10 Key Reasons Why a Strong Supply Chain is Essential During the Festival Season

In today’s globalised economy, the role of procurement and supply chain management (PLSCM) has become increasingly critical. Businesses rely on efficient supply chains to maintain competitiveness, reduce costs, and ensure customer satisfaction. As a result, there is a growing demand for professionals who are well-versed in the complexities of supply chain management. Pursuing a master’s degree in PLSCM can provide individuals with the knowledge, skills, and credentials needed to excel in this dynamic field.

Robert Kennedy College (RKC), in exclusive partnership with the University of Salford, UK, offers a globally recognised online MSc programme in Procurement, Logistics and Supply Chain Management. The programme is also accredited by the Chartered Institute of Purchasing and Supply (CIPS) and the Chartered Institute of Logistics and Transport (CILT).

As we approach the New Year and the holiday season draws near, it is especially important to maintain sufficient stock levels to ensure that all customers, along with their friends and family, enjoy a joyful and hassle-free season.

The festival season is a time of joy, celebration, and increased consumer activity. For businesses, it represents a critical period where demand surges and the ability to meet this demand can significantly impact their success. A robust supply chain is essential to ensure product availability, customer satisfaction, and smooth operations. This becomes even more critical during the holiday season, as businesses must optimise their strategies to thrive in this busy period.

Here are ten reasons why a strong supply chain is vital during the festive season, along with insights on how businesses can enhance their supply chain strategies for success.

(1) Meeting Increased Demand

One of the most significant challenges during these times is the spike in consumer demand as people tend to shop more, both online and offline. A strong supply chain ensures that businesses can keep up with this increased demand without facing stockouts or delays. This involves accurate demand forecasting, efficient inventory management, and timely stock replenishment

(2) Enhancing Customer Satisfaction

Making sure customers are happy during the holidays is vital because it adds to the joy they are already feeling. With so many options available, customers are likely to switch to competitors if they experience delays or stockouts. A well-managed supply chain ensures that products are available when and where customers want them. This not only enhances customer satisfaction but also builds brand loyalty, which can have long-term benefits for the business.

(3) Reducing Operational Costs

An efficient supply chain minimises operational costs by optimising processes like procurement, production, and distribution. Even minor inefficiencies can cause substantial cost overruns when volumes are high. Streamlining operations and removing bottlenecks enables businesses to cut costs and enhance their bottom line.

(4) Managing Supplier Relationships

Strong supplier relationships are crucial for a smooth supply chain. During peak demand periods, businesses need to ensure that their suppliers can meet the increased demand and deliver products on time. This requires effective communication, collaboration, and sometimes even strategic partnerships. By collaborating closely with suppliers, businesses can ensure a steady flow of goods and avoid disruptions.

(5) Leveraging Technology

Technology plays a vital role in modern supply chain management. Advanced tools and systems such as ERP (Enterprise Resource Planning), WMS (Warehouse Management Systems), and TMS (Transportation Management Systems) can help businesses manage their supply chains more effectively. These technologies can provide real-time visibility into inventory levels, track shipments, and optimise routes, ensuring that products reach customers quickly and efficiently.

(6) Ensuring Flexibility and Agility

The festival season can be unpredictable, with sudden changes in demand and supply chain disruptions. A strong supply chain is flexible and agile, capable of adapting to these changes quickly. This involves having contingency plans in place, such as alternative suppliers, backup transportation options, and flexible inventory policies. By being prepared for the unexpected, businesses can maintain continuity and avoid disruptions.

(7) Enhancing Collaboration Across the Supply Chain

Collaboration across the supply chain is essential for smooth operations during the festival season. This includes collaboration between different departments within the organization, as well as with external partners such as suppliers, logistics providers, and retailers. Effective collaboration ensures that everyone is on the same page and working towards common goals, leading to better coordination and efficiency.

(8) Focusing on Sustainability

Sustainability is becoming increasingly important in supply chain management. Businesses can leverage their supply chains to promote sustainable practices, such as reducing waste, minimising their carbon footprint, and using eco-friendly packaging. A robust supply chain can help businesses achieve their sustainability goals while also meeting customer expectations for environmentally responsible products.

