The Festive Season is Approaching: 7 Ways to Stay Focused and Motivated to Study

∙ By ∙ No Comments

As the festive season draws near, it’s easy to get swept up in the excitement of celebrations, gatherings, and delicious treats. However, for many students, this time can also coincide with exams and deadlines. Balancing festivities with your study routine is crucial to ensure you remain focused and motivated. Here are seven effective strategies to help you stay on track during this bustling time of year.

1. Set Clear Goals

Set achievable clear goals

Setting clear, achievable goals is the foundation of effective studying, especially when distractions abound. Start by identifying what you need to accomplish before the festive season fully kicks in. Break down larger tasks into smaller, manageable parts. For example, if you have an upcoming exam, specify how many chapters you want to cover each week or which topics need deeper understanding. Use SMART criteria—make your goals Specific, Measurable, Achievable, Relevant, and Time-bound. Writing these goals down can also provide a visual reminder of what you aim to achieve.

2. Designate a Study Space

A designated study space can significantly enhance your productivity. Choose a quiet area in your home, free from distractions like TV or noisy gatherings. Personalize this space with items that motivate you—perhaps some inspiring quotes or subtle holiday decorations that create a festive atmosphere without being overwhelming. Make sure your study area is well-lit and organized, with all necessary materials at hand. This environment will help condition your mind to focus when you sit down to study.

Photo credit: Unsplash.com

3. Create a Flexible Schedule

A well-organized yet adaptable timetable is essential for striking a balance between studying and celebrations. Make time for holiday activities while scheduling your days around your academic obligations. For example, schedule study sessions for the mornings when you’re most likely to be attentive, and then utilize the afternoons for celebrations or family get-togethers. Being adaptable is crucial; rather than completely scrapping your plan, modify your study times if an impromptu celebration occurs. To effectively manage your social and academic obligations, think about utilizing digital planners or calendars.

4. Stay Active

Photo by lucas Favre on Unsplash

Engaging in physical activity is essential for sustaining energy and concentration. It’s simple to adopt a sedentary lifestyle over the holiday season, when everyone is dining. Include exercise in your daily routine to help combat this; try to get in at least 30 minutes each day. This may be a yoga class, a lively dance party at home with festive music, or a leisurely stroll to take in the Christmas decorations. Endorphins, which are released when you exercise, can improve your mood and focus on your studies.

5. Include Incentives and breaks

Particularly during the holiday season, studying can easily get boring. Include planned breaks in your study sessions to counteract this. Use the Pomodoro Technique, for instance, by studying for 25 minutes and then taking a 5-minute break.

Photo by Aliis Sinisalu on Unsplash

Give yourself a pleasure you appreciate after doing more difficult duties, such as making cookies, watching a Christmas movie, or indulging in a particular delicacy. This method makes studying seem less like a chore and maintains your motivation levels up.

6. Stay Connected with Peers

Studying with peers can provide the motivation and support you need during the festive season. Form study groups, either in-person or online, where you can share insights, quiz each other, and keep each other accountable. Engaging with classmates can also make learning more enjoyable and less isolating. Consider scheduling regular check-ins or study sessions during the week, allowing you to collaborate on difficult subjects or share resources. This camaraderie not only enhances understanding but can also make studying feel more rewarding.

Photo by Mia Baker on Unsplash

7. Stay focused and limit distractions

In an age of constant notifications and social media, limiting distractions is vital. Identify your biggest distractions—be it your phone, social media, or even the temptation to join family activities. Use apps like Forest or Focus@Will to help you concentrate by blocking distracting sites or providing ambient sound conducive to studying. Establish specific times to check your messages or social media, allowing you to focus on studying without the constant pull of your devices. Communicate with friends and family about your study schedule so they can help minimize interruptions.

By implementing these strategies, you can strike a balance between enjoying the holiday season and maintaining your academic commitments. Remember, staying focused doesn’t mean you have to miss out on the festive fun—it’s all about creating a harmonious routine that works for you. Happy studying, and enjoy the festivities!

If you want to do an online degree programme, explore several specialised master’s/bachelor’s/PhD degree programmes that Robert Kennedy College offers through exclusive partnerships with top British universities. You could also chat live with our team of Education Advisers on WhatsApp, who can have a look at your profile and give you some advice.

If you have already made up your mind, click here to apply.

Unlocking Success: NINE Reasons to do a Master’s Degree in Business Before Starting Your Entrepreneurial Journey

∙ By ∙ No Comments

I’ve been good friends with this guy since our graduate school. From the beginning, he exuded a contagious energy and determination, making him a fun person. There were several driving forces behind his ambitions, but one of the primary ones was his desire to make a lasting impact on the world. He aimed to be remembered long after he was gone. His chosen path to achieve this goal was establishing a business as soon as possible and developing it into a global powerhouse – the next big thing.

Photo by Slava Taukachou on Unsplash

After graduating from university, he boldly decided to revive his grandfather’s once-thriving but closed manufacturing enterprise, throwing himself into the venture with unwavering determination. Despite experiencing some successes, the business struggled financially over a few years, ultimately forcing him to cease operations to minimise losses. The factors contributing to the business’s failure could have been multifaceted, ranging from his lack of professional expertise and unfamiliarity with small business management to sheer misfortune or an insufficient grasp of the intricacies of entrepreneurship.

