5 ways of marketing effectively during Christmas

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On behalf of the staff and students at Robert Kennedy College, I would like to wish you, our readers, and your families a very Merry Christmas!

Merry Christmas, everyone! Photo by Mitya Ivanov on Unsplash.

Christmas is a time of happiness, hope, and celebration. A time when families come together and broken friendships are mended. A time of holiday and exchanging gifts. A time for children and Santa Claus. It has always been such and hopefully will always be such.

In short, it is a dream come true for every marketing executive. 

Almost every aspect of Christmas can be made into a marketing campaign. Understanding the emotions associated with Christmas and determining how to best capitalise on these emotions will result in the success or failure of the marketing campaign.  

Whether or not companies choose to take advantage of the “Christmas Spirit”, people will still need to buy gifts, travel to be together with family or go on holiday. And, the choices that customers have today are many, and all compete for the same portion of the pie. So, why not position your company to take advantage of the opportunity Christmas offers.

The following are just five points to consider when planning your Christmas campaign!

1. The holiday emotion

This is the time of year when most people are happy and relaxed. There are lights and decorations everywhere, and everything looks beautiful; it just makes one feel so buoyant. I am sure it will come as no surprise, but happy customers tend to spend more. Companies and brands should take advantage of this and position themselves to be more associated with these emotions of happiness and sharing. Receiving presents makes everyone happy, but Christmas is not just about receiving gifts; it is also about giving gifts. This is a message that must be driven to the customer.

2.   Social Media

Photo by Merakist on Unsplash.

It is that time of the year when everyone is enthusiastically active on social media. From food to pictures of them in holiday attire. From holiday pictures to images of snowmen to umbrella drinks on the beach. Or, even just wishing each other a merry and prosperous time. This time of year is one of the peaks that social media experiences, so make sure your social media strategy is in place to take advantage of this period.

3.   Make it all about the holidays

Build-up anticipation for the Christmas season. Photo by Jon Tyson on Unsplash.

The good thing about the Christmas and New Year’s holidays is that they come towards the end of the month. So, there is a whole month to build up excitement and anticipation, to make us desire that cherry on top of the cake. This build-up adds to the positive energy of Christmas, encouraging customers to spend more and tempting them with sales and new product launches. If a marketing campaign can build up positive holiday energy around its brand, customers will begin to associate the brand with the season, and when it comes time to spend, that is where the money will go.  

4.   It’s all about the presentation

Everyone likes getting gifts. Photo by Kira auf der Heide on Unsplash.

Christmas is a season of giving and receiving. In short, it is a season of gifts; whether it is for someone else or for yourself, it is always lovely to receive a gift. So, present your product like a gift, even change your packaging to make it look more gift-like. If your product can be personalised, encourage your customer to personalise it, let them build an emotional connection with the product.

5.   Set deadlines

All good things must come to an end, and the Christmas season must also end. Similarly, the Christmas marketing campaign must indicate a clear end to the promotion and sale period and build anticipation around it. A customer must get the impression and be convinced that they will miss out on something if they miss this promotion and might have to wait an entire year to get something similar.

Explore several specialised master’s degree programmes in Marketing, Social Media and International Business that Robert Kennedy College offers through exclusive partnerships with top British universities. You could also get in touch with our team of admission advisers on WhatsApp, who can have a look at your profile and give you some advice.

If you have already made up your mind, click here to apply.

3 reasons to start your master’s degree in 2021 at Robert Kennedy College

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There are only eight days left this year. Some of you must be reflecting on how they fared on their resolutions for the year, while others will be setting new resolutions for the new year 2022. I know it’s been an extremely challenging year for everyone around the world; with Covid-19 restrictions, life has not been ‘normal’ for the longest time. And it’s far from over. I do not mean to end 2021 on a sad note. On the bright side, there are still last few days left of 2021 to do something meaningful and progressive in your life. If starting a master’s degree has been one of the resolutions for 2020, it’s still not too late. You can still embark on the journey before the year ends.  

Everyone looks for “the right time” to start something new in their life. And when it’s about starting an online masters, there are many factors to consider, such as work-life balance, flexibility at work, financial factors etc.  

Here are three reasons why it’s a good time to start your master’s right now:  

ACCOMPLISH YOUR RESOLUTION 

As I mentioned above, it’s never too late to accomplish your ultimate goals. While you may procrastinate or become complacent with your goals or even postpone them for next year, you might regret the decision one day. So, take a quick decision and enrol yourself for the master’s degree programme. Applying for the master’s is simple. The process involves applying online and providing us with necessary documents like your CV and highest education certificate.   

