The Complete Guide to Investing in Gold: Pros, Cons, and Why It’s Popular in 2024

Gold has fascinated humans for thousands of years, serving not only as a symbol of wealth and power but also as a reliable investment. In today’s financial markets, gold continues to play an essential role in diversifying portfolios and protecting against economic uncertainty. In 2024, it remains a popular investment option for both seasoned investors and newcomers to the financial markets. Whether you’re looking to diversify your portfolio or seeking a safe haven during economic uncertainty, gold offers unique benefits and some challenges. This guide will provide a comprehensive overview of investing in gold, exploring its pros and cons, and explaining why it continues to be a preferred choice in 2024.

Why Invest in Gold?

Gold is a unique asset, prized for its intrinsic value and long history as a store of wealth. Here are some of the key reasons why gold remains a popular investment in 2024:

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  1. Hedge Against Inflation: Gold is often seen as a hedge against inflation because it tends to hold its value as the purchasing power of fiat currencies declines. In times of high inflation, gold prices usually rise, making it a preferred choice for preserving wealth. With global inflationary pressures continuing, especially due to geopolitical tensions and supply chain disruptions, gold has been a favored asset for those looking to protect their portfolios.
  2. Safe Haven During Economic Uncertainty: During periods of economic or political instability, gold is considered a “safe haven” asset. It is a tangible asset that retains value even when other investments, like stocks or bonds, may be volatile. In 2024, ongoing global uncertainties, including conflicts, pandemics, and market volatility, have driven many investors to gold as a safe harbor for their wealth.
  3. Protection Against Currency Depreciation: Gold is not tied to any single currency, making it a valuable asset during times of currency depreciation or devaluation. As currencies weaken, the value of gold typically increases. With some currencies under pressure in 2024 due to economic policies and global events, gold has served as a reliable store of value.
  4. Liquidity: Gold is highly liquid, meaning it can be easily bought or sold anywhere in the world. This makes it a flexible investment option that can quickly be converted into cash when needed. The ability to quickly liquidate gold holdings in response to market conditions has made it an attractive option in 2024’s fast-moving financial landscape.
  5. Portfolio Diversification: Gold has a low correlation with other asset classes, such as stocks and bonds. This makes it an excellent tool for diversifying a portfolio, as it can reduce overall risk.2024 Perspective: With stock markets experiencing unpredictable swings, diversifying with gold has been a strategic move for many investors in 2024.
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How to Invest in Gold

Investing in gold can be done in several ways, each with its own set of advantages and disadvantages:

  1. Physical Gold
    • Forms: Gold bullion, coins, and jewelry.
    • Pros: Tangible asset, no counterparty risk, can be stored privately.
    • Cons: Requires secure storage, insurance costs, lower liquidity compared to paper gold.
  2. Gold ETFs and Mutual Funds
    • Overview: These funds invest in gold and are traded on stock exchanges, making it easy to buy and sell gold without needing to store it physically.
    • Pros: High liquidity, ease of access, no need for physical storage.
    • Cons: Management fees, no physical ownership, dependent on financial markets.
  3. Gold Mining Stocks
    • Overview: Investing in companies that mine gold can offer exposure to gold prices as well as the potential for growth if the companies perform well.
    • Pros: Potential for dividends, leveraged exposure to gold prices.
    • Cons: Company-specific risks, stock market volatility, management and operational risks.
  4. Gold Futures and Options
    • Overview: These are contracts to buy or sell gold at a predetermined price in the future, allowing for speculative investments or hedging.
    • Pros: Potential for high returns, leverage.
    • Cons: High risk, requires significant market knowledge, potential for losses.
  5. Digital Gold
    • Overview: Digital gold platforms allow investors to buy and sell gold electronically, backed by physical gold stored by the platform provider.
    • Pros: Convenience, fractional ownership, no need for physical storage.
    • Cons: Platform risk, fees, limited regulatory oversight.

Pros and Cons of Investing in Gold

Advantages

Wealth Preservation: Gold has historically maintained its value over the long term.

Inflation Hedge: Gold typically appreciates when inflation is high.

Safe Haven: Provides stability during times of economic and political uncertainty.

Diversification: Helps reduce risk in an investment portfolio.

