The Olympics and how they affect local businesses

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Now that the 2024 Olympics have come to a close let us celebrate and congratulate all the winners and participants—athletes who have pushed the human limits and shown us what can be achieved with grit and hard work.  

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The spirit of the modern Olympic Games embodies the ideals of unity, excellence, and fair play. Rooted in the ancient traditions of the Olympic Games held in Olympia, Greece, the modern Olympics were revived in 1896 by Pierre de Coubertin with the vision of promoting peace and understanding through sports.

At its core, the Olympics celebrate the coming together of athletes from diverse cultures and backgrounds, competing not just for medals but for the honour of representing their countries and showcasing their dedication, discipline, and sportsmanship. The Games inspire millions worldwide, highlighting the power of sport to transcend political, social, and economic barriers.

While the primary focus of the Olympics is on sports, the economic ripple effects on the host city and its local businesses are profound. Let’s explore the multifaceted impact of the Olympics on local businesses, drawing insights from recent and past events.

Boost to Tourism and Hospitality

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The hosting of the Olympics significantly and immediately impacts tourism in the host city. The arrival of athletes, spectators, officials, and media personnel leads to a substantial increase in demand for accommodations, including hotels, Airbnb rentals, and hostels. Additionally, there is a surge in demand for dining options, ranging from local eateries to high-end restaurants. The influx of visitors also drives up the demand for entertainment, including local attractions, tours, and cultural experiences. Moreover, various other tourist services such as transportation, shopping, and leisure activities see increased demand. Local businesses, particularly hotels, restaurants, and tourist service providers, experience a profound uptick in revenue as they cater to the needs of the diverse influx of visitors.

According to fanarch.com, the 2024 Paris Olympics significantly increased bookings and foot traffic for local hotels and restaurants. This surge in demand boosted revenues and provided international exposure for local businesses. However, it’s important to note that while larger hotel chains and well-established restaurants may have reaped significant rewards, smaller businesses might have faced challenges catering to the increased demand. Competition for customers can be fierce, and smaller enterprises may need innovative strategies to capitalise on the influx of visitors.

Infrastructure Development and Urban Renewal

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Hosting the Olympics necessitates substantial investments in infrastructure and urban development. This includes the construction of sports facilities, enhancement of transportation networks, and improvement of public spaces. Such developments improve the city’s appeal to tourists and have long-term benefits for local businesses and residents.

According to gala.gre.ac.uk, the infrastructure improvements implemented for the 2012 London Olympics encompassed the development of state-of-the-art sports venues, extensive upgrades to the transportation systems, and ambitious urban renewal projects. These substantial enhancements have left a lasting impact, rendering the city more accessible and appealing to tourists and businesses alike. Local construction firms, suppliers, and service providers notably experienced heightened demand for their offerings during the preparatory phase, leading to economic benefits for the community.

Economic Stimulus and Job Creation

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The economic impact of hosting the Olympics is multifaceted, extending beyond the immediate boost to tourism and hospitality. In addition to the influx of tourists, the event creates significant employment opportunities in various sectors. This includes the demand for event management professionals, security personnel, transportation services, and various tourism-related services. The increased visitor numbers and their associated spending support local businesses, such as retail outlets and restaurants, and stimulate growth in sectors like cultural attractions and entertainment venues. This comprehensive economic stimulation contributes to the overall development and prosperity of the host city and region.

According to fanarch.com, during the 2024 Paris Olympics, the local economy experienced a significant surge in economic activity across various sectors. Retail businesses reported a noticeable increase in sales, particularly in merchandise and souvenirs related to the event. Additionally, there was heightened demand for cultural and entertainment services, including increased attendance at local theatres, museums, and other cultural venues. The gig economy also thrived during this time, with many temporary jobs being created to support the event, such as event staff, transportation services, and hospitality roles.

While the short-term economic boost was widely celebrated, policymakers and businesses must carefully consider the long-term sustainability of these financial benefits. Post-Olympics, maintaining the heightened levels of economic activity may be challenging, so it’s crucial to implement strategies to ensure that the positive impacts are not merely transient. This may involve diversifying the local economy, investing in infrastructure, and creating opportunities for continued growth beyond the event.

Challenges and Disruptions

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Despite the potential economic advantages, hosting the Olympic Games can also bring about various challenges for local businesses. The sudden surge in visitors can lead to overcrowding, heightened traffic congestion, and inflated prices for goods and services. Consequently, these factors can significantly disrupt the day-to-day operations of local businesses and dissuade their regular customer base. According to gala.gre.ac.uk, during the 2012 London Olympics, several small businesses experienced a notable decrease in their usual customer footfall, primarily due to the intense congestion and escalating prices in the area.

Additionally, the focus on catering to tourists and event-related activities can divert attention from local clientele, potentially leading to a temporary dip in business for some establishments.

Long-term Growth and Legacy

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Hosting the Olympics brings short-term economic benefits, long-term growth, and legacy. The event’s positive impacts on the host city’s infrastructure, global visibility, and reputation can have sustained and far-reaching effects on local businesses. Developing new facilities, transportation networks, and public spaces can contribute to the city’s and its economy’s overall growth. Additionally, the exposure to a global audience during the event can increase tourism and business opportunities, further bolstering the local economy. Moreover, a successful hosting experience can enhance the city’s reputation, making it more attractive for investment and business partnerships in the future.

According to olympics.com, following the 1992 Barcelona Olympics, the city saw remarkable transformations that left an enduring impact. The urban landscape underwent a significant overhaul, boasting new state-of-the-art sports facilities, an upgraded transportation infrastructure, and inviting public areas. These enhancements have sustained Barcelona’s appeal long after the games, turning it into a sought-after tourist hotspot and a thriving centre for business and commerce.

The impact of hosting the Olympics on local businesses is substantial and diverse. It encompasses not only short-term economic boosts but also long-term advantages. The event brings about a surge in tourism, a boost to the economy, and significant infrastructure development. However, it also presents challenges such as overcrowding and disruptions to regular business operations.

Successfully navigating these challenges and strategically leveraging the opportunities presented by the Olympics can allow local businesses to maximise the positive impacts and play a significant role in shaping the enduring legacy of the event.

Hosting the Olympics is a monumental task that demands careful consideration of the immediate and long-term effects on the local economy. It requires thoughtful planning and close collaboration between policymakers, businesses, and the community to ensure that the Olympics catalyse sustainable economic growth and development.

