Why are companies using Big Data Analytics?

After a long day, I settled down for some binge-watching on Netflix (you may be a Prime fan). I had been watching this series Ozark and wanted to watch something different that evening. Netflix had some recommendations for me – similar dramas, suspense thrillers that Netflix thought I would like based on what I had been watching. I stopped to wonder how Netflix generates content recommendations that appeal to my taste and do so for millions of other users globally. 

How do algorithms work to find me my recommendations?  

I am equally fascinated by how fashion brands like Burberry provide ‘personalised’ experience and buying suggestions. Not to mention how the retail and tech giants like Walmart, Amazon and Google seem to know more about you than your own mother.

All these companies have one thing in common: Big Data and Analytics. 

What is Big Data? 

The concept of big data has been around for several years. The term big data refers to data that are so large, complex, and comes in so fast that they are difficult to process using traditional methods. It gained momentum in the 2000s when industry analyst Doug Laney articulated a new definition for big data as three V’s: Volume, Velocity and Variety. Companies are evolving from being “knowing” organizations to “learning” organizations. 

What is Data Analytics? 

Big Data Analytics in simple terms can be defined as the application of advanced analytical techniques to big data. These techniques might typically include variety of tools like statistics, data mining, AI, predictive analytics and natural language processisng (NLP). The hottest trend in business intelligence today is amalgamation of these two technical entities: Big Data and Big Data Analytics.

Why is Big Data Important and why are companies using Analytics? 

Gathering big data is not enough, you also need to know what you do with it. If data are the crude oil then analytics is knowing how to refine them. into actionable business insights unleashing their potential. Most of the top-performing organizations identify data analytics as to the ‘differentiating factor’ from the competition in the industry. Here’s it is how:

Boost customer acquisition and retention 

Many companies are now using data analytics to understand and predict consumer behaviour. The information is in turn being used in advertising algorithms. Amazon found another use of such data – maintaining customer relations by providing faster and more efficient customer service.

Marketing Insights – focus on targeted adverts. 

In the modern age, personalization is highly valuable and a differential factor for consumers. Real-time analytics have made it possible for companies to deliver more targeted and precise service and product options to their users. 

Product Innovation and Development 

Data Analytics provides valuable information and reveals the future trends. Companies can take advantage of big data to branch out to different avenues and open up new revenue streams. Amazon’s Whole Foods and Amazon’s Fresh are perfect examples of how Amazon utilised the analysis of consumer grocery buying behaviour from its huge supply chain database. It applied this acquired knowledge to diversify and establish new innovative businesses. 

Risk Management 

One of the basic premise for any business to be profitable in the long run is its ability to identify and mitigate business risks. The wide variety of innsights provided by data analytics come in handy for institutions to develop better risk management solutions. The future is to be able to carry out real-time risk analysis. 

How can you build your career in Data Analytics?

Have you got a knack for numbers and an analytical mindset? Data analytics may be the right fit for you. As an analyst, you will be responsible for analysing and understanding the trends in big data and help improve business processes. You can launch your data analyst career with these simple steps: 

Earn an Information technology, CS or statistics bachelor’s degree  

If you are just starting off your career, earning a bachelor’s degree is a great place to launch your career in the right direction. 

Gain analytics work experience 

No education degrees are useful unless they are gainfully applied. Gain valuable experience while in school or after. Entry-level positions will provide you with much needed on-the-job training which is otherwise difficult to obtain.

Advance your Analytics career with a Masters  

Work experience and a bachelor’s degree may get you to a certain level of success. For further career development and growth in the field and into the management, you should consider pursuing a master’s degree programme in data science, data analytics or big data management. These programs will provide exposure to the latest trends and knowledge.

How can we help? 

Robert Kennedy College offers 100% Online MSc Data Analytics in exclusive partnership with the University of Cumbria. With an in-depth curriculum, you will study data analytics, advanced databases and learn new trends in digital marketing and artificial intelligence. The University of Cumbria is ranked 8th in the world and is recognised by the British government. Trust me, with such credentials until its belt, you do not need much (big data) analytics for choosing the University of Cumbria as your online graduate school. Join us today!  

Breakthrough Technologies through the eyes of Bill Gates

“Information technology and business are becoming inextricably interwoven. I don’t think anybody can talk meaningfully about one without the talking about the other.”  Bill Gates
 

 

We are changing the world with technology, with software being the big change agent. And the man who has been instrumental (the change agent himself) in bringing this technological change is Bill Gates. Bill Gates needs no introduction. I believe his name is synonymous with the innovation and change in the world of technology as the world sees it today. Bill Gates, one of the richest entrepreneurs, innovators, one of the most influential persons in the world and an immense philanthropist, revolutionized the technology industry when he co-founded Microsoft in 1975. And the rest is history. 