Liquidity: Easily bought and sold in markets worldwide.

Disadvantages

No Income Generation: Unlike stocks or bonds, gold does not generate income through dividends or interest.

Storage and Insurance Costs: Physical gold requires secure storage, which can be costly.

Market Volatility: While gold is considered stable, it can still experience significant price swings.

Capital Gains Tax: Profits from gold investments may be subject to capital gains tax, depending on your jurisdiction.

Counterparty Risk: Some forms of gold investment, such as ETFs or digital gold, involve trusting a third party.

Why Gold is Popular in 2024

In 2024, several factors have contributed to the sustained popularity of gold as an investment:

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  1. Economic Uncertainty: Continued global economic challenges, including inflation and geopolitical tensions, have driven investors to seek safe-haven assets like gold.
  2. Currency Volatility: Weakening currencies in some regions have led investors to gold as a stable store of value.
  3. Technological Integration: The rise of digital gold platforms has made investing in gold more accessible to a broader audience.
  4. Sustainable Investing: Gold mining companies are increasingly adopting sustainable practices, attracting environmentally-conscious investors.
  5. Historical Performance: The long-term track record of gold in preserving wealth and hedging against inflation continues to attract both institutional and retail investors.

Gold remains a valuable component of any diversified investment strategy in 2024. Whether you’re looking for a hedge against inflation, a safe haven in uncertain times, or a way to diversify your portfolio, gold offers a range of benefits. However, it’s essential to consider the pros and cons and choose the right form of gold investment to suit your financial goals and risk tolerance. As with any investment, conducting thorough research and consulting with a financial advisor is recommended.

We offer a variety of programmes in financial services, finance and investment. Download the catalogue or speak to an advisor to know more about the programmes.

The Olympics and how they affect local businesses

Now that the 2024 Olympics have come to a close let us celebrate and congratulate all the winners and participants—athletes who have pushed the human limits and shown us what can be achieved with grit and hard work.  

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The spirit of the modern Olympic Games embodies the ideals of unity, excellence, and fair play. Rooted in the ancient traditions of the Olympic Games held in Olympia, Greece, the modern Olympics were revived in 1896 by Pierre de Coubertin with the vision of promoting peace and understanding through sports.

At its core, the Olympics celebrate the coming together of athletes from diverse cultures and backgrounds, competing not just for medals but for the honour of representing their countries and showcasing their dedication, discipline, and sportsmanship. The Games inspire millions worldwide, highlighting the power of sport to transcend political, social, and economic barriers.

While the primary focus of the Olympics is on sports, the economic ripple effects on the host city and its local businesses are profound. Let’s explore the multifaceted impact of the Olympics on local businesses, drawing insights from recent and past events.

Boost to Tourism and Hospitality

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The hosting of the Olympics significantly and immediately impacts tourism in the host city. The arrival of athletes, spectators, officials, and media personnel leads to a substantial increase in demand for accommodations, including hotels, Airbnb rentals, and hostels. Additionally, there is a surge in demand for dining options, ranging from local eateries to high-end restaurants. The influx of visitors also drives up the demand for entertainment, including local attractions, tours, and cultural experiences. Moreover, various other tourist services such as transportation, shopping, and leisure activities see increased demand. Local businesses, particularly hotels, restaurants, and tourist service providers, experience a profound uptick in revenue as they cater to the needs of the diverse influx of visitors.

According to fanarch.com, the 2024 Paris Olympics significantly increased bookings and foot traffic for local hotels and restaurants. This surge in demand boosted revenues and provided international exposure for local businesses. However, it’s important to note that while larger hotel chains and well-established restaurants may have reaped significant rewards, smaller businesses might have faced challenges catering to the increased demand. Competition for customers can be fierce, and smaller enterprises may need innovative strategies to capitalise on the influx of visitors.

Infrastructure Development and Urban Renewal

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Hosting the Olympics necessitates substantial investments in infrastructure and urban development. This includes the construction of sports facilities, enhancement of transportation networks, and improvement of public spaces. Such developments improve the city’s appeal to tourists and have long-term benefits for local businesses and residents.