If you are ready to learn something new, certify what you know, network with professionals globally, or take on a new challenge, consider getting a globally recognised master’s degree. Take a look at our list of online programmes and see if we have anything that aligns with your new career path.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, the application process, and the discounts we might offer.

DILO (A day in the life of) a master’s student – June Hay

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Sometimes, the fear of the unknown is more of a hindrance in achieving your end goal. Once you are past this fear and are well informed, it is just a matter of planning your path. Similar is the plight of students who want to study of online but face the fear of the unknown, such as : What is the best way to study online? Should you do an online programme? How to better manage time when learning online? And so on. 

These are all questions that we at Robert Kennedy College (RKC) get regularly asked by students looking to join one of our online programmes. Undertaking to do an online master’s degree programme will be an additional commitment to your time and finances, and it is wise to get information beforehand.

Through this continuing series of blog posts, some of our past and current students have shared their experiences, thoughts and opinions and given their feedback on handling some of these choices and situations. Hopefully, this will help you to make an informed decision.

This time we have an alumnus from the University of Cumbria and Robert Kennedy College, MBA programme, June Hay. 

An Introduction

Which Uni are you studying with?

University of Cumbria

Which programme did you choose and why?

Masters of Business Administration

The Study Plan

How did you plan to study each module, and what was the reality? For example, how many hours did/do you have to put in each day/or in a week?

Each Monday morning I would check the requirements for the modules I was registered into. I would then plan my week accordingly.

I put in about 20 hours a week for each module, plus some extra time when completing the assignments, mid-term or final. Each week I tried to respond on the discussion board by Wednesday and then would respond to others on the discussion in the latter part of the week.

Of course, sometimes life gets in the way, and I would have to put in more time one week, to make up for the time I missed due to other obligations.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)

I work best in the morning, so this is my preferred time when possible. To study in the evening I would often go to the local library for a quieter atmosphere that at home.

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How much time did you devote to each assignment?

Probably more than I should have! It depended on the amount of research that was needed for each assignment. On an average about 20 – 30 hours for mid-terms and 40 – 60 hours for finals, with the exception of the residency with the final assignment after returning – I’m guessing I spent closer to 120 hours on that final.

Travelling and Communication

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How did travelling impact your ability to study?

Difficult due to disparate bandwidth availability. Having said that, it was often an opportunity on the plane or between flights to study during quiet times.

How were you able to interact with peers and/or professors given the time differences?

The five hour time difference between Ontario Canada and Switzerland was a bit of a problem, especially trying to get assignments in on time. Just needed to be more conscious about that.

Photo credit: Canva.com

A typical day as a master’s student

What does a typical day as an Online Masters’ student look like for you?

Because I work best in the morning, I would get my coffee and start by checking the discussion boards and making note of what I needed to give a response.

I mapped out my reading for the week, and so would spend my allotted time doing the reading and listening to webcasts. By Wednesday each week, I would put my contribution to the discussion board.

Any advice?

Any advice you have for students to better plan their studies.

Make a schedule early on to get the mid-term and final assignments completed.

Create files on your computer to keep your modules, assignments, and research organised so that when you are completing your assignments you can easily find your materials. I noticed that many students did not participate in the discussion boards, and I think they missed a valuable part of the learning. And potentially we missed out on their experience and perspective that they may have shared with the rest of the class.

Photo credit: Canva.com

A to the point and practical advice by our alumni. I hope this blog has answered some of your questions, and provided that motivational boost to your academic plans. You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer and the application process.

THIRTEEN points to consider when deciding to do an online degree programme

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When considering pursuing an online degree programme, weighing various factors is crucial. This decision can significantly influence your professional trajectory and personal development. It’s important to consider factors such as the programme’s accreditation, the course schedule’s flexibility, the availability of support services, and the overall cost. Equally important is the potential return on investment in terms of career advancement and personal satisfaction.

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(1) Accreditation

Accreditation is vital in guaranteeing that an institution upholds specific quality standards. It is important to seek out programmes accredited by well-known accrediting bodies, as this ensures that the education provided meets high-quality standards and that employers and other educational institutions will recognise your degree. With Robert Kennedy College’s (RKC) 100% online degree programmes, you will earn a degree from a government-accredited British university. Our degrees are recognised worldwide. Click here for more information.

(2) Curriculum

Ensuring it directly aligns with your career goals and interests is essential when evaluating a curriculum. Take the time to assess whether the courses offered are up-to-date and pertinent to the current trends within your chosen field. Aim to find programmes that balance imparting theoretical knowledge with equipping you with practical skills that you can readily apply in real-world scenarios. For more information on RKC’s online degree programmes, download our catalogue.

(3) Faculty

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The faculty greatly influence the quality of education. You should research the qualifications and experience of the instructors. When you join RKC’s 100% online master’s degree programme, you will be taught by highly qualified professors with a wealth of experience. Take the time to get to know some of our key faculty members.

(4) Work-Life Balance

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One of the main advantages of online education is flexibility. Ensure that the programme offers a schedule that fits your lifestyle. Check if the programme can be completed at your own pace or if you must attend live sessions. Professional growth shouldn’t come at the expense of your personal life. Manage your time wisely and recharge so you can perform at your best. RKC’s 100% online master’s degree programmes are designed to be completed in one year, but the duration can be extended up to five years if you have a busy schedule.

(5) Trial Account

A good online programme should provide access to various resources, including libraries, databases, and technical support. Ensure that the platform used to deliver the courses is user-friendly and reliable. One of the ways to get an understanding of the resources on offer is by requesting a trial account. RKC has been offering a limited trial account to our potential students for over a decade to develop trust with our students from the get-go and help them make an informed decision. Chat LIVE on WhatsApp with one of our Education Advisors and request a Trial Account.

(6) Tuition Fees

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Compare the costs of different programmes and consider what you can afford. Some employers also offer tuition reimbursement programmes. With RKC, you can do a master’s degree programme with us for just 525 Swiss francs monthly for 24 months. Discover more details, including currency conversion estimates, available discounts, and alternative payment options.

(7) Student Care

Support services are crucial for online students. Verify if the programme provides academic advising and technical support, as these services can assist you in navigating your studies effectively.

