From Fragmented Tactics to Strategic Vision: A Digital Marketing Journey 

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In a previous blog, we explored the exciting world of digital marketing and discussed how pursuing an MBA from Robert Kennedy College (RKC) can be a pivotal step in unlocking your future in this dynamic field. From strategic thinking to data-driven decision-making, the programme offers a robust foundation for aspiring digital leaders.

This week, we are pleased to bring you a more personal perspective—insights directly from Gohar, a current RKC student, who shares their journey, experiences, and reflections on navigating the MBA programme.

Without further ado, let’s dive in.

The Digital Marketing module has been a journey of significant professional and personal growth. As an Executive MBA student at Robert Kennedy College (RKC), this course offered a panoramic view of an ever-evolving landscape, forcing me to challenge preconceived notions and deepen my understanding of a field I thought I already knew. This reflective report delves into my learning process, evaluating key insights, articulating my strengths and weaknesses, and outlining a clear path for future performance. 

The Digital Playing Field: A New Perspective 

The initial units, particularly “Introduction to Digital Marketing” and “Strategic Thinking in the Digital Age,” provided a robust foundation. Before this module, my understanding of digital marketing was largely fragmented and tactical. I perceived it as a collection of disparate activities like social media posting or running ad campaigns, rather than an integrated strategic discipline. This course directly challenged that view, helping me see digital marketing as a cohesive, customer-centric strategy deeply interwoven with overall business objectives. My initial strength lay in my eagerness to learn and my ability to synthesize new information quickly. I found myself rapidly absorbing core concepts, from the critical evaluation of various digital tools to the strategic alignment of digital efforts with business goals. However, I identified a weakness early on: a tendency to seek immediate, clear-cut answers. This sometimes hindered my ability to embrace the nuanced and ambiguous nature of digital strategy, as I was prone to trying to fit complex scenarios into simplified frameworks. 

My Learning Journey: Process and Motivation 

My approach to studying this module was a blend of independent learning and collaborative engagement. The structured learning units provided by RKC were my primary resource. I found the combination of readings, case studies, and interactive forum discussions particularly effective. I supplemented these with my own research, using platforms like LinkedIn Learning and industry blogs to see how the theoretical frameworks applied in real-world scenarios. This hands-on, self-directed learning was crucial for building a deeper, more practical understanding. 

The group and individual assignments were pivotal in this process. The group assignments were especially insightful, as they required us to deconstruct case studies and apply theoretical frameworks to understand diverse customer behaviors. While this was a collaborative effort, it also highlighted a personal challenge: my underestimation of the emotional drivers behind online consumer behavior. While I could logically follow customer journey maps, truly empathizing with the digital customer’s needs—as highlighted in Unit 4—required a conscious effort to move beyond purely rational analysis. Feedback from my peers was instrumental here; it often highlighted instances where my initial proposals, while technically sound, lacked a deeper understanding of the human element, pushing me to refine my approach. 

Motivation throughout the course was a key factor in my success. As an Executive MBA student, balancing work, life, and studies can be demanding. My motivation stemmed from a clear understanding of the module’s relevance to my career. I kept my motivation high by regularly connecting the course material to my current professional challenges and future career goals. The discussions with fellow students, many of whom faced similar professional dilemmas, also created a strong sense of community and shared purpose that fueled my drive to learn and excel. 

Key Insights and Self-Discovery 

The latter half of the module was a turning point. Units on the Digital Marketing Mix and Customer Relationship Building dismantled my preconceived notion of the marketing mix as a static concept, demonstrating its dynamic adaptation in the digital age. I realized that a successful digital strategy often involves a symbiotic relationship between online and offline experiences, a nuance I had previously overlooked. My initial skepticism towards the long-term relationship-building aspect in the transactional digital environment was directly confronted by Unit 8, which highlighted the critical importance of nurturing online relationships for building brand loyalty and advocacy. 

The final units on KPIs and Ethics were particularly transformative. While I understood the theoretical importance of measurement, translating marketing objectives into actionable, measurable KPIs proved challenging. My initial attempts often involved generic metrics rather than specific, strategic indicators, which highlighted a need to develop my analytical rigor. 

Finally, the unit on ethical, social, and political aspects was a crucial turning point. My prior understanding of ethics was largely confined to avoiding obvious misrepresentation. This unit expanded my awareness to encompass the legal, moral, and cultural nuances of online activities. It challenged my inherent bias towards maximizing reach without fully considering the societal implications. This forced a deep interrogation of my own value sets, pushing me to consider not just “what works” but “what is right” in the digital sphere. 

Future Learnings and Opportunities 

The Digital Marketing module has equipped me with a robust theoretical framework and a critical lens to navigate the complexities of the digital landscape. Several key areas for development have been clearly identified: 

● Deepening Analytical Rigor in KPI Development: My weakness in defining robust KPIs is a clear area for development. I plan to take online courses and workshops specifically on marketing analytics and data visualization to gain practical experience. I will seek opportunities to manage marketing projects where I am solely responsible for defining and tracking campaign performance, moving beyond theoretical understanding to practical mastery. 

● Cultivating a More Empathetic Digital Approach: While I have made strides in understanding the emotional drivers of consumer behavior, consistently applying this empathy remains a priority. I will actively seek out resources on behavioral economics and user experience (UX) design, specifically focusing on how psychological principles influence online interactions. By intentionally incorporating user personas and empathy mapping into my digital strategy development, I will ensure the human element is central to every decision. 