Gates say the advance of technology is based on making it fit in so that you don’t really even notice it, so it’s part of everyday life. I am not going to lay out the advantages or importance of IT in business or as Bill Gates mentions, in our everyday lives. This is more about what is going on in the world of Information Technology and how new breakthrough technologies continue to disrupt the world.  

MIT Technology Review has been presenting ten breakthrough technologies every year. And in this list’s history of 18 years, the 2019 edition was curated by none other than Bill Gates. There could not be a better person than Gates, sharing with the world which new technologies he believes are poised to deeply impact our lives.  

MIT’s 2019 breakthrough technologies fall into 3 categories – climate change mitigation, healthcare and AI. These are some challenges and opportunities for our future society and communities. Based on Bill Gates’ beliefs, these chosen technologies indicate a trend of transition in technologies – from those that mostly made life longer to those that mostly make it better. 

Here goes the list: 

  1. Robot revolution—robot hands that can learn to manipulate unfamiliar objects on their own  
  1. New-wave nuclear power—Development of both new fission and fusion reactor designs making them safer and cheaper  
  1. Customizable cancer vaccines— Companies like BioNTech and a treatment that uses the body’s own immune system to target only tumoral cells  
  1. Predicting premature babies—a simple blood test that can predict chances of preterm birth, potentially saving many children’s lives  
  1. Probe-a-pill—a swallowable device that takes image the gut and even performs biopsies.
  1. Plant based burgers—The aim is to drastically cut emissions from the food industry by inventing both plant-based and lab-grown meat alternatives.  
  1. Separating and ‘Repurposing’ Carbon dioxide—Companies like Climeworks based in Zurich, are looking for economical techniques for absorbing CO2 from the air and locking it away. Companies aim to produce methane from carbon emissions and also sell carbon dioxide to the soft-drink industry 
  1. An ECG-enabled smartwatch— Electrocardiogram – popularly known as ECG – will be available as wearable technology. The wearable will be able to detect atrial fibrillation and continuously monitor people’s heart and health conditions, giving early warnings of problems. 
  1. Self-contained toilets—The low-income countries cannot afford the luxury of a sewer system. Gates says, “A self-contained toilet takes the human waste, liquid and solid, and in most cases does some type of separation. The solids you can essentially burn. The liquids you can filter” 
  1. All- capable AI assistants—Expect better conversations with AI Assistants that are capable of much more than just conversations like taking meeting notes and shopping online.  

Bill Gates is not just a believer but an avid investor in the development of these innovative technologies that are bound to change the world. As he says,

“How you gather, manage, and use information will determine whether you win or lose.” 

I for one believe the world is witnessing how IT has transformed businesses and is an integral part of its success. RKC providing online programmes understand the importance of tech and thus offers Online Masters that provide you with the necessary knowledge and skill to excel in the field of IT. Chat with our advisors on WhatsApp to know more about our 100% online master’s degree programmes. Because in the words of Bill Gates,

“Vision without execution is daydreaming”. 

5 reasons why a career in Healthcare is not as bad as it seems today

I promise this is not another COVID-19 update, myths and truths or uncovering the facts where and how this deadly disease started, blog. There is more than enough information out there – and I’m talking about reliable sources only – enough to overwhelm most of us. 

These are challenging times for us as individuals and for society at large – humanity some might say. The global pandemic has changed the way nations operate and has impacted the global economy. The greatest and gravest impact of the pandemic, however, is on the healthcare systems around the world. With about 3.8million COVID-19 cases in 210 countries and territories (as of May 9th, 2020), the healthcare systems worldwide are immensely stressed. (https://covid19.who.int)

Healthcare systems are hit hard both directly and indirectly (too many patients at the same time, too many doctors becoming patients, lacking resources, inability to attend to other conditions, etc.) 

The World Health Organisation said so much: 

Countries will need to make difficult decisions to balance the demands of responding directly to COVID-19, while simultaneously engaging in strategic planning and coordinated action to maintain essential health service delivery, mitigating the risk of system collapse

WHO, March 2020

So, if this is not an update, nor a myth-busting blog, what is it? 

I would like to focus on the positives of this situation from an educational point of view, thinking especially of those who envisaged a career in the healthcare sector, people who are looking to switch careers, or someone already in the healthcare sector looking to verticalize their career path. Now is the time to “quarantine” and study!  

Choosing a career for yourself might be one of the biggest decisions you take in your life. Some of us are fortunate to follow our passions and interests and make a successful career out of it. Sometimes after pursuing a career for a whole number of years, we realise that it is not something we want to do for the rest of our lives. We’ve got to rationalize our interest and weigh the pros and cons a career offers. If you have been thinking what’s in it for you, here is what a career in the healthcare industry has to offer: 

Humanitarian side

While every profession tends to serve society in some way (well at least that is what I like to believe), in my opinion, healthcare is the noblest. The potential of changing and saving lives puts you on a higher pedestal as a professional compared to any other. If you have an innate desire of helping others and uplifting humankind, healthcare is the right place for you.