(9) Utilising Data and Analytics

Data and analytics are powerful tools for optimising supply chain performance. During peak demand periods, businesses can use data to gain insights into customer behaviour, demand patterns, and supply chain performance. This information can be used to make informed decisions, such as adjusting inventory levels, optimising transportation routes, and improving supplier performance. By leveraging data and analytics, businesses can enhance their supply chain efficiency and responsiveness.

If Data Analytics is a field you are looking to specialise in then RKC offers an MSc programme in Data Analytics.

(10) Preparing for Post-Festival Demand

The holiday season does not end with the last day of celebrations. Businesses need to be prepared for the post-festival period, which can also see high demand due to returns, exchanges, and continued shopping. A strong supply chain ensures that businesses can manage this extended period of activity without disruptions. This involves planning for reverse logistics, managing returns efficiently, and maintaining adequate inventory levels.


To conclude, a strong supply chain is the backbone of business success. It ensures seamless operations, meets heightened customer expectations, and minimises disruptions during this peak period. By investing in efficient supply chain strategies, businesses can not only thrive but also gain a competitive edge, fostering long-term customer loyalty and sustainable growth.

If you want to do an online degree programme in another specialisation then explore several specialised master’s/bachelor’s/PhD degree programmes that Robert Kennedy College offers through exclusive partnerships with top British universities. You could also chat live with our team of Education Advisers on WhatsApp, who can have a look at your profile and give you some advice.

If you have already made up your mind, click here to apply.

All you need to know about Cryptocurrency and Blockchain Technology

Time is money, and both time and money are evolving rapidly. The discovery of the internet disrupted the way the world operated, bringing political, business, economic and social changes. It improved business processes and made online transactions, and banking, among other things, quicker and less complicated. And this is just the beginning; we humans are, after all, constant inventors and innovators.

Traditionally, political, economic, and legal systems structures are defined by contracts, transactions, and records. Nations and organisations set boundaries of operation to identify and chronicle managerial and social events.

But now it’s time for economic transformation. However, the slow and administrative regulations are stifling the digital transformation. 

Blockchain technology is here to help!

What is Blockchain?

Blockchain is an open, distributed technology that enables the process of recording unalterable transactions and tracking assets. Blockchain works on five basic principles:

  1. Distributed database
  2. Immutable records
  3. Transparent access
  4. Algorithm-based computational logic
  5. Two-way participant transmission
Photo credit: Pwc.com

Blockchain gets its name because of the way the transactions are grouped together into blocks of data, then chained together by way of a mathematical function that creates a hash code

Blockchain has disrupted the business industry with its application in financial services, healthcare, artificial intelligence (AI) and the internet of things (IoT) for supply chain, retail sector, oil and gas, telecommunications, insurance, smart contracts, voting and crypto of course.

So, how do blockchain technology and cryptocurrency work together?

Since its first implementation in 2009, blockchain has not been well known. Blockchain technology is the foundational technology for cryptocurrency, which was first implemented just a decade ago but was revolutionised with the widespread use of the application by Bitcoin. Bitcoin was the first cryptocurrency and operated through blockchain.

Blockchain is the foundational technology for cryptocurrency

Blockchain made it possible to record bitcoin transactions without a central authority establishing trust in a trustless environment. Being a digitalised, decentralised, public ledger, blockchain allows the formation of digital information into blocks, which are stored across a network of computers, creating a database. When verifiable transactions take place, the data is stored in blocks, which, when complete, are added to the chain.

Cryptocurrencies like Bitcoin, Ethereum, Litecoin and, USD Coin are used to buy goods and services. And cryptocurrency uses blockchain, an enhanced cryptographic security system, as a public ledger with immutable records that cannot be deleted or altered. 

Cryptocurrency is used as a digital form of cash to buy goods and services through various trading platforms or digital wallets. The blockchain technology here records the transaction when ownership is transferred to the new owner. Every transaction, therefore, is a public ledger, unalterable, secure and time-stamped.

The pace of technology will not slow down. Cryptocurrency and blockchain hand in hand continue to disrupt much more than the financial services industry. 

What are your thoughts? Share in the comments below.

#DILO – A Day in the life of an RKC Student – Ms. Hall 

Through the #DILO series of blog posts, we have been bringing you insights into our master’s students’ lives, sharing their thoughts and opinions, ups and downs, and key learning points during their online studies. The whole idea behind this series is to make you aware of the realities of online studies and help you in decision making.    