● Championing Ethical and Responsible Practices: The rapid pace of digital evolution demands continuous learning, particularly regarding its ethical implications. I will commit to regularly following industry publications and research on emerging technologies like AI in marketing and the metaverse. Engaging in discussions around data privacy and responsible AI will be a priority, ensuring I maintain a sophisticated awareness of the evolving digital landscape. 

In conclusion, this module has been a transformative journey. It not only broadened my knowledge but also refined my self-awareness, providing a clear roadmap for confident, ethical, and continuously enhanced performance in the dynamic digital world.

Unlock Your Future in Digital Marketing: Why the RKC MBA Is a Smart Move for Working Professionals and Global Students

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In today’s hyper-connected world, digital marketing has become a cornerstone of business strategy. With smartphones in every pocket and algorithms influencing nearly every purchase decision, marketing professionals must evolve to stay competitive. For those seeking a dynamic, future-oriented qualification, the MBA in Digital Marketing offered by Robert Kennedy College (RKC) in exclusive partnership with the University of Cumbria presents an ideal path forward.

This program offers working professionals and global learners the opportunity to gain cutting-edge knowledge and strategic expertise—delivered entirely online for maximum flexibility.

The Digital Marketing Landscape Is Rapidly Evolving — Are You?

The digital marketing field is continuously shaped by technological advancements and changing consumer behavior. From AI-driven personalization to data ethics and social commerce, staying current is not just beneficial—it’s essential.

Here’s how the RKC MBA in Digital Marketing helps you master today’s most pressing trends:

1. AI and Marketing Automation

AI tools like ChatGPT, predictive analytics, and programmatic advertising are revolutionizing how brands interact with consumers.

You’ll Learn:

  • How automation enhances customer targeting and content delivery through the Digital Marketing Communicationsmodule.
  • How to incorporate technology-driven insights into strategic campaigns in the Marketing Strategy module.

2. Data-Driven Decision Making

Modern marketing relies on analytics, not assumptions. Businesses demand real-time tracking and measurable ROI.

You’ll Learn:

Photo by Luke Chesser on Unsplash
  • To conduct and apply market research using data through the Marketing Research module.
  • To turn customer insights into actionable strategies that drive business outcomes.

3. Social Media as a Sales Channel

Platforms like TikTok and Instagram have evolved beyond brand awareness—they now facilitate direct commerce.

You’ll Learn:

  • Strategies for content creation, influencer partnerships, and customer engagement in the Digital and Social Media Marketing module.

4. Privacy, Ethics & Consumer Trust

Transparency is non-negotiable. As data privacy concerns rise, so does the importance of ethical marketing.

You’ll Learn:

Photo by Kelly Sikkema on Unsplash
  • Responsible marketing, GDPR compliance, and trust-building techniques through the Contemporary Marketingmodule.

5. Personalized Customer Experiences

Consumers now expect tailored interactions across their digital journey.

You’ll Learn:

  • Tools like customer journey mapping and segmentation to deliver seamless, personalized experiences.

Why Choose the RKC–University of Cumbria MBA?

Designed for working professionals, the program is 100% online, offering unmatched flexibility without compromising academic rigor. Here’s what makes it stand out:

  • A prestigious British degree from a globally recognized institution
  • Flexible learning model compatible with full-time employment
  • Strategic leadership development
  • Hands-on exposure to digital marketing tools and frameworks
  • A global peer network and industry-relevant capstone project

Who Should Apply?

This program is ideal for:

  • Marketing professionals aspiring to leadership roles
  • Entrepreneurs growing their businesses through digital channels
  • Tech professionals pivoting into marketing
  • International students seeking flexible, world-class education
  • Managers aiming to embed digital strategies into their operations

Take the Leap — The Future Is Digital

Digital marketing is no longer just a business function; it’s a strategic imperative. Whether you’re targeting a senior marketing role, launching your own venture, or upskilling to stay ahead in your current role, this MBA equips you with the knowledge, tools, and confidence to lead.

The RKC–University of Cumbria MBA in Digital Marketing doesn’t just future-proof your career—it empowers you to shape the future of marketing itself.

🌐 Applications are now open. Take charge of your professional growth today—because the future doesn’t wait. And neither should you.

Mind over Miles – A Mental Health and Wellness Guide for Global Students Learning Remotely at Robert Kennedy College

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Let’s be honest—remote learning is convenient, but it’s not without its challenges.

At Robert Kennedy College (RKC), students join programs from around the world, pursuing degrees in business, law, technology, and leadership—often while juggling careers, families, and personal obligations. With flexible online delivery and academic partnerships with esteemed UK universities, RKC empowers learners to access world-class education from anywhere. But that flexibility also comes with unique psychological demands.

Whether you’re navigating your undergraduate journey, deep in a master’s program, or managing the complexities of a doctoral thesis, your mental health and well-being deserve attention and care. And in a virtual learning environment—where personal, academic, and professional boundaries often blur—it becomes essential to support both mind and body intentionally.

This guide offers practical, accessible strategies tailored for RKC’s global community of remote learners.

Photo by Marcel Strauß on Unsplash

1. Create a Routine That Respects Your Brain

Forget the idealized schedules seen on social media. What matters is creating a structure that works for your life and time zone.

  • Wake up and sleep at consistent times
  • Schedule focused study sessions and regular breaks
  • Eat nourishing meals and make space for rest

Students at RKC span continents, so time zones vary widely. Tools like Google Calendar or Notion can help you block time effectively and maintain a rhythm that aligns with your local reality.

