (A day in the life of) of RKC master’s student

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Through the #DILO series of blog posts we have been bringing you insights into the life of our master’s students, sharing their thoughts and opinions, ups and downs, and key learning points during their online studies. The whole idea behind this series is to make you aware of realities of online studies, and help you in decision making.  

This week we take a look at a day in the life of one of our MBA students, a pilot by profession and the one who addresses himself as a ‘transformation agent’. Let’s hear his experience studying for Master’s of Business Administration:

An Introduction 

Which Uni are you studying with? 

York St John University (UK) 

I chose the MBA in Leading innovation and change offered in exclusive partnership with York St John University

Which programme did you choose and why? 

I chose the MBA in Leading innovation and change : change is constant and without innovation, one can be knocked out or overran by change! 

The Study Plan 

How did you plan to study each module, and what was the reality? How many hours did/do you have to put in each day/or in a week? 

To be honest, it was like an adhoc system in the beginning..

Moreover, change of company, country and crazy flight schedules including night flights meant I had to search for what would work for me.

Prepare a study plan and pick a time of the day that works best for you

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?) 

Given the unique work requirements, studying early mornings or late nights had been virtually impossible owing to early flights or night flights.

Then I discovered I could do study while in cruise!

Long flights with extended periods in cruise became an interesting option…

How much time did you devote for each assignment? 

I usually could not set for myself a fixed time..often it was the fatigue levels from day and night flights that determined how productive I could be. It was chaos because I had flight exams at the new company that also had really demanding pass rates…(80%). Only the last of the four modules worked better after the work related chaos subsided.

Dr. Radu had a chat with me after failing the first module marginally. I had thought that balancing this chaos was stretching my capacities beyond the minimum required to pass. I had intended to put a stop to studies till a better time emerged. But, I am glad that I had the talk with Dr. Radu Negoescu…I kept going and never looked back.

Travelling and Communication 

How did travelling impact your ability to study? 

Travel brought more chaos into the works. I worked hard to bring order to it.

How were you able to interact with peers and/or professors given the time differences? 

I communicated through WhatsApp! Fantastic…it can be lonely but when a group is available, fellow students share their challenges and give each other support.

A typical day as a master’s student 

What does a typical day as an Online Masters’ student look like for you? 

For a pilot, no day is typical. Cruising to different destinations means having to alternate study times when freshness is at its peak for maximum concentration. However during difficult times, I had to take a minimum an hour daily to either read or do a write up.

For the dissertation though, 100 words for 100 days was the least allowable minimums…instead of waiting until last days owing to the scope and research involved.

Any advice? 

There is no fixed working system. Everything is relative to one thing: one’s level of discipline!

If you have been dreaming of joining a master’s programme or have had this personal goal to gain a higher education, now is the time! Take the valuable advice from our current students, gain from their experience, add your own unique study strategies, and make your own success stories! I would love to feature you one day on our college blog. 

Chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, application process, and for information on discounts we might be offering at this time. 

Introducing the new MBA Open access module by York St John University

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One of the most challenging decisions before venturing into a Master’s programme is – when to start. Most of us are so engrossed in our daily lives, trying to make a living, juggling family and work that the thought of starting a Master’s is often put on a back burner.

However, I feel when you fear the unknown, start small and take baby steps before taking the plunge.

This is precisely what York St John University is offering now in partnership with Robert Kennedy College.

Dr. iur. David Costa, Dean of Robert Kennedy College, explains the Online MBA Entry Module.

All you need to know about the Online MBA Entry Module

Why enrol in the entry module?

The online open access entry module is easy to get started with. It is a gateway to enrol for York St John University online MBA.

What is the duration of open access module?

You can complete the access module in as little as 3 months. The full MBA can be completed in 12 months.

What do you receive at end of the programme?

At the end of the programme, you will receive the University transcript from York St John University. You also will have the opportunity to continue to pursue Full Online MBA.

What is the fees for the programme?