Accomplish your resolution to attain master’s education

CHRISTMAS PROMOTION DISCOUNT OFFER  

We are currently offering special Christmas promotion until 26th December. With this limited-time offer, you can start with a deposit of just 500 Swiss Francs and receive a discount of 1000 Swiss Francs. (Yes, you saw that right!).  

Or if you pay between 25% and 50% of the fees in advance, you can receive a discount of 1500 Swiss Francs, or if you pay 100% of the fees in advance, the discount is 2000 Swiss Francs. You can find more details on this page where you can also convert the fees to your local currency: https://chf.help/#/christmas  

Save money with our Christmas promotion offer

STUDY AT UNIVERSITY RECOGNISED BY THE BRITISH GOVERNMENT  

Put your mind at rest as the University of Cumbria, the University of Salford and York St John University are fully accredited by the British government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK government website.  

So, above are three of the many reasons you should start your master’s degree now. Talk to our advisors on WhatsApp, who can guide you through the admission process.  

Let me know in the comments section below your reason for starting the master’s programme! 

6 reasons to do a second Master’s degree

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How much does one person have to study to get ahead in life?! You studied hard and completed your bachelor’s degree(unless either learning came easy to you or you spent your college days in a haze :)). Then, you realised that a bachelor’s degree just isn’t enough and did a master’s degree. And now I am here giving you reasons to do a second master’s degree!

When does the learning end?!

Photo by Yogendra Singh on Unsplash.

The answer to this question is – NEVER. You may not need to do a second master’s degree, but you always need to keep learning or you will be left behind. One of my professors used to say – “learning is growing”. Thinking back, everything this professor said was for our benefit, and most of us were too naive to recognise it. Hindsight is twenty-twenty, and today, I look back and appreciate all the staff who put in the effort to impart knowledge to us.   

I apologise for going off on a tangent, but I wanted all of us to think back and appreciate the teachers who gave a damn!

Back to the blog topic – When I first did my degrees, I barely knew what my interests were, let alone where life would take me. There are, of course, some of us here who have everything worked out, mapped and dated; that is surely not me, and I am guessing, not most people.

So, here are SIX reasons why you should consider getting a second master’s degree:

Get yourself that 2nd Master’s degree. Photo by MD Duran on Unsplash.

Aligning your qualifications with life

Let’s say you have a bachelor’s degree in computer science and a master’s in accounting but somehow ended up with a career in marketing. No idea how it happened, but it happened to you. So, now you have a successful career in marketing but don’t have a formal qualification to back you up. What impact will it have on your career, maybe nothing, or perhaps you will miss out on your next promotion? Besides, it is nice to understand the theories behind what you do every day. It might lead you to enlightenment and make you a marketing guru.

Adding value to what you are doing

So, you have been a nurse for more than 20 years. You did your BSc in general nursing, and then a master’s in critical care. You have worked hard and now you are a nursing manager. While you are still a nurse, your job description has changed. Now you are less a nurse and more a manager. Getting a master’s degree that aligns with your current job profile adds knowledge to what you are doing and adds value to your organisation and yourself.

Change is the only constant

Photo by Markus Spiske on Unsplash.

Business is so dynamic. The way we do things can change overnight and multiple times a year. Technology is constantly evolving. Marketing strategies are constantly changing. You need to stay current, or you will become obsolete. While it is beneficial and even required to do short courses to keep your knowledge updated, a master’s degree from a reputed college is still a MASTER’S DEGREE! Not only will a degree add knowledge, but it will also keep your qualifications updated.  

Staying competitive

Every year hundreds of thousands of students graduate with a master’s degree. I am sure many of these bright-eyed and bushy-tailed youngsters have also joined your organisations. In addition, there is an increasing number of experienced and highly qualified professionals, constantly on the lookout for greener pastures. They are your competition, the people looking to cut the line in front of you. A new master’s degree will keep your knowledge up to date and your qualification current and relevant. And when it’s time for that new job or promotion, it will make all the difference.

Career change

What you are doing is not what you wanted to do, and you are not happy at all. No job satisfaction! A second master’s degree will make you a more desirable prospect to hire. Not only will it add a more current qualification to your resume, thereby adding value to your work experience, but it will also showcase your work ethos. It shows that you are dedicated to your career and are willing to work on developing it.