Tremendous Growth Opportunities

Surveys and labor statistics reveal that healthcare is one of the fastest growing industries with an estimated addition of 1.9 million new jobs. According to the U.S. Bureau of Labor Statistics, employment in healthcare occupations was projected to grow 14 percent from 2018 to 2028, much faster than the average for all occupations. 

Healthcare occupations are projected to add more jobs than any of the other occupational groups. This projected growth is mainly due to an aging population, leading to greater demand for healthcare services.

U.S. Bureau of Labor Statistics

Challenging situations like the ongoing pandemic of COVID-19 have created a need for strong healthcare leadership. The present outbreak is far from over, and the healthcare sector is operating at maximum capacity. There is an urgent need to adequately plan and utilise limited resources. At the same time, it has become all the more imperative for the healthcare systems worldwide to be prepared for any future events, as the COVID-19 pandemic is definitely not the last one.  

The sector offers a number of growth opportunities that are wide ranging, beyond the conventional patient care field of being a practitioner, nurse or therapist. There are opportune avenues for both horizontal and vertical growth in the sector. As the healthcare paradigm continues to evolve, there is a greater demand for innovation in healthcare technology, guided by the vision and sharp business acumen of a strong healthcare professional. 

Dynamic

Most days, a healthcare professional will bring new challenges and should bring with them joys and job satisfaction. Demand is changing and so are the roles in this industry which adds to its dynamicity.

 Flexibility

Healthcare offers flexibility in three ways. First the flexibility on choice of profession. You have a plethora of options to choose from: patient care services, government relations, human resources, planning and development to name just a few healthcare management positions you can get yourself into. 

Then you can choose the environment you want to work in. The healthcare management professionals are not limited to jobs in just hospitals. There are great career opportunities in consulting, state and federal agencies, insurance, laboratories and universities.

Thirdly, this industry is not bound by borders. The experience in the field is highly regarded across nations making you a valuable asset wherever you go (with few exceptions where licensing might be necessary).

Competitive Salary

Last but definitely not least, healthcare sector jobs are well paid and rewarding in the monetary sense as well. On an average, the median salaries of healthcare professionals are higher than the annual wages of all other occupations. (https://www.bls.gov/ooh/healthcare/home.htm)

A master’s degree could provide you ‘the edge’ to make a move into or to grow within the healthcare industry. The enhanced knowledge and multifaceted skillsets will allow you to make progress by leaps and bounds in the field.  

Because let’s be honest – who hasn’t had a bad “boss”? Highly competent people with tremendous skills in their profession, parachuted in leadership positions without preparation. That “joy and job satisfaction” we were mentioning earlier are highly impacted by leaders who are not fully prepared to lead other people too. 

Our online master’s degree programmes will help you understand international perspectives and also how to analyze the constraints and trade-offs in developing and implementing national health strategies, health care financing, economic evaluation, the role of effective change management and technological development. 

Chat LIVE on WhatsApp with one of our Education Advisors for more information on the healthcare management programmes offered and the application process. Remember to ask about our “quarantine” discounts and check your eligibility. 

On behalf of the entire RKC team, a special thanks to all healthcare professionals across the world for working tirelessly to keep our communities safe. Our gratitude to all of you responsible citizens for staying home and helping stop the spread. #thankyouheathcareworkers

The University of Cumbria ranked 8th in the world

Robert Kennedy College takes immense pride to share a recent development in the university rankings world. Our exclusive partner – the University of Cumbria – has been ranked 8th in the world by Times Higher Education. The Times Higher Education Impact Rankings are the only global performance tables that assess universities against the United Nations’ Sustainable Development Goals (SDGs). The ranking uses 3 calibrated indicators: research, outreach and stewardship to provide comprehensive and balanced comparisons.  

At its heart, the UN has 17 Sustainable Development Goals that call for an urgent action by countries –developed and developing – for global partnership. Sustainable Development Goal 4 stands for Quality Education i.e. ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all. 

Despite the considerable progress on education access and participation over the past years, 262 million children and youth aged 6 to 17 were still out of school in 2017, and more than half of children and adolescents are not meeting minimum proficiency standards in reading and mathematics.

https://sustainabledevelopment.un.org/sdg4

The Times Higher Education Ranking on SDG 4 – quality education – measures universities’ contribution to early years and lifelong learning, their pedagogy research and their commitment to inclusive education. This second edition includes 766 universities from 85 countries. Metrics and the percentage weightings given to each metric for arriving at the ranking are as follows:  

  • Research on early years and lifelong learning education (27%) 
  • Proportion of graduates with teaching qualification (15.4%) 
  • Lifelong learning measures (26.8%) 
  • Proportion of first-generation students (30.8%) 
University of Cumbria – Lancaster Campus

There couldn’t have been a better timing for this impressive ranking to be announced, as we also announce that the University of Cumbria Online MBAs are now being offered 100% online. Yes, you read that right! Now you can study and receive British government approved, Swiss quality education – all 100% Online. This is, however, a limited time offer. Enrol today or chat with one of our advisors on WhatsApp now.  