1000 Swiss Francs (approx.  US$ 1079) payable in 3 monthly installments of 333 CHF. You can register and start with just 333 Swiss Francs.  If you decide to progress with the full York MBA the  1000 Swiss Francs Entry Module fee will be deducted from the full MBA fee. 

What are the steps to enrol and study the open access module?

Here are few simple steps to get enrolled and started:

  1. Register for Entry Module: Just one click and you can get started. Start your MBA with just 333 Swiss Francs
  2. Access to Online Campus: Once you pay the registration fee, you will receive access to OnlineCampus and University Library
  3. Study 100% online: The programme offers flexibility to view the recorded lectures anytime, anywhere.
  4. Submit assessments: Prepare for the assessments. Our Professors will assist you in preparing for your final assessment.
  5. And Finally… Start your MBA: After successful completion of the entry module, you can choose to continue with the MBA programme.

Still have more questions? Talk to one of our advisors live on WhatsApp to know more.

Part 2: Economic predictions for 2023 – All you need to know about Recession

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Welcome back readers. Continuing about the economic predictions for 2023, let’s understand what recession is, its cause and effects on global economy. 

What is a Recession and How Does It Affect the Economy?

A recession is a period of economic decline characterized by a contraction in economic activity. It is typically measured by a decline in Gross Domestic Product (GDP) over two consecutive quarters. Recessions can have significant and far-reaching effects on the economy and can lead to high levels of unemployment, reduced consumer spending, and a decrease in business profits.

The COVID-19 pandemic led to a global economic recession in 2020, with the International Monetary Fund (IMF) estimating that the world economy contracted by 3.5% that year. The pandemic also led to widespread job losses and business closures, with many countries implementing lockdowns and social distancing measures to slow the spread of the virus.

What causes a recession?

Recessions are often caused by a variety of factors such as a decline in consumer confidence, a decrease in business investment, or a financial crisis. During a recession, businesses tend to cut back on spending, which can lead to job losses, reduced salaries, and a decrease in overall economic activity.

Fiscal and Monetary Policy Measures: Since last year, Banks have aggressively raised interest rates to bring inflation under control. This would cool the consumer demand as borrowing becomes expensive, resulting in less spending and slower price growth. 

The global economy is projected to grow by 4% in 2021, following a contraction of 4.3% in 2020. Photo credit: Canva.com


Global GDP Growth: According to the World Bank, the global economy is projected to grow by 4% in 2021, following a contraction of 4.3% in 2020. However, the recovery is expected to be uneven across countries and sectors, with some countries and industries experiencing a slower recovery than others.

Unemployment Rates: Unemployment rates have increased in many countries as a result of the pandemic and recession. In the United States, for example, the unemployment rate rose from 3.5% in February 2020 to 14.8% in April 2020 before declining to 6.7% in December 2020. As of January 2022, the U.S. unemployment rate was 4.2%.

Inflation: Inflation has been a concern for many countries as the global economy recovers from the pandemic. In the United States, inflation has risen to its highest level in over 30 years, with the consumer price index (CPI) rising by 7% in December 2021 compared to the previous year. The Federal Reserve has responded by raising interest rates and tightening monetary policy.

How Can We Prepare for a Recession?

While it is difficult to predict when a recession will occur, there are steps that individuals and businesses can take to prepare for an economic downturn. Here are some strategies to consider:

Build up savings: Having a cushion of savings can help individuals and businesses weather a recession. Aim to save at least 3-6 months’ worth of expenses or revenue.


Reduce debt: Reducing debt can help individuals and businesses manage their finances during a recession. Consider paying off high-interest debt and reducing expenses.

Diversify investments: Diversifying investments can help minimize the impact of a recession on your portfolio. Consider investing in a mix of stocks, bonds, and other asset classes.

Focus on cash flow: During a recession, cash flow is key. For businesses, focus on improving collections and managing inventory. For individuals, consider taking on extra work or selling unused assets to generate extra income.

Stay informed: Stay up to date on the latest economic news and trends. This can help you make informed decisions about your finances and investments.

