Marketing, like everything else in the world is constantly changing and evolving overtime.
From cave painting to word of mouth. From messages on scrolls to pictograms. From picture advertisements in magazines and newspapers to video ads in between your favourite TV programmes.
And the evolution continues!
I mean, how many of us subscribe to a physical newspaper anymore? Netflix, Amazon Prime Video, and Disney+, just to name a few, have pretty much killed broadcast television and cable tv.
We live in the world of binge watching, instant news (and in some cases fake news), and WhatsApp forwards! If you blink, you will be left behind!
So, how are we to effectively market our products and services, or advertise to the masses in this fast paced, limited-attention times?
Digital Marketing is the answer, and here are six reasons why I think you should choose a career in Digital Marketing!
High demand While there are similarities between Digital Marketing and traditional marketing, the difference between them is substantial and cannot be overlooked. To do the job right, a specialist is required, and most companies accept this to be true. Digital Marketing is still a relatively new industry/vertical, and the number of specialists available is still very limited. It follows that a qualified and competent Digital Marketing professional is highly sought after.
Richness of choice within Digital Marketing Most people these days have limited choice in the career path they wish to take. When a company recruits for a job vacancy, for most roles, they will have an abundance of applicants, however, Digital Marketing being a new field, the opportunities available will be among the best in the market. Also, there will be a lot of opportunities within the various verticals of Digital Marketing. Here’s a few of them:
Web properties – websites, blogs
SEO – Search Engine Optimization
Paid marketing (PPC marketing) – Google search ads, Display ads, Affiliate marketing, social media paid ads
Social media (Instagram, YouTube, Facebook channels, etc.)
Email marketing
Mobile marketing
Show me the money It all comes down to the salaries and pay packages, and that’s the bottom line! People venturing into Digital Marketing will be the ground breakers, the trailblazers, the pioneers of the industry, and will have the potential to earn huge. For example, just before the lockdown started, a quick search for Digital Marketing job opportunities in the United States, listed jobs for freshers starting from USD 55’000. I think that is a pretty good place to start your career from.
Minimum entry requirements Digital Marketing is still a very new field, and people working in the field have very little experience in it and are still learning how to effectively develop and execute a digital marketing strategy. As everyone in digital marketing is still relatively new and mostly learning by experience, the entry requirements are comparatively lower than most other job profiles. So, now is the time to get into Digital Marketing and build a career.
Diversity in the workplace When the word “diversity” is used, most people think ethnic diversity. And that is true here as well, but it is also means so much more in Digital Marketing. In the morning, you could be working with extroverts who may be creators, creating ad campaigns and YouTube videos, who push their creative ideas across. And in the afternoon, you could be working with introverts who may be from Data Analytics or SEO or Website Development. This is just an example. The point is, working in Digital Marketing, there is a place for every kind of personality and the opportunity to work with every kind of personality!
Creativity If you are passionate about the work you do (no matter how boring it may sound to someone else) then the potential for creativity exists. But the thing about Digital Marketing is, no other field of work encourages creativity and “out of the box thinking” quite as much as Digital Marketing does.
Now these are just some of the more obvious reasons to take up a career in Digital Marketing, and I am sure there are a number of other very obvious and/or more important reasons to make Digital Marketing your career. Perhaps you are building upon your previous Marketing career? Let us know in the comments below if you are already “in” and have some insights to share, I am sure it will help people make an informed decision.
You can also chat LIVE on WhatsApp with one of our Education Advisers for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.
It’s almost the end of June. We are halfway through 2020 – a year that brought with it some unique challenges for everyone. It’s a good moment to reflect on the first half of the year and do a mid-year evaluation of yourself, your goals and how far you have progressed towards achieving them. You may want to re-evaluate strategy, pace up or slow down a bit (the workaholics out there :)).
Fawn Annan
We couldn’t agree more with our MBA Media Leadership graduate, Fawn Annan, who believes celebrating women graduates of RKC and showcasing their achievement and standing in the community is a great way to encourage and increase women’s participation in Master’s education. The very reason we started our Women’s Day Series dedicated to RKC’s women graduate and future graduates! Allow me to introduce you to the woman who wears several hats – that of CEO and Digital Media Publisher, of Mother, of Grandmother and of Wife – Fawn Annan!
Getting back into education
Your story of getting back to do a Master’s degree
Vidhi Kapoor (VK):What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you?
Fawn Annan (FA): I needed to find new publishing models for my business and also wanted to use the credentials to transfer my career to more speaking and book publishing.
VK:What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them?
FA: Business priorities. Many but put this as a life-changing priority.
VK:What surprised you the most when you started your studies?
FA: How much work one course take up in hours but the enjoyment I experienced did surprise me.
VK: Do you feel there are unique challenges women face when deciding to get back into education?
FA: No, given its graduate-level online studies there was a difference.
Getting the degree
The work to get the degree – what did you learn, how did you balance, what would you do differently
VK:Which programme did you do? Why?
FA: MBA in Media Leadership — That is my profession
VK: What is the single most important thing you learned during the programme?
FA: Learning is a lifetime journey
VK: How did you balance work and studies?