(8) Alumni Network

A strong alum network can positively influence long-term business and career opportunities. Contact the alums of your choice and get first-hand feedback on the university, the programme, and the delivery mechanism.

(9) Institution

Ensure that a recognised accrediting body accredits the institution itself. This adds an extra layer of credibility to your degree. RKC offers Swiss-quality education that is globally recognised. Committed to high standards, the college provides comprehensive and flexible programmes designed to meet various professional and personal development needs. You can rest assured that our programmes are tailored to your needs. The college has exclusive partnerships with top UK universities – the University of Cumbria, the University of Salford, York St. John University, and the University of Gloucestershire. These partnerships ensure that the programmes are carefully designed to meet the changing demands of today’s dynamic industries.

(10) Recognition

If you plan to work internationally, check if the degree is recognised in other countries. This can be important if you are considering a career abroad. After successfully completing your studies online at Robert Kennedy College, you will receive an Internationally recognised British degree from the University of Cumbria, University of Salford or York St John University. All our programmes combine Swiss Quality Education with British Tradition. Thanks to our exclusive partnership, you can study confidently, knowing that your degree will enjoy worldwide recognition and acceptance.

(11) Style

As you think about pursuing online education, take some time to examine your learning style and determine whether it is well-suited for online learning. Online education relies heavily on self-discipline and effectively managing your time. It’s crucial to ensure that you are comfortable with online learning and have the motivation to stay engaged and focused.

(12) Duration

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When considering a programme, assess its duration and ensure it aligns with your timeline. Additionally, explore whether the programme provides accelerated options that enable you to finish your degree quickly. RKC’s online programmes are designed to be completed in one year, but the duration can be extended up to five years if you have a busy schedule.

(13) Language of Instruction

Confirming that the programme you are interested in is offered in a language you are proficient in, especially if you are exploring options from institutions in other countries, is essential. Please note that all of RKC’s educational programmes are delivered in English, and applicants must have a high proficiency in English to be eligible to apply for the programme.

Choosing the right online degree programme requires careful consideration of various factors. By taking the time to research and evaluate your options, you can find a programme that aligns with your career goals, fits your lifestyle, and provides a high-quality education. Remember, this is an investment in your future, so choose wisely.

Choosing RKC for your studies is not just about earning a degree; it’s about transforming your career and opening doors to new opportunities. Click here to apply. There is no application fee, and applying doesn’t involve any commitment.

Do You Have the Right Entrepreneurship Skills to Start Your Own Venture? Here Are the Top Seven Skills Every Entrepreneur Should Have

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Embarking on the entrepreneurial journey is both exhilarating and daunting. It demands more than just a brilliant idea; it requires a set of specific skills that are essential for transforming that idea into a successful venture. Whether you’re a seasoned professional or a newbie contemplating your first startup, understanding and honing these skills can significantly impact your entrepreneurial success. Here are the top seven skills every entrepreneur should have:

1. Visionary Thinking

A successful entrepreneur doesn’t just see the world as it is; they envision what it could be. Visionary thinking involves the ability to anticipate future trends, recognize opportunities, and imagine innovative solutions. This skill helps you set long-term goals and navigate through the inevitable uncertainties of starting a business. Cultivating a strong sense of vision allows you to stay motivated and inspire others to join you on your journey.

How to Develop It: Regularly engage in strategic planning, study market trends, and immerse yourself in industry developments. Don’t be afraid to dream big and think outside the box.

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2. Resilience and Adaptability

The road to entrepreneurship is rarely smooth. Challenges, setbacks, and failures are part of the process. Resilience is the ability to bounce back from these difficulties, while adaptability refers to your capacity to adjust your strategies in response to changing circumstances. Together, these traits enable you to persevere through tough times and pivot when necessary.

How to Develop It: Build a strong support network, practice stress management techniques, and stay flexible in your approach. Embrace failure as a learning opportunity and remain open to change.

3. Financial Acumen

Understanding the financial aspects of your business is crucial. This includes budgeting, financial forecasting, managing cash flow, and interpreting financial statements. Financial acumen ensures that you make informed decisions, avoid common pitfalls, and maintain the financial health of your business.

How to Develop It: Educate yourself about financial principles, consider taking courses on accounting and finance, and seek advice from financial professionals. Hands-on experience with financial planning can also be invaluable.

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4. Leadership and Team Building

An entrepreneur is often the leader of a team, and effective leadership is key to building a motivated, cohesive group. Strong leadership involves not only guiding and inspiring your team but also making strategic decisions and fostering a positive work environment. Team building skills are essential for recruiting talent, delegating tasks, and creating a collaborative culture.

How to Develop It: Work on communication skills, learn about different leadership styles, and invest time in team-building activities. Seek feedback from your team and be open to improving your leadership approach.

5. Marketing and Sales Skills

Marketing and sales are the lifelines of any business. You need to effectively promote your product or service, understand your target market, and develop strategies to reach and engage customers. This involves creating compelling messaging, utilizing digital marketing tools, and mastering sales techniques to convert leads into loyal customers.

How to Develop It: Stay updated on marketing trends, experiment with various marketing strategies, and analyze your results. Networking with industry experts and attending workshops can also enhance your marketing and sales skills.

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6. Problem-Solving and Critical Thinking

Entrepreneurs are faced with numerous problems that require innovative solutions. Problem-solving skills involve identifying issues, analyzing options, and implementing effective solutions. Critical thinking allows you to evaluate situations objectively and make decisions based on logic and evidence.

How to Develop It: Practice analyzing case studies, engage in strategic games or simulations, and approach problems with a structured methodology. Encourage feedback and learn from your problem-solving experiences.

7. Networking and Relationship Building

Building and maintaining relationships with customers, partners, investors, and other stakeholders is vital for business growth. Networking skills help you connect with influential individuals, gain valuable insights, and create opportunities for collaboration. Strong relationships can open doors to new resources and support systems.

How to Develop It: Attend industry events, join professional organizations, and actively engage in online communities related to your field. Focus on building genuine, mutually beneficial relationships rather than simply collecting contacts.

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Starting and running a successful venture requires a blend of various skills. While no one is born with all these skills, many can be developed through education, experience, and perseverance. Assess your strengths and areas for improvement, and seek resources or mentorship to bolster your capabilities. By cultivating these top seven entrepreneurship skills, you’ll be better equipped to navigate the entrepreneurial landscape and turn your vision into a thriving business.