Why does this matter? Because the brain performs best with consistency. Without it, deadlines begin to feel chaotic, and burnout can creep in unnoticed.

2. Set Boundaries with Your Study Space

Not every student has a dedicated office—and that’s perfectly okay. Still, try to designate a specific area as your “study zone,” even if it’s just a corner of your kitchen table.

This physical cue tells your brain: it’s time to focus.

Photo by Chris Montgomery on Unsplash

Just as importantly, shut down when your study session is over. Avoid the trap of keeping your laptop open 24/7. Creating “start” and “end” rituals—such as lighting a candle, playing a focus playlist, or closing your browser tabs—can reinforce those mental boundaries.

3. Fight Isolation—Even if You’re an Introvert

Let’s acknowledge a truth: remote learning can feel lonely. Studying asynchronously, often in different time zones from your classmates, can make it harder to feel connected.

To combat this:

  • Engage in RKC’s online forums and discussion boards
  • Join or initiate study groups through WhatsApp, Discord, or Zoom
  • Reach out to classmates who regularly post thoughtful responses

At RKC, you’re part of a diverse, global cohort. While you may not meet in person, forming virtual connections can significantly improve your academic experience—and your mental well-being.

4. Be Gentle with Your Inner Critic

Every learner, at some point, hears the voice: You’re behind. You should be doing more.

Photo by Dan Meyers on Unsplash

Especially in remote settings, it’s easy to compare yourself to others or feel like you’re not doing enough. But you are. You’re showing up. You’re trying. And that’s brave.

Self-compassion isn’t just kind—it’s effective. Research shows that treating yourself with the same empathy you’d offer a friend can boost resilience, focus, and performance.

You are doing something difficult and meaningful. Allow yourself space to grow without judgment.

5. Move Your Body – It Doesn’t Have to Be Perfect

You don’t need to hit the gym or run marathons. Just get out of your chair. Stretch. Walk around the block. Dance around your room for five minutes like no one’s watching.

Photo by Lucas van Oort on Unsplash

Movement supports mental clarity, improves sleep, and even enhances learning retention—key factors in managing a demanding program at Robert Kennedy College.

6. Recognize Burnout and Ask for Help

Burnout is more than tiredness. It’s mental and emotional fatigue, often paired with cynicism and a sense of helplessness. If you find yourself disengaging from your studies or dreading assignments, take it seriously.

  • Talk to a trusted peer, mentor, or coach
  • Explore teletherapy services like BetterHelp or Talkspace
  • Investigate local mental health resources in your area
  • Utilize any RKC academic support services available through your program

7. Make Joy a Priority, Not a Reward

Don’t wait until your dissertation is submitted or your last module is complete to do something that brings you joy.

Photo by Lucas van Oort on Unsplash

Bake cookies. Watch a feel-good show. Spend time with your children or pets. Joy fuels motivation. At RKC, where many students balance full-time work and study, small moments of pleasure aren’t distractions—they’re vital for sustainable learning.

You’re Not Alone in This Journey

Learning remotely through Robert Kennedy College means you are part of a truly global academic network. From professionals in Nairobi managing MBA projects, to parents in Toronto juggling MSc coursework with family life, every RKC student brings unique challenges—and strengths.

Words from Fellow Global Students

“Being a remote learner at RKC is empowering, but it’s not always easy. I found strength in forming weekly calls with classmates in similar time zones—it gave me structure and support.” – Sarah A., Canada

“Mindfulness helped me survive my MBA dissertation. Just 10 minutes of deep breathing before study sessions made a huge difference.”– Julius N., Kenya

You may be studying from your living room, but you’re not isolated. You’re part of an international learning community united by ambition, discipline, and growth.

So remember:

  • Your education is important, but your well-being is foundational
  • Taking breaks isn’t slacking—it’s strategy
  • Asking for help shows strength, not failure

Be kind to yourself. Breathe. Make time for connection, clarity, and care. You’re doing better than you think—and you’re not doing it alone.

From Master’s to Leadership: Career Growth Paths for RKC Graduates

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Earning a master’s degree is a powerful step forward in any professional’s career. For graduates of the Robert Kennedy College (RKC), this achievement is more than just academic—it’s a launchpad to leadership. With world-class, flexible programs offered in partnership with prestigious UK universities like the University of Cumbria, the University of Salford and the University of Gloucestershire, RKC equips students with not just credentials, but also the global mindset and strategic thinking required in today’s competitive workplace.

But what comes next after graduation? How do you translate your master’s degree into meaningful career advancement? Let’s explore the potential career growth paths for RKC graduates, from post-degree roles to C-suite leadership.

1. Specialist to Strategic Leader: Climbing the Ladder

Many RKC students enter their master’s programs as experienced professionals—mid-level managers, team leads, or technical experts. The knowledge and global exposure gained through their studies often act as a catalyst for:

  • Promotions within their current company: Employers value advanced education, particularly when combined with real-world experience. Graduates often move from middle management to senior or executive positions.
  • Cross-functional transitions: A manager in operations might move into strategic planning, or an IT specialist might pivot into digital transformation leadership.
  • Increased leadership responsibilities: Many alumni are given the opportunity to lead larger teams, manage high-stakes projects, or take on international roles.