FA: My child is a father; my husband is retired; my business partner was very supportive and allowed me to take time to work on my studies a portion of each week and a portion of each weekend.
VK: Any particular challenges to being a woman and studying online, or do you think all students face the same ones?
FA: All students face the same ones.
Life post-degree
What changed, if anything?
VK: What’s new in your life since graduating/starting your studies? Any visible impact already?
FA: Yes. Published my first co-authored book, Digital Transformation in the First Person, and have had many more speaking opportunities than before.
Fawn’s first co-authored book – Digital Transformation in the First Person
VK: Anything you are doing differently now because of the things you learned?
FA: Yes. Our digital transformation was far more successful because I had the different models to try out in agile development. My business partner, a seasoned CIO, was also far more attentive to what strategy advice I had to offer.
VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the work place?
FA: Credentials do help.
Advice for other women
Or other students, really.
VK: Imagine you could send a message back in time to your pre-degree self: what would it be?
FA: Expand your mind as much as you can. Building credibility starts with knowledge.
VK:Imagine you could send an object back in time to your pre-degree self: what would it be?
FA: My degree
Fawn’s ‘Nerdy’ that she bought at her graduation at the University of Cumbria 🙂
I hope you got some very useful advice and insights about our Online Masters from Fawn. I am sure you draw inspiration from her story and feel motivated to embark on your own journey towards the Masters.
After a long day, I settled down for some binge-watching on Netflix (you may be a Prime fan). I had been watching this series Ozark and wanted to watch something different that evening. Netflix had some recommendations for me – similar dramas, suspense thrillers that Netflix thought I would like based on what I had been watching. I stopped to wonder how Netflix generates content recommendations that appeal to my taste and do so for millions of other users globally.
How do algorithms work to find me my recommendations?
I am equally fascinated by how fashion brands like Burberry provide ‘personalised’ experience and buying suggestions. Not to mention how the retail and tech giants like Walmart, Amazon and Google seem to know more about you than your own mother.
All these companies have one thing in common: Big Data and Analytics.
What is Big Data?
The concept of big data has been around for several years. The term big data refers to data that are so large, complex, and comes in so fast that they are difficult to process using traditional methods. It gained momentum in the 2000s when industry analyst Doug Laney articulated a new definition for big data as three V’s: Volume, Velocity and Variety. Companies are evolving from being “knowing” organizations to “learning” organizations.
What is Data Analytics?
Big Data Analytics in simple terms can be defined as the application of advanced analytical techniques to big data. These techniques might typically include variety of tools like statistics, data mining, AI, predictive analytics and natural language processisng (NLP). The hottest trend in business intelligence today is amalgamation of these two technical entities: Big Data and Big Data Analytics.
Why is Big Data Important and why are companies using Analytics?
Gathering big data is not enough, you also need to know what you do with it. If data are the crude oil then analytics is knowing how to refine them. into actionable business insights unleashing their potential. Most of the top-performing organizations identify data analytics as to the ‘differentiating factor’ from the competition in the industry. Here’s it is how:
Boost customer acquisition and retention
Many companies are now using data analytics to understand and predict consumer behaviour. The information is in turn being used in advertising algorithms. Amazon found another use of such data – maintaining customer relations by providing faster and more efficient customer service.
Marketing Insights – focus on targeted adverts.
In the modern age, personalization is highly valuable and a differential factor for consumers. Real-time analytics have made it possible for companies to deliver more targeted and precise service and product options to their users.
Product Innovation and Development
Data Analytics provides valuable information and reveals the future trends. Companies can take advantage of big data to branch out to different avenues and open up new revenue streams. Amazon’s Whole Foods and Amazon’s Fresh are perfect examples of how Amazon utilised the analysis of consumer grocery buying behaviour from its huge supply chain database. It applied this acquired knowledge to diversify and establish new innovative businesses.
Risk Management
One of the basic premise for any business to be profitable in the long run is its ability to identify and mitigate business risks. The wide variety of innsights provided by data analytics come in handy for institutions to develop better risk management solutions. The future is to be able to carry out real-time risk analysis.
How can you build your career in Data Analytics?
Have you got a knack for numbers and an analytical mindset? Data analytics may be the right fit for you. As an analyst, you will be responsible for analysing and understanding the trends in big data and help improve business processes. You can launch your data analyst career with these simple steps:
Earn an Information technology, CS or statistics bachelor’s degree
If you are just starting off your career, earning a bachelor’s degree is a great place to launch your career in the right direction.
Gain analytics work experience
No education degrees are useful unless they are gainfully applied. Gain valuable experience while in school or after. Entry-level positions will provide you with much needed on-the-job training which is otherwise difficult to obtain.
Advance your Analytics career with a Masters
Work experience and a bachelor’s degree may get you to a certain level of success. For further career development and growth in the field and into the management, you should consider pursuing a master’s degree programme in data science, data analytics or big data management. These programs will provide exposure to the latest trends and knowledge.
How can we help?