Here are a few insights and some words of wisdom that one of our online master’s students had to share from her own experience.  

Who you are, really?  

Nicola Hall, a full-time employed junior manager, with a small family, including a primary school child.  

Which Uni are you studying at?  

University of Salford  

University of Salford

Which programme did you choose and why?  

I chose Procurement, Logistics and Supply Chain Management because of the growth in demand for skills in the field.  

How did you plan to study each module, and what was the reality? How many hours did/do you have to put in each day/or in a week?  

I had planned to devote five to six hours each evening for four days a week to the module, and 8 to 10 hours on the weekends spread conveniently. The reality was that I sometimes barely got 2 hours of work done after getting home from work. I had to get my time covered in patches during the night after resting for 3 or 4 hours. I got no work done most Sundays, so I ended up doing a great deal on Friday and Saturday nights. Coming closer to when my assignment was due, I had to take a few days of study leave away from work and give it 10 to 12 hours a day.  

The best time to study is night time or early mornings before going to work

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)  

My best study time is at nights; the next option is early morning before getting ready for work. Friday nights were very good for me as well, as I didn’t have to get up for work on Saturdays.  

How did travelling impact your ability to study?  

The only travelling I did was my daily commute, which was 2 hours of driving time. After RKC launched their mobile app, I used my travel time to listen to lectures and go over to catch up on anything I may have missed.  

How were you able to interact with peers and/or professors given the time differences?  

Being mindful of the time difference, I would send my email/queries in the evening and check my email early the next morning for a response. I had a few colleagues with whom I worked closely given our cultural background, and I kept a mental note of the time in their region if I needed to call or instant message. It worked out pretty well once the time difference got stuck in my mind.  

How much time did you devote for each assignment?  

I tried to start working on my assignment from the second week. And throughout each day, I may get ideas that contribute to the assignment, and I’ll make a note on my phone.  

What does a typical day as an Online Masters’ student look like for you?  

I get up at about 3 am and get some theory covered by 5:30 am. Then I will get an hour’s rest and begin getting ready for work. While I’m making breakfast, I may have Microsoft Edge read an article in PDF to me. Once at work, I don’t usually have any downtime; I’ll use my lunch break to really have a break and not rush my meal. But when work ends, I’ll spend the rush hour at my desk doing some schoolwork instead of sitting in traffic. After getting home and attending to any home affairs and kids homework, I would settle into my own studies at about 10 pm. I will go online, read through the forums, research for any weekly assignments given, then make my own contribution. I go to bed at about 1 am and go at it again the next day. On the weekend I’ll make sure to get time with the family and go to my schoolwork when they are asleep.  

Any advice you have for students to better plan their studies.  

It would be ideal to go on study leave to pursue your masters, but if that isn’t possible, the Robert Kennedy College online master’s degree program is such a flexible program. There is usually a break in-between modules, and this time should be utilized to get up to speed on theory ahead of classes beginning and assignments being posted. Always seek to defer a module if you feel pressured but do use the free weeks in between to focus on covering as much theory as possible.  

If you have been dreaming of joining a master’s programme or have had this personal goal to gain a higher degree, now is the time! Take the valuable advice from our current students, gain from their experience, add your own unique study strategies, and make your own success stories! I would love to feature you one day on our college blog.  

Chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, application process, and for information on discounts we might be offering at this time. 

Challenges facing Procurement, Logistics and Supply Chain Management professionals in Africa

Once I started writing this blog, I realised my folly. The topic of my blog might sound simple, it was anything but, especially for me – (1) my knowledge of Procurement, Logistics and Supply Chain Management (PLSCM) is entirely academic, and (2) I am not African, nor have I ever worked or even visited Africa.

But I do know that Africa is the future and has the potential for dramatic growth (if she is able to tap into that potential), and effective management of PLSCM will play a pivotal part in this future, given the resources in raw materials that Africa has.

And hence my topic, and my folly, and something I felt needed to be done.

What I didn’t realise when I picked this topic was the resources I had on hand. As of today, Robert Kennedy College (RKC) has a very large number of students from Africa who are doing or have successfully completed our 100% Online MSc programme in Procurement, Logistics and Supply Chain Management, and this is the resource I tapped into when writing this blog. 