Are you ready to assess your skills and take the leap? The entrepreneurial world awaits your unique contributions and innovative ideas.

Check out the various Master’s programme we offer including Entrepreneurship and Innovation to kickstart or rocket-fuel your career growth: list of online bachelor/master/PhD programmes.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the application process, and the discounts we might offer.

EIGHT qualities of a good business manager

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What are the qualities of a good business manager? This is a potentially subjective question, as different organisations may prioritise different qualities in their managers. Nevertheless, several qualities could be universally crucial for all good business managers.

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A competent business manager serves as the cornerstone of any thriving organisation. They oversee the company’s progress toward its objectives, lead teams, and ensure seamless operations. But what qualities precisely distinguish an effective business manager? The following are eight of the more common attributes characterising a successful business manager.

(1) Leadership Skills

Leadership is arguably the most crucial quality of a competent business manager. Successful leaders motivate and inspire their teams, establish clear objectives, and lead by example. They have the capacity to influence others and guide them in reaching the organisation’s goals. A strong leader is approachable, attentive to their team, and offers constructive feedback.

(2) Decision-Making Abilities

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Business managers often encounter difficult decisions that can significantly impact the entire organisation. Making well-informed and timely decisions is essential. A good manager collects relevant information, evaluates the advantages and disadvantages, and carefully considers potential outcomes before making a decision. They are also prepared to take responsibility for their choices and learn from mistakes.

(3) Ability to think Strategically

Strategic thinking involves considering the broader perspective and making plans for the future. A competent business manager establishes long-term goals, foresees potential obstacles, and devises strategies to overcome them. They are proactive rather than reactive, always thinking several steps ahead to ensure the organisation’s success.

(4) Adaptability and Flexibility

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The business world is constantly evolving, and proficient managers must be able to adapt rapidly. Adaptability is essential, whether due to shifts in market trends, new technologies, or organisational restructuring. Flexible managers are open to new ideas, willing to modify their approach when necessary, and capable of adjusting strategies to overcome new challenges.

(5) Communication Skills

Effective communication is essential in any managerial position. A proficient business manager must communicate ideas clearly and succinctly through written reports, presentations, or face-to-face meetings. Additionally, they should excel in active listening to ensure they grasp the needs and concerns of their team members. A positive work environment is created by fostering effective communication, and strong relationships are built within the organisation.

(6) Conflict Resolution

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Conflicts are inevitable in any workplace, but a skilled manager can handle them effectively. They should promptly address issues, listen to all parties involved, and strive for a fair resolution. By practising constructive conflict management, a manager can maintain a harmonious work environment and prevent minor issues from escalating into more significant problems.

(7) Emotional Intelligence

Emotional intelligence, or EI, refers to the ability to understand and manage one’s own emotions and the emotions of others. A manager with high EI can navigate complex interpersonal relationships, handle stress effectively, and maintain a positive work atmosphere. They are empathetic, self-aware, and capable of managing conflicts in a constructive manner.

(8) Time Management

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Effective time management is crucial for any business manager. They must prioritise tasks, delegate responsibilities, and efficiently manage their time to meet deadlines. Good time management skills help reduce stress, increase productivity, and ensure that essential tasks are completed on time.

An effective business manager combines leadership, communication, decision-making, emotional intelligence, adaptability, strategic thinking, time management, and conflict-resolution skills. These qualities help them lead their teams effectively, overcome challenges, and guide the organisation to success. Aspiring managers can improve their effectiveness by continually developing these skills and significantly contributing to their organisation’s growth.

If you are ready to learn something new, certify what you know, network with professionals globally, or take on a new challenge, consider getting a globally recognised master’s degree. Take a look at our list of online programmes and see if we have anything that aligns with your new career path.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, the application process, and the discounts we might offer.

DILO – A day in the life of an RKC student – Robert C

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As a former Education advisor, if I had to pick one of the most frequently asked questions by prospective students, it would be “How many hours do I need to study?”  

The vast majority (if not all) of our students are working and leading hectic professional lives. Some are motivated and have already decided to undertake a master’s, while others contemplate the unknowns of an online programme. In my experience, two things affect their decision the most.   

First – finances, and second, being able to strike the perfect work, study, and life balance. While I cannot completely help you with the finances (partially yes – check out the discount offers currently being offered on our online MBA, MSc, and LL.M programmes), I thought what I could do to help was to bring some facts to light about the other unknowns – what does a typical day in the life of an online master’s student look like?  

I asked a few of our students from different walks of life, occupations, and personal situations to answer a few questions on their study tactics and strategies, plans and reality, and so on.  So, through our ‘#DILO ‘a typical day in the life of a master’s student’ blog series, we bring to you one of our actual students or alumni sharing the insights.   

Today, we’re looking at  Robert’s typical study days. Robert studied Master’s of Business Administration programme from University of Cumbria.

An Introduction  

Which programme did you choose and why?  

I chose an MBA programme in International Business in order to boost my wealth of knowledge for conducting business through a wider lens that could help me steer the company and any new initiatives to greater heights from an informed foundation.

The Study Plan   

How did you plan to study each module, and what was the reality? How many hours did/do you have to put in each day/or in a week?  

I usually read, research or write on an average 4-5 hours per night during the week and 6-8 hours on the weekend. I would begin my studies after returning from work, after dinner close to about 9 pm.

What part of the day did/do you find most suitable to study? (e.g. early mornings, lunch break, evenings, weekends?)  

I found morning hours very apt especially if the assigned time implied adjusting your wake-up schedule and morning routine. Moreover, the weekends were more productive for me.

How much time did you devote for each assignment?  

Depending on the assignments, I would spend minimum one day on an average for completing assignments.

Travelling and Communication  

How were you able to interact with peers and/or professors given the time differences?  

The forum is a great tool however, most professors are available through email which made communication very easy and effective.

A typical day as a master’s student  

What does a typical day as an Online Masters’ student look like for you?  

A typical dat would be like this: Wake early.. ready emails and forum posts, gather information for assignments if necessary. Once home from work begin reading, research or writing. Weekends are different as I have the whole day to manage my time. I generally aim to end my weekend studies by 4 pm

Any advice?  

Any advice you have for students to better plan their studies.  