According to gala.gre.ac.uk, the infrastructure improvements implemented for the 2012 London Olympics encompassed the development of state-of-the-art sports venues, extensive upgrades to the transportation systems, and ambitious urban renewal projects. These substantial enhancements have left a lasting impact, rendering the city more accessible and appealing to tourists and businesses alike. Local construction firms, suppliers, and service providers notably experienced heightened demand for their offerings during the preparatory phase, leading to economic benefits for the community.

Economic Stimulus and Job Creation

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The economic impact of hosting the Olympics is multifaceted, extending beyond the immediate boost to tourism and hospitality. In addition to the influx of tourists, the event creates significant employment opportunities in various sectors. This includes the demand for event management professionals, security personnel, transportation services, and various tourism-related services. The increased visitor numbers and their associated spending support local businesses, such as retail outlets and restaurants, and stimulate growth in sectors like cultural attractions and entertainment venues. This comprehensive economic stimulation contributes to the overall development and prosperity of the host city and region.

According to fanarch.com, during the 2024 Paris Olympics, the local economy experienced a significant surge in economic activity across various sectors. Retail businesses reported a noticeable increase in sales, particularly in merchandise and souvenirs related to the event. Additionally, there was heightened demand for cultural and entertainment services, including increased attendance at local theatres, museums, and other cultural venues. The gig economy also thrived during this time, with many temporary jobs being created to support the event, such as event staff, transportation services, and hospitality roles.

While the short-term economic boost was widely celebrated, policymakers and businesses must carefully consider the long-term sustainability of these financial benefits. Post-Olympics, maintaining the heightened levels of economic activity may be challenging, so it’s crucial to implement strategies to ensure that the positive impacts are not merely transient. This may involve diversifying the local economy, investing in infrastructure, and creating opportunities for continued growth beyond the event.

Challenges and Disruptions

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Despite the potential economic advantages, hosting the Olympic Games can also bring about various challenges for local businesses. The sudden surge in visitors can lead to overcrowding, heightened traffic congestion, and inflated prices for goods and services. Consequently, these factors can significantly disrupt the day-to-day operations of local businesses and dissuade their regular customer base. According to gala.gre.ac.uk, during the 2012 London Olympics, several small businesses experienced a notable decrease in their usual customer footfall, primarily due to the intense congestion and escalating prices in the area.

Additionally, the focus on catering to tourists and event-related activities can divert attention from local clientele, potentially leading to a temporary dip in business for some establishments.

Long-term Growth and Legacy

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Hosting the Olympics brings short-term economic benefits, long-term growth, and legacy. The event’s positive impacts on the host city’s infrastructure, global visibility, and reputation can have sustained and far-reaching effects on local businesses. Developing new facilities, transportation networks, and public spaces can contribute to the city’s and its economy’s overall growth. Additionally, the exposure to a global audience during the event can increase tourism and business opportunities, further bolstering the local economy. Moreover, a successful hosting experience can enhance the city’s reputation, making it more attractive for investment and business partnerships in the future.

According to olympics.com, following the 1992 Barcelona Olympics, the city saw remarkable transformations that left an enduring impact. The urban landscape underwent a significant overhaul, boasting new state-of-the-art sports facilities, an upgraded transportation infrastructure, and inviting public areas. These enhancements have sustained Barcelona’s appeal long after the games, turning it into a sought-after tourist hotspot and a thriving centre for business and commerce.


The impact of hosting the Olympics on local businesses is substantial and diverse. It encompasses not only short-term economic boosts but also long-term advantages. The event brings about a surge in tourism, a boost to the economy, and significant infrastructure development. However, it also presents challenges such as overcrowding and disruptions to regular business operations.

Successfully navigating these challenges and strategically leveraging the opportunities presented by the Olympics can allow local businesses to maximise the positive impacts and play a significant role in shaping the enduring legacy of the event.

Hosting the Olympics is a monumental task that demands careful consideration of the immediate and long-term effects on the local economy. It requires thoughtful planning and close collaboration between policymakers, businesses, and the community to ensure that the Olympics catalyse sustainable economic growth and development.

If you are ready to learn something new, certify what you know, network with professionals globally, or take on a new challenge, consider getting a globally recognised master’s degree. Take a look at our list of online programmes and see if we have anything that aligns with your new career path.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, the application process, and the discounts we might offer.

