Event Management during COVID-19

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Well, I have said it before, and I am saying it again – we live in difficult times. But the more I think about it, maybe “difficult” is not the right term to use. I think the right word to use here is “challenging”, and “challenging” isn’t as bad as “difficult”. And what challenges give us, are opportunities.

This “opportunity” (and I know it might seem crass to term COVID-19 as an opportunity or as something positive, because it is definitely not positive, and I wish it never happened!) might not have been a choice and was forced on the world by COVID-19, but this is not the first time that the world faced a widespread pandemic and it will not be the last. Every time we faced something like this (global pandemic, world wars, etc.) in the past, we have come out of it stronger and better prepared for the future, so we might as well try to make the best of a bad situation now too.

Companies and individuals around the world are seizing on this opportunity that the challenge of COVID-19 has provided. New ways to think and work, new processes and operations, new businesses and technology, new products and services, and finally, new ways of managing events.

One of the sectors that have suffered greatly, at least in the short term, is Event Management. I mean, one of the basic ways of preventing the spread of COVID-19 is social distancing, and that is the antithesis of a successful event.

The following are some of the challenges and/or solutions that event managers have come up with in dealing with COVID-19.

Cancellation: Events are being cancelled, primarily because the fear and risks are real, and it is always better to be safe than sorry! However, the silver lining is events still need to take place, especially in the corporate world. New products and services still need to be announced and launched, Comic Con needs to take place to announce new movies and television shows, and to keep the fans hooked.

A royal wedding event in times before Covid-19

Opportunity: While events like “grand weddings” might be a thing of the past, at least for the immediate future, the opportunity still exists to plan for a classy, intimate, and yet a memorable wedding. After all, the wedding day will always be one of the most important days in a couple’s married life, and couples still need to get married (life doesn’t come to a halt because of COVID-19) and make their day special. A grand wedding reception can always be planned for when things return back to normal, until then, recordings of the wedding can be shared with extended friends and family. Planning for an intimate, yet memorable wedding can challenge the creativity of an event planner, but in this case, it is the challenge to overcome.

Technology: That was on the personal side of things. I believe it is a lot simpler on the corporate side. Technology has made it a lot easier to plan corporate events and products launches. Earlier this month, Samsung had their Galaxy Unpacked August 2020 event, and unlike previous years, their entire audience – from the media, to reviewers, to creators – joined them virtually. Also, most of the product launches looked like they were pre-recorded and professionally edited (I felt it gave it a more completed look overall, polishing out the rough edges that were visible in previous years).

Virtual audience at Samsung’s Unpacked 2020 event which went fully virtual

A similar strategy was adopted in this year’s Democratic National Convention, in the United States of America. Apart from the day’s presenters, most of the key speakers, spoke from their home through pre-recorded messages for the nation. Only the candidates, whose acceptance speeches had to be live, addressed a greatly reduced live audience. And even here the event was planned in such a way that it tried to adhere to COVID-19 safety measures – like having the live audience being seated 6 feet apart and wearing a mask.

Democratic National Convention 2020

Events similar to Comic Con have adopted a similar strategy to Samsung, having invited their audience to participate online, hosting pre-recorded interviews of creators, developers, and stars that the audience can view. While at the same time, having interactive sessions through video conferencing/streaming with live chat options with the stars and creators of new shows.

Staffing and Salaries: With the cancellation of events comes loss of business and revenue, and by extension (maybe) downsizing and layoffs. Because, lets face it, if companies don’t earn, they can’t pay. For those that have not been affected by downsizing, the beautiful thing about being an event management professional is the ability to work from anywhere, at least most of the time. All that is needed is your mobile phone and your laptop (and something, or someone, to occupy the kids).

Training and Planning: For the bigger event management firms that have a large clientele, this time is a great opportunity to train their staff and plan for the future. All events take time to plan and having the right vendors in place with an optimised supply chain will go a long way in bring down costs and the turnaround time in executing a successful event. Because once things go back to normal, I have a feeling that there will be a rush of back to back events, to make up for lost opportunities.

RKC's residency event - before and after Covid-19
RKC’s residency event – before and after Covid-19

If you are interested in learning and being better prepared for the opportunities in event management, Robert Kennedy College through our exclusive partnership with the University of Salford, UK, offers a 100% Online MSc in International Events Management to better prepare you for the challenges to come.

You can chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, application process, and for information on discounts we might be offering at this time.