2. Entrepreneurial Growth: From Graduate to Founder

Several RKC alumni go on to start their own ventures. With modules focused on strategy, finance, innovation, and sustainability, graduates are well-prepared to:

  • Launch startups or consultancies in areas of expertise
  • Innovate within their current organization (intrapreneurship)
  • Use their academic projects and dissertations as prototypes or market research for business plans
Photo by Al Elmes on Unsplash

The flexibility of RKC’s online learning platform allows students to work on real-time business challenges during their studies, making the transition to entrepreneurship more seamless and grounded.

3. Sector Switching: Breaking Into New Industries

The interdisciplinary approach of RKC’s programs—covering law, business, marketing, AI, and international relations—opens doors to career changes. Graduates can shift to new sectors such as:

  • Tech and Digital: Transitioning into roles like Product Manager, Tech Strategist, or Digital Transformation Lead.
Photo by Ardian Pranomo on Unsplash
  • Sustainability and CSR: With increasing global focus on ESG, graduates with knowledge in sustainable business practices are sought after.
  • Education and Non-Profit Leadership: RKC alumni often take leadership roles in academic administration or NGO management, leveraging their global perspective.

4. International Careers: Becoming a Global Leader

Because RKC has a truly international student body, many alumni build or enhance global careers post-graduation. Benefits include:

  • Cross-border job opportunities: With UK-recognized degrees, graduates are eligible for jobs across Europe, the Middle East, Asia, and beyond.
  • Cultural fluency: Working with peers from around the world during the program enhances intercultural communication—essential for global leadership roles.
  • Remote leadership capabilities: The online learning model prepares graduates for leading distributed or remote teams, a growing reality in the modern workforce.

5. Academic and Research Paths: Contributing to Knowledge

For some graduates, the master’s degree is a stepping stone to further academic pursuit. Many RKC alumni go on to:

  • Pursue Doctoral (DBA or PhD) programs in their areas of interest
  • Publish research in journals and present at conferences

Take up adjunct faculty or lecturing roles in universities worldwide

These roles not only offer personal fulfillment but also establish credibility and visibility in the academic and professional community.

Alumni Success Stories: Inspiration for the Next Step

Many RKC graduates have shared their success stories on the college’s alumni platform and LinkedIn. From leading change at Fortune 500 companies to transforming public-sector organizations, the RKC community is filled with professionals who used their education to create impact.

Whether you’re a current student, recent graduate, or considering applying, take inspiration from these leaders. The path from master’s to leadership isn’t a straight line—but with dedication, strategy, and the right education, it’s achievable.

Your Degree is Just the Beginning

Graduating from RKC with a master’s degree is a significant accomplishment. But it’s also the start of a new journey—a journey toward leadership, innovation, and lifelong learning. Whether you’re looking to accelerate your rise in your current company, switch industries, or become an entrepreneur, your time at RKC has laid a strong foundation.

Take the next step. Define your goals. Leverage your network. And most importantly, believe in your ability to lead.

University of Cumbria Tops UK Rankings for Producing Business Leaders — A Triumph Shared with Robert Kennedy College

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We are delighted to share outstanding news that reflects a proud milestone for both British education and forward-thinking global learners—the University of Cumbria has been named the UK’s top university for producing business leaders.

This recognition comes at a time when global leadership demands not just business acumen, but a deeper understanding of sustainability, ethics, and innovation. At the heart of this achievement is the University of Cumbria’s powerful partnership with Robert Kennedy College (RKC), which delivers some of its most in-demand online business master’s programmes to professionals around the world.

Leading the UK in Leadership

To be recognized as the UK’s top university for producing business leaders is a clear testament to the transformative power of the University of Cumbria’s academic offerings. Whether in corporate boardrooms, startups, or NGOs, Cumbria graduates are not just participating in the business world—they are leading it.

The methodology behind this ranking reflects actual career outcomes and leadership positions held by alumni, further underscoring the effectiveness of Cumbria’s educational philosophy.

The Business Master’s Programmes: Cumbria x RKC

At the core of this achievement are the Business Master’s programmes delivered in collaboration with Robert Kennedy College. This partnership brings together academic excellence and digital innovation to empower professionals across the world.

Why this programme stands out:

  • 🧑‍💼 Global Accessibility: Delivered online, these programmes allow working professionals from over 130 countries to earn a British degree without relocating.
  • 📚 Diverse Programme Offerings: MBA in Leadership and Sustainability, MBA in International Business, LL.M. in International Business Law, and more—designed to match evolving global business needs.
  • 🎓 Blended Academic Strengths: The University of Cumbria brings academic accreditation and research excellence, while RKC offers an agile, tech-forward learning environment.
  • 🌍 Real-World Impact: Alumni of these programmes go on to lead businesses, start ventures, and create global change—living proof of the ranking’s legitimacy.

Why Cumbria Ranks at the Top for Leadership

The recent ranking, based on graduates who have gone on to become CEOs and Managing Directors across the UK, highlights the university’s impact on real-world leadership.

But what’s particularly interesting is what these leaders studied.

Top Degree Subjects Among UK Business Leaders

The table below sheds light on the most commonly studied disciplines among those who eventually reached the top of their organizations:

1Business Administration
2Management & Leadership
3Sustainability Studies
4Finance & Economics
5Law
6Psychology
7Marketing & Communications
8Engineering
9IT & Data Science
10Creative Arts & Design

Sustainability: A New Priority for Modern Executives

An emerging trend among Cumbria’s business leaders is a strong commitment to sustainability. In fact, Sustainability Studies has become one of the top three disciplines among Cumbria’s business leaders, reflecting a changing priority among modern executives.