In today’s competitive business world, many people who want to start their businesses wonder whether they should launch their ventures right away or get more education first. Getting a master’s degree in business, like an MBA or MSc, can give aspiring entrepreneurs a strong foundation and many benefits that can increase their chances of success.

Here are some important advantages of getting a master’s degree in business before starting a business:

(1) Comprehensive Business Knowledge

Photo by Josh Hild on Unsplash

A master’s degree in business provides a thorough educational program covering various aspects of business management. It includes detailed studies of finance, marketing, operations, strategy, and human resources, offering a complete understanding of each area. This knowledge equips aspiring entrepreneurs with the expertise needed to understand and manage different parts of their business operations. For example, understanding financial statements and budgeting helps individuals make well-informed financial decisions. At the same time, a deep knowledge of marketing strategies empowers them to promote their products or services in the market effectively.

(2) Strategic Thinking and Innovation

Business education focuses on developing strategic thinking and promoting innovation, which are crucial for entrepreneurs to succeed. In strategy, innovation, and entrepreneurship courses, students learn to identify opportunities, create and implement solutions, and gain a competitive edge. This strategic mindset helps entrepreneurs analyse their business models, recognise risks and opportunities, and develop long-term plans for sustainable growth and success.

(3) Enhanced Leadership and Management Skills

Photo by Mapbox on Unsplash

To succeed in starting and running a business, you need strong leadership and management skills to lead a team and make strategic plans. A master’s program covers a wide range of courses and practical experiences designed to develop these crucial skills. Students learn about leadership theories, team dynamics, conflict resolution, and decision-making. These skills are critical for creating and running a successful business, helping entrepreneurs motivate their teams, manage resources effectively, and overcome challenges.

(4) Credibility and Confidence

A master’s degree in business administration can significantly improve an entrepreneur’s reputation and trustworthiness with potential investors, business partners, and customers. This advanced degree shows a strong commitment to ongoing education and a deep understanding of complex business concepts and strategies. Increased credibility can be valuable when seeking financial support or forming critical strategic partnerships. Additionally, the extensive knowledge and refined skills gained through a rigorous master’s program can greatly empower entrepreneurs, giving them the confidence and abilities to navigate the many challenges of starting and running a successful business.

(5) Personal Growth and Development

Photo by name_ gravity on Unsplash

Earning a master’s degree in business involves more than just gaining technical knowledge. It also helps with personal growth and development. The academic environment is challenging and requires critical thinking, problem-solving, and effective communication. It also encourages collaborative learning and interactions with peers and faculty, which can broaden perspectives and improve interpersonal skills. This growth can greatly benefit entrepreneurs by providing them with the adaptability, resilience, and leadership skills needed to navigate the complexities of the business world.

(6) Networking Opportunities

Enrolling in a master’s program in business can help you build a solid professional network. Business schools bring together a diverse group of students, professors, and industry experts, creating many opportunities to connect with others. These connections can benefit aspiring entrepreneurs, offering chances to work together, find mentors, and access essential resources. Additionally, many business schools have active groups of former students who can provide ongoing support and open doors to various opportunities as you start your career.

(7) Global Perspective

Photo by Ben White on Unsplash

In today’s interconnected world, businesses must have an international perspective to succeed. Many business master’s programs offer students opportunities to gain international experience through study abroad programs, international internships, and global consulting projects. These experiences allow students to immerse themselves in different cultures, understand various business practices, and grasp the complexities of different market dynamics, ultimately developing a broad global perspective. For entrepreneurs, this broad perspective is very valuable as it helps them identify and take advantage of international opportunities, understand the diverse needs of customers worldwide, and effectively navigate the complex nature of global markets.

(8) Exposure to Real-World Business Challenges

A master’s degree program in business usually gives students hands-on learning opportunities like internships in different industries, consulting projects with real clients, and in-depth case studies. These experiences let students work on real business situations, solve actual challenges, and gain practical insights into day-to-day business operations. By taking part in real projects and solving real business problems, students can understand business management deeply and gain valuable hands-on experience. This practical knowledge can then be directly applied to their entrepreneurial pursuits, significantly improving their chances of success in the business world.

(9) Long-Term Career Flexibility

Photo by Jon Tyson on Unsplash

Many people get a master’s degree in business to start their businesses. But it’s also essential to think about the long-term career benefits. If their companies don’t succeed, having a master’s degree gives them various skills and knowledge that can be used in different jobs and industries. This flexibility lets them switch to other careers if needed while still having valuable qualifications and expertise to rely on.

In short, getting a master’s degree in business before starting a business has many benefits that can significantly improve a person’s chances of success. These benefits include gaining a deep understanding of various business areas, improving advanced leadership skills, making valuable connections, and accessing critical resources. Additionally, personal growth, improved strategic thinking, and developing a global perspective from a master’s program can set a strong foundation for entrepreneurial success. While the decision to pursue higher education is personal, the compelling benefits mentioned above strongly support considering a master’s degree in business as an important step toward entrepreneurial achievement.

If you want to do an online degree programme, explore several specialised master’s/bachelor’s/PhD degree programmes that Robert Kennedy College offers through exclusive partnerships with top British universities. You could also get in touch with our team of Education Advisers on WhatsApp, who can have a look at your profile and give you some advice.

If you have already made up your mind, click here to apply.

DILO (A day in the life of) a RKC’s master’s student – Michael Watyoka

∙ By ∙ 2 Comments

Through the #DILO series of blog posts, we have been bringing you insights into the life of our master’s students, sharing their thoughts and opinions, ups and downs, and key learning points during their online studies. The whole idea behind this series is to make you aware of the realities of online studies and aid you in decision making.   