Meg Plooy, RKC&YSJ graduate

Women in RKC – Meg Plooy, MA Leading Innovation & Change, York St John University, UK

In our effort to spread some positivity amidst the global pandemic, we turn to another success story of a proud RKC graduate – Meg Plooy. Meg graduated from the Online MA Leading Innovation & Change (the programme is now offered at York Business School as a 100% Online MBA Leading Innovation and Change). Let’s hear Meg’s inspirational story.

Who is..

A short profile

Vidhi Kapoor (VK): Who are you, really?

Meg Plooy (MP): Relentlessly helpful mother, wife, and friend. Innovative business solutions aficionado, Starbucks addict, camping nerd, and (foster) mother of Pitbulls.

Getting back into education

Your story of getting back to do a Master’s degree

VK: What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you?

MP: I was inspired to enroll for an online degree for a few different reasons. Firstly, to be an inspiration for my young children and show them that truly anything is possible if you work hard. Secondly, to advance my professional opportunities. Taking inspiration from my two sons, who work tremendously hard in everything they do and my sister, who enrolled in her graduate studies just a few weeks earlier.

VK: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them?

MP: There were two significant barriers impacting my decision to apply and enroll. The primary barrier was time: finding adequate time while raising children and working full time. The other significant barrier was cost: as a mature student, enrolling in an international institution there were very few grants or bursaries I qualified for, meaning all the funding was out of pocket.

VK: What surprised you the most when you started your studies?

MP: I was most surprised by how determined I was to succeed.

VK: Do you feel there are unique challenges women face when deciding to get back into education?

MP: Absolutely. I feel there are still substantial gaps in gender parity. Although I have a supportive marital partner, I still feel that a larger portion of the parenting and household responsibilities fall on the female if both parents are working. I also feel that there is a larger need for females to have higher education for a lesser role in order to be seen competitively in the workforce and to reduce wage gaps.

Getting the degree

The work to get the degree – what did you learn, how did you balance, what would you do differently

Meg with her degree certificate, as happy as can be!

VK: Which programme did you do? Why?

MP: Master of Arts, Leading Innovation and Change. I had been researching online Master’s degree programs for quite a while and immediately was drawn to this program because it outlined everything I identified in myself both personally and professionally.

VK: What is the single most important thing you learned during the programme?

MP: That I am capable of accomplishing anything I am determined to complete.

VK: How did you balance work and studies?

MP: A good routine and sticking to a schedule. The best time for me to complete my studies was after the kids were in bed, which gave me anywhere from 2 to 2.5 hours each night. I used Monday through Thursday as “school nights” which ensured I was still getting downtime over the weekends. This helped me to stay focused and manage time effectively.

VK: Any particular challenges to being a woman and studying online, or do you think all students face the same ones?

MP: I feel all mature students, especially ones with family responsibilities, would face the same challenges.

Life post-degree

What changed, if anything?

VK: What’s new in your life since graduating/starting your studies? Any visible impact already?

MP: I feel that since graduating, I have more credibility within the organization I work for.

VK: Anything you are doing differently now because of the things you learned?

MP: Completing my Master’s degree has helped me develop strong skills in critical analysis, which helps me assess a situation more critically, also identifying themes and patterns in certain situations. It has certainly helped me strengthen my professional writing and report-delivery skills.

VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the workplace?

MP: I do not believe getting a Master’s degree will reduce gender discrimination in the workplace. I currently work in a male-dominated industry and was recently appointed to our central business unit’s Women’s Council as our organization is looking to achieve gender equity in the workplace. In the council, we discuss many elements that contribute to gender discrimination in the workplace. I believe the best way to mitigate gender discrimination in the workplace is through leadership and inclusive corporate culture.

Advice for other women

Or other students, really.

VK: Imagine you could send a message back in time to your pre-degree self: what would it be?

MP: It will all be worth it in the end, you CAN do this!

VK: Imagine you could send an object back in time to your pre-degree self: what would it be?

MP: A financial grant or bursary that could have helped with tuition payments.

Closing thoughts

VK: Anything else you would like to add that could help with the goal of increasing women’s participation/access to a Master’s degree?

MP: I believe addressing the financial barrier would assist in women accessing higher education. I also feel that developing a platform for online support would be beneficial that may include blog posts, online resources, and motivational content.

If you are truly inspired by Meg’s story today and are ready to take the plunge, do not think twice. It’s the right time to do something positive for your career (no matter the global crisis) and get a Master’s degree you had always dreamt of achieving! Have a look at our list of programmes and see if we have anything that interests you.