Robert Kennedy College offers 100% Online MSc Data Analytics in exclusive partnership with the University of Cumbria. With an in-depth curriculum, you will study data analytics, advanced databases and learn new trends in digital marketing and artificial intelligence. The University of Cumbria is ranked 8th in the world and is recognised by the British government. Trust me, with such credentials until its belt, you do not need much (big data) analytics for choosing the University of Cumbria as your online graduate school. Join us today!
Continuing with our blog series featuring our female students, we asked our students to share their experiences with us – the challenges of getting back to school, of managing work and study along with family, and the unique challenges they faced being female students.
Ms. Ilse Baxter is a graduate of our MA programme in Leading Innovation and Change (MALIC) through our exclusive partnership with York St John University, UK. This programme has been discontinued and has reincarnated as a 100% online MBA programme in Leading Innovation and Change.
Ms. Ilse Baxter
Now, let us see what she has to say!
Who is …
A short profile
Sahil Devasia (SD): Who are you, really?
Ilse Baxter (IB): I am a forty-something, beach and nature loving South African who divides her time between Sandton, Johannesburg, Cape Town and my happy place – Hermanus. I have always loved music and the arts – and danced professionally for a short period in my early twenties.
My under-graduate studies were in the sciences – I studied computer science and maths – but balanced this with English literature studies just to keep sane. 🙂
I have over my career had the privilege of working in SA, the UK and the USA. These days I am a director of a niche management consulting company – heading up the Business Transformation practice. We have for more than 10 years helped clients in the Financial Services and Retail sector grapple with some of the toughest challenges they have had to face. I am absolutely passionate about the topic of Business Transformation! For fun I love travel, reading, yoga, painting, music and I’m a bit of a foody – so love love love all the wonderful restaurants and wineries SA has to offer or just cooking at home with friends and family!
Getting back into education
Your story of getting back to do a Master’s degree
SD: What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you?
IB: I don’t consider myself an academic at all – I never have. I am very practically/experientially minded by nature – but I have always been insatiably curious about things around me. In this – I guess I was inspired by my mother. At 88 this year she remains as sharp as ever, curious (and incredibly informed) about the world around her and eternally questioning and seeking to understand more.
In my forties I started feeling the need to back what I had learnt practically/experientially with a relevant and meaningful post graduate qualification. I didn’t just want to “tick the box” by adding a few letters behind my name – I wanted it to be something that really contributed to my practice and reflected my areas of interest. It took me a couple of years to find something that I felt reflected my interest areas and allowed me to study in a way that made sense it my personal and professional obligations…… enter MALIC.
SD: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them?
IB: Firstly – TIME!!! How do I balance an incredibly busy life of running a consulting practice, helping clients through some of the toughest challenges they ever have to face (not a part time job), being there for my team, being present and there for my husband and family – and still find some time for myself (especially with all the pressure out there to stay fit, well and to achieve the illusive “balance” we’re all chasing)?!
Secondly – a PERSONAL CRISES. I had already been accepted into the programme. Literally the week I was due to start – my husband (and business partner – he is the Managing Director of our company) had a major stroke. This was a crisis not just personally – but for our business too. Initially he was paralysed on the right-hand side of his body. Also – the man I married spoke 6 languages. The stroke rendered him mute for about 6 weeks (language centre in the brain was at the locus of the stroke). And then we had to start from scratch – learning how to say vowels etc etc. It has taken years to recover his current facility in terms of both speech and writing. He recovered 100% physically quite quickly. But the language journey is one they told us could take 10 years. Nearly 4 years later now his speech and writing has largely recovered in English and he is starting to grapple with French and Spanish again.
My instincts at the time was to just cancel commencing with my studies. But – as always – it was my mum and husband that insisted that I continue. So, I asked for a reprieve to start with the next cohort (3 months later) and set out on a 3 year journey of learning.
To be honest – studying kept me sane. It gave me something outside of my circumstances to focus on. Our business has had to transform to adapt to our new circumstances – and in doing so it has thrived. We have had to adapt to our new circumstances – and although without a shadow of a doubt it has been the toughest thing I have ever faced – we have survived and thrived through it. Studying under these circumstances was – despite seemingly impossible circumstances (many clients and friends thought I was mad to continue) – the best decision I have ever made.
Thirdly – PEOPLE’s PERSPECTIVES (clients, family, friends) – asking me WHY I FELT I NEEDED TO STUDY FURTHER – you’ve already mastered this topic – what difference will this make to your life? Ultimately the decision to study was a very personal one. My job requires me to pour everything I know into helping my clients – this drains you physically, emotionally and mentally. In truth – I knew I needed something to build up my own internal stores – to inspire, challenge and grow again – so that I could be a better leader, a better advisor and a better practitioner. It has done all that for me and more!
SD: What surprised you the most when you started your studies?
IB: Firstly – That despite a seemingly impossible load – client assignments, running a business, study, family – there IS time if you really want to do something. Something shifts and what seems impossible becomes imminently possible.
Secondly – How I could draw on my work experience to enrich my studies and how I could draw on my studies to enrich my practice …. not at the end of the process – but from the very first module.
SD: Do you feel there are unique challenges women face when deciding to get back into education?