DILO (A day in the life of) a master’s student – June Hay

Sometimes, the fear of the unknown is more of a hindrance in achieving your end goal. Once you are past this fear and are well informed, it is just a matter of planning your path. Similar is the plight of students who want to study of online but face the fear of the unknown, such as : What is the best way to study online? Should you do an online programme? How to better manage time when learning online? And so on. 

These are all questions that we at Robert Kennedy College (RKC) get regularly asked by students looking to join one of our online programmes. Undertaking to do an online master’s degree programme will be an additional commitment to your time and finances, and it is wise to get information beforehand.

Through this continuing series of blog posts, some of our past and current students have shared their experiences, thoughts and opinions and given their feedback on handling some of these choices and situations. Hopefully, this will help you to make an informed decision.

This time we have an alumnus from the University of Cumbria and Robert Kennedy College, MBA programme, June Hay. 

An Introduction

Which Uni are you studying with?

University of Cumbria

Which programme did you choose and why?

Masters of Business Administration

The Study Plan

How did you plan to study each module, and what was the reality? For example, how many hours did/do you have to put in each day/or in a week?

Each Monday morning I would check the requirements for the modules I was registered into. I would then plan my week accordingly.

I put in about 20 hours a week for each module, plus some extra time when completing the assignments, mid-term or final. Each week I tried to respond on the discussion board by Wednesday and then would respond to others on the discussion in the latter part of the week.

Of course, sometimes life gets in the way, and I would have to put in more time one week, to make up for the time I missed due to other obligations.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)

I work best in the morning, so this is my preferred time when possible. To study in the evening I would often go to the local library for a quieter atmosphere that at home.

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How much time did you devote to each assignment?

Probably more than I should have! It depended on the amount of research that was needed for each assignment. On an average about 20 – 30 hours for mid-terms and 40 – 60 hours for finals, with the exception of the residency with the final assignment after returning – I’m guessing I spent closer to 120 hours on that final.

Travelling and Communication

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How did travelling impact your ability to study?

Difficult due to disparate bandwidth availability. Having said that, it was often an opportunity on the plane or between flights to study during quiet times.

How were you able to interact with peers and/or professors given the time differences?

The five hour time difference between Ontario Canada and Switzerland was a bit of a problem, especially trying to get assignments in on time. Just needed to be more conscious about that.

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A typical day as a master’s student

What does a typical day as an Online Masters’ student look like for you?

Because I work best in the morning, I would get my coffee and start by checking the discussion boards and making note of what I needed to give a response.

I mapped out my reading for the week, and so would spend my allotted time doing the reading and listening to webcasts. By Wednesday each week, I would put my contribution to the discussion board.

Any advice?

Any advice you have for students to better plan their studies.

Make a schedule early on to get the mid-term and final assignments completed.

Create files on your computer to keep your modules, assignments, and research organised so that when you are completing your assignments you can easily find your materials. I noticed that many students did not participate in the discussion boards, and I think they missed a valuable part of the learning. And potentially we missed out on their experience and perspective that they may have shared with the rest of the class.

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A to the point and practical advice by our alumni. I hope this blog has answered some of your questions, and provided that motivational boost to your academic plans. You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer and the application process.

THIRTEEN points to consider when deciding to do an online degree programme

When considering pursuing an online degree programme, weighing various factors is crucial. This decision can significantly influence your professional trajectory and personal development. It’s important to consider factors such as the programme’s accreditation, the course schedule’s flexibility, the availability of support services, and the overall cost. Equally important is the potential return on investment in terms of career advancement and personal satisfaction.

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(1) Accreditation

Accreditation is vital in guaranteeing that an institution upholds specific quality standards. It is important to seek out programmes accredited by well-known accrediting bodies, as this ensures that the education provided meets high-quality standards and that employers and other educational institutions will recognise your degree. With Robert Kennedy College’s (RKC) 100% online degree programmes, you will earn a degree from a government-accredited British university. Our degrees are recognised worldwide. Click here for more information.