Women in RKC – Introducing Derryle M. Rankin – A Double RKC Graduate

As we continue the International Women’s Day series, this week we are talking about Derrylee M. Rankin – a double RKC Graduate. Without further ado, let’s hear her inspirational story. 

Vidhi Kapoor (VK): Who are you, really? 

Derrylee M. Rankin (DMR): Learning is an integral part of growing. My aspiration in life is to continue crafting my passions, building interpersonal relationships and being a leader who leads by example. 

I thrive in culture and commerce environments geared towards outstanding results that lead to profitability and overall success for any organization that I am part of. I prefer to work on tasks that challenge me intellectually.   

Akin to raising my two sons Fabio and Jacob as a single mother; the same dedication was applied to my decision of becoming a Graduate student. I obtained a Master’s Degree in Leading Innovation and Change from York St. John University in York, England and a PG Diploma in International Commercial Law at the University of Salford, Manchester.  [Editor’s note: both degrees in exclusive partnership with RKC] 

VK: Which programme did you do? Why? 

DMR: MA Leading Innovation and Change  

PG Diploma International Commercial Law 

VK: What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you? 

DMR: For years, I was prevented from receiving promotions or salary increases because I had not obtained a college degree. This was quite stressful and embarrassing as I was capable of doing the job, in fact in some cases I was already doing the job, just not being paid or recognized. 

My two sons were witnessing me working two and sometimes three jobs and I knew it had a negative effect on them.  I was determined to make a positive change in our lives and further my education. 

VK: What were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them? 

DMR: Unfortunately, I dropped out of college twice due to my struggles as a single parent suffering from depression.  Depression affected my motivation and commitment. The lack of funds and family support was also a factor.  I realized that it was time to find the strength and courage to get my degree and have a positive influence on my two sons. 

VK: Do you feel there are unique challenges women face when deciding to get back into education? 

DMR: My challenge as a woman was a combination of working a fulltime job and raising my children.  I had to find ways to prioritize my school projects, submitting work deadlines on time while handling all of the responsibilities as a fulltime single mother.  There were many long nights. 

VK: Any particular challenges to being a woman and studying online, or do you think all students face the same ones? 

DMR: I believe we all face particular challenges while studying. 

VK: Anything else you would like to add that could help with the goal of increasing women’s participation/access to a Master’s degree? 

DMR: Do your research, ask many questions and seek help from your professors and classmates. 

My professors were extremely helpful and very encouraging, I am forever grateful. 

VK: What surprised you the most when you started your studies? 

DMR: I was surprised by the support that I received from my classmates and professors.  They pushed me to overcome many obstacles.  

VK: What is the single most important thing you learned during the programme? 

DMR: I learned that self-value and confidence come from within.  My classmates and professors were very supportive and inspired me to push forward.  Our group projects also helped me to express myself and contribute my ideas with confidence.  

VK: How did you balance work and studies? 

DMR: I had to do most of my studies at night and on the weekends.  I was also fortunate to be working for a Government Department that offered a few study leave days.  

VK: What’s new in your life since graduating/starting your studies? Any visible impact already? 

DMR: Since graduating I see myself as a worthy individual.  I have been given workforce opportunities that I could not have imagined prior to obtaining my degree. 

VK: Anything you are doing differently now because of the things you learned? 

DMR: Yes, I have improved my leading/management skills.  I communicate much better and always aim to ensure that my objectives are clear and concise. 

VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the workplace? 

DMR: Absolutely. 

VK: Imagine you could send a message back in time to your pre-degree self: what would it be? 

DMR: Have the confidence to believe in yourself and do not procrastinate. 

 
VK: Imagine you could send an object back in time to your pre-degree self: what would it be? 

DMR: My framed Master’s Degree. 🙂

I don’t know about you, but hearing the truly powerful and inspirational stories of these two MALIC graduates (Renata and Derrylee), I feel encouraged and motivated to take bolder steps to make a better life for myself and my family. Watch this space as more motivational stories are coming your way.  

If you too feel a Master’s degree may help improve your career progression opportunities, your self-confidence and self-worth, now’s as good a time as ever to get started. Sure, the times are particularly uncertain these days with half the world on lockdown and the other half biding their time, but we and our University partners are doing our best to support students during this period even adapting the face-to-face requirements to allow for online delivery using technology. Talk to our team of Educational Advisers today and see what we can do for you. 

Women in RKC – Renata Takac, MA Leading Innovation and Change

Dear readers welcome to the women’s Day special series. We reckon that just a day is not enough – so we will be celebrating women, their courage and their achievements throughout this month. I am excited about this series of blogs that we are presenting to you here featuring RKC’s women ambassadors from diverse backgrounds having their own unique story to tell.  