Yes a few!

Ask many questions to ensure they have all information needed to help manage time.

Stay ahead of reading assignments.

Read all suggested and mandatory articles while monitoring external news sources to support learning objectives

Stay focused and positive— keep your end goals in kind at all times and know that the sacrifices will soon pay off

Alright friends, this was a sneak peek of a typical day in  Robert’s life as a master’s student. I hope you find it insightful and informative and that it gives you an idea of what to expect when you enrol for our master’s programmes. Watch this space as we have many more interesting insights coming up! 

Online Education: Why should you consider doing your degree programme with Robert Kennedy College?

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Embarking on a higher education journey is a significant decision, and selecting the right institution is crucial. Robert Kennedy College (RKC) stands out as an excellent choice for online education for several compelling reasons. Here’s why enrolling in a program at RKC could be the right move for you:

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Swiss Quality Education Online

RKC offers Swiss-quality education that is globally recognised. Committed to high standards, the college provides comprehensive and flexible programmes designed to meet various professional and personal development needs. You can rest assured that our programs are tailored to your needs. You can experience our online platform by requesting that your Education Advisor open a trial account. Additionally, you can chat with your Education Advisor live on WhatsApp.

Exclusive University Partnerships

The college has exclusive partnerships with top UK universities – University of Cumbria, the University of Salford, York St. John University, and the University of Gloucestershire. These partnerships ensure that the programs are carefully designed to meet the changing demands of today’s dynamic industries.

University of Cumbria

The partnership between the University of Cumbria and Robert Kennedy College is a significant collaboration in online postgraduate education. Here are some key aspects of this partnership:

  • Established in 2010, this partnership has been dedicated to delivering online graduate and postgraduate qualifications to managers worldwide. You can visit the university website for more information about the partnership.
  • The programmes offered through this collaboration are unique and include BA, LLM, MBA, and MSc degrees.
  • Each programme is delivered by Robert Kennedy College’s team of expert practitioners, which is complemented by a module delivered by the University of Cumbria.
  • This partnership ensures students receive a globally recognised education combining Swiss quality with British tradition.
  • With students from every continent, the programs offer a truly international experience and an opportunity to network with fellow leaders from all over the world.
  • Robert Kennedy College offers twenty-two unique MBA programs through its exclusive partnership with the University of Cumbria Business School.

This collaboration reflects a commitment to providing comprehensive and flexible programs that adapt to students’ lifestyle and career objectives, ensuring they receive a high-quality education that is respected worldwide.

University of Salford

The partnership between the University of Salford and Robert Kennedy College is a strategic alliance that combines the strengths of both institutions to offer a range of master’s programs through online education. Here are some highlights of this partnership:

  • Franchise Agreement: The University of Salford and RKC have a franchise agreement that allows RKC to deliver a selection of the university’s master’s programs online to a global audience. You can visit the university website for more information about the partnership.
  • 100% Online Delivery: These programmes are delivered entirely online, making them accessible to applicants worldwide. The courses are presented online via video and supplemented by seminars and tutorials with RKC tutors.
  • British Government Recognition: The degree awarded upon completion is recognised by the British government and duly listed on the United Kingdom’s Department for Education list of recognised UK awarding institutions. You can verify their official University status directly at the UK Government Website.
  • Diverse Program Offerings: The partnership offers a variety of programmes, including LLM International Commercial Law, MSc Business Administration, MSc Digital Business, and many more, catering to different professional needs. Click here for more information on the programmes we offer.
  • Real-World Application: The programmes are designed to be relevant and applicable to today’s business environment, helping students build strategies and gain knowledge that can be directly applied to their careers.
  • Global Student Body: The partnership prides itself on having students from every continent, providing a diverse and international learning experience.
  • Industry-Focused Education: The University of Salford Business School aims to excel as an industry-focused business school with a global outlook, known for exceptional applied knowledge creation and exchange.
  • Exclusive Online Programmes: In our commitment to providing state-of-the-art services to students, we use cutting-edge software tailor-made for online course delivery. OnlineCampus is an all-encompassing interactive and easy-to-use software which makes studying online a truly enjoyable experience.

This partnership is a testament to the commitment of both institutions to provide quality education that is flexible, accessible, and aligned with the needs of the global marketplace.

York St John University

The partnership between York St John University and Robert Kennedy College is an exclusive collaboration that enhances the educational landscape by offering a range of online master’s programs. Here are some key points about this partnership:

  • Exclusive Online Programmes: The partnership provides exclusive online master’s programmes, such as the 100% Online MBA, in various specialisations, such as Leading Innovation and Change, Coaching Mentoring and Leadership, Entrepreneurship and Innovation, Innovation Leadership and Consulting, and Leadership and Management.
  • Global Recognition: The degrees offered through this partnership are recognised worldwide, ensuring graduates have qualifications that are respected and valued globally.
  • Swiss Quality Education: Robert Kennedy College, based in Zürich, Switzerland, is known for its Swiss-quality online learning. The college has developed state-of-the-art online e-learning technology, which is used to deliver these programmes.
  • Student-Centred Philosophy: The partnership emphasises a student-centred approach, where students are part of an online learning community engaged with faculty members and other students.
  • Diverse and International: With over 5,000 students from 130 different countries, the programmes offer a truly international and diverse educational experience.
  • Flexible and Tailored for Career Growth: The courses are designed to be flexible and prestigious, tailored to fit the career growth needs of the students.

This partnership between York St John University and Robert Kennedy College represents a commitment to providing quality education that is flexible, accessible, and aligned with the needs of the global job market.

University of Gloucestershire

The partnership between the University of Gloucestershire and Robert Kennedy College is a recent collaboration to provide an innovative and accessible academic pathway for students worldwide. Here are some key features of this partnership:

  • Direct Entry to PhD: The Executive Diploma in Advanced Research offered by Robert Kennedy College provides a pathway to the University of Gloucestershire’s PhD program. Upon completing the diploma and passing an online interview, students can gain direct admission to the PhD program, focusing on dissertation writing.
  • Worldwide Recognition: The PhD achieved through this collaboration is accredited by the British Government, ensuring the degree is recognised and respected.
  • 100% Online Learning: The partnership offers the flexibility of online study, allowing students to balance their academic pursuits with personal and professional commitments.
  • Personalised Mentorship: Students receive comprehensive support and guidance throughout their doctoral journey, ensuring a personalised educational experience.
  • Diverse Specialisations: The programme offers a range of fields for specialisation, including Strategic and Digital Marketing, Law, Accounting, Business Strategy, and more, catering to various academic interests and career goals.
  • Exclusive Fees for Alumni: RKC alums benefit from special tuition fees and convenient instalment options, making further education more accessible.