Energy and Sustainability: Everything you need to know

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In my last blog, I spoke about Leadership and Sustainability while explaining briefly what sustainability is and its three interlocking aspects. One of the three interlocking aspects was the Environmental sustainability. Environmental sustainability is about the environmental impacts associated with the business while ecological sustainability is about its impacts on biodiversity. And what affects both environmental and ecological sustainability is Energy. 

I guess you take the hint that in this blog I will talk about Energy and Sustainability.

Energy constitutes an important part of the environment. Energy production is a dominant contributor to climate change, accounting for 60% of total global greenhouse gas emissions.

Energy has always remained a critical pillar contributing to human well-being and poverty alleviation. It is important for economic development. Over the centuries, the ways and means by which we source energy has changed dramatically. One of the most critical challenges that the world faces today is sufficient access to clean energy for all. Hence the United Nations Sustainable Development Goal 7 (SDG 7), which calls for universal access to sustainable energy by 2030. 

Evolution of energy sources

Our historical and current energy systems are dominantly based on fossil fuels like coal, oil, and gas. Fossil energy was a fundamental driver of the Industrial Revolution. It also led to the technological, social, and economic development. Our energy production systems have important environmental impacts with carbon dioxide (CO2) and other greenhouse gases that the fossil fuels produce. 

It is because of these negative impacts of fossil energy that the world needs to find alternative sources of energy, sources that have a lower impact on the environment.

In order to better understand the energy requirements and eventual transition to cleaner sources, it is important to understand how the energy consumption has changed in a region and across the world; how the energy sources have evolved and what kind of access society has to which energy sources.

For example, according to a World Bank report 2016, only 7% of the world’s low-income households have access to clean fuels and technologies for cooking; the average share in Sub-Saharan Africa was 13%; and approximately one-third in South Asia. An in-depth analysis of these factors would truly reveal our energy requirements and energy source evolution. 

The renewable sources of energy broadly include: the traditional biomass (burning of wood, agricultural waste biomass, and the forestry materials), hydropower, solar, wind energy, and other renewables like geothermal energy. 

Let’s have a look at global energy consumption.

Global energy consumption

The chart below captures the energy consumption pattern from early 1800s to modern world 2019. While our dependency on traditional biomass has more or less remainedconstant over 219 years, energy production from renewable sources is still a significantly low percentage as compared to total energy generation through fossil fuels.

How much Energy does the World consume:

Global Fossil Fuel Consumption

As seen in the chart below, the main sources of fossil fuel production and consumption are coal, crude oil, and natural gas. Coal was the sole source of energy production until the 1870s after which oil and gas took over. Gas production was 14,119 TWh and oil production 37,024 TWh. Over two decades, it increased to 53,620 TWh and 39,292 TWhrespectively. 

Global renewable energy consumption 

The Paris climate agreement (December 2015) sets long-term targets for its member nations like reducing global greenhouse gas emissions. There is an ever increasing need of renewable sources to mitigate the greenhouse gas emissions. This can be achieved with two sources of energy – the renewable technologies and nuclear energy. The chart below shows the renewable energy generation from the 1960s to 2018. 

The process of transitioning from the fossil fuels to the renewable sources is termed as decarbonisation. The modern renewables including hydropower, solar, wind, geothermal,and modern biofuel production show a considerable increase since the 1960s with the world producing approximately 6.63TWh of modern renewable energy in 2018. Hydropower accounts for more than 70% of this total production. 

Affordable and clean energy – why does it matter?

First the question is “why do we need affordable and clean energy?” and second “what kind of sustainable energy sources?”. It is one of the United Nations Sustainable development goals to have affordable and clean energy. 

So why does it really matter?

1. Economic Development: Nations need energy and electricity to power their economies. Without a sustainable source governments cannot achieve sustainable economic development.

2. Reduce Disparity: The divide of the rich and the poor, the privileged and the under-privileged has widened amongst the developed, developing, and third world countries. About 789 million people around the world lack access to electricity (https://www.un.org/sustainabledevelopment/energy/)


3. Reduce air pollution: Clean energy is the only solution to the growing air-pollution concerns caused by coal, oil,and gas.4. Better healthcare: Energy is key in facilitating state-of-art healthcare facilities in a country. Fighting diseases, formulating vaccination, and fighting pandemics such as COVID-19 is attainable with a steady supply of energy – even better with renewable and clean one. 