Full disclosure – the students we are featuring on the blog this month are all  RKC ambassadors. The RKC ambassadors programme is an internal project aimed at facilitating prospective students’ decisions about studying with us – ambassadors are not remunerated but decided they wanted to vouch for us and their respective programmes of study. So we must be doing something right! 

We asked a few of our female ambassadors questions about their personal journey before they enrolled for the Master’s programme, their challenges, their struggles and joys. Though we are dedicating this series to women out there, men can probably benefit from the advice too. 

Let’s meet: Renata Takac

Vidhi Kapoor (VK): Who you are, really?  

Renata Takac (RT): Excellent question! I was born in ex-Yugoslavia – now Croatia and spent my childhood in Pakistan. I travelled quite a bit and loved discovering other cultures. I dedicated the first half of my professional life to corporations (marketing and sales), and the second one, since 2006, to human resources and organizational development.  I graduated MALIC [Editor’s note: Master of Arts in Leading Innovation and Change] in 2013, and my next huge step in professional development is a Diploma in Integrative Psychotherapy, which I started three years ago.  

Personally, I am a mother of a grown-up daughter, a wife and a friend. I enjoy sports – I was a marathoner once upon a time, and now I swim, row, etc. I love singing, travel, books and movies and many more. In agreement with this question – who I really am – I enjoy discovering who I am, really, apart from all the mentioned functions and roles.

VK: Which programme did you do? Why? 

RT: I did MALIC, because leadership was my primary interest at that time, and change and innovation were bonuses 🙂 

VK: What was the driving force behind your enrolling for an online degree? Who inspired you? What motivated you? 

RT: Actually my path towards MALIC was several years long – I was looking for a program that would be a good match with my job (coaching, mentoring, training, etc.) and at least partly online. After I chose MALIC, I needed the money to fund it 🙂 so it took me some time to earn it. Finally, after I enrolled, I spent the first several weeks working in Malta; so the start was fiery, but I fell in love with the program and that was it! It’s perhaps an interesting fact that I enrolled in 2011 when I was in my prime – 48 years young. 

VKWhat were the thoughts/situations/people/challenges holding you back from starting (if any)? How did you overcome them? 

RT: I partly answered this in the previous question; once I decided that MALIC was my choice, the only obstacle was money. But I was lucky enough to be able to earn it, and I had my family’s support regarding the idea that such money is well invested.  Besides that, the program, of course, required the time and effort. However, it was such a perfect match with my professional interests that I did it with pleasure. 

VKDo you feel there are unique challenges women face when deciding to get back into education? 

RT: Of course, many. From my experience, I was able to enroll in such a challenging program only after my daughter grew up and I left my previous corporate job. I can imagine it could be much more difficult if I had to fight opposition from family members, or similar. 

VK:  Anything else you would like to add that could help with the goal of increasing women’s participation/access to a Master’s degree? 

RT: I remember one of our female colleagues telling me at the end of the York module [Editor’s note: a one-week residential (face to face) module during an otherwise fully online programme] that she was greatly encouraged to remain with the programme. Before coming to York she was not sure she can continue with the studies and graduate, but that week strengthened her resolve.  

Perhaps sharing other female students’ experiences can encourage others in their belief that they can. 

VKWhat surprised you the most when you started your studies? 

RT: The freedom – the choice of when, how to learn, etc. was great! Furthermore, the teachers’ support and respect for our previous knowledge and experience. 

VKAny particular challenges to being a woman and studying online, or do you think all students face the same ones? 

RT: I did not notice any gender-specific challenges regarding the online study. On the other hand, I did notice that all our professors were male. 

VKWhat is the single most important thing you learned during the programme? 

RT: Oh, that is a difficult one. Perhaps the notion that I can do it! Besides that, the whole programme was so packed with intriguing, real-life related, 21st-century ideas and knowledge. For instance, the idea of ongoing change we discussed in 2012 really quickly transferred to today’s VUCA world. 

VKHow did you balance work and studies? 

RT: At the time of my studies I worked mainly on projects, so I was able to adjust the work to MALIC deadlines. However, now that I think about it, today I work 9-hours workdays and I still manage my psychotherapy studies… so I guess it’s a matter of motivation and dedication. 

VK: What’s new in your life since graduating/starting your studies? Any visible impact already? 

RT: It is important to me that I can support my competencies with a degree in leadership. For many of my clients, a recent master’s degree is decisive because it signifies knowledge in recent leadership studies. 

VKAnything you are doing differently now because of the things you learned? 

RT: Many things – starting from reading (I don’t feel pressure to read the whole book or paper anymore in case I need only part of it), critical thinking, up to the content of my training, the leadership models I mention to my coaching clients, etc. 

VK: Do you feel that getting a Master’s degree or doing other online programmes can reduce gender discrimination in the workplace? 

RT: I would say yes. As long as any program is more accessible, it means it is even more accessible to women, due to usual restrains (demands of the job, family life, etc.). The connection between a Master’s degree and better job opportunities is positive, I guess. 