Networking

Networking Online. Photo by Chris Montgomery on Unsplash.

It is said that your college friends are friends for life – Not relevant here, but the point I am making is the opportunity to network at university can seldom be matched anywhere else. You will have access to not only your coursemates but also to the alumni network of the college and the university. There is a loyalty that exists between the college/university alumni that are seldom found in professional circles.

So, which master’s programme is right for you? Not a question I can answer via a blog post, I’m afraid, but if you want to find out, you can get in touch with our team of admission advisers who can have a look at your profile and give you some advice.

Explore the number of specialised master’s degree programmes Robert Kennedy College offers through exclusive partnerships with top British universities. Or, if you have already made up your mind, click here to apply.

#DILO – A day in the life of an RKC Master’s student – Guochang Li

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As a former Education advisor, if I had to pick one of the most frequently asked questions by prospective students, it would be “How many hours do I need to study?”  

The vast majority (if not all) of our students are working and leading hectic professional lives. Some are motivated and have already decided to undertake a master’s, while others contemplate the unknowns of an online programme. In my experience, two things affect their decision the most.   

First – finances, and second, being able to strike the perfect work, study, and life balance. While I cannot completely help you with the finances (partially yes – check out the discount offers currently being offered on our online MBA, MSc, and LL.M programmes), I thought what I could do to help was to bring some facts to light about the other unknowns – what does a typical day in the life of an online master’s student look like?  

Today, we’re looking at Guochang Li’s typical study days. Guochang, an RKC & York St. John University graduate, offered us these answers:  

An Introduction  

Vidhi Kapoor (VK): Which programme did you choose and why?  

Guochang Li (GL): Innovation Leadership and Consulting. In my opinion, innovation is the vitality for an enterprise to survive and develop. Individuals with innovation leadership have more substantial competitive advantages in their career development. Innovation requires individuals to keep an open mind, which is beneficial for a good communication between individuals and society.

The Study Plan   

VK : How did you plan to study each module, and what was the reality? How many hours did/do you have to put in each day/or in a week?  

GL: I planned to put 2-3 hours per day into studying the module. But the reality is – that is not enough. Especially for the amount of reading that is required. So I ended up setting about 3-4 hours per day eventually.  

VK: What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)  

GL: Early mornings were the most suitable time to study for me.

Guochang allocated approximately 2to 3 hours a day for module study

VK: How much time did you devote for each assignment?  

GL: About 2 weeks for the mid-assignment, and 4 weeks for the final assignment.

Travelling and Communication  

VK: Did you travel for work? How did travelling impact your ability to study?  

GL: Travelling (especially the business travelling) do impact the study. I need to pur more time before or after travelling to catch up on my study plan.

VK: How were you able to interact with peers and/or professors given the time differences?  

GL: The forum and email were the best way for me to interact with professors and peers. I also joined the study group of my classmates in the same time zone. We helped each other and discussed for studies together.

A typical day as a master’s student  

VK: What does a typical day as an Online Masters’ student look like for you?  

 GL:  I divided my day as follows: Early morning(2 hours): read the recommended material to understand the courses, and make reading notes. Lunch break or afternoon(1 hour): go through the new courses, and make notes. Evening (1 hour): reading. Weekend Morning: Reading, or writing the assignment.

Any advice?  

VK: Any advice you have for students to better plan their studies.  

GL: 1. Reading the recommended material is very important for understanding the courses. In my experience reading at least 1-2 study material of each course comes helpful in the module study and in writing the assignment. 2. Planning module study and assignment writing, and following the plan 3. Keep the deadlines in your mind to complete the plan, and allow yourself 2-3 days to review and revise the assignments. 4. Use reading tools, as Acrobat for reading, Zotero for notes.

 

Guochang used reading tools, as Acrobat for reading, Zotero for note…

All right, so this was a sneak peek of a typical day in Guochang’s life as a master’s student. I hope you find it insightful and informative and that it gives you an idea of what to expect when you enrol for our master’s programmes. Watch this space as we have many more interesting insights coming up! 

The impact of multinational companies on you! 4 positives and 4 negatives.

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Multinational companies have made the world a small place. Global trade! Photo by NASA on Unsplash.

I had a pretty comfortable standard of living growing up. I never lacked for anything, but as they say, the grass is always greener on the other side – I felt the choice of products and services available to me was very limited compared to the options available in other countries.