This week we take a look  at a day in the life of one of our master’s degree student, Michael. Here are a few insights and some words of wisdom that Michael has to share from his own experience:  

There is no better way to learn than from those who came before and see if what worked for them. It will help you become a better student and, hopefully, help you make an informed decision.

An Introduction

Which programme did you choose and why?

University of Cumbria’s MBA Masters of Business Administration in Finance and sustainability.

The Study Plan

How did you plan to study each module, and what was the reality? For example, how many hours did/do you have to put in each day/or in a week?

I wanted to complete the programme in 12 months. Since l had limited financial resources coming from Africa – Zimbabwe to be precise, l choose to fully concentrate on my Master’s and take a break from work. So I was studying full-time. Since I had a 12 months period deadline set, I was studying more than 15 hours everyday so as that I finish the programme in my stipulated time.

Photo by Jessica Lewis on Unsplash.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)

Keeping my target in mind of completing the programme in 12 months, l would study from 9 am until 8pm with some breaks in between. So l can’t say any particular time of the day – it was a big sacrifice.

How much time did you devote to each assignment?

When l started every module, I would go straight to the final assessment question, then will start to approach it, so that I will be ready by the time of submission which is normally after 12 weeks

Travelling and Communication

How did travelling impact your ability to study?

I had less travelling so it didn’t impact so much.

How were you able to interact with peers and/or professors given the time differences?

The time zone or difference had little impact since in Africa, there are seasons will be l hour ahead or the same time zone with Zurich.

A typical day as a master’s student

What does a typical day as an Online master’s student look like for you?

It was like a normal college day for me since I was reading or researching. l was always busy.

Any advice?

Any advice you have for students to better plan their studies.

I put planning as the first thing. Working hard and discipline are the key pillars of success. l was studying sometimes 3 modules per term or 2 modules including dissertation. If you want a 12 months program, you must be prepared to sacrifice.

We at Robert Kennedy College are here to support you through the entire process and encourage you to get in touch with our team of Education Advisors and chat with them Live on WhatsApp if you have any questions about our programmes, fee structure, the application process, or details on discounts we might be offering at this time.

If you have already made up your mind and are ready to apply, then just click here.

All you need to know about the top 5 career choices in 2023, and you can study for these top careers at Robert Kennedy College (RKC)

∙ By ∙ No Comments

The career landscape constantly evolves, influenced by technological advancements, shifting societal needs, and economic trends. As 2023 is fast coming to an end, staying ahead of the curve and considering career choices that align with future demands is essential. In this blog, we will explore the top five career choices of 2023, offering insights into the fields that are likely to thrive in the coming years.

Data Science and Artificial Intelligence (AI)

In today’s data-driven world, data science and artificial intelligence are at the forefront of technological innovation. Companies across various industries are harnessing the power of data to make informed decisions and improve their operations. Data scientists and AI specialists are in high demand to develop algorithms, analyse data, and create intelligent systems. If you have a knack for mathematics and programming and a passion for problem-solving, a data science or AI career could be your ticket to success in 2023 and beyond.

As a result of the widespread use of these technologies by companies seeking a competitive edge, artificial intelligence and machine learning have already begun to revolutionise the corporate sector. Join Robert Kennedy College and study one of our more sought-after Data Sciences and AI programs.

Data scientists and AI specialists are in high demand to develop algorithms, analyse data, and create intelligent systems.

The MBA in Artificial Intelligence is designed to provide you with the abilities and knowledge needed to handle the complexities resulting from a world driven by artificial intelligence. Through modules on Information Management, Artificial Intelligence, and Data Analytics, you can learn about the main problems arising from using AI technologies, how AI affects management and business strategy, and the steps executives should take when developing a strategy for their company. The MBA programmes benefit significantly from the internationality derived from recruiting students from across the globe and drawing on tutors well qualified in their field.

Sustainable Energy and Environmental Sciences

The demand for sustainable energy and environmental sciences professionals is skyrocketing as the world faces increasing environmental challenges. Careers in renewable energy, environmental conservation, and sustainability management are rising. Whether you’re interested in designing eco-friendly buildings, developing clean energy solutions, or conserving natural resources, these fields offer a chance to impact the planet while securing a promising career.

At Robert Kennedy College, we offer just the programme that will help you secure that promising career in sustainable energy – the MBA Energy and Sustainability programme. This MBA programme aims to allow you to engage in an experience that will enhance your ability to develop and lead a sustainability agenda focusing on change in the energy sector. It can act as a catalyst for your knowledge and infuse new perspectives into your professional goals. Talk to one of our dedicated education advisors live on WhatsApp to learn more about the programme and the admission requirements.

Healthcare and Biotechnology

The healthcare industry has always been a stable career choice, but recent events have highlighted its critical societal role. In 2023, careers in healthcare and biotechnology are not only about doctors and nurses but also encompass roles in healthcare technology, pharmaceuticals, telemedicine, and genetic research. With an ageing population and ongoing medical advancements, these careers offer job security and growth opportunities.

If healthcare is the sector in which you want to excel and carve your future, then look no further. Robert Kennedy College offers a competitive master’s programme in Healthcare management. You can choose from the two courses offered – the International Healthcare Management programme and the Public Health Management programme.