VK: Imagine you could send a message back in time to your pre-degree self: what would it be? 

RT: 1. Enjoy yourself! It is demanding and stretching but at the same time an enjoyable experience. 

2. Use the chance to communicate with the professors. They are great and can help you immensely. 

3. You’ll make some long-term friends (Bert Lee, Brenda Jiaying Hobin, looking at you!) 

4. Make your study visit to York close to the end of the programme. You will know much more and be closer to your research and thesis. 

VK: Imagine you could send an object back in time to your pre-degree self: what would it be? 

RT: My witch doll. It is not only a symbol of female power but the message to myself: Be yourself. You’re a survivor!  

Hope you enjoyed reading the first blog in the series celebrating womanhood. I really hope her story draws inspiration and courage in you to take the next big step to transform your career and make your own mark. Just like Renata, you will learn that yes, you can do it! And as she rightly points out, we also believe that sharing other female student’s experiences can help others strengthen their belief that they too can! So share your experience here and let your story be an inspiration for many women Master’s aspirants. 

Next week we will talk about Derrylee M. Rankin, another MALIC graduate and PG Diploma holder in International Commercial Law, sharing her story, so stay tuned! 

P.S.: In case you are wondering, Renata’s MA programme was transitioned into an MBA in Leading Innovation and Change.

Feb 29th – an opportunity to reflect on 4 years’ worth of learning?

2020 is a leap year and Saturday, 29th of February marks the leap day: an extra day in our lives that we encounter every four years. Walking through February 29 is almost like walking through a rare portal that is only accessible to us every four years. Well, when I dug a little deeper into the history of how we actually came to have 29 days in the second month of the year, I found some very interesting facts about this day.

The history of Feb 29th (and/or of Feb 28th for that matter)

A leap year was needed to correct calendar drift because the Earth orbits the Sun every 365.242 days, a number that is fairly difficult to accommodate on a calendar. And it was a lot of trial and error before the world could settle for the modern-day leap year system. Many ancient cultures had taken on to the practice of adding extra days, or even months, to round out the calendar year.  

The National Geographic News explains the Roman civilization would add months to try to correct the drift of the lunar calendar. But this system was sloppy. In the modern sophisticated society, all kinds of things such as paying rent or interest accruing on loans would all mess up.  

Egyptians were the first to determine the true length of the solar year and brought the reformation. Egypt adopted a leap-year system, with an extra day every four years, during the Greek rule of the Ptolemaic Dynasty (305 to 30 BC).  

In 46 BC, the Julian calendar came to be used as a reformed calendar after what came to be known as the Year of Confusion. But there was an inherent flaw that caused the drifted Julian calendar to drift 10 days by the late 16th century.  In 1582 the Gregorian calendar was introduced by Pope Gregory XIII, and it slowly but surely became the main calendar system for most of the world. 

Now you might be wondering why I am talking about the history of leap years? Well, apart from its historic relevance, I consider the leap days significant as the day of reflection and reminiscence.

A day for reflection

A wise person would say, don’t live in the past nor the future, stay in your present. However, it is important to foresee the future to identify the goals you want to achieve and reflect on the past to see how far you have come along your planned path, appreciate your achievements, recognize the pitfalls and improve upon them.  

Reflection is a key part of learning – it is not dwelling or beating yourself up for past events, but rather recognizing the pros and cons of past experience. Standing on the leap day today, I would like to take this opportunity to highlight the achievements and memorable moments for Robert Kennedy College and its exclusive partners, during the last 4 years of imparting Swiss quality education online.

Scroll through the slides to see some of my favourite highlights of RKC history..

  • Celebrating 50 years of University of Salford

To top it all here’s a short University of Cumbria 2019 graduation video. I hope this inspires you to take the walk as a proud master’s graduate yourself one day (hopefully before the next leap year in 2024!)

So I would encourage you all to take the opportunity that this great day, that comes once in 4 years, has to offer. Reflect, plan, set your intentions and take the plunge! For any guidance that you might seek on our Master’s programme, just reach out to our dedicated education advisors

Happy Leap Day! 

A 100% online MBA or MSc? Yes, you (now) can!

It’s official. We are excited to announce the launch of five new 100% online master’s degree programmes to add to our growing list of programmes. We know our online masters (MBA, MSc and LL.M) programmes, with a one-week mandatory residency, have been immensely popular among working professionals who looked for a perfect (or even just manageable) work-study balance.  

However, we could not underestimate the growing demand for 100% online programmes. We developed our 100% online programmes through an exclusive partnership with University of Cumbria, offering the same British tradition and Swiss quality education – fully online.  

The specializations these new 100% online programmes offer are among the most sought after and highly rated online programmes. These include artificial intelligence, digital marketing, data analytics, computer science and international business and information technology. The world is going digital and we need future leaders well equipped with the necessary knowledge and skills. 