I conducted an online survey of these students (of which about a hundred participated) and asked them about the challenges they face as PLSCM professionals in Africa, the image below indicates a country wise breakup of the response we received from our students to the survey.

Country wise breakup of the survey response received

The following are the top five responses I got back from the survey. Now, while this blog is Africa-centric, I find that these challenges are universal, and effect Africa as a whole, other developing nations, and even the developed or “first world” nations to some degree.

Top 5 challenges facing PLSCM professionals in Africa

Infrastructure – is the foundation on which a strong PLSCM function is built. The whole point of having a streamlined and efficient PLSCM department is to effectively purchase (at best costs) and move raw materials and finished products from point to point in a timely and less resource intensive manner. Efficiency also means having the products readily available, while at the same time not leaving them idling in a storehouse somewhere. To enable this, state of the art, physical infrastructure is needed – from roads and railways to airports, seaports, and safe and secure areas (such as industrial zones, etc.) for manufacturing and storage.

“A change in policy is required as there is a lack of willingness by African governments to invest in infrastructure development.”

Current student of our MSc programme in PLSCM

Corruption – the universal bane to businesses, and something that is global, encouraged and fostered by everyone involved, willingly or unwillingly. It is easy to blame a corrupt official for delays and holdups, until palms are greased to get thing moving without looking at the reasons why. Are you encouraging the behaviour by paying the bribe? Is your competitor paying bribes to hold you up? Why does the official need the money, is he paid enough? Are the laws strict enough to prevent corruption?

“Effective specially designed civic education programs at the grassroots level, to empower the people to make the right choice of leadership to drive the change that is needed.”

Graduate of our online MSc in PLCSM

Policy Change – As one of my former managers once told me “If you are comfortable then you are not growing”. And while this is true, who doesn’t like being comfortable? From our survey, this seems to hold especially true in Africa. For policy changes to take place, something big should have happened for the powers that be to even consider a change, and even then, comities have to be put in place to suggest the changes and then review the suggested changes, all this taking forever. By the time the policy change comes about, it will usually be outdated.

“A paradigm shift from traditional procurement method to e-procurement method. Also, government policies need to be critically reviewed across the board in order to encourage small and medium scale enterprises in Africa. Manufacturing sectors should not be left out as well as they are the process owners.”

A suggestion from one of our online MSc in PLSCM student

Stuck in time (Slow to incorporate modern methods) – A follow on to the previous point, it is not just the people in power who are slow to incorporate change, but also the people who do the work who are slow to embrace change as well. As the saying goes, “if it ain’t broke, don’t fix it”. But what people don’t realise is, it is not about fixing it, it is about bettering it. People get comfortable and don’t want to change or learn new ways of doing things, and then complain about the people above them making life difficult by not embracing change and current best practices.

“Changes in technology are associated with high set-up costs. Financial constraints are a major drawback, especially in some developing economies, when it comes to capital projects. Modern procurement is now taking place online, but many companies still haven’t adopted to these technological changes. Most functions now and procurement is done online while in Africa most countries still do their procurement manually. This is basically because of poor infrastructure, weak strategic alliances and reluctance to change that makes people not adopt these changes.”

A thought from one of our MSc PLSCM students

Cutting corners to save time – another universal truth. After doing a job for a period of time, we begin to believe that we know best, and can make a process better by cutting corners. But what we fail to understand is that we are but a single, small cog in the machine, and a process is in place to help the whole machine run smoother. By cutting corners and not following the process, all that might be achieved is to throw a spanner in the works. If you believe there is a better way to do something, take it to the management and make you case, it might just increase the efficiency of the whole machine.  

“Build Collaborative supportive systems and structures that work for both governments and stakeholders.”

Suggestion from a graduate of our online MSc in PLCSM

These are just some of the most basis challenges that a PLSCM professional faces in Africa. I am sure there are a lot more complicated and technical challenges out there that will confound even the most seasoned PLSCM professional. Constantly learning and getting your knowledge up-to-date is required to stay ahead of the curve. Robert Kennedy College, through our exclusive partnership with the University of Salford, UK, offers a 100% Online MSc in Procurement, Logistics and Supply Chain Management to better prepare you for the challenges to come. Here’s what our students said about this in our survey:

This is what our students had to say when asked during our survey

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.