I truly believe that every one of us has a role to play in energy consumption / energy saving, reducing greenhouse emissions. A small effort such as switching off the meeting room lights after a meeting, or taking a bike or public transport or walking can go a long way in reducing greenhouse emissions. And for those who live, breathe, and sleep energy, we offer a 100% Online MBA in Energy & Sustainability. Chat with our advisors for more information. 

Challenges facing Procurement, Logistics and Supply Chain Management professionals in Africa

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Once I started writing this blog, I realised my folly. The topic of my blog might sound simple, it was anything but, especially for me – (1) my knowledge of Procurement, Logistics and Supply Chain Management (PLSCM) is entirely academic, and (2) I am not African, nor have I ever worked or even visited Africa.

But I do know that Africa is the future and has the potential for dramatic growth (if she is able to tap into that potential), and effective management of PLSCM will play a pivotal part in this future, given the resources in raw materials that Africa has.

And hence my topic, and my folly, and something I felt needed to be done.

What I didn’t realise when I picked this topic was the resources I had on hand. As of today, Robert Kennedy College (RKC) has a very large number of students from Africa who are doing or have successfully completed our 100% Online MSc programme in Procurement, Logistics and Supply Chain Management, and this is the resource I tapped into when writing this blog. 

I conducted an online survey of these students (of which about a hundred participated) and asked them about the challenges they face as PLSCM professionals in Africa, the image below indicates a country wise breakup of the response we received from our students to the survey.

Country wise breakup of the survey response received

The following are the top five responses I got back from the survey. Now, while this blog is Africa-centric, I find that these challenges are universal, and effect Africa as a whole, other developing nations, and even the developed or “first world” nations to some degree.

Top 5 challenges facing PLSCM professionals in Africa

Infrastructure – is the foundation on which a strong PLSCM function is built. The whole point of having a streamlined and efficient PLSCM department is to effectively purchase (at best costs) and move raw materials and finished products from point to point in a timely and less resource intensive manner. Efficiency also means having the products readily available, while at the same time not leaving them idling in a storehouse somewhere. To enable this, state of the art, physical infrastructure is needed – from roads and railways to airports, seaports, and safe and secure areas (such as industrial zones, etc.) for manufacturing and storage.

“A change in policy is required as there is a lack of willingness by African governments to invest in infrastructure development.”

Current student of our MSc programme in PLSCM

Corruption – the universal bane to businesses, and something that is global, encouraged and fostered by everyone involved, willingly or unwillingly. It is easy to blame a corrupt official for delays and holdups, until palms are greased to get thing moving without looking at the reasons why. Are you encouraging the behaviour by paying the bribe? Is your competitor paying bribes to hold you up? Why does the official need the money, is he paid enough? Are the laws strict enough to prevent corruption?

“Effective specially designed civic education programs at the grassroots level, to empower the people to make the right choice of leadership to drive the change that is needed.”

Graduate of our online MSc in PLCSM

Policy Change – As one of my former managers once told me “If you are comfortable then you are not growing”. And while this is true, who doesn’t like being comfortable? From our survey, this seems to hold especially true in Africa. For policy changes to take place, something big should have happened for the powers that be to even consider a change, and even then, comities have to be put in place to suggest the changes and then review the suggested changes, all this taking forever. By the time the policy change comes about, it will usually be outdated.

“A paradigm shift from traditional procurement method to e-procurement method. Also, government policies need to be critically reviewed across the board in order to encourage small and medium scale enterprises in Africa. Manufacturing sectors should not be left out as well as they are the process owners.”

A suggestion from one of our online MSc in PLSCM student

Stuck in time (Slow to incorporate modern methods) – A follow on to the previous point, it is not just the people in power who are slow to incorporate change, but also the people who do the work who are slow to embrace change as well. As the saying goes, “if it ain’t broke, don’t fix it”. But what people don’t realise is, it is not about fixing it, it is about bettering it. People get comfortable and don’t want to change or learn new ways of doing things, and then complain about the people above them making life difficult by not embracing change and current best practices.

“Changes in technology are associated with high set-up costs. Financial constraints are a major drawback, especially in some developing economies, when it comes to capital projects. Modern procurement is now taking place online, but many companies still haven’t adopted to these technological changes. Most functions now and procurement is done online while in Africa most countries still do their procurement manually. This is basically because of poor infrastructure, weak strategic alliances and reluctance to change that makes people not adopt these changes.”