(2) Curriculum

Ensuring it directly aligns with your career goals and interests is essential when evaluating a curriculum. Take the time to assess whether the courses offered are up-to-date and pertinent to the current trends within your chosen field. Aim to find programmes that balance imparting theoretical knowledge with equipping you with practical skills that you can readily apply in real-world scenarios. For more information on RKC’s online degree programmes, download our catalogue.

(3) Faculty

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The faculty greatly influence the quality of education. You should research the qualifications and experience of the instructors. When you join RKC’s 100% online master’s degree programme, you will be taught by highly qualified professors with a wealth of experience. Take the time to get to know some of our key faculty members.

(4) Work-Life Balance

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One of the main advantages of online education is flexibility. Ensure that the programme offers a schedule that fits your lifestyle. Check if the programme can be completed at your own pace or if you must attend live sessions. Professional growth shouldn’t come at the expense of your personal life. Manage your time wisely and recharge so you can perform at your best. RKC’s 100% online master’s degree programmes are designed to be completed in one year, but the duration can be extended up to five years if you have a busy schedule.

(5) Trial Account

A good online programme should provide access to various resources, including libraries, databases, and technical support. Ensure that the platform used to deliver the courses is user-friendly and reliable. One of the ways to get an understanding of the resources on offer is by requesting a trial account. RKC has been offering a limited trial account to our potential students for over a decade to develop trust with our students from the get-go and help them make an informed decision. Chat LIVE on WhatsApp with one of our Education Advisors and request a Trial Account.

(6) Tuition Fees

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Compare the costs of different programmes and consider what you can afford. Some employers also offer tuition reimbursement programmes. With RKC, you can do a master’s degree programme with us for just 525 Swiss francs monthly for 24 months. Discover more details, including currency conversion estimates, available discounts, and alternative payment options.

(7) Student Care

Support services are crucial for online students. Verify if the programme provides academic advising and technical support, as these services can assist you in navigating your studies effectively.

(8) Alumni Network

A strong alum network can positively influence long-term business and career opportunities. Contact the alums of your choice and get first-hand feedback on the university, the programme, and the delivery mechanism.

(9) Institution

Ensure that a recognised accrediting body accredits the institution itself. This adds an extra layer of credibility to your degree. RKC offers Swiss-quality education that is globally recognised. Committed to high standards, the college provides comprehensive and flexible programmes designed to meet various professional and personal development needs. You can rest assured that our programmes are tailored to your needs. The college has exclusive partnerships with top UK universities – the University of Cumbria, the University of Salford, York St. John University, and the University of Gloucestershire. These partnerships ensure that the programmes are carefully designed to meet the changing demands of today’s dynamic industries.

(10) Recognition

If you plan to work internationally, check if the degree is recognised in other countries. This can be important if you are considering a career abroad. After successfully completing your studies online at Robert Kennedy College, you will receive an Internationally recognised British degree from the University of Cumbria, University of Salford or York St John University. All our programmes combine Swiss Quality Education with British Tradition. Thanks to our exclusive partnership, you can study confidently, knowing that your degree will enjoy worldwide recognition and acceptance.

(11) Style

As you think about pursuing online education, take some time to examine your learning style and determine whether it is well-suited for online learning. Online education relies heavily on self-discipline and effectively managing your time. It’s crucial to ensure that you are comfortable with online learning and have the motivation to stay engaged and focused.

(12) Duration

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When considering a programme, assess its duration and ensure it aligns with your timeline. Additionally, explore whether the programme provides accelerated options that enable you to finish your degree quickly. RKC’s online programmes are designed to be completed in one year, but the duration can be extended up to five years if you have a busy schedule.

(13) Language of Instruction

Confirming that the programme you are interested in is offered in a language you are proficient in, especially if you are exploring options from institutions in other countries, is essential. Please note that all of RKC’s educational programmes are delivered in English, and applicants must have a high proficiency in English to be eligible to apply for the programme.


Choosing the right online degree programme requires careful consideration of various factors. By taking the time to research and evaluate your options, you can find a programme that aligns with your career goals, fits your lifestyle, and provides a high-quality education. Remember, this is an investment in your future, so choose wisely.

Choosing RKC for your studies is not just about earning a degree; it’s about transforming your career and opening doors to new opportunities. Click here to apply. There is no application fee, and applying doesn’t involve any commitment.