IB: Time I think is the biggest one. The practice I lead is (not by design) predominantly female in profile. I have over the years observed the challenges (both practically and emotionally) that professional women face in terms of balancing professional demands and aspirations with family responsibilities (and aspirations) and the need to look after themselves (mentally, physically and emotionally). How do you take care of all these aspects of your life without compromising any of them? Is it ok to prioritise something that is seemingly just for your own benefit (aka potentially “selfish”)?
Getting the degree
The work to get the degree – what did you learn, how did you balance, what would you do differently
SD: Which programme did you do? Why?
IB: MALIC. Three reasons really:
It most closely matched my areas of interest.
It supported my area of practice.
It is set up in a way that allowed me to schedule my study obligations in a way that worked for my personal and professional circumstances.
SD: What is the single most important thing you learned during the programme?
IB: Not one – sorry! I loved studying again! In fact, I am considering going further after a “Gap Year” :). I absolutely loved doing research! (I never knew I would) This is opening up new potential opportunities as I move into a next stage of my career.
Most importantly – I discovered “I CAN”. I can do something for me without negatively impacting everything else that is important to me in my life. “I CAN” continue to grow and learn and evolve – even in my late forties 🙂
SD: How did you balance work and studies?
IB: Very very carefully! 🙂
Probably the most important advice I was given was in our first module by Dr Radu Negoescu. He encouraged us to do a plan and to contract with friends, family and colleagues. I took this advice to heart and “contracted” a way of work with my husband, friends, family and our team.
I am a morning person – so my plan involved getting up at 4.30 every morning and studying for 3 hours. Then having breakfast with my husband. before going to clients or attending to our business and team. I spent every evening with my husband or with friends and family. I also agreed terms for weekends.
By thinking through what it would take and how I could manage the impact on my life consciously – I had a routine that worked for us, my husband, our friends and family knew what they could expect from me (and what not) – so I could avoid feeling guilty for not getting to people/obligations and I had wonderful alone time every morning where I could focus on my studies.
One of the practices that evolved early on in this process was taking a photograph of the sunrise and just allowing myself to appreciate beauty, the privilege of doing what I was doing and the opportunity to enjoy that very special time of the day on my own. Although I am not studying anymore – I still love that time of day!
SD: Any particular challenges to being a woman and studying online, or do you think all students face the same ones?
IB: I don’t see any difference personally. The trick is finding something that you are interested in (not just something that is going to become a chore), a pattern that works for you and then sticking to it and a programme that is well organised and well enabled technologically!
Life post degree
What changed, if anything?
SD: What’s new in your life since graduating / starting your studies? Any visible impact already?
IB: A LOT has changed! 🙂
It has helped me focus on our value proposition from a practice perspective – and this focus really resonates with our clients! Our business has grown by more than 30% in the past 2 years as a result.
It has really changed my confidence in engaging with clients on certain topics. I am in the process of starting to write (journals) – something I have always wanted to do. I have started a complementary business – which tackles some of the findings from my dissertation. Exciting times ahead!
SD: Anything you are doing differently now because of the things you learned?
IB: I think the experience has really strengthened the approaches we take in our business practice. I’ve been able to draw on course content and also dissertation findings to really sharpen our focus. I also think that it has shifted many perspectives for me at a personal level. Not least of all what I can achieve when I set my mind to something! 🙂
SD: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the work place?
IB: This is a tough question for me. Over the span of a 20+ year career I have never felt that I was on the receiving end of any overt discrimination at the workplace. This doesn’t by any means mean that I haven’t been on the receiving end of challenging or seemingly unfair situations.
I strongly believe – especially in the world we live in today – that we all have increased pressure to stay on top of our game. To continue to evolve, to respond to the world as it changes around us, to continue on a journey of being the best we can be – whatever that is. For me personally focusing on this mission is more important. In this mission – getting a Master’s degree is definitely a key enabler.
Advice for other women
Or other students, really.
SD: Imagine you could send a message back in time to your pre-degree self: what would it be?
IB: You CAN do this! (That doesn’t mean it’s not going to be super tough along the way & it doesn’t mean that you are not going to have days where you feel like quitting – it just means that if you persevere you will see the rewards!)
You SHOULD do this! (You deserve to give back to yourself – this investment is one of the best you’ll ever make!)
SD: Imagine you could send an object back in time to your pre-degree self: what would it be?
IB: Wow! These questions are something else! A beautiful tea pot and special cup! 🙂 This degree was earned over innumerous cups of tea!
Closing thoughts
SD: Anything else you would like to add that could help with the goal of increasing women’s participation/access to a Master’s degree?
IB: What may be useful is “support groups” – places where women considering studying, or current students can mix with current and past students – sharing experience, approaches, methods, etc., etc. (maybe these should be separate groups)? The diverse spread of students makes time zone/occupation etc. pairing a real opportunity – regardless of the hours people choose to study.
Now’s a good time to start
If you have been thinking about getting your master’s degree, proving to yourself and others that you CAN do it, now would be a good time to take the plunge. Have a look at our list of programmes and see if we have anything that could help.
You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.