A thought from one of our MSc PLSCM students

Cutting corners to save time – another universal truth. After doing a job for a period of time, we begin to believe that we know best, and can make a process better by cutting corners. But what we fail to understand is that we are but a single, small cog in the machine, and a process is in place to help the whole machine run smoother. By cutting corners and not following the process, all that might be achieved is to throw a spanner in the works. If you believe there is a better way to do something, take it to the management and make you case, it might just increase the efficiency of the whole machine.  

“Build Collaborative supportive systems and structures that work for both governments and stakeholders.”

Suggestion from a graduate of our online MSc in PLCSM

These are just some of the most basis challenges that a PLSCM professional faces in Africa. I am sure there are a lot more complicated and technical challenges out there that will confound even the most seasoned PLSCM professional. Constantly learning and getting your knowledge up-to-date is required to stay ahead of the curve. Robert Kennedy College, through our exclusive partnership with the University of Salford, UK, offers a 100% Online MSc in Procurement, Logistics and Supply Chain Management to better prepare you for the challenges to come. Here’s what our students said about this in our survey:

This is what our students had to say when asked during our survey

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the programmes offered, application process, and for more information on any discounts we might be running in this rather strange period of our lives.

Women in RKC – Manal Al-Khaled – MA Leading Innovation and Change graduate

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This week in our Women Day series, we have another special lady with us with her unique story through her Masters with Robert Kennedy College.  

Manal Al-Khaled is a graduate of the MA in Leading Innovation and Change (MALIC) programme, York St John University, UK. This programme was revamped and is now offered 100% online as MBA programme in Leading Innovation and Change.  

Manal Al-Khaled

Who is …

A short profile: 

Vidhi Kapoor (VK): Who are you, really? 

Manal Al-Khaled (MA): A mother, wife, daughter, a traveller, a reader and above all a woman !  

I grew up in a multicultural and multi-religious family; an Arab father and a Russian mother is a combination that gave me a wider cultural exposure at an early age. Growing up in the Middle East has enriched my knowledge of how great my desire was to not only be successful but “a successful woman”. I didn’t have much choice but to be educated and successful. I studied in Switzerland to obtain a Higher Swiss Diploma and a BA from the United Kingdom.  

With experience in the hospitality field, training and education, and international development in different parts of the world from Cyprus, Switzerland, the United Kingdom, Jordan and Bahrain, it wasn’t long before I realized I needed to do further self-development. I decided to do a Masters degree which I successfully completed at York St John University, MA in Leading Innovation and Change.  

I currently live and work in Canada, where I work as a project manager in a non-profit organization in the Toronto area.  

Getting back into education 

Your story of getting back to do a Master’s degree 

VK: What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you?

MA: In 2013, my daughters were only 4 and 5 years old when my husband lost his job due to political unrest in the region (Middle East). There was never a right time to do my Master’s degree. There were other financial priorities always and with 2 little kids and a full-time job, time was a luxury, that I didn’t have much of it or under my control. I kept postponing it for all the reasons in the world. Then it hit me, it’s now, no matter what. My father was my supporter all the way who believes education is the best time and money investment. No matter what life brings, with the proper education, not only people but nations rise. That was my turning point, I started my first module in January 2014.  

Today, I truly believe it was the best time investment I have made in a very long time. It was a rocky road indeed with some bumps. But in addition to family support, the instructors within the program were not only great academics but wonderful people that offered support where they could.  

VK: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them? 

MA: There were many challenges, in my decision, and during the program. It was the time when my husband lost his job, so certainly, financially it was way far down the list as a priority. With two tiny kids, having sleepless nights and being needed as a mom at all times was also a struggle. Being a full-time employee working 9:00 am-5:00 pm added to this struggle. 

I learned to spend quality time with my children, and my evenings that went into reading a book or watching my favourite shows and movies, switched to reading the module related material, participating in class discussions and working on my assignments.  

I thought waking up every day at 6:00 am was early enough, but I have developed a habit of waking up at 4:00 am to catch up on my work and it eventually became the most productive time of my day.  

I believe the less options we have, the more determined we are to succeed. I didn’t allow myself to think of failure, I kept thinking of ways to succeed. We sometimes forget down the road the main reason why we did things. We don’t just join a Master’s degree programme for nothing. There’s always a reason. We just need to remind ourselves why we wanted it.  