This shift underscores the growing importance of environmental and social governance in leadership roles. The University of Cumbria’s emphasis on integrating sustainability into its business curriculum ensures that graduates are not only equipped with traditional business acumen but also with the knowledge and skills to lead in a rapidly evolving global landscape.

Beyond Borders, Beyond Expectations

The Cumbria–RKC partnership proves that geography should never limit ambition. Together, they’ve created a truly international classroom—one where students from Nairobi, Berlin, Dubai, New York, and beyond learn, collaborate, and grow into leaders who shape the global business landscape.

This recent recognition is more than a university ranking—it’s a celebration of every student, alumni, and faculty member who has contributed to this shared success story.

The University of Cumbria’s position as the UK’s top university for business leadership is a proud moment for all connected with it. And for those enrolled—or considering enrolling—in the Business Master’s programmes offered in collaboration with Robert Kennedy College, this achievement reaffirms the value and prestige of their academic journey.

The future of global business leadership is being shaped today—in Cumbria, in Zurich, and in homes and offices around the world.

Swiss Quality, British Degrees: What Makes RKC’s Online Programmes Unique

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At Robert Kennedy College (RKC), we believe education should be flexible, globally relevant, and rooted in academic excellence. Robert Kennedy College offers a suite of online programmes—including Bachelors, MBA, MSc, LL.M and PhD—in exclusive partnership with leading UK universities. Each programme is designed to reflect Swiss quality standards and culminates in a British-accredited degree, making it a powerful choice for professionals worldwide.

Here’s why students from over 160 countries choose RKC to take their careers to the next level.

1. Swiss Precision in Online Education

Switzerland is a global symbol of efficiency, reliability, and innovation. At RKC, those values are infused into our educational model—offering students a structured, yet flexible learning environment supported by cutting-edge technology and responsive faculty.

  • Streamlined online platform
  • Accessible academic resources 24/7
  • Support on academics throughout your study period 

2. Accredited UK Degrees in Business, Law, and Research

Through our partnerships with institutions such as the University of Cumbria, University of Salford and University of Gloucestershire, our students earn a fully accredited UK degree—respected by employers, governments, and universities around the world.

Programmes include:

            Bachelors : BBA and BSc in Business administration 

  • MBA: Artificial Intelligence ,Leadership Risk Management, Finance, International Business and more
  • MSc: Project Management, Digital Business, Procurement, Marketing, Finance and more
  • LL.M.: International Business Law, International Commercial Law, and Corporate Governance
  • PhD and Doctor of Business Administration (DBA) : Flexible, rigorous, and tailored for working professionals

These qualifications carry the same weight as degrees earned on-campus in the UK—with no mention of online on the final diploma.

3. Flexibility Without Compromise

Our programmes are built for working professionals, entrepreneurs, and international students who need to balance study with career and personal commitments. With asynchronous modules, no fixed lecture times ,you can earn your degree anytime, from anywhere.

  • 100% online learning model
  • Optional one-week residential module in the UK or Switzerland (for select programmes)
  • Study part-time while working full-time

4. Diverse and Global Learning Community

With students from more than 160 countries, the RKC experience is inherently global. You’ll engage with peers from industries such as banking, healthcare, law, technology, government, and non-profits—gaining insights that go beyond the textbook.

  • International case studies and collaborative assignments
  • Peer learning across cultures and sectors
  • Valuable alumni network spanning all continents

5. Faculty with Industry-Relevant Expertise

Our professors are not only scholars—they are practitioners, consultants, and researchers who bring real-world expertise into the classroom. This ensures that what you learn is immediately applicable in your professional environment.

  • Regular academic support and feedback
  • Up-to-date curriculum tied to current industry trends
  • Research support for PhD and DBA candidates

6. A Commitment to Lifelong Learning and Career Growth

Whether you’re looking to advance in your current role, change industries, or pursue academic research, RKC programmes are designed to help you achieve your goals. Graduates join an alumni network with continued access to learning, career support, and professional opportunities.


Choosing an online postgraduate programme is a big decision. At Robert Kennedy College, we offer more than flexibility—we provide a world-class education rooted in Swiss standards and awarded by some of the UK’s most respected universities. Whether you’re pursuing an MBA, MSc, LL.M., or PhD, your degree will open doors and empower you with the skills to lead in a globalized world.

Ready to invest in your future?
Explore our full range of programmes at www.college.ch.

How Sustainability Is Fueling the Resurgence of Traditional Craftsmanship

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In a world increasingly dominated by automation and mass production, it’s perhaps surprising—and deeply encouraging—to witness the resurgence of traditional craftsmanship. From handwoven textiles and handmade ceramics to bespoke furniture and artisanal foods, age-old crafts are finding new relevance in a 21st-century sustainability movement.

This revival isn’t simply about nostalgia or aesthetic preference. It’s being driven by a deeper cultural and economic shift: the urgent need for more sustainable ways of living and doing business. And at the intersection of this shift lies an opportunity—not just for artisans and conscious consumers—but also for sustainability professionals equipped with the right knowledge and strategic insight, such as those developed through the sustainability-focused MBAs at Robert Kennedy College.

Photo by Shelby Murphy Figueroa on Unsplash

Why Traditional Craftsmanship Is Making a Comeback

The modern world has long favored efficiency and scalability, often at the expense of environmental health and community well-being. But traditional crafts, by their very nature, embody principles of sustainability:

•        Local sourcing: Craft traditions often rely on locally available materials, reducing the carbon footprint associated with global supply chains.

•        Low-energy production: Compared to industrial manufacturing, handcrafting uses significantly less energy.