With an ageing population and ongoing medical advancements, healthcare careers offer job security and growth opportunities.

To ensure that you acquire and put into practice the skills you need to succeed in today’s complicated healthcare environment, the curriculum was created in conjunction with active industry experts. You will obtain useful knowledge while enrolled in the program through project work that is directly related to industry, professional job experience, and a curriculum that focuses on real-world and current topics in healthcare administration. Download the catalogue here to gather more information about these programmes.

Cybersecurity and Information Security

In an increasingly digital world, cybersecurity has become a paramount concern. With the rise in cyber threats and data breaches, organisations invest heavily in safeguarding their information. Cybersecurity professionals, including ethical hackers, security analysts, and risk assessors, are in high demand. If you possess a strong understanding of computer systems and a passion for protecting data, a career in cybersecurity could be both rewarding and lucrative.

Cybersecurity professionals, including ethical hackers, security analysts, and risk assessors, are in high demand.

You can level your game by studying the MSc Information Systems Management programme. You will have the chance to gain a thorough understanding of the function that information systems and technology (IS/T) play in organisations worldwide, as well as a critical awareness of current and upcoming concerns in this constantly evolving industry through this course. Apply online now and graduate by September 2024.

Creative Industries and Content Creation


The creative industries have been evolving rapidly, driven by the internet and digital media. Careers in content creation, digital marketing, graphic design, video production, and social media management are flourishing. Brands and businesses constantly seek unique, engaging content to connect with their audiences. If you have a flair for creativity and a knack for storytelling, a career in the creative industry could offer you the freedom to express yourself while enjoying a fulfilling career.

The fast development of digital media over the past few years has completely changed how businesses do their marketing, enabling them to target clients individually. As a result, the nature of work and how it is done today have changed, inspiring both firms and business schools to change how marketing is perceived as a separate activity.

If you dream of joining this rapidly changing industry, consider enrolling in one of our Digital Business programmes. Learn more about the programme and the flexible fee payment plan we offer.

You’ll think about many business sectors impacted by technological advancements, such as autonomous delivery vehicles, new types of money, ambient beacons and sensing technologies, and increasingly individualised workplace and social experiences. We have a proven track record of bringing together students and proprietors of digital businesses to address business issues and conduct real-world projects or work-based learning.

As we navigate the ever-changing career landscape of 2023, staying adaptable and open to learning new skills is essential. The top career choices mentioned above reflect the current trends and demands of the job market, but they are not static. Technology will continue to advance, and societal needs will evolve, creating new opportunities and challenges.

Ultimately, your best career choice in 2023 should align with your skills, passions, and long-term goals. Whichever path you choose, continuous learning and adaptability will be your greatest assets in building a successful and rewarding career in the years to come.

Unlocking corporate success: Understanding the employee value proposition

∙ By ∙ 10 Comments

In today’s competitive job market, attracting and retaining top talent has become more challenging. Companies increasingly realise the importance of developing a strong Employee Value Proposition (EVP) to differentiate themselves and create an engaging and fulfilling work environment. In this blog post, we will delve into the concept of the Employee Value Proposition, explore its significance, and discuss how it can contribute to organisational success.

Defining Employee Value Proposition

The Employee Value Proposition (EVP) is the unique set of offerings and benefits an organisation provides its employees in exchange for their skills, capabilities, and commitment. It represents the value employees receive beyond their salaries, such as career development opportunities, work-life balance, company culture, rewards and recognition, and the overall employee experience.

In a highly competitive job market, a compelling EVP can be a powerful tool for attracting and recruiting high-quality candidates. Photo credit: Canva.com

Importance of EVP

A strong Employee Value Proposition (EVP) can have several positive effects for both employees and the organisation as a whole

  1. Attracting Top Talent: In a highly competitive job market, a compelling EVP can be a powerful tool for attracting and recruiting high-quality candidates. It communicates to potential employees why they should choose your organisation over others, emphasising its unique advantages and opportunities.
  2. Increase Employee Engagement: An effective EVP can significantly enhance employee engagement. Engaged employees are more productive, innovative, and dedicated to achieving the organisation’s goals. When employees feel their needs and aspirations are met, they are more likely to be committed, motivated, and enthusiastic about their work.
  3. Improve Retention Rates: A robust EVP can increase employee retention rates. A positive EVP can create a sense of loyalty and commitment among employees, reducing turnover and the costs associated with recruitment and onboarding. Employees who feel valued and fulfilled in their roles are less likely to seek opportunities elsewhere.
  4. Enhance Employer Brand: A strong EVP builds a positive employer brand. It establishes a reputation as an organisation that values its employees, invests in their development, and provides a supportive and fulfilling work environment. A positive employer brand attracts top talent, enhances the organisation’s image, and can lead to increased customer loyalty and positive brand perception.
  5. Boost Productivity and Performance: Employees who feel valued and supported are likelier to go the extra mile and perform at their best. A strong EVP creates a sense of purpose and satisfaction in their work, leading to increased productivity and higher-quality output. Engaged and motivated employees are also more likely to seek opportunities for growth and improvement, driving overall performance levels within the organisation.
  6. Support Organisational Goals: An EVP aligned with the organisation’s mission, values, and strategic objectives can drive employee behaviours that support those goals. When employees feel a strong connection between their work and the organisation’s purpose, they are more likely to work towards achieving its vision and contributing to its success.
  7. Foster Innovation and Creativity: A positive EVP encourages an environment that fosters innovation and creativity. Employees who feel supported and empowered are likelier to contribute new ideas, take calculated risks, and challenge the status quo. A strong EVP creates a culture that values and rewards innovation, leading to increased competitiveness and adaptability in the marketplace.
  8. Enhance Employee Well-being and Satisfaction: A robust EVP addresses the holistic well-being of employees, including their physical, mental, and emotional health. Organisations can enhance employee satisfaction and overall well-being by offering benefits, resources, and support programs that promote work-life balance, employee wellness, and a positive work environment.
  9. Competitive Advantage: A well-crafted EVP can give your organisation a competitive edge by differentiating it from competitors. It helps create a distinct employer brand and establishes your organisation as an employer of choice.
A strong EVP creates a sense of purpose and satisfaction in their work, leading to increased productivity and higher-quality output. Photo credit: Canva.com