VK: What surprised you the most when you started your studies? 

MA: A couple of things truly fascinated me when I first started. First, the high level of program delivery that is actually possible online; the whole concept was very new to me then. Access to libraries, articles, books and journals was amazing. Also, contacting classmates for any module helped share ideas and thoughts. Wonderful platform to have access to.  

The academic profiles of the instructors were jaw-dropping. Successful people with good knowledge of various industries made theory and practical gap way smaller than many might assume.  

 VK: Do you feel there are unique challenges women face when deciding to get back into education? 

Absolutely. No matter where you come from, women are still fighting to get equal rights in hiring, in wages and many others. Women, in many parts of the world, are still struggling in balancing between what they want to achieve and what is expected from them by society. Going back into education is challenging after starting a career path or starting a family and/or having kids. After living in many parts of the world, I came to realize that women are challenged everywhere not only in certain parts of the world. In the most progressed countries, women are still fighting for equality on different levels.  

Put all that together, going back to education is not always an easy path to choose, but in my opinion, it is certainly the right path.   

Manal works as a
project manager in a
non-profit organization in the Toronto area.

Getting the degree 

The work to get the degree – what did you learn, how did you balance, what would you do differently 

VK: Which programme did you do? Why? 

MA: I did MA in Leading Innovation and Change. I could not resist the program’s title and description. Being a woman who thrived to lead, to find new ways and to change, that was a dream come true. We all need change, we all ask for change, and yet, many are scared of change. The program gave me answers professionally and personally.  

VK: What is the single most important thing you learned during the programme? 

MA: The more you learn, the more you realize you want to learn more!  

VK: How did you balance work and studies? 

MA: In fact, it was work, studies, and family balance. Only through time management. I wish there was a magical method, but there isn’t. Time management and being efficient in using that time. As silly as it sounds, we get dragged sometimes in doing things for a long time that aren’t necessarily productive. I am old fashioned until today with my tasks, I always have a notebook with my tasks to complete for the day and they need to be ticked by the end of the day.  

VK: Any particular challenges to being a woman and studying online, or do you think all students face the same ones? 

MA: I believe that studying online has similar challenges for everyone but being a woman sometimes may add to those challenges with extra challenges to face in daily life.  

Life post degree 

What changed, if anything? 

VK: What’s new in your life since graduating / starting your studies? Any visible impact already? 

MA: Absolutely! Having a master’s degree has placed me on a more senior and managerial level in my career path.  

VK: Anything you are doing differently now because of the things you learned? 

MA: This question is being answered during the COVID-19 shutdowns worldwide and organizations shifting to working from home. I had to be part of a major organizational change from delivering service to clients face to face without having the option of working from home, to an organization that shifted all services delivered to clients to online and everyone is working from home. Being part of the management team and leading my team through that change successfully and smoothly was mainly about my knowledge gained in the program on how to lead and implement change in an organization and its impact on both the organization and individuals.  

VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the workplace? 

MA: Yes. Professional development is essential in any career growth. Doing it online at your own time and pace allows a wider range of individuals to be part of this development. This will allow more females to enrol in various programs to develop their skills and advance in their careers and they will compete professionally with other colleagues based on their knowledge rather than gender.  

Advice for other women 

Or other students, really. 

VK: Imagine you could send a message back in time to your pre-degree self: what would it be? 

MA: Use time efficiently, do not get distracted. Focus on what you want and make it happen. Always remember, success feels good and make this your motivation.  

  • Manal at Niagara Falls, Canada
  • Here enjoying the snow!

VK: Imagine you could send an object back in time to your pre-degree self: what would it be? 

MA: A good lumbar support office chair. 

Closing thoughts 

VK: Anything else you would like to add that could help with the goal of increasing women’s participation/access to a Master’s degree? 

MA: Women in history have succeeded in everything from raising families to leading armies. There’s still a large gender gap in women’s roles in decision making and leadership. Women sometimes need to work harder to reach those positions. Education is a great tool for success. Follow your dreams and make them happen.  

How about that! A good lumbar support office chair – that sure is one original suggestion, Manal! Manal’s advice to buckle up and be prepared for the challenges of the Master’s programme should be taken to heart.  

Do you see yourself going through this wonderful journey? Share your thoughts with us, what motivated you or what stops you from enrolling in your dream Masters programme in the comments below.