•        Durability and repairability: Artisan products are made to last, opposing the disposable culture of fast fashion and mass-produced goods.

•        Cultural preservation: Supporting crafts means sustaining cultural heritage and empowering local communities economically and socially.

The Shift in Consumer Consciousness

The modern consumer is no longer just concerned with what a product is—they care about how it’s made, where it comes from, and who made it. This shift is largely driven by a growing awareness of the environmental and social impact of production processes. Fast fashion, for example, has faced criticism for its heavy carbon footprint, water consumption, and unethical labor practices. In contrast, traditional craftsmanship emphasizes quality over quantity, sustainable sourcing of materials, and ethical production methods.

Photo by Chris J. Davis on Unsplash

Sustainability has become more than a buzzword; it’s a lifestyle choice. And with climate change, resource scarcity, and ethical labor issues dominating global headlines, consumers are voting with their wallets. They are increasingly opting for goods that align with their values—products that are not only beautiful and functional but also tell a story of respect for the planet and the people involved in making them.

The Strategic Role of Sustainability Professionals

While the values behind traditional craftsmanship are clear, scaling and sustaining these practices in a global economy requires more than goodwill. It demands leadership, innovation, and a deep understanding of sustainability challenges and business strategy.

This is where specialized education—like the sustainability-focused MBAs from Robert Kennedy College—becomes essential.

Connecting Craftsmanship and Sustainability Through Business Education

The MBA programmes offered by Robert Kennedy College, in partnership with the University of Cumbria, is designed for professionals who want to lead transformative change in energy, environment, and sustainable development.

Students in this programmes gain critical skills in:

•        Sustainable operations and resource management

•        Environmental policy and ethical governance

•        Strategic leadership and innovation

•        Global energy markets and renewable energy systems

These skills are vital for reimagining supply chains, creating sustainable business models, and fostering partnerships that support traditional crafts while meeting environmental and economic goals.

Imagine launching a sustainability consulting firm that helps artisan cooperatives become carbon-neutral or leading a corporate social responsibility initiative that sources products from traditional makers while ensuring fair trade and ecological balance. The Sustainability MBA equips graduates to make this kind of impact—bridging the gap between heritage and modern sustainability goals.

A Future Rooted in the Past

As we navigate climate change, resource depletion, and social inequity, we are increasingly turning to practices that are rooted in balance—with nature, with communities, and with time-tested traditions. Traditional craftsmanship isn’t just surviving; it’s thriving, precisely because it offers answers to some of the biggest questions of our time.

And with the right education, professionals can become the catalysts who help scale these solutions responsibly and effectively.

If you’re passionate about sustainability and want to lead in a field that connects tradition with innovation, RKC’s Sustainability-driven MBAs  is a powerful step forward.

Beyond the Bottom Line: The Importance of Diplomatic Awareness in Global Business

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Hello Readers, this week we have special guest blog by Robert Kennedy College’s student, Gohar Hovsepyan. Gohar is originally from Armenia and is currently pursuing Executive MBA programme offered in exclusive partnership with University of Cumbria. Gohar takes us to the frontlines of a powerful force transforming the global economy. Buckle up—let’s dive in.

In today’s interconnected world, businesses are no longer isolated entities operating solely within national borders. They are integral parts of a complex global ecosystem, intricately woven into the fabric of international relations, economic stability, and socio-political landscapes. While profit remains a crucial driver, a narrow focus on the “bottom line” is increasingly insufficient for success in this dynamic environment. A new imperative has emerged: diplomatic awareness. Let us delve into the multifaceted relationship between diplomacy and international business economics, exploring how understanding and engaging with the diplomatic landscape is not just an advantage, but a necessity for businesses seeking to thrive in the 21st century.  

The Symbiotic Dance: Diplomacy’s Influence on Global Commerce

Diplomacy, the art and practice of managing international relations, plays a foundational role in shaping the global business environment. Its influence manifests in several key areas:  

  • The Architecture of Trade: Diplomatic negotiations are the cornerstone of international trade agreements. Free Trade Agreements (FTAs), customs unions, and bilateral investment treaties, all outcomes of intricate diplomatic processes, dismantle trade barriers, stimulate economic cooperation, and incentivize foreign direct investment (FDI).
  • Mitigating Risk, Resolving Disputes: Economic disputes, from trade wars to regulatory disagreements, can cripple global supply chains and destabilize entire economies. Effective diplomacy can de-escalate tensions, prevent costly trade wars, and promote a level playing field for businesses.  
  • The Double-Edged Sword of Sanctions: Economic sanctions, frequently deployed as diplomatic tools, represent a complex interplay between politics and economics. While they can be effective in influencing political behavior, they also carry significant economic consequences, impacting industries, supply chains, and energy markets on a global scale.
  • Cultivating a Fertile Ground for Investment: Diplomatic relations exert a direct influence on foreign direct investment. Countries with stable diplomatic ties and a positive international image are more likely to attract investors, who perceive lower risks and a more predictable business environment.
  • Shaping the Rules of the Game: International institutions like the IMF, World Bank, and WTO are central to global economic governance. Diplomats and policymakers collaborate within these institutions to address economic crises, manage debt, and promote sustainable development.