In conclusion, recessions can be challenging and have far-reaching effects on the economy. However, with careful planning and preparation, individuals and businesses can minimize the impact of a recession on their finances and even use it as an opportunity for growth and innovation.

Effect of recession

The effects of a recession can be particularly severe for certain groups of people, such as those in lower-income brackets, as they may be more vulnerable to job loss and reduced access to credit. Recessions can also lead to a decrease in public services, as governments may need to cut back on spending to manage their budgets.

Global economic activities are affected heavily by geopolitical trends. The world economic forum suggests that amongst major factors resulting in slow down of business activity in 2023 are weak consumer demand and high cost of borrowing. This downturn would result in cutting business operational expenses and optimizing supply chains.

Photo credit: World Economic Forum

Correlation of Recession to Inflation:

The relationship between recession and inflation is complex and can vary depending on the specific economic conditions at play. In general, however, recessions and inflation are often seen as opposite sides of the same coin, with recessions tending to put downward pressure on inflation and expansions tending to put upward pressure on inflation.

During a recession, economic activity slows down, which can lead to lower demand for goods and services. As a result, businesses may lower their prices to stimulate demand and stay competitive, leading to lower inflation or even deflation. In addition, high levels of unemployment during a recession can reduce workers’ bargaining power, leading to lower wages and less pressure on employers to increase prices.

On the other hand, during an economic expansion, increased demand for goods and services can lead to higher prices and inflation. This can be exacerbated if there are supply constraints, such as a shortage of workers or raw materials, which can drive up prices further.

During an economic expansion, increased demand for goods and services can lead to higher prices and inflation. Photo credit: Canva.com


It’s important to note that the relationship between recession and inflation can be influenced by a range of factors, including government policies, international trade, and changes in commodity prices. In addition, there can be lags between changes in economic activity and changes in inflation, as businesses may take time to adjust their prices and workers may negotiate wage increases on an annual basis.

Overall, while there is no direct causal relationship between recession and inflation, the two are often intertwined in complex ways, and policymakers must consider both factors when making decisions about monetary and fiscal policy.

Can recession be avoided?

Recessions are a natural part of the economic cycle, and it is difficult to completely avoid them. However, there are some steps that can be taken to reduce the likelihood and severity of recessions:

Fiscal Policy: Governments can use fiscal policy to stabilize the economy. During times of economic growth, governments can save money, pay down debt, and build up reserves, so they have more resources to use during a recession. During a recession, governments can use fiscal stimulus measures such as tax cuts, infrastructure spending, and transfer payments to help boost demand and support the economy.

Monetary Policy: Central banks can use monetary policy to stabilize the economy. During a recession, central banks can lower interest rates and increase the money supply to encourage spending and investment. During periods of high inflation, central banks can raise interest rates and tighten monetary policy to cool down the economy and reduce inflationary pressures.

Structural Reforms: Governments can implement structural reforms that make the economy more efficient and more resistant to shocks. For example, reforms that increase competition, reduce regulation, and promote innovation can help the economy adapt to changes in the global marketplace.

International Cooperation: International cooperation can help reduce the likelihood and severity of recessions. For example, countries can work together to reduce trade barriers, coordinate their fiscal and monetary policies, and share best practices for economic management.

It is important to note that while these steps can help reduce the likelihood and severity of recessions, they cannot eliminate them. Recessions are a natural part of the economic cycle, and they can be caused by a variety of factors, including natural disasters, geopolitical events, and changes in consumer behavior. However, by implementing sound economic policies and promoting international cooperation, governments and central banks can help create a more stable and resilient global economy.

On a brighter note, recessions can also lead to opportunities for economic growth and innovation. For example, during the Great Recession of 2008, the rise of new technologies and increased competition led to the growth of the gig economy and other forms of flexible work. Similarly, many businesses have used recessions as an opportunity to restructure and streamline their operations, leading to increased efficiency and profitability.

Share your thoughts about recession in comments below.

All you need to know about Robert Kennedy College

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The first thing anyone interested in enrolling for higher education in a college or University does is to check its legitimacy. And no surprises here, this is one of the top questions our education advisors get asked all the time – Tell me more about the college and partnership with British universities. 

