Venturing into the world of Cryptocurrency – 5 reasons why businesses should move towards digital currency

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One day I was sulking over the pitiful return I got from my money in a bank’s saving account (The rate of interest offered by my bank is a little shy of 0.01% for a balance over $5000 and 0% on balances less than $5000). My colleague shared a similar disappointing story of seeing his money stay the same over a period, giving no returns. He was a risk-taker and invested in crypto about a decade ago. I stayed put as I knew little about crypto and thought it was all a scam! Fast forward ten years, he now owns a healthy bank balance or, should I say, digital currency balance and a brand new mode of payment!

Cryptocurrency has come a long way in the last decade. Cryptocurrency ownership increased 63% just in 2020, and the valuation exceeded $2 trillion for the first time in April 2021. Bitcoin has been one of the oldest and most iconic cryptocurrencies in the blockchain domain. Closely following its footsteps is the Ethereum blockchain – the second largest digital coin. And both combined hold the most significant shares of crypto valuation.

This trend is here to stay and become a financial revolution in the currency world.

Photo credit: Canva.com

There is an increasing interest in buying and using cryptocurrency, especially among millennials, as this is the future of payments. Consumers don’t want to miss out on this lucrative investment opportunity or miss being part of the futuristic trend of being able to pay with digital currency for retail purchases. The market has a strong interest, and the findings suggest that current owners, former and even non-owners, are eager to own and use cryptocurrencies for making purchases in the future. As per the Cryptocurrency Payments Report May 2021, “12% of consumers (a projected 30 million) currently own one or more cryptocurrencies, 4.5% (11.5 million) have owned them in the past, and 17 million non-owners may acquire cryptocurrency to make purchases in the near future.”

Currently, crypto owners have spent their digital currency on making purchases of jewellery, grocery, online gaming/gambling, food delivery and even real estate. They would like to pay for retail products, travel, financial services, furniture and appliances and streaming services with cryptocurrency.

All they await is more merchants to open doors to cryptocurrency and start accepting the new mode of payment! So, merchants pay attention!

Here are 5 reasons why businesses should join this revolution and should consider accepting cryptocurrency:

1. Opening doors for new customers

Businesses can give their brand an instant facelift by accepting virtual currencies. It provides a cutting-edge image to the company, attracting new customers keen on spending cryptocurrency.

2. Lower fraud risk

Unlike credit cards, cryptocurrency is safe from chargebacks or fraud. The transactions processed with cryptocurrency usually cannot be reversed or cancelled, which means lesser chances of fraud.

3. Lower transaction fee

Businesses can potentially save a lot on the processing fees they usually pay on transactions using the traditional methods. With cryptocurrency, the processing cost will reduce even more if using the same blockchain crypto. Hence, businesses will eventually get a bigger slice of the profits.

4. Lesser trading risk

Cryptocurrencies are meant to pose smaller risks. The market fluctuations do not affect the value of your business when you are dealing in cryptocurrency.

5. Boundaryless payments

In this international market, especially in post-covid conditions, businesses can go global by accepting digital payments from anyone anywhere. Anyone having an internet connection can make a purchase without worrying about the exchange rates for currency conversions.

Cryptocurrencies have been gaining momentum and have caught the eye of one too many. This is one of the ways to stay ahead of the competition by taking on the forward-thinking opportunity.

Robert Kennedy College has recently become one of the merchants where one can pay with cryptocurrency. RKC offers a secure method to pay your course fees using Coinbase. Payment is accepted using Bitcoin, Ethereum, USD Coin and Litecoin.

Talk to one of our advisors on WhatsApp to know more about paying course fees using Coinbase.

Live session with Robert Kennedy College Dean Dr. iur. David Costa

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Yesterday, Robert Kennedy College (RKC) Dean, Dr David Costa, conducted a live session introducing our 100% online master’s and bachelor’s degree programmes. This interactive session was held online and was packed with essential facts and information about the college, the universities RKC has partnerships with, and the master’s and bachelor’s programmes we offer. The session received an overwhelming response and participation from all the attendees.

As the session began, Prof. David Costa gave a brief presentation about the history of Robert Kennedy College. He also provided information about the University of Cumbria, the University of Salford and York St John University. The presentation also showed the participant’s sample degrees certificates and transcripts from all three universities.

Live session conducted by Dean Dr. iur. David Costa (top left)

Prof. Costa also explained the reasons that make RKC’s degrees unique. The factors include (but are not limited to):

  • a practical and flexible online programme
  • minimum duration of one year
  • 100% online, contemporary courses
  • no formal examination system, assessment based on assignments
  • British degrees that are recognized worldwide

Prof. Costa also discussed the fee information and the discounts being currently offered. He also introduced our “ask the Ambassador” initiative, which allows you to chat with either a current student or alumni and ask any programme related questions or about their experience studying at RKC.

RKC alumni network work with top companies across the globe

After the presentation, Prof. Costa opened the floor to questions from the interested candidates. He answered queries ranging from fee information, assessment method, eligibility requirements, referral discounts, course delivery methods, and more.

Does this look like something you wanted to attend and get information first-hand from the Dean himself? Do not worry. You can watch the live session recording and find answers to your questions. And if you still have questions or feel confident to apply right away, talk to one of our advisors in real-time on WhatsApp.