The University of Cumbria’s quality education has been ranked in the top ten of universities worldwide, according to the Times Higher Education (THE) Impact Rankings, the only global performance tables that assess universities’ impact against the United Nations’ Sustainable Development Goals (SDGs).
The university ranked 8th out of a total of 676 participating institutions worldwide and first in the UK for Quality Education SDG, which measures universities’ contribution to early years and lifelong learning, their pedagogy, research and commitment to inclusive education.
In other notable categories, the university’s gender equality credentials were recognised when it came joint 81st out of 547 participating institutions for ‘Gender Equality’ and 69th out of 268 institutions in ‘Life on Land’.
Overall, and as a relatively young university making its first submission to these rankings, it achieved an overall rank in the 201-300 range of 766 institutions, firmly residing in the top 40% of institutions worldwide.
THE believe that universities represent the greatest hope of solving some of the world’s biggest challenges.
The THE Impact Rankings are designed to shine a light on the commitment of universities around the world to making a positive social and economic impact within their communities and globally, through their work towards achieving the 17 United Nations Sustainable Development Goals; from providing inclusive and equitable quality education and promoting good health and wellbeing, to ensuring gender equality and taking action on climate change.
By participating, universities demonstrate the important role they’re playing in championing a better and more sustainable future.
Professor Julie Mennell, Vice Chancellor, University of Cumbria
Professor Julie Mennell, Vice Chancellor of the University of Cumbria, said:
“As a university focused on serving our region’s needs many of the metrics within traditional (UK) rankings do not necessarily reflect our work or involvement within the communities that we serve or the impact we have globally through our local, national and overseas partnerships.
“Given the university’s mission and values, we felt it was important to participate in these specific rankings to more accurately highlight the world class outcomes achieved by our students and staff”
“Against the backdrop of the current worldwide crisis linked to the COVID-19 pandemic, there is an opportunity for universities around the world to collaborate and help to refocus the global economic agenda on sustainable development in its truest sense.
“The University of Cumbria is committed to creating a sustainable legacy and joining our colleagues around the world in championing a brighter and more equitable future”.
Many of the university’s key international partners have come forward to offer their congratulations in response to the news.
“We would like to congratulate our partner, the University of Cumbria, for this outstanding performance and well-deserved recognition. The university’s continuous and relentless commitment to quality education and sustainability in all of their endeavours is an ongoing inspiration to us and our hundreds of international students worldwide.”
Professor Hamzah, CEO, Vision College, Selangor, Malaysia, commented:
“Vision College is proud to be a partner in providing both opportunities and a continuous sustainable effort in this region where we operate. I am confident that our students and staff have reasons to celebrate on your recent success and I look forward towards mutually beneficial outcomes of our collaboration”.
Reacting to the news, Mr. David Chew, CEO, FAME International College, Kuching, Sarawak, Malaysia said:
“The recent achievement of University of Cumbria – being ranked in the World’s Top 10 “Quality Education” (in The Times Higher Education Impact Ranking 2020) – is definitely well deserved, and FAME International College, Malaysia, is honoured to associate with such an esteemed partner.
This achievement highlights the university’s serious endeavours in developing, maintaining and providing high quality education to empower individuals and equip them with the knowledge and wisdom to build a better and more sustainable environment. Well done!”
Hsu-Cheng Chua, Dean of the Office of International Affairs, Shih Chien University, Taipei, Taiwan, added:
“As one of our most valuable partners around the world we are delighted that the university has been recognised for the quality and impact of its education. The University of Cumbria is a popular choice for our students because of the excellent learning environment and the dedicated and fully rounded support they provide. For us, it is definitely the best choice in the UK.”
Dr. Yvonne Klose, Director DAA Wirtschaftsakademie, Dusseldorf, Germany, concluded:
“Great news, and indeed, justified! Our partnership with the University of Cumbria reaches back to 2011. Since then we have been sending cohorts of our business students to the university to accomplish their final year. The students graduate with great results and take on successful careers in various areas of business. This year we will crack the 100 mark of successful graduates within this partnership.”
This is the second edition of the THE Impact Rankings, which launched in 2019, and included 766 universities from 85 countries.
Top of the list was New Zealand’s University of Auckland, while three Australian universities complete the rest of the top four: University of Sydney, Western Sydney University and La Trobe University.
Japan is the most-represented nation in the table with 63 institutions, followed by Russia with 47 and Turkey with 37.
I promise this is not another COVID-19 update, myths and truths or uncovering the facts where and how this deadly disease started, blog. There is more than enough information out there – and I’m talking about reliable sources only – enough to overwhelm most of us.
These are challenging times for us as individuals and for society at large – humanity some might say. The global pandemic has changed the way nations operate and has impacted the global economy. The greatest and gravest impact of the pandemic, however, is on the healthcare systems around the world. With about 3.8million COVID-19 cases in 210 countries and territories (as of May 9th, 2020), the healthcare systems worldwide are immensely stressed. (https://covid19.who.int)
Healthcare systems are hit hard both directly and indirectly (too many patients at the same time, too many doctors becoming patients, lacking resources, inability to attend to other conditions, etc.)