Now that I am all grown-up, I know that my choices as a kid were limited because my country had a closed economy; we did not have foreign direct investment (or at least very limited) in the county until the early ’90s. We had loads of mom-and-pop stores that you could walk into and bargain for what you wanted.

Investing in a country. Photo by Alexander Mils on Unsplash.

But once the country opened up, we went from having limited choices to having endless (at least that is what it felt like) choices, from being a vastly farming centric workforce to being a corporate-driven workforce. And while I believe that the positive aspects of an open economy outweigh the negatives, it is just my opinion, and it cannot be denied that there are both positive and negative aspects.

Multinational companies (MNC) that set up shop in my country took a risk on the unknown, deciding to invest in a country with a limited FDI track record. They were not only entering a new market with no idea how customers would receive their product/service, but they would also have to work closely with a government they were unfamiliar with.

The advantage that MNC’s have today is that there are very few unknowns. Technology and the internet have made the world smaller, and these days companies, more often than not, know what they are getting into and can work out a very profitable deal with countries/governments. On the flip side, even governments know a lot about the companies and what they can bring to the table that can benefit the country’s citizens (voting population).

So, what are some of the benefits MNC’s bring?

Positives of MNC’s. Photo by Mika Baumeister on Unsplash.
  • The cost-benefit for the MNC’s – This is probably the most significant factor around which business decisions are made. The cost savings is where multinational companies benefit the most, from the cost of labour to raw materials. A company might choose to set up a factory in the same country from where raw materials are sourced. In all likelihood, the cost of labour in these countries will be much lower and add to this, if the companies can finagle a tax concession from the government, then the profit margins they would get from the sale of the products can be exponentially increased. 
  • Benefits to the consumer – The obvious benefit of reducing the manufacturing costs should be a reduction of the selling cost while at the same time maintaining a high standard of product quality. Not to be cynical here, I don’t think the cost reduction will ever happen, but at least the quality of the product will not be compromised to bring down the manufacturing costs. The other benefit is choice. Suppose a company can manufacture a product cheaply. In that case, they can reinvest the money in other endeavours such as expanding their product line, research and development, exploring new markets and market segments, etc. 
  • Employment benefits – MNC’s create new jobs in countries they expand to and create new higher-paying, higher-value jobs in countries they already operate out of and create auxiliary support businesses. For the most part, they bring in industry best practices and help increase the quality of life of their employees by providing them with higher salaries and training.
  • Benefits to the government – This point has roots in the earlier three points. MNC’s create employment for their citizenry and give them more spending power. They increase annual tax collections for the government. MNC’s can help in regulating and keeping the cost of products competitive. The more products and services in the market, the more choice the citizenry have and the more they will spend.   

But, at the same time, with MNC’s, everything is not peaches and cream. So, what are some of the negatives MNC’s bring?

  • Dominating the market – While MNC’s bring in big money, it is the same monetary power that it brings to bear to crush the competition and small local businesses. To pressure local suppliers to align with how much they are willing to pay for a product/service. MNC’s have the power to dictate the supply timelines and the penalties of failure to deliver while at the same time avoiding penalties if payments are not made on time.
  • Social influence – MNC’s are the bringers of change. They introduce the local population to new products and services and a new way of thinking. Some of these new ways may counter the traditions of the land and might topple generations of traditions. Now, some of this might be a good thing, and some of it might be bad, it is all about your point of view and only history can judge.
  • Influence on government – The more powerful MNC’s have the power to lobby for change in government policy to suit their requirements which may be detrimental to the local businesses or the population. Most of the time, the populace doesn’t even realise that things like these happen, and even if they do realise, everything can be spun to smell like a bed of roses when it is actually a pile of dung.
  • Dumping ground – All of us want the latest and best product in the market. It has become so bad that a more-than-a-year-old mobile phone is considered outdated, and more importantly, “so last season”. Where do all these products go? I remember one of the best-selling cars in my country for about a decade was a car that was outdated in most parts of the world about a decade before it was launched for us. Launching outdated products can compromise safety and can harm the local environment.

In my opinion, the days of the local businesses are generally over (there will always be local businesses, I am just saying “in general”). Because of the internet, everyone knows what is out there, and we all want it. We are moving towards one world, one race, and that is mainly because of global trade, which is powered by MNC’s.

If you want to learn to be a better manager on a global then check out one of our 100% online master’s degree programmes. Chat LIVE on WhatsApp with one of our Education Advisors today.