This partnership bridges the gap between rigorous academic research and practical, real-world application, providing a transformative educational experience that empowers students to become thought leaders and change-makers in their respective fields.

Wide Range of Programmes

Whether you’re interested in an MBA, MSc, BA, LL.M, or even a PhD, RKC has a programme for you. Specialisations range from Computer Science and International Business to Digital Marketing, Finance, Public Health Management, and more, providing diverse fields to advance your career. Click here for our programme catalogue.

Flexible Learning

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RKC’s 100% online delivery model allows you to learn at your own pace and in your own space. This flexibility enables you to balance your personal life, professional goals, and academic growth seamlessly.

Fast-Track or Extended Study Options

The structure of RKC’s programmes is designed to accommodate your schedule. Depending on your needs, you can fast-track your degree completion to as little as one year or extend it up to five years.

Career Advancement

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The programs at RKC are tailored for career growth. They are designed to equip you with the skills and knowledge required to excel in your field and to help you climb the professional ladder.

Innovative Learning Environment

RKC utilises the latest technology to deliver its courses, ensuring an engaging and interactive learning experience. The college’s innovative approach to online education sets it apart from traditional institutions. You can experience a limited part of this experience through our trial access; chat with your Education Advisor today on WhatsApp and request your trial access.

Supportive Academic Community

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RKC boasts a supportive academic community. Students have access to experienced faculty and a network of peers from around the world, fostering a collaborative and enriching learning environment.

Robert Kennedy College offers a unique blend of Swiss-quality education, flexible learning options, and globally recognised degrees. Its partnership with top UK universities ensures that the programmes are relevant and up-to-date, preparing students for the challenges of the modern workplace. If you’re looking for an institution that values innovation, flexibility, and global recognition, RKC is an excellent choice for your academic and professional development.

Choosing RKC for your studies is not just about earning a degree; it’s about embarking on a journey that will transform your career and open doors to new opportunities. With its commitment to excellence and student success, Robert Kennedy College is where your future begins.

Click here to apply. There is no application fee, and applying doesn’t involve any commitment.

The Evolution of OTT Platforms: 5 ways how it is Transforming the Digital Video Streaming Space

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In the digital age, OTT platforms, or over-the-top, have completely changed the way we consume content. These platforms use the internet to distribute video content instead of more conventional means like cable or satellite television. As smart gadgets and high-speed internet become more commonplace, OTT platforms have not only become immensely popular but also completely changed the way that digital video streaming is done.

OTT platforms have effectively modified their tactics to accommodate the varied inclinations and actions of distinct age groups, capitalizing on their adaptability and prioritization of digital content. OTT platforms are serving different age groups in the following ways:

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Millennials (Born 1981-1996)

Millennials are digital natives who value convenience, variety, and personalized experiences. OTT platforms have captured this demographic by:

  • On-Demand Content: Millennials appreciate the ability to watch content on their own schedule, rather than being tied to traditional TV schedules.
  • Original Content: Platforms like Netflix and Hulu invest heavily in producing original series and movies that resonate with millennial interests, including diverse genres and culturally relevant narratives.
  • Mobile Accessibility: Recognizing millennials’ reliance on smartphones, OTT platforms offer apps that provide seamless streaming experiences across devices, enabling viewing on the go.
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  • Social Sharing: Integration with social media platforms allows millennials to easily share their favorite shows and movies, fostering a sense of community and engagement.

Generation Z (Born 1997-2012)

Generation Z grew up in a digital era, preferring bite-sized content, interactivity, and socially conscious media. OTT platforms appeal to Gen Z by:

  • Short-form Content: Platforms like TikTok and Quibi cater to Gen Z’s shorter attention spans with quick, engaging videos and series that can be consumed in short bursts.
  • User-Generated Content: OTT platforms encourage user-generated content and interactive features, allowing Gen Z to participate in content creation and influence trends.
  • Diverse Representation: Gen Z values diversity and inclusivity in media. OTT platforms curate content that reflects diverse cultures, identities, and perspectives, resonating with this generation’s values.
  • Educational Content: Platforms such as YouTube and Disney+ provide educational content that combines entertainment with learning, appealing to Gen Z’s desire for knowledge and skill development.
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Baby Boomers and Generation X (Born 1946-1964 and 1965-1980, respectively)

Baby Boomers and Generation X appreciate quality content, nostalgia, and ease of use. OTT platforms cater to these demographics by:

  • Classic and Nostalgic Content: Offering a wide range of classic movies, TV shows, and documentaries that appeal to older generations’ nostalgic preferences.
  • User-Friendly Interfaces: Intuitive interfaces and easy navigation make it simple for older users to discover and enjoy content without technical barriers.
  • Accessibility Options: Providing options for subtitles, audio descriptions, and larger text sizes enhances accessibility for older viewers with varying needs.
  • Family Viewing: Platforms like Disney+ and Amazon Prime Video offer family-friendly content, appealing to older generations looking to share quality viewing experiences with their families.

The capacity of OTT platforms to serve a variety of generations highlights their flexibility and responsiveness to changing customer demands. Personalized recommendations, a wide variety of content libraries, and intuitive user interfaces are just a few of the features that OTT platforms utilize to draw and keep viewers of all ages. OTT platforms are positioned to stay crucial to the entertainment landscape as streaming technology develops and consumer behaviors change. They will bridge generational gaps and offer engaging content experiences catered to the specific interests and expectations of each cohort.

Here’s a detailed exploration of how OTT platforms are transforming the digital video streaming space and the top five factors contributing to their influence.

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1. Accessibility and Convenience

OTT platforms offer unparalleled accessibility and convenience to users worldwide. Unlike traditional TV services that require scheduled programming, OTT platforms provide on-demand content. Users can watch movies, TV shows, documentaries, and even live events at their convenience, across multiple devices such as smartphones, tablets, smart TVs, and laptops. This flexibility has empowered consumers, enabling them to tailor their viewing experience according to their preferences and schedules.