So, here is everything you need to know about RKC!

Number one of Number one: Who are we? An Introduction

Robert Kennedy College is a private educational institution based in Zürich, Switzerland. The College is a pioneer in Swiss quality online education offering rigorous but flexible learning programmes, through enhanced state of the art online e-learning technology that has been developed in-house entirely.

Exclusive Partnerships

The Robert Kennedy College online master’s and bachelor’s programmes are offered in an exclusive partnership with the University of Cumbria, the University of Salford, and York St John University

Student focused teaching

RKC’s online learning community greatly values and invests in each of its student. Here you get an opportunity to be a part of a prestigious international community of over 5000 students from 130 different countries and some world-class faculty. Chat with our education advisor to get your customized study plan.

World-class faculty

As a student at RKC, you will learn from some of best professors in the education field. 

RKC’s dean Dr. iur. David Costa is one of the founders of Robert Kennedy College. In his current capacity as Dean of Faculty, he oversees the faculty review process and several of the college’s academic programmes. He lectures at Robert Kennedy College in Contracts Law, Transnational Business Law, Investment Law and Money Management, and is a frequent guest on business TV channels such as CNBC Europe and Bloomberg Television. 

Our instructors are graduates from some of the best universities worldwide. Other key faculty members are Prof. David Duffil, Dr. Radu Negoescu, Dr. Alistair Benson and, Emeritus Prof. Gabriel Jacobs.

Unique course plan with one-week residency

Our programmes combine best of both worlds by offering Swiss quality education online via OnlineCampus with one-week residencies. The one-week residency represents a unique opportunity for students to work in groups, focus on case studies and get a head start for their dissertation. Residency offers a great opportunity to interact with fellow students and professors and learn from professional experiences of students from all over the world. Chat with our education advisor to get your customized study plan. 

Worldwide recognition

One of the best advantages of studying master’s at RKC is that at the end of the programme, an internationally recognised full-time British degree is awarded by the University. 

The University of Cumbria, University of Salford and York St John University are fully recognised by the British Government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK Government Website.

Flexible payment plans

At RKC we understand the importance of work-study-life balance. This is why we offer flexible payment plan where you can pay fees in interest free instalments. Check out the sample payment plan here.

With the above information, RKC ticks all boxes from the ideal online programme institution list. Go ahead and download our course catalogue and start your application online now.

Advance your career with a master’s degree in the modern job market. Here are FIVE reasons you should study for a master’s in 2023!

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Today’s job market is highly competitive and challenging. To prove your metal, one has to exhibit why you outshine in the crowd of thousands of job applicants. Higher education has increasingly become necessary for anyone seeking career advancement. And in today’s dynamic environment, just a bachelor’s degree may not suffice to get the top jobs. A master’s degree in your specialization will help expand your knowledge base and experience required to make your next career move or get the promotion.

Photo credit: Unsplash.com

The benefit of a master’s degree to you in 2023

Everyone has their reasons to pursue a master’s programme. Here are some popular ones:

1. Shield against recession and job cuts

Once you equip yourself with master’s degree knowledge and skills, you level yourself above the rest of the employees. The employer will choose the employees who are better qualified and experienced should the situation of job cuts arises. One can better their chances of sustaining their jobs and ensure job security by creating value for the company.

One can better their chances of sustaining their jobs and ensure job security by creating value for the company.

2. Building a vast professional network

While studying for a master’s, one of the benefits is that you get to interact with like-minded professionals. One gets to know people from different cultures, intellects, and business acumen from across the world. The connections you make are made from the standpoint of mutual learning and growth, which usually are impossible to make at the workplace due to competition and professional jealousy. These connections last forever. 

3. Potential of earning a higher salary package

Depending on your field – a master’s degree usually means the potential of earning a higher compensation package. Being a master’s degree graduate, you can negotiate your pay package on your terms. Employers recognise the value you bring to the table and are willing to offer compensation dollars ($$) accordingly.