The World Health Organisation said so much:
Countries will need to make difficult decisions to balance the demands of responding directly to COVID-19, while simultaneously engaging in strategic planning and coordinated action to maintain essential health service delivery, mitigating the risk of system collapse
WHO, March 2020
So, if this is not an update, nor a myth-busting blog, what is it?
I would like to focus on the positives of this situation from an educational point of view, thinking especially of those who envisaged a career in the healthcare sector, people who are looking to switch careers, or someone already in the healthcare sector looking to verticalize their career path. Now is the time to “quarantine” and study!
Choosing a career for yourself might be one of the biggest decisions you take in your life. Some of us are fortunate to follow our passions and interests and make a successful career out of it. Sometimes after pursuing a career for a whole number of years, we realise that it is not something we want to do for the rest of our lives. We’ve got to rationalize our interest and weigh the pros and cons a career offers. If you have been thinking what’s in it for you, here is what a career in the healthcare industry has to offer:
Humanitarian side
While every profession tends to serve society in some way (well at least that is what I like to believe), in my opinion, healthcare is the noblest. The potential of changing and saving lives puts you on a higher pedestal as a professional compared to any other. If you have an innate desire of helping others and uplifting humankind, healthcare is the right place for you.
Tremendous Growth Opportunities
Surveys and labor statistics reveal that healthcare is one of the fastest growing industries with an estimated addition of 1.9 million new jobs. According to the U.S. Bureau of Labor Statistics, employment in healthcare occupations was projected to grow 14 percent from 2018 to 2028, much faster than the average for all occupations.
Healthcare occupations are projected to add more jobs than any of the other occupational groups. This projected growth is mainly due to an aging population, leading to greater demand for healthcare services.
Challenging situations like the ongoing pandemic of COVID-19 have created a need for strong healthcare leadership. The present outbreak is far from over, and the healthcare sector is operating at maximum capacity. There is an urgent need to adequately plan and utilise limited resources. At the same time, it has become all the more imperative for the healthcare systems worldwide to be prepared for any future events, as the COVID-19 pandemic is definitely not the last one.
The sector offers a number of growth opportunities that are wide ranging, beyond the conventional patient care field of being a practitioner, nurse or therapist. There are opportune avenues for both horizontal and vertical growth in the sector. As the healthcare paradigm continues to evolve, there is a greater demand for innovation in healthcare technology, guided by the vision and sharp business acumen of a strong healthcare professional.
Dynamic
Most days, a healthcare professional will bring new challenges and should bring with them joys and job satisfaction. Demand is changing and so are the roles in this industry which adds to its dynamicity.
Flexibility
Healthcare offers flexibility in three ways. First the flexibility on choice of profession. You have a plethora of options to choose from: patient care services, government relations, human resources, planning and development to name just a few healthcare management positions you can get yourself into.
Then you can choose the environment you want to work in. The healthcare management professionals are not limited to jobs in just hospitals. There are great career opportunities in consulting, state and federal agencies, insurance, laboratories and universities.
Thirdly, this industry is not bound by borders. The experience in the field is highly regarded across nations making you a valuable asset wherever you go (with few exceptions where licensing might be necessary).
Competitive Salary
Last but definitely not least, healthcare sector jobs are well paid and rewarding in the monetary sense as well. On an average, the median salaries of healthcare professionals are higher than the annual wages of all other occupations. (https://www.bls.gov/ooh/healthcare/home.htm)
A master’s degree could provide you ‘the edge’ to make a move into or to grow within the healthcare industry. The enhanced knowledge and multifaceted skillsets will allow you to make progress by leaps and bounds in the field.
Because let’s be honest – who hasn’t had a bad “boss”? Highly competent people with tremendous skills in their profession, parachuted in leadership positions without preparation. That “joy and job satisfaction” we were mentioning earlier are highly impacted by leaders who are not fully prepared to lead other people too.
Our online master’s degree programmes will help you understand international perspectives and also how to analyze the constraints and trade-offs in developing and implementing national health strategies, health care financing, economic evaluation, the role of effective change management and technological development.
Chat LIVE on WhatsApp with one of our Education Advisors for more information on the healthcare management programmes offered and the application process. Remember to ask about our “quarantine” discounts and check your eligibility.
On behalf of the entire RKC team, a special thanks to all healthcare professionals across the world for working tirelessly to keep our communities safe. Our gratitude to all of you responsible citizens for staying home and helping stop the spread. #thankyouheathcareworkers
In today’s world of “social distancing”, online education has taken on an unprecedented importance. To remain professionally relevant, we must constantly find ways of self-improvement and adding more value to the organisation we work for. Online education is one of the easiest ways through which we can achieve these goals, all while maintaining social distancing!
Who are we?
We have been around for more than 20 years, and in the world of online education, that makes us one of the pioneers!
We have partnerships with multiple British universities to exclusively deliver some of their most popular Master’s degree programmes online.
Until now, one of the unique value propositions of RKC’s online programmes has been the one-week mandatory residency programme, which was conducted either in the university campus in the United Kingdom or the college campus in Zürich, Switzerland.