The Power Shift: Business as a Diplomatic Actor

The influence between diplomacy and business is not unidirectional. Businesses, particularly multinational corporations (MNCs), are increasingly recognized as significant actors on the global diplomatic stage. Their influence manifests in several ways:  

  • Corporate Diplomacy and Lobbying: Large corporations actively engage in diplomatic efforts to protect their interests, influence trade policies, and shape regulatory frameworks. Tech giants, for example, work closely with governments to navigate complex issues like data privacy, cybersecurity, and taxation, demonstrating the growing importance of corporate diplomacy.  
  • The Geopolitics of Supply Chains: Global businesses rely on intricate international supply chains, making them vulnerable to geopolitical risks. Diplomacy plays a critical role in ensuring the resilience and smooth functioning of these vital networks.  
  • Sustainability, CSR, and Global Citizenship: Companies are increasingly embracing sustainability and corporate social responsibility (CSR), recognizing their role as global citizens.
  • MNCs as Economic Ambassadors: MNCs, through their operations and investments, act as de facto economic ambassadors, strengthening diplomatic ties between home and host countries.

Navigating the Labyrinth: Challenges and Opportunities

The interplay between diplomacy and business presents both opportunities and challenges:

  • The Resurgence of Protectionism: The rise of nationalist sentiments and protectionist measures poses a significant threat to international trade and global business. Businesses must be prepared to navigate this increasingly complex regulatory landscape.  
  • Geopolitical Instability: Unstable governments, civil unrest, and geopolitical tensions can severely disrupt business operations and deter investment. Businesses need robust risk management strategies and a deep understanding of the political dynamics in their operating environments.  
  • Ethical Dilemmas in a Globalized World: Businesses operating in countries with diverse political and social systems often face ethical dilemmas related to labor rights, corruption, and governance. Navigating these challenges requires a strong commitment to ethical principles and a deep understanding of local contexts.  
  • The Imperative of Inclusive Growth: Global trade policies must address income inequality and ensure that the benefits of globalization are shared more equitably. Businesses have a role to play in promoting inclusive growth and contributing to sustainable development. 

Conclusion: Embracing Diplomatic Awareness for Sustainable Success

In conclusion, the relationship between diplomacy and international business economics is not merely a background condition; it is a dynamic and integral force shaping the global marketplace. Businesses that recognize this interconnectedness and embrace diplomatic awareness are better positioned to navigate the challenges and capitalize on the opportunities of globalization.

My Experience: Currently, I am enrolled in the Executive MBA program at Robert Kennedy College, and I can attest to how engaging and interactive this program is. Distance learning can present its challenges, but the RKC team excels at creating a supportive and enriching learning environment. This program is designed for professionals seeking to enhance their leadership skills and gain a comprehensive understanding of business within a global context.

The curriculum emphasizes critical thinking, strategic decision-making, and the application of advanced business principles. It covers essential topics such as business, finance, and management, equipping students with the tools needed to navigate complex economic landscapes effectively. 

Having earned my MA in International Relations, I am currently pursuing an Executive MBA offered by Robert Kennedy College and the University of Cumbria, which has further inspired me to blend diplomacy with business and economics. This academic journey has deepened my appreciation for the significance of this interplay. In the 21st century, diplomatic awareness is not just an asset; it is an indispensable ingredient for sustainable success in the global arena.

The Executive MBA curriculum combines advanced business principles with a thorough exploration of geopolitical dynamics, preparing students to develop strategic solutions that address contemporary global challenges. Courses emphasize critical thinking and analytical skills, allowing students to appreciate how diplomatic negotiations and economic policies can shape international business landscapes.

Robert Kennedy College: Pioneer in Flexible and High-Quality Online Learning – Join Dean Dr. iur. David Costa on an informative zoom session

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Robert Kennedy College (RKC), based in Zürich, Switzerland, is a private educational institution specializing in online postgraduate degree programmes. Established with a commitment to providing Swiss-quality education, RKC has developed state-of-the-art online e-learning technology to deliver its courses. The college offers a range of programmes, including Bachelors, Master of Business Administration (MBA) and Master of Science (MSc),LLM, DBA and PhD programmes in partnership University of Cumbria, University of Salford and University of Gloucestershire.           

Recent Event: Information Session with the Dean

On 26 March 2025, RKC conducted an online information session hosted by Dr. iur. David Costa, the Dean of the college. The session provided prospective students with insights into the various programmes offered, the online learning experience, and the benefits of studying at RKC. Dr. Costa also addressed questions from participants, offering valuable guidance on admissions and programme selection. The recording of this session is available for those who could not attend live.

Advantages of Online Education at Robert Kennedy College

  1. Flexibility: RKC’s online programmes are designed to accommodate the busy schedules of professionals. The students can study at their own pace, from anywhere in the world. This flexibility is especially beneficial for those balancing work, family, and education commitments. ​At the end of the programme, students also get an opportunity to attend the graduation ceremony at the University. 
  2. Swiss-Quality Education: Leveraging its base in Switzerland, RKC emphasizes high-quality education standards. The college employs well-trained educators who utilize digital platforms to deliver comprehensive and engaging course materials. ​
  3. Diverse and International Community: With over 7,000 students from over 160 different countries, RKC offers a truly international and diverse educational experience. This multicultural environment enriches learning by providing various perspectives and networking opportunities.
  4. Innovative Assessment Methods: RKC employs open-book assessments instead of traditional exams, allowing students to apply their knowledge in practical and meaningful ways. This approach reduces exam stress and better prepares students for real-world challenges. 
  5. Comprehensive Online Resources: The college’s online platform provides a rich and engaging learning experience, including interactive lectures, discussion forums, and extensive study materials. Students have access to a wealth of resources that support their academic journey.