Components of a Strong EVP

To enhance the Employee Value Proposition (EVP) and provide a compelling offering to employees, organisations can consider implementing the following elements:

  1. Competitive Compensation: Offer fair and competitive salaries that align with industry standards and reflect the value employees bring to the organisation. Additionally, consider performance-based bonuses, profit-sharing, or stock options to incentivise and reward outstanding contributions.
  2. Comprehensive Benefits: Provide a comprehensive benefits package that includes health insurance, retirement plans, and other perks like wellness programs, gym memberships, or flexible spending accounts. Tailor the benefits to meet the diverse needs of your employees.
  3. Career Development Opportunities: Invest in employee growth and development by offering training programs, mentorship opportunities, and career advancement paths. Provide resources for continuous learning, certifications, and skill-building to empower employees to reach their full potential.
  4. Work-Life Balance: Promote work-life balance by offering flexible work arrangements, such as remote work options, flexible schedules, or compressed workweeks. Encourage employees to take vacation time and provide policies that support parental leave, caregiving support, and personal time off.
  5. Positive Company Culture: Foster a positive and inclusive company culture that values diversity, collaboration, and respect. Create opportunities for social engagement, team-building activities, and employee resource groups. Encourage open communication and transparency throughout the organisation.
  6. Recognition and Rewards: Implement a robust recognition program that acknowledges and rewards outstanding employee performance and achievements. Celebrate milestones and successes publicly to boost morale and motivation. Provide regular feedback and constructive evaluations to help employees grow and improve.
  7. Meaningful Work: Ensure employees find their work meaningful and aligned with their passions and skills. Offer autonomy and empower employees to take ownership of their work. Provide opportunities for employees to work on challenging projects, contribute to the company’s mission, and make a real impact.
  8. Supportive Leadership: Develop strong leadership that is accessible, supportive, and encourages employee growth and development. Create opportunities for regular check-ins, mentorship, and feedback sessions to foster a positive relationship between managers and employees.
  9. Work Environment and Facilities: Provide a comfortable and well-equipped work environment that supports productivity and well-being. Consider providing amenities like on-site cafeterias, fitness centers, or relaxation areas. Offer modern office spaces, ergonomic furniture, and state-of-the-art technology.
  10. Employee Engagement Programs: Develop employee engagement initiatives, such as employee recognition programs, team-building events, volunteering opportunities, or employee resource groups. Encourage cross-functional collaboration and create a sense of community within the organisation.
Provide regular feedback and constructive evaluations to help employees grow and improve. Photo credit: Canva.com

Building an Effective EVP

  1. Understand Your Target Audience: Conduct research to understand your target talent pool’s needs, expectations, and aspirations. Tailor your EVP to address their specific desires and motivations.
  2. Assess and Align Internal Practices: Evaluate your current practices, policies, and company culture to identify improvement areas. Ensure your EVP aligns with your organisation’s mission, values, and strategic goals.
  3. Communicate Consistently: Develop clear and compelling messaging to communicate your EVP to current and potential employees. Leverage multiple channels, such as your company website, social media, and recruitment campaigns, to consistently promote and reinforce your EVP.
  4. Measure and Evolve: Regularly evaluate the effectiveness of your EVP through surveys, feedback mechanisms, and employee retention metrics. Adapt and refine your EVP based on the feedback to ensure its continued relevance and impact.
An effective Employee Value Proposition (EVP) is a powerful tool to help organisations create a compelling employer brand. Photo credit: Unsplash.com

In today’s talent-driven landscape, organisations must go beyond offering competitive salaries to attract and retain top talent. An effective Employee Value Proposition (EVP) is a powerful tool to help organisations create a compelling employer brand and enhance employee satisfaction and engagement. It is essential to tailor the EVP to meet your employees’ specific needs and aspirations. Regularly seek feedback, conduct surveys, and engage in open dialogue to understand what matters most to them and continuously refine your offerings. By providing a compelling EVP, organisations can attract and retain top talent, enhance employee satisfaction, and drive overall success.

The culture of busyness – Is a mere activity an accurate measure of success?

∙ By ∙ 2 Comments

We are constantly inundated with messages about staying active and productive in today’s environment. We are advised to work on something continually and that how much we can do in a day will determine our success. However, this attitude is not only incorrect but also unsustainable. In actuality, busyness is not a measure of success.

What does an activity mean?

We must first clarify what activity means to see why this is the case. Attending meetings, returning emails, working on projects, and performing chores are just a few examples of what is referred to as activity. Although they could be crucial, these factors are not always a sign of success.

