Phew! It is 2021! 2020 is finally over and behind us. After having an incredibly unique (and for many a traumatic) 2020, I am a little sceptical and at the same time joyous and hopeful of welcoming the new year.
Well, let me first extend my warmest wishes to you, our readers, happy new year! One of the greatest joys of this season is the opportunity to say thank you and to wish you the very best for the New Year.
‘Tis the season…
So, what do you think 2021 will look like? Are you ready to embrace the new year as it still encapsulates certain uncertainties? Have you set any personal goals, professional goals, or academic goals for yourself? Because it is that time of the year when we sulk on unfinished resolutions or celebrate their achievement (I fall more in the former category than the latter 🙁) and look forward to new ones!
In my opinion, it will be much more than just resolutions this year. People are frustrated with unfulfilled wish-lists, lockdowns, and fear of the pandemic. Emotions are running high; there will be no holding back, it could turn out to be a year where you tick off all the boxes (or most of).
Here are the five trends you must watch out for in 2021:
1. Shoppable TV and social media influencers
With worldwide lockdowns, the retail industry saw a categorical change with the brick-and-mortar stores shutting down. Shoppers had to move online, and the businesses capitalised on every opportunity to grab consumer’s attention. Consumers will be able to buy anything they like, on the go, instantly, as they watch the advertisement on their favourite streaming channels, or a product recommended by their favourite social media influencer. I have personally experienced this; a tik-tok video made the CeraVe skincare products fly off the shelves within days. That is a powerful sales tool.
2. Big data becomes bigger
As we rely more and more on online platforms for almost everything, from groceries to banking, to buying cars to education, the data is building up exponentially and is inexhaustible. There will be an increasing new need for data analysis and customer personalisation.
3. Artificial Intelligence (AI)
AI is predominantly the most significant trend to watch out for in 2021. With bigger data, better interpretations will be required to understand the world and the changing patterns of the consumers. In 2021, we are likely to see further sophistication in machine learning algorithms and tools.
4. E-Sports
Gaming is one of the sectors that was positively impacted by COVID-19. While other industries suffered losses, gaming has been trending and is in line to become a multi-billion-dollar industry by 2023. It is one of the top entertainment activities that people engage in, kids and adults alike.
5. eLearning
With the sudden closure of schools and universities owing to social distancing and self-isolation requirements in an attempt to flatten the COVID-19 curve, online learning became a necessity overnight and is here to stay. There are several benefits of online education, such as flexible learning and quality education offered at affordable prices.
Robert Kennedy College has been a pioneer in online education since 1998. When you decide to study with us, we promise you an excellent course curriculum, British education, Swiss quality, highly qualified faculty and a variety of Online master’s programmes to choose from. Start early and talk to our education advisors to find out how you can make the most of the new year 2021 though learning.