However, due to the Coronavirus (COVID-19) global pandemic and to cater to the changing requirements of our students, RKC and its partners have moved to an online delivery for the residency as well, therefore all our Master’s degree programmes are now 100% online.
OnlineResidency™ at work
There’s a caveat here – we really do like, and know students benefit greatly from, face to face residencies. It is likely that, as the pandemic ends, some of the programmes may go back to face-to-face residencies for new students.
What does an “OnlineResidency™” look like? We’ve just finished our very first delivery this last week, and, some small technical challenges aside, given how everyone is online and video conferencing these days, we believe the experience has been successful and useful to our students, who learned about designing and conducting research for the Master level dissertations.
Which programme is right for you? Not a question I am able to answer via a blog post, I’m afraid, but if you want to find out, you can get in touch with our team of admission advisers who can have a look at your profile and give you some advice. Chat LIVE on WhatsApp with our Education Advisor today! Or, if you have already made up your mind, click here to apply.
Robert Kennedy College takes immense pride to share a recent development in the university rankings world. Our exclusive partner – the University of Cumbria – has been ranked 8th in the world by Times Higher Education. The Times Higher Education Impact Rankings are the only global performance tables that assess universities against the United Nations’ Sustainable Development Goals (SDGs). The ranking uses 3 calibrated indicators: research, outreach and stewardship to provide comprehensive and balanced comparisons.
At its heart, the UN has 17 Sustainable Development Goals that call for an urgent action by countries –developed and developing – for global partnership. Sustainable Development Goal 4 stands for Quality Education i.e. ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all.
Despite the considerable progress on education access and participation over the past years, 262 million children and youth aged 6 to 17 were still out of school in 2017, and more than half of children and adolescents are not meeting minimum proficiency standards in reading and mathematics.
The Times Higher Education Ranking on SDG 4 – quality education – measures universities’ contribution to early years and lifelong learning, their pedagogy research and their commitment to inclusive education. This second edition includes 766 universities from 85 countries. Metrics and the percentage weightings given to each metric for arriving at the ranking are as follows:
Research on early years and lifelong learning education (27%)
Proportion of graduates with teaching qualification (15.4%)
Lifelong learning measures (26.8%)
Proportion of first-generation students (30.8%)
University of Cumbria – Lancaster Campus
There couldn’t have been a better timing for this impressive ranking to be announced, as we also announce that the University of Cumbria Online MBAs are now being offered 100% online. Yes, you read that right! Now you can study and receive British government approved, Swiss quality education – all 100% Online. This is, however, a limited time offer. Enrol today or chat with one of our advisors on WhatsApp now.
Technology has always been the change catalyst for how we do business and with the rapid changes in communication technology, these changes are now taking place in real-time.
Technology enabling us to work virtually. Photo credit: unsplash.com/Uriel Soberanes
One of the key reasons for the long-term success of big multinational organisations is their ability to obtain business intelligence (BI) from their customers. Most organisations still collect feedback from their customers after a sale or service provided using a standard feedback form that asks typical questions. The information obtained through this method provides valuable information about the customers and their experience, but still the information is very limited, slow to get and process, and depends a lot on the customers’ willingness to give feedback.
Organisations that invest in artificial intelligence (Al) and machine learning (ML) derive a lot of other benefits that can impact and provide business intelligence to multiple departments within the organisation. Furthermore, with the advancement in cloud storage and computing, data and business intelligence can be derived almost in real time.
The following are some of the benefits of AI and ML especially in the era of cloud computing:
Enhanced Customer Experience: Real time intelligence on consumer buying behaviour provides companies with data on a number of key parameters from the spending capabilities of their customers, products that are trending, products that are reaching the end of their lifecycle, seasonal information, etc. Analysis of these data can provide the organisation with insights on the best ways to reach its customers through marketing activities, product pricing, product placement, etc.
Operational Automation: Operations are the backbone of an organisation. Without goods and services being produced or delivered, there is no purpose to the existence of an organisation. This is traditionally where the majority of the workforce is centred around, where the most wastage of resources takes place and is also the highest budgeted department of the organisation. Through the incorporation of AI and ML, the entire department can be streamlined to operate with best efficiency and in a cost and human resource effective manner.
Data Mining: Most organisations produce a mountain load of data every single day and it is not possible to manually go through all the data and extract some kind of BI from it. AI and ML will be able to quickly surface important and relevant patterns and insights during the processing of big data.
Supply Chain Management (SCM) Automation: Like operation automation, the BI derived through AI and ML can help streamline and increase the efficiency of the entire supply chain management process. It will also help in the automation of the entire SCM process.
Recruitment: Most big organisations receive thousands of job applications every month for a handful of job opportunities, making it almost impossible to go through all the applications to find the right person for the job. AI and ML can help (and indeed do already) in analysing the job requirements and the applicants’ data to find the right person for the job.
Trend Analysis: This key BI is applicable across all the departments of the organisation and is available through the analysis of all the data each department generates. By effectively predicting the trend, it will increase the efficiency and reduce the operational cost for an organisation as a whole, and at the same time increase its sales and overall profit.