Activity and Success

Success, in its simplest form, is about achieving a desired outcome. It’s about setting goals and working towards them in an effective and efficient way. We lose sight of the bigger picture when we focus solely on activity. We become so consumed with being busy that we forget why we’re doing what we’re doing in the first place.

To indeed be successful, we need to be intentional about our actions.

The issue with using activity as a success indicator is that it encourages us to place a higher value on quantity than quality. Instead of focusing on how well we perform the tasks on our to-do list, we judge our worth by how many we can cross off. Concentrating on the activity might cause burnout because we become so preoccupied with getting things done that we neglect our needs and well-being.


To indeed be successful, we need to be intentional about our actions. We need to set clear goals and have a plan for achieving them. We must prioritise our time and energy on the things that matter most rather than getting bogged down in busy work. And most importantly, we need to remember that success is not a one-size-fits-all metric. What works for one person may not work for another, and that’s okay.

We need to remember that success is not a one-size-fits-all metric


The culture of busyness

The culture of busyness refers to the pressure society places on individuals to constantly be active and productive, frequently at the price of their relationships and personal well-being. It is characterised by the idea that being busy is an accomplishment and that those who aren’t always working or succeeding are somehow less than or unmotivated.


Several factors contribute to the culture of busyness. One is the rise of technology and the expectation of constant availability. With smartphones and other devices, people are now expected to be reachable and responsive 24/7, making it difficult to disconnect and take time for oneself.


The proliferation of social media and the temptation to exhibit a perfect online persona are further factors. Many people believe that to keep up with their friends and project an impressive image of themselves, and they must continually document their activities and accomplishments.

Consequences of busyness

The culture of busyness can have several negative consequences. For one, it can lead to burnout and chronic stress, which can have severe physical and mental health implications. It can also make forming meaningful relationships or engaging in hobbies or leisure activities challenging. People may feel guilty for taking time away from work or other obligations.

The culture of busyness can lead to a sense of superficiality and dissatisfaction


Furthermore, the culture of busyness can lead to a sense of superficiality and dissatisfaction. When people constantly rush from one task to another, they may not have the time or energy to engage in deeper thinking or reflection or pursue activities that truly bring them joy and fulfilment. As people may feel guilty for taking time away from work or other duties, it can also be challenging to establish lasting relationships or participate in hobbies or other leisure activities.


Overall, the culture of busyness is a complex phenomenon deeply ingrained in our society. While there is value in hard work and productivity, it is essential to remember that personal well-being and relationships are equally important. We can cultivate a more balanced and fulfilling life by prioritising rest, leisure, and connection.

Results as a measure of success

Furthermore, activity does not necessarily equate to progress. We can be busy all day long, but if we’re not making any headway towards our goals, then what’s the point? It’s important to remember that success is not just about doing “things” but the “right things”.


So how else can we gauge success besides activity? The solution is in the results. Instead of counting the number of things we complete, we should focus on the outcomes we achieve. Success ought to be judged by the difference we’re making, either in our lives or the world.

In conclusion, activity is not a metric for success. While being productive and efficient with our time is essential, we should not measure our worth solely by how much we can get done in a day. Success should be about achieving outcomes and making an impact, not just doing things for the sake of being busy. We can live more fulfilling and successful lives by focusing on what truly matters.

#DILO (A day in the life of) a master’s student at RKC – Vernon W

∙ By ∙ No Comments

Here’s presenting another gem of our #dilo -a day in the life of RKC student series. We asked some of our past and current students to share their thoughts and opinions and give feedback on how they handled the challenges of online learning.

There is no better way to learn from those who came before and see if what worked for them will help you become a better student! Hopefully, this will help you to make an informed decision.

An Introduction

Who are you, really?

I am an entrepreneur in charge of a couple of SMEs in the Caribbean. I had to delay embarking on the ‘MBA journey’ as for many years I would work up to 16 hours/day. But alas, MBA was always one of by 2020 ‘Things to do’ so I embarked on the journey mainly because of this reason. A plan must be executed.

Which programme did you choose and why?

MBA Leadership & Sustainability.

The Study Plan

How did you plan to study each module, and what was the reality? How many hours did/do you have to put in each day/or in a week?

Prior to MBA, I read widely on many subject areas, so that helped me while studying. Unfortunately, notwithstanding all my good plans at the beginning of each module, most times I would get started late. In reality, I must run two companies first – then study. I try to put in 3 hours, 3 times per week. Sometimes I get in as much as a full day – usually because I was behind and had to catch up.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)  

I study better at quiet times such as evenings and weekends would work best for me. This means I have to spend a lot of time planning ahead to reduce competing personal and business priorities. Most of the time when I settle down to study, I made sure I have little or no distractions.

How much time did you devote to each assignment?  

Usually, I use less than the recommended time. If the recommended time for preparation is say, 2 weeks, I have to get it done in half the time. This means reading all the recommended material and external material. As I said, I really try to read widely.

Photo credit: Canva.com

Travelling and Communication  

How did travelling impact your ability to study?  

Little or none at all. Prior to MBA I advised my associates that I did not wish to travel much until MBA is completed and so far so good. I do not do a lot of local travelling.

How were you able to interact with peers and/or professors given the time differences?  

For my business, I use a suitable app communicate with multiple people in different time zones. I simply added Zurich to the list. Not much trouble there and the time stamp on the study portal helps.

A typical day as a master’s student  

What does a typical day as an Online Masters’ student look like for you?  