2. Content Diversity and Original Productions

One of the key factors driving the success of OTT platforms is their diverse and often exclusive content libraries. These platforms not only license popular movies and TV series but also invest heavily in producing original content. Original productions, ranging from critically acclaimed series to blockbuster movies, have garnered significant attention and accolades. This strategy not only attracts subscribers but also differentiates OTT platforms in a crowded market.

3. Global Reach and Personalization

OTT platforms operate on a global scale, transcending geographical boundaries. This global reach allows content creators to distribute their work to a broader audience, facilitating cultural exchange and diversity in content consumption. Moreover, OTT platforms leverage advanced algorithms and user data to personalize recommendations. By analyzing viewing habits and preferences, these platforms curate content suggestions that align with individual tastes, thereby enhancing user satisfaction and engagement.

4. Technological Innovation and User Experience

Technological innovation plays a pivotal role in the success of OTT platforms. These platforms continually invest in enhancing streaming quality, optimizing bandwidth usage, and supporting high-definition (HD) and ultra-high-definition (UHD) content. Furthermore, advancements in streaming protocols and adaptive bitrate technologies ensure smooth playback across varying internet speeds and devices. Additionally, interactive features, such as offline viewing, multi-device synchronization, and integrated social sharing, further enrich the user experience.

5. Disruption of Traditional Media and Business Models

OTT platforms have disrupted traditional media and business models, challenging established norms and practices. By offering subscription-based and ad-supported models, OTT platforms provide flexibility to consumers and advertisers alike. This shift has compelled traditional broadcasters and content creators to adapt to changing consumer preferences and adopt digital-first strategies. Moreover, the direct-to-consumer approach adopted by OTT platforms has bypassed intermediaries, enabling creators to retain greater control over their content and monetization strategies.

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In conclusion, OTT platforms have redefined the digital video streaming space through accessibility, diverse content offerings, global reach, technological innovation, and disruptive business models. These platforms continue to evolve, driven by consumer demand for personalized, high-quality entertainment experiences. As the streaming landscape evolves, OTT platforms are poised to shape the future of digital entertainment, catering to an increasingly connected and discerning audience.

Whether you’re binge-watching your favorite series or discovering new content, OTT platforms have undoubtedly transformed how we consume and interact with digital video streaming, making entertainment more accessible, engaging, and personalized than ever before.

Check out the various Master’s programme we offer including Digital Business to kickstart or rocket-fuel your career growth: list of online bachelor/master/PhD programmes.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on the application process, and the discounts we might offer.

EIGHT ways how AI may impact business in the future

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In today’s rapidly advancing technological landscape, artificial intelligence (AI) stands as a groundbreaking force set to reshape how we conduct business fundamentally. As we gaze towards the future, the seamless integration of AI into diverse business functions is unavoidable. It can significantly improve operational efficiency, foster innovation, and elevate the quality of decision-making processes.

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The following are eight ways AI might impact how business is conducted in the future. Please comment below if you have any other suggestions on AI’s impact on business management.

(1) Streamlining Operations with AI

AI has revolutionised businesses by significantly enhancing operational efficiency. AI algorithms automate repetitive tasks, analyse vast amounts of data, and perform intricate calculations. This liberates human employees to concentrate on more innovative and strategic responsibilities and leads to a more efficient and dynamic workforce. For instance, AI-powered chatbots can efficiently handle customer service inquiries by delivering prompt and precise responses regardless of the time of day. This not only elevates customer satisfaction but also substantially reduces operational costs, making businesses more agile and competitive in their respective markets.

(2) Data-Driven Decision Making

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The ability to make well-informed decisions is imperative for the success of any business. Artificial Intelligence (AI) possesses the remarkable capability to meticulously analyse enormous datasets, uncovering intricate patterns and invaluable insights that could be challenging for human analysts to discern. Through predictive analytics, businesses can predict market trends, consumer behaviours, and potential risks with unprecedented precision. This foresight empowers companies to take proactive measures to maintain a strategic advantage and effectively navigate the competitive landscape.

(3) Personalisation at Scale

AI’s advanced processing and analysis capabilities have revolutionised how businesses engage with customer data, enabling them to achieve unparalleled levels of personalisation. Companies can now deliver highly tailored recommendations, products, and services to individual customers at an unprecedented scale. This heightened level of customisation significantly enhances the overall customer experience and plays a crucial role in fostering customer loyalty and driving increased sales.

(4) Innovation and Product Development

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AI, or artificial intelligence, stands as a revolutionary force in innovation that is pivotal in fostering the conception and refinement of new products and services. Through its computational prowess and inventive capabilities, AI empowers businesses to delve into vast possibilities in a mere fraction of the time it would typically consume for human counterparts. Spanning diverse sectors such as pharmaceuticals and automotive design, AI’s influence on product development vastly heightens innovation across various industries.

(5) Enhancing Collaboration

In the evolving landscape of work environments, collaboration is becoming increasingly central, and AI stands to play a pivotal role in enhancing this fundamental aspect of business. AI-driven tools cannot only streamline communication among team members and efficiently manage projects but also forecast and shape team dynamics. By gaining insight into the individual strengths and weaknesses of each team member, AI can strategically optimise task allocation, ultimately leading to more effective and harmonious collaboration within teams.

(6) Ethical and Sustainable Practices

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As businesses strive for sustainability, AI offers solutions to reduce waste and optimise resource usage. AI can monitor energy consumption, streamline supply chains, and even aid in developing eco-friendly materials. Moreover, AI’s role in enforcing ethical practices through unbiased data analysis and transparent algorithms will be crucial in building trust with consumers and stakeholders.

(7) The Human-AI Partnership

In the future, the progression of business will hinge upon the symbiotic interplay between human intuition and the computational capabilities of AI rather than AI supplanting humans. This alliance is anticipated to yield many advantages, including the origination of pioneering solutions, bolstered risk management strategies, and a more profound grasp of intricate market dynamics. The collaboration between humans and AI will emerge as the pivotal underpinning for business triumph in the forthcoming years.

(8) Preparing for an AI-Driven Future

To unlock the incredible potential of AI, companies need to make strategic investments in robust infrastructure, skilled personnel, and ethical frameworks. This encompasses implementing advanced cloud computing solutions, prioritising data security, and offering comprehensive AI education for staff. Furthermore, it is essential to establish clear ethical standards for AI usage to eliminate biases and guarantee equity in the outcomes of AI-driven decision-making.