For more information on programmes, visit RKC website or contact our expert education advisors live on WhatsApp chat.

Get empowered and inspired to discover great things – A Dynamic partnership of Robert Kennedy College and University of Cumbria

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When it comes to pursuing higher education, choosing the right institution is crucial for both personal and professional growth. The University of Cumbria, with its rich heritage and global reputation, is one such institution that stands out. 

What makes the University of Cumbria particularly attractive to students worldwide is its partnerships with prestigious institution like Robert Kennedy College. This unique collaboration offers students not just a world-class education but also a network and opportunities that extend far beyond the classroom.

The University of Cumbria: A Snapshot

The University of Cumbria, nestled in the picturesque landscapes of Northwest England, has steadily built a reputation for excellence in education and research. With campuses in Carlisle, Ambleside, Lancaster, and London, the university offers a unique blend of natural beauty and academic rigor. Its commitment to quality education has earned it a spot among the top universities worldwide, particularly recognized for its contributions to the United Nations’ Sustainable Development Goals (SDGs)

Located in the picturesque Lake District in the UK, the University of Cumbria is a relatively young university with a big ambition. With a focus on providing high-quality education that blends practical skills and academic learning, the university has carved a niche for itself in a variety of fields. From health and law to business and education, the university offers a diverse range of programs that cater to a global student body.

One of the standout features of the University of Cumbria is its commitment to employability. With a track record of graduates who have gone on to succeed in their careers, the University of Cumbria is not just a place of learning; it’s a place that shapes future leaders and professionals

The Global Recognition of the University of Cumbria

While the University of Cumbria is a relatively young institution, it has rapidly earned a reputation for academic excellence and student satisfaction. The university’s commitment to offering high-quality education is reflected in its strong rankings for student satisfaction in the UK. It is recognized for its innovative approach to teaching, which combines traditional lectures with hands-on experience in real-world settings.

The University of Cumbria is making waves internationally. It’s ranked 8th worldwide for Quality Education according to the Times Higher Education (THE) Impact Rankings.

This ranking is all about how universities contribute to the United Nations’ Sustainable Development Goals (SDGs).

Additionally, the University of Cumbria has made a significant impact on a global scale. It has built a strong international presence with students from all over the world, contributing to a diverse and vibrant culture. Its partnerships with academic institution like Robert Kennedy College – further bolsters its international reach, making it an attractive choice for students seeking a world-class education.

The Partnership with Robert Kennedy College: A Game-Changer for Students

Since 2010, the University of Cumbria has formed a strategic partnership with Robert Kennedy College (RKC) in Zürich, Switzerland, a renowned institution known for offering flexible online learning opportunities.

This collaboration aims to deliver high-quality online graduate and postgraduate programs to students worldwide. The partnership blends the convenience and flexibility of online learning with the academic excellence of a prestigious British university, offering a range of programs including BA, LLM, MBA, and MSc.

This collaboration allows students to benefit from the best of both worlds: the flexibility of online learning with the academic credibility of a prestigious university like Cumbria.

What Robert Kennedy College Brings to the Table

Robert Kennedy College, located in Switzerland, has long been known for offering high-quality postgraduate programs, especially in the fields of business and management. Their unique online learning platform has attracted students from around the world, who appreciate the flexibility it offers alongside a rigorous academic curriculum. 

By partnering with the University of Cumbria, RKC offers a seamless educational experience that combines the expertise and resources of both institutions.

How Students Can Benefit from this Partnership

For students looking to advance their education, this collaboration offers a unique opportunity. Whether you’re seeking to complete a business MBA, develop your skills in leadership, or pursue a career in healthcare, this partnership allows you to study in a flexible and supportive environment.

As the world of work continues to evolve, employers are increasingly looking for candidates with not only strong academic qualifications but also the ability to adapt to new technologies, global environments, and shifting business landscapes. The combination of practical experience and academic rigor offered by the University of Cumbria and Robert Kennedy College makes this partnership a smart choice for anyone looking to enhance their career prospects in an increasingly globalized world.

Student Testimonials

Here’s what some students have to say about their experience:

Frank, MBA (Switzerland): “It was a great journey not only to increase and consolidate my management knowhow, but also to network with incredible personalities from all around the world!”

Isha, MBA International Healthcare Management (Kenya): “The way the MBA is structured is not difficult to do while being able to work at the same time. It has a broad and yet, in depth learning of the major concepts needed for any organization. It makes everything appear relevant and makes you think outside the box.”

Charles, MBA International Business (USA): “I had a good experience pursuing my MBA at Robert Kennedy College because I was able to exercise schedule flexibility to attend classes virtually, do the readings, and compose the required research papers in available time slots in my busy schedule. I apply the lessons learned and knowledge acquired every day on the job. It has proven to be a great professional value enhancement for me. ”

The University of Cumbria’s global recognition and its partnership with Robert Kennedy College provide students with an exceptional opportunity to gain a world-class education that can lead to significant career advancements. With the flexibility of online learning, the credibility of two respected institutions, and access to a global network, students are well-equipped to thrive in an increasingly interconnected world. Whether you’re looking to study business, healthcare, or education, the University of Cumbria and Robert Kennedy College partnership offers an exciting path to success.

If you’re ready to take your career to the next level, consider how this partnership can help you achieve your academic and professional goals while providing the flexibility and global exposure that today’s job market demands.
Talk to our expert education advisor to find out more about the eligibility requirements and admission process. Apply now if you are ready to dive in!

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