4. Better probability of promotions

Having a master’s degree betters your chances for that promotion at work by raising your bar to the top candidates running in the competition. So, if you are aware of any arising opportunity for promotions at your workplace in 2023, start your application for a master’s degree now.

5. Advanced knowledge

You maybe are the head of the department running the show for the company in sales, finance, supply chain, marketing, commercial law or artificial intelligence. One feels the need for new ideas to run a business efficiently and increase profitability by implementing new/better business processes. Beyond a point, one needs to learn management and leadership skills to be a better manager and effective leader. Such knowledge can be acquired by furthering your horizon with a master’s degree.

I can extend another reason for you to start a master’s programme in 2023 with the special fee promotion. You can now join a master’s programme with a deposit of just 500 CHF. Also, benefit from discounts up to 2,100 CHF. You can connect with our education advisors on WhatsApp for a live chat to learn about the application process for intakes starting in January 2023.

What is your reason for starting a master’s in 2023? Share in the comment section below, and get started with the next steps now!

Education Leadership – It’s all about learning

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Education serves as the foundation block of human society. It is a dynamic process, and education can be received from a variety of institutions all over the world. Education has seen numerous changes through the centuries and is an ever-evolving field constantly facing new challenges. Educational institutions aim at providing structured learning to develop knowledge and skills along with the holistic balance for overall growth, enabling the individual to lead a successful life. Various institutions operate to provide age-appropriate education to kids and adults.

Who is an education leader?

A leader in education is one that other educators look up to for guidance, direction, and example. An educational leader serves as a guide in an organizational setting. They operate either as sole leaders or as a team of education administrators. An education leader plays a pivotal role in determining the reputation and climate of the school. Learning communities function and thrive under the direction and vision of their leader.

What common traits make a successful (and influential) leader?

Unlike management leaders, the challenges that education leaders face are unique and diverse. There is no other industry with such constant learning as the education industry.

“Leadership is the capacity to translate vision into reality”

Education leader creates opportunities, supports processes and empowers educators. Here are some of the typical traits found in an inspirational, educational leader:

  1. An education leader is a lifelong learner
  2. An innovator, has vision and is a planner
  3. Expert in utilizing data and resources
  4. Leads by example
  5. They create collaborative, inclusive learning environments
  6. High emotional quotient and critical decision maker
  7. Has a positive and can-do attitude
  8. Excellent communicator and problem solver
  9. Empowers educators and promotes the development of leadership skills 
  10. Pivotal in community building and transpiring the values, philosophy, and ethos of the educational institution through the community

The list above is not exhaustive. 21st-century leaders operate in complex environments and are expected to be active facilitators of change.

“Change is an opportunity to do something amazing”

Education leaders must possess an in-depth understanding and knowledge of the communities’ learning requirements. In a heavily media-saturated society, the dynamism and rapidly changing education requirements are unpredictable. Still, education leaders are responsible for preparing learners for the future. Effective leaders tend to develop learning strategies focusing on the future while analyzing current education trends.

What leadership models are valid in education?

While various leadership models are adapted from the business world to the educational, theories and models regarding the role and function of education leaders have been reformed and remodelled to echo the change over time.

Here are a few of the leadership models applicable to the education sector:

Transactional leadership

Transactional leadership centres around rewards and punishments and these are made very clear from the beginning with straightforward job descriptions and expectations. The leader allocates work, and the subordinate is solely responsible for it.

Transformational leadership

This form of leadership allows dreams to take shape. A transformational leader develops a vision and implements it while taking care of their employees and giving them ample opportunity to succeed.

Servant Leadership

The servant leader puts the interest and needs of others first. The leader would share power, delegate, improve, and work for the benefit of the less privileged.

Laissez-faire Leadership

This leader’s involvement in decision-making is minimal because they allow people to make their own decisions. For this leadership style to be successful, the employees must have integrity and be self-driven.

Take a look at our list of 100% online master’s degree programmes and see if we have anything you are interested in doing.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programme that is right for you, the application process, and details on discounts we might be offering at this time.

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