FIVE Gifting Ideas for people who work/study online!

22 December, 2023 ∙ By Sahil Devasia ∙ 3 Comments

On behalf of the staff and students at Robert Kennedy College, I wish you, our readers, and your families a Merry Christmas!

‘Tis the season to be jolly: a time of happiness, hope, and celebration. A time when families come together, and broken friendships are mended. A time of holiday and exchanging gifts. A time for children and Santa Claus.

Giving customised gifts can be challenging, especially if you want the gift to be useful and meaningful. Gifting ideas becomes more of a challenge if the gift is for someone who spends most of their time working or studying online from home.

People who work or study from home face unique challenges and opportunities. They need to be self-motivated, organised, and tech-savvy, but they also have the flexibility and convenience of working/studying from anywhere and anytime. If you want to surprise someone like this with a thoughtful and useful gift this season, here are some gift ideas to make their online working/learning experience more enjoyable and productive.

1. A subscription to Cloud Storage

*^{Photo by Joshua Sortino on Unsplash}*

One of the worst things that could happen to an online student is losing their files due to a computer crash, a virus, or a human error. That’s why having a backup of their files is essential for online students. A subscription to services such as Dropbox, Google Drive, iCloud or any other reliable cloud storage service can help them store, access, and share their files securely and easily from any device.

2. Coffee Maker

*^{Photo by John Schnobrich on Unsplash}*

There is nothing like a good cup of coffee for a pick-me-up; according to me, it is the drink of the gods! People who work/study from home need a boost of energy and alertness to keep up with their busy schedules and deadlines, especially since, most of the time, things can get lonely and boring when you spend long hours working or studying alone. But before you buy the coffee maker, find out their preference – do they prefer to grind their coffee beans or use coffee pods or coffee powder? Buy a product that they will use.

3. Ergonomic Chair

Most people know that spending all day in front of their computer studying or working can be mentally fatiguing. But what most don’t understand is it can also have an impact on their bodies. Back pain, especially lower back pain, is a big issue for those who work from home. Apart from exercising regularly, having a good ergonomic chair with lumbar support can go a long way in preventing back pains and will be a much-appreciated gift.

4. Motivational quote/poster

Sometimes, staying at home all day – every day can be a challenge by itself; it can get lonely and demotivating. Many struggle with motivation, especially when dealing with distractions, isolation, or procrastination. When one starts to feel their mind slipping, a glance at an appropriate quote can help them stay inspired and focused on their goals. The motivational poster, placard or sticker can feature a quote, a mantra, a word, or an image that resonates with them and reminds them of why they are pursuing their education or should stay focused on their work. If you know the person well, you could even customise the message from something from their lives or remind them why they are doing what they are doing.

5. A pair of Bluetooth earphones

People who work/study from home must attend online meetings, listen to lectures, podcasts, videos, and other audio materials, and participate in online discussions, presentations, and meetings. Bluetooth earphones with a microphone can help them do that without wires or cords getting in the way. Bluetooth earphones with a mic can also provide them with noise cancellation, high-quality sound and voice transmission, and long battery life. So don’t skimp; buy a good pair like Apple Air Pods, Sony, or Samsung; they will last long and provide quality sound.

These are just a few gift ideas for people who work/study from home/online that will make their work/learning experience more enjoyable and productive. Your thoughtful support will be appreciated if you choose a practical, fun, or sentimental gift. Happy holidays!

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5 ways of marketing effectively during Christmas

25 December, 2021 ∙ By Sahil Devasia ∙ No Comments

On behalf of the staff and students at Robert Kennedy College, I would like to wish you, our readers, and your families a very Merry Christmas!

^{Merry Christmas, everyone! Photo by Mitya Ivanov on Unsplash.}

Christmas is a time of happiness, hope, and celebration. A time when families come together and broken friendships are mended. A time of holiday and exchanging gifts. A time for children and Santa Claus. It has always been such and hopefully will always be such.

In short, it is a dream come true for every marketing executive.

Almost every aspect of Christmas can be made into a marketing campaign. Understanding the emotions associated with Christmas and determining how to best capitalise on these emotions will result in the success or failure of the marketing campaign.

Whether or not companies choose to take advantage of the “Christmas Spirit”, people will still need to buy gifts, travel to be together with family or go on holiday. And, the choices that customers have today are many, and all compete for the same portion of the pie. So, why not position your company to take advantage of the opportunity Christmas offers.

The following are just five points to consider when planning your Christmas campaign!

1. The holiday emotion

This is the time of year when most people are happy and relaxed. There are lights and decorations everywhere, and everything looks beautiful; it just makes one feel so buoyant. I am sure it will come as no surprise, but happy customers tend to spend more. Companies and brands should take advantage of this and position themselves to be more associated with these emotions of happiness and sharing. Receiving presents makes everyone happy, but Christmas is not just about receiving gifts; it is also about giving gifts. This is a message that must be driven to the customer.

2. Social Media

It is that time of the year when everyone is enthusiastically active on social media. From food to pictures of them in holiday attire. From holiday pictures to images of snowmen to umbrella drinks on the beach. Or, even just wishing each other a merry and prosperous time. This time of year is one of the peaks that social media experiences, so make sure your social media strategy is in place to take advantage of this period.

3. Make it all about the holidays

^{Build-up anticipation for the Christmas season. Photo by Jon Tyson on Unsplash.}

The good thing about the Christmas and New Year’s holidays is that they come towards the end of the month. So, there is a whole month to build up excitement and anticipation, to make us desire that cherry on top of the cake. This build-up adds to the positive energy of Christmas, encouraging customers to spend more and tempting them with sales and new product launches. If a marketing campaign can build up positive holiday energy around its brand, customers will begin to associate the brand with the season, and when it comes time to spend, that is where the money will go.

4. It’s all about the presentation

^{Everyone likes getting gifts. Photo by Kira auf der Heide on Unsplash.}

Christmas is a season of giving and receiving. In short, it is a season of gifts; whether it is for someone else or for yourself, it is always lovely to receive a gift. So, present your product like a gift, even change your packaging to make it look more gift-like. If your product can be personalised, encourage your customer to personalise it, let them build an emotional connection with the product.

5. Set deadlines

All good things must come to an end, and the Christmas season must also end. Similarly, the Christmas marketing campaign must indicate a clear end to the promotion and sale period and build anticipation around it. A customer must get the impression and be convinced that they will miss out on something if they miss this promotion and might have to wait an entire year to get something similar.

Explore several specialised master’s degree programmes in Marketing, Social Media and International Business that Robert Kennedy College offers through exclusive partnerships with top British universities. You could also get in touch with our team of admission advisers on WhatsApp, who can have a look at your profile and give you some advice.