A full day of work and then some studies. Some days I get in up to say 1 hour during the work day (his happens say once or twice weekly). During this time, I participate in the learning forum. The forum is a healthy place to learn other perspectives so I go back to read other students’ posts whenever I miss them. These are very important – similar to being in a physical class room.

At the end of the day, I try to put in more time before heading home, and if unsuccessful, try to make up before heading off to sleep.

Photo credit: Canva.com

Any advice?  

Any advice you have for students to better plan their studies.  

Yes. I do not think I am a poster student for giving advice to students on this topic as I am working daily to improve my own scheduling. I think my present mode is at about 70% and based on grades thus far it is clear to me that all I have to do is get some more time in. Students (and myself) could:

1. Schedule time away from work as is required. In the end, an MBA is an investment and ‘time’ is money.

2. If possible, have discourse (outside of the forum) with someone on the subject area – including via video conferencing. Great if its another student. This is also good for long-term collaboration and networking.

3. If you were pursuing MBA in a physical lecture setting, travel time, traffic and other factors would have ensured more time is spend pursuing MBA – even if some are wasted on transportation. So, while studying online result in less CO2, be careful it does not necessarily also result in less time studying.

Enjoy the benefits of this mode of study, but remember, its an investment of time and money and the returns can make a big difference in your life (and your family’s).

I hope this blog has answered some of your questions, and please watch this place for similar blogs. So, if you have been thinking about doing a master’s degree and now understand how to study better for an online programme, look at our programmes and see if anything interests you.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, the application process, and answers to any questions you may have.

All you need to know about Robert Kennedy College

∙ By ∙ 4 Comments

The first thing anyone interested in enrolling for higher education in a college or University does is to check its legitimacy. And no surprises here, this is one of the top questions our education advisors get asked all the time – Tell me more about the college and partnership with British universities. 

So, here is everything you need to know about RKC!

Number one of Number one: Who are we? An Introduction

Robert Kennedy College is a private educational institution based in Zürich, Switzerland. The College is a pioneer in Swiss quality online education offering rigorous but flexible learning programmes, through enhanced state of the art online e-learning technology that has been developed in-house entirely.

Exclusive Partnerships

The Robert Kennedy College online master’s and bachelor’s programmes are offered in an exclusive partnership with the University of Cumbria, the University of Salford, and York St John University

Student focused teaching

RKC’s online learning community greatly values and invests in each of its student. Here you get an opportunity to be a part of a prestigious international community of over 5000 students from 130 different countries and some world-class faculty. Chat with our education advisor to get your customized study plan.

World-class faculty

As a student at RKC, you will learn from some of best professors in the education field. 

RKC’s dean Dr. iur. David Costa is one of the founders of Robert Kennedy College. In his current capacity as Dean of Faculty, he oversees the faculty review process and several of the college’s academic programmes. He lectures at Robert Kennedy College in Contracts Law, Transnational Business Law, Investment Law and Money Management, and is a frequent guest on business TV channels such as CNBC Europe and Bloomberg Television. 

Our instructors are graduates from some of the best universities worldwide. Other key faculty members are Prof. David Duffil, Dr. Radu Negoescu, Dr. Alistair Benson and, Emeritus Prof. Gabriel Jacobs.

Unique course plan with one-week residency

Our programmes combine best of both worlds by offering Swiss quality education online via OnlineCampus with one-week residencies. The one-week residency represents a unique opportunity for students to work in groups, focus on case studies and get a head start for their dissertation. Residency offers a great opportunity to interact with fellow students and professors and learn from professional experiences of students from all over the world. Chat with our education advisor to get your customized study plan. 

Worldwide recognition

One of the best advantages of studying master’s at RKC is that at the end of the programme, an internationally recognised full-time British degree is awarded by the University. 

The University of Cumbria, University of Salford and York St John University are fully recognised by the British Government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK Government Website.

Flexible payment plans

At RKC we understand the importance of work-study-life balance. This is why we offer flexible payment plan where you can pay fees in interest free instalments. Check out the sample payment plan here.

With the above information, RKC ticks all boxes from the ideal online programme institution list. Go ahead and download our course catalogue and start your application online now.

Advance your career with a master’s degree in the modern job market. Here are FIVE reasons you should study for a master’s in 2023!

∙ By ∙ 6 Comments

Today’s job market is highly competitive and challenging. To prove your metal, one has to exhibit why you outshine in the crowd of thousands of job applicants. Higher education has increasingly become necessary for anyone seeking career advancement. And in today’s dynamic environment, just a bachelor’s degree may not suffice to get the top jobs. A master’s degree in your specialization will help expand your knowledge base and experience required to make your next career move or get the promotion.

Photo credit: Unsplash.com

The benefit of a master’s degree to you in 2023

Everyone has their reasons to pursue a master’s programme. Here are some popular ones:

1. Shield against recession and job cuts

Once you equip yourself with master’s degree knowledge and skills, you level yourself above the rest of the employees. The employer will choose the employees who are better qualified and experienced should the situation of job cuts arises. One can better their chances of sustaining their jobs and ensure job security by creating value for the company.

One can better their chances of sustaining their jobs and ensure job security by creating value for the company.

2. Building a vast professional network

While studying for a master’s, one of the benefits is that you get to interact with like-minded professionals. One gets to know people from different cultures, intellects, and business acumen from across the world. The connections you make are made from the standpoint of mutual learning and growth, which usually are impossible to make at the workplace due to competition and professional jealousy. These connections last forever. 