AI is poised to revolutionise businesses by providing many benefits supporting growth, innovation, and sustainability. Embracing AI can help companies improve their financial performance and create a more efficient, ethical, and customer-focused business environment. The future looks promising, and AI is leading the way.

If you are ready to learn how AI will impact business in the future, consider our globally recognised online degree programmes. Take a look at our list of online bachelor/master/PhD programmes and see if we have anything that aligns with your career path.

You can also chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, the application process, and the discounts we might offer.

The Dynamic Interplay of Politics and International Business

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In today’s interconnected world, international business is not only influenced by market forces and economic conditions but also by the ever-changing landscape of global politics. Governments play a pivotal role in shaping policies that directly impact businesses operating across borders. The dynamics of political alliances, treaties, sanctions, and trade agreements can either facilitate smooth operations or introduce significant challenges for multinational corporations.

1. Political Stability and Economic Policy

Political stability is a cornerstone for economic growth and investment. Stable governments typically foster favorable business environments characterized by predictable regulatory frameworks, consistent policies, and reliable institutions. These factors attract foreign direct investment (FDI) and encourage businesses to expand operations within a country.

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Conversely, political instability, coups, civil unrest, or regime changes can disrupt business operations significantly. MNCs often face heightened risks such as asset seizure, contract renegotiations, or even nationalization in politically unstable regions. The uncertainty generated by such events can deter investment and force businesses to reassess their strategies or withdraw from affected markets.

2. Trade Policies and Tariffs

Governments wield significant influence through trade policies and tariffs, which directly impact the cost competitiveness of goods and services in international markets. Trade agreements, such as free trade agreements (FTAs) or customs unions, aim to reduce tariffs and trade barriers, facilitating smoother trade flows and market access for businesses.

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However, shifts in political alliances or the imposition of tariffs and trade restrictions can disrupt established supply chains and increase costs for MNCs. For instance, trade tensions between major economies like the United States and China have led to tariff escalations, affecting industries reliant on global supply chains and influencing investment decisions.

3. Geopolitical Risks and Security Concerns

Geopolitical factors, including international conflicts, terrorism, and regional tensions, pose significant risks for businesses operating across borders. These risks manifest in various forms, from physical threats to infrastructure and personnel, to regulatory changes aimed at enhancing national security.

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For example, sanctions imposed by one country against another can limit trade and financial transactions, impacting businesses with operations or interests in the targeted region. MNCs must navigate these risks by conducting thorough risk assessments, implementing robust security measures, and diversifying their operations to mitigate potential disruptions.

4. Influence of Political Alliances and Regional Integration

Political alliances and regional integration efforts, such as the European Union (EU) or ASEAN (Association of Southeast Asian Nations), create integrated markets with standardized regulations and reduced trade barriers. These agreements offer businesses economies of scale, access to larger consumer markets, and streamlined regulatory processes.

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However, the stability and coherence of such alliances can be fragile, subject to shifts in member countries’ political priorities or external pressures. The Brexit referendum and subsequent negotiations underscored the complexities and uncertainties surrounding regional integration, impacting businesses across Europe and beyond.

Strategies for Businesses

In response to the dynamic interplay of politics and international business, companies adopt several strategies to manage risks and capitalize on opportunities:

  • Political Risk Assessment: Regular assessment of political risks in target markets informs strategic decision-making and risk mitigation efforts.
  • Diversification: Diversifying markets, suppliers, and investment portfolios reduces dependency on any single market or region prone to political instability.
  • Government Relations: Engaging with government officials, policymakers, and industry associations enables businesses to advocate for favorable policies and influence regulatory outcomes.
  • Adaptability and Resilience: Building flexibility into supply chains, operations, and strategic planning allows businesses to respond swiftly to political developments and mitigate disruptions effectively.

Here are some examples to illustrate how changing governments and political alliances have impacted international business:

US-China Trade Relations: The trade war initiated by the Trump administration against China significantly affected global supply chains and business strategies. Tariffs were imposed on billions of dollars worth of goods, prompting companies to reconsider manufacturing locations and supply chain logistics to mitigate increased costs. The phase one trade deal signed under the Biden administration brought some relief but tensions continue to shape global trade dynamics.

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Brexit and Its Impact on EU-UK Trade: The United Kingdom’s decision to leave the European Union (EU) through Brexit introduced complexities for businesses operating across the UK and EU. Industries heavily reliant on frictionless trade faced disruptions due to new customs checks and regulatory requirements. Companies had to navigate new trade rules, tariffs, and supply chain adjustments, impacting sectors from automotive to financial services.

Russia-Ukraine Conflict and Sanctions: Geopolitical tensions between Russia and Ukraine have led to sanctions imposed by Western countries, targeting Russian individuals, businesses, and sectors such as finance, defense, and energy. These sanctions restrict trade and investment activities, affecting multinational corporations with operations or interests in Russia and Ukraine, and prompting them to reassess their risk exposure and operational strategies.

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Impact of COVID-19 Pandemic: The global pandemic underscored the vulnerability of supply chains to disruptions. Governments implemented various measures, from travel restrictions to export controls on medical supplies, affecting international trade and business operations. Companies had to quickly adapt by diversifying suppliers, revising logistics strategies, and navigating fluctuating demand patterns amidst evolving government responses.

Trade Agreements and Regional Integration: The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and the Regional Comprehensive Economic Partnership (RCEP) are examples of recent trade agreements that aim to enhance economic cooperation among member countries. These agreements create opportunities for businesses to access new markets with reduced trade barriers, fostering economic integration in the Asia-Pacific region.

Navigating the intersection of politics and international business requires agility, foresight, and a deep understanding of global dynamics. Businesses that proactively manage political risks, leverage opportunities presented by regional integration, and maintain robust government relations are better positioned to thrive in an increasingly complex global economy. By staying informed, adaptable, and strategically proactive, MNCs can navigate the challenges posed by changing governments, political alliances, and geopolitical uncertainties while capitalizing on new opportunities for growth and expansion.

Join our Masters programme in business and kickstart your career to another level. Talk to one of our education advisor to know more about the admission process, fee structure and intake information.

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