The above are just some of the more obvious benefits of an AI and ML system. Every day, new BI programmes are being developed. These programmes best utilise the AI and ML systems’ data to provide organisations with unique and valuable data to base future business decisions on.
If you are looking to formalise your AI and ML knowledge, or looking for a jumpstart into a career in Artificial Intelligence, Robert Kennedy College offers a 100% Online MBA Artificial Intelligence through an exclusive partnership with the University of Cumbria, UK. Click here to apply for the programme.
You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.
In our effort to spread some positivity amidst the global pandemic, we turn to another success story of a proud RKC graduate – Meg Plooy. Meg graduated from the Online MA Leading Innovation & Change (the programme is now offered at York Business School as a 100% Online MBA Leading Innovation and Change). Let’s hear Meg’s inspirational story.
Who is..
Meg Plooy, MA Leading Innovation and Change Graduate
Meg, with her three “boys”
Meg Plooy, MA Leading Innovation & Change Graduate
A short profile
Vidhi Kapoor (VK):Who are you, really?
Meg Plooy (MP):Relentlessly helpful mother, wife, and friend. Innovative business solutions aficionado, Starbucks addict, camping nerd, and (foster) mother of Pitbulls.
Getting back into education
Your story of getting back to do a Master’s degree
VK:What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you?
MP: I was inspired to enroll for an online degree for a few different reasons. Firstly, to be an inspiration for my young children and show them that truly anything is possible if you work hard. Secondly, to advance my professional opportunities. Taking inspiration from my two sons, who work tremendously hard in everything they do and my sister, who enrolled in her graduate studies just a few weeks earlier.
VK:What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them?
MP: There were two significant barriers impacting my decision to apply and enroll. The primary barrier was time: finding adequate time while raising children and working full time. The other significant barrier was cost: as a mature student, enrolling in an international institution there were very few grants or bursaries I qualified for, meaning all the funding was out of pocket.
VK: What surprised you the most when you started your studies?
MP: I was most surprised by how determined I was to succeed.
VK:Do you feel there are unique challenges women face when deciding to get back into education?
MP: Absolutely. I feel there are still substantial gaps in gender parity. Although I have a supportive marital partner, I still feel that a larger portion of the parenting and household responsibilities fall on the female if both parents are working. I also feel that there is a larger need for females to have higher education for a lesser role in order to be seen competitively in the workforce and to reduce wage gaps.
Getting the degree
The work to get the degree – what did you learn, how did you balance, what would you do differently
Meg with her degree certificate, as happy as can be!
VK:Which programme did you do? Why?
MP: Master of Arts, Leading Innovation and Change. I had been researching online Master’s degree programs for quite a while and immediately was drawn to this program because it outlined everything I identified in myself both personally and professionally.
VK:What is the single most important thing you learned during the programme?
MP: That I am capable of accomplishing anything I am determined to complete.
VK: How did you balance work and studies?
MP: A good routine and sticking to a schedule. The best time for me to complete my studies was after the kids were in bed, which gave me anywhere from 2 to 2.5 hours each night. I used Monday through Thursday as “school nights” which ensured I was still getting downtime over the weekends. This helped me to stay focused and manage time effectively.
VK:Any particular challenges to being a woman and studying online, or do you think all students face the same ones?
MP: I feel all mature students, especially ones with family responsibilities, would face the same challenges.
Life post-degree
What changed, if anything?
VK:What’s new in your life since graduating/starting your studies? Any visible impact already?
MP: I feel that since graduating, I have more credibility within the organization I work for.
VK:Anything you are doing differently now because of the things you learned?
MP: Completing my Master’s degree has helped me develop strong skills in critical analysis, which helps me assess a situation more critically, also identifying themes and patterns in certain situations. It has certainly helped me strengthen my professional writing and report-delivery skills.
VK:Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the workplace?
MP: I do not believe getting a Master’s degree will reduce gender discrimination in the workplace. I currently work in a male-dominated industry and was recently appointed to our central business unit’s Women’s Council as our organization is looking to achieve gender equity in the workplace. In the council, we discuss many elements that contribute to gender discrimination in the workplace. I believe the best way to mitigate gender discrimination in the workplace is through leadership and inclusive corporate culture.
Advice for other women
Or other students, really.
VK: Imagine you could send a message back in time to your pre-degree self: what would it be?
MP: It will all be worth it in the end, you CAN do this!
VK: Imagine you could send an object back in time to your pre-degree self: what would it be?
MP: A financial grant or bursary that could have helped with tuition payments.
Closing thoughts
VK:Anything else you would like to add that could help with the goal of increasing women’s participation/access to a Master’s degree?
MP: I believe addressing the financial barrier would assist in women accessing higher education. I also feel that developing a platform for online support would be beneficial that may include blog posts, online resources, and motivational content.
If you are truly inspired by Meg’s story today and are ready to take the plunge, do not think twice. It’s the right time to do something positive for your career (no matter the global crisis) and get a Master’s degree you had always dreamt of achieving! Have a look at our list of programmes and see if we have anything that interests you.