3. Potential of earning a higher salary package

Depending on your field – a master’s degree usually means the potential of earning a higher compensation package. Being a master’s degree graduate, you can negotiate your pay package on your terms. Employers recognise the value you bring to the table and are willing to offer compensation dollars ($$) accordingly.

4. Better probability of promotions

Having a master’s degree betters your chances for that promotion at work by raising your bar to the top candidates running in the competition. So, if you are aware of any arising opportunity for promotions at your workplace in 2023, start your application for a master’s degree now.

5. Advanced knowledge

You maybe are the head of the department running the show for the company in sales, finance, supply chain, marketing, commercial law or artificial intelligence. One feels the need for new ideas to run a business efficiently and increase profitability by implementing new/better business processes. Beyond a point, one needs to learn management and leadership skills to be a better manager and effective leader. Such knowledge can be acquired by furthering your horizon with a master’s degree.

I can extend another reason for you to start a master’s programme in 2023 with the special fee promotion. You can now join a master’s programme with a deposit of just 500 CHF. Also, benefit from discounts up to 2,100 CHF. You can connect with our education advisors on WhatsApp for a live chat to learn about the application process for intakes starting in January 2023.

What is your reason for starting a master’s in 2023? Share in the comment section below, and get started with the next steps now!

Graduation Ceremony – To go or not to go?

∙ By ∙ 4 Comments

Let me start by clarifying, at least for those who don’t know, it is not mandatory to attend the graduation ceremony to be awarded your degree.

You have worked hard for your degree, completed all your assignments and submitted your dissertation, meeting all the criteria for completing and being awarded your degree. And not being able to attend the graduation ceremony will not deny you your degree. The graduation ceremony is just that, a ceremony. The ceremony celebrates the successful completion of your degree programme and marks the start of the next phase of your life/career.

The University of Salford, UK – Summer Graduation – Class of 2018

So, should you attend your graduation ceremony? Well, it is a personal choice. The internet is filled with vlogs and stories of people choosing to go or opting not to attend the ceremony. Unfortunately, I did not attend either of my graduation ceremonies (graduate and master’s). Both times, not by choice. I don’t regret it now; it was a long time ago. And I don’t think I regrated it back then, apart from the fun photo ops and wearing the robs and the funny hat. I would have loved a photo looking like a graduate celebrating my degree.

But the ceremony is important. Case in point, every year, a number of our (Robert Kennedy College) graduates fly from all over the world to attend the graduation ceremony at the university in the United Kingdom (UK). They spend a lot of time and money to participate in the ceremony – travel, stay and socialise. They do this because they see value in attending the ceremony.

York St John University, UK, Graduation – Class of 2021 (RKC students can be seen getting the award at 45.17, 54.47 and 59.53)

The following five points might give you some insight in helping you decide on whether or not to attend your graduation ceremony.

(1) Money

The bases of most decisions we make in our lives. Attending the graduation ceremony can be a significant financial commitment, especially if you are staying or working in another country. You will have to arrange a visa, for which you might have to travel to the embassy/consulate. Plan your travel to and stay in the university town, which is not a minor expense—changing your wardrobe to meet the requirements of the graduation ceremony—keeping a budget for food and other social activities. If you have family travelling to attend your graduation ceremony, you must budget for them all these expenses. These expenses could lead to a substantial financial outlay, so plan for it well.

(2) Time

Our regular readers know how much we stress the importance of effective time management. You must take time off work, time away from your family, and time away from regular life. While making time to attend your graduation can impact the normal working of your life, it can also be just what the doctor ordered. The graduation ceremony will be a joyous time; it will help you remove your mind from life’s worries. And if you can extend your trip into a proper holiday, you will recharge your worn energy and can return to your regular life with a bang!

(3) Networking

While attending the graduation ceremony is a time for celebration, it can also be an opportunity to expand and solidify the networks you have made. You will not only have the chance to meet your professors and coursemates face-to-face to build on the networks you have already created but also meet with the staff and students of the university, which can provide you with new opportunities to network.

(4) Travel

A number of our students use the opportunity of attending their graduation ceremony as a getaway. We all get so caught up with work and life that we forget to take a break; we keep pushing that long cherished and overdue holiday. So, since they are already travelling to another country to attend the graduation ceremony, they make it into a holiday, most of whom travel with their families. And the hardcore workaholics of our students find a way to squeeze in a few business meetings.

(5) Celebration

Gregory Foster at his graduation at the University of Cumbria, UK – Class of 2018

At the end of the day, your graduation ceremony is a celebration. It might be fulfilling a lifelong dream of earning a master’s degree. It might be the end of one chapter of your life and the start of another. It might be the opportunity for a new career or the advancement in your current job. Or it might just be a celebration of the hard work and long nights you put into earning your degree. Whatever your reason, the graduation ceremony is a time of joy and celebration, whether by yourself or with your friends/classmates/family. So, have fun, takes photos and proudly wear that funny hat!

Hopefully, these points will help you decide on the importance of your graduation ceremony and if you will regret not attending your ceremony. If you have any suggestions or thoughts on the impact that attending the graduation ceremony can have, please share them here.

If you are hyped about attending your graduation ceremony someday, consider joining our globally recognised master’s degree programmes. Look at our list of programmes and see if we have anything you are interested in doing.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programme that is right for you, the application process, and details on discounts we might offer.

Older ›