Ready to dig in? Here they are!

 All of the five new programmes share the following characteristics: 

Duration : Minimum 12 months, maximum 5 years. 

Delivery Method : 100% online via OnlineCampus (an interactive online learning environment) with intensive class discussion and collaboration. 

Entry points: Four times a year (winter, spring, summer and autumn). 

Tuition Fees: 12,000 CHF (Swiss Francs). This fee includes library access, OnlineCampus access, graduation fees, and University matriculation fees. Fees are payable in interest-free instalments, however, the programmes are not eligible for UK Postgraduate Loans for Master’s Study. Sorry! We do try to compensate to some extent for this by offering occasional time-bound bursaries, so keep an eye on our newsletter. Not yet signed up? Request a catalogue here

Programme details 

100% Online MBA Artificial Intelligence (AI) 

There is no industry in the business world today that does not uses AI. Artificial Intelligence and Machine Learning have become mainstream tools in driving business. AI applications help companies reduce their costs, enhance customer experience, increase profits – in short, spending less to do more. Artificial Intelligence and Machine Learning have already started revolutionising the business world, as many businesses are already using such technologies to achieve a competitive advantage. The MBA Artificial Intelligence is devised to equip you with the skills and knowledge required to manage the intricacies that stem from an artificial intelligence driven world.  

100% Online MBA Digital Marketing  

Digital media has taken the advertising to a whole new level and has made it a profession highly sought after. This has contributed to changing the landscape of jobs and how marketing is done today, encouraging businesses and business schools alike to evolve the way that marketing is viewed as an independent function. This online programme equips you with the skills needed to engage with customers via digital media and effectively market businesses across digital networks. 

100% Online MBA Information Technology 

I personally consider this programme a marriage between the business and technology worlds. IT managers are now required to have a thorough understanding of business, and not just technology, so gone are the days when one could afford to specialize either one or the other. The MBA Information Technology answers the growing demand of intertwining technology with business by blending the established business knowledge of an MBA with specialised courses on Information Management and the Internet of Things. 

100% Online MSc Data Analytics 

Computers and the advent of the Internet have brought upon the world the age of information and big data, and organizations want to retain as much information as possible about their business as they appreciate the role of data in gaining insights and out-thinking competitors. Whether your pursuit is technical or business-focused, the MSc Data Analytics nurtures your analytical skills.  

100% Online MSc Computer Science and International Business 

Modern businesses are dominated by technology with new computing systems and the internet dominantly driving the change. Global markets are now open to even smallest of the businesses. The MSc Computer Science and International Business seek to provide students with the opportunity to gain a deeper understanding of how business merges with technology, offering a blend of computer science subjects and core business topics. 

Fully Online vs 1-week residency  

We are staunch believers in the value of the one-week residencies typically mandatory in all of our programmes. As already mentioned earlier, however, we do recognize the challenges raised by such events on you, the students. For those of you who always wanted an MBA or MSc, but were being held back by the prospect of having to attend a full week in Zurich or the UK, this should be a no brainer. But how can we justify a fully online programme? 

There’s no hiding behind the finger – the value of the residencies is not necessarily the tuition (this can be delivered relatively easily online), but meeting other like-minded people, from all around the world, doing the same programme, facing the same challenges, and heading in the same direction (graduation). You cannot really imagine the camaraderie and friendships built during such weeks. 

Our fully online programmes do not require you to attend a residency – but they do offer the option of doing so if you wanted to – perhaps you will find yourself freer, richer, more motivated to travel – know that is an option. 

For what it’s worth, we should mention that at graduation you receive a degree of the University of Cumbria – whether you studied on campus, online with a mandatory residency or fully online. No difference whatsoever. The choice is fully yours! 

We are proud to launch these new programmes, with the first intake starting already in May 2020. Be among the first applicants and enjoy the array of exciting introductory admission offers! 

Financial Management: Boring to Death or Deadly if Misunderstood?

Finance: each one of us deals with finance in some way or the other on a daily basis, whether we are a professional accountant, a number-crunching wizard, an artist, a medical practitioner, a lawyer, an entrepreneur or a home-maker. There is no escape from finance even if you do find it difficult to comprehend the financial concepts or resent dealing with numbers (that goes for myself, huh numbers!).  Being pervasive might make it one of two things (or maybe both): boring to death, or critically important. 

At Robert Kennedy College (RKC), we know a master’s degree in management is a prime management qualification for managers. Our Online Master’s degrees give you a great overview of the business world and enhance your knowledge and skills further. And since Financial Management is an integral part of any business, we offer it as a core or as an elective module depending on which degree you choose to pursue.  

Now, before I share with you an insider’s view of the online module let’s get started with the basics – learning what financial management is and why it is important in business.

What “Finance” really is – academically speaking 

Khan and Jain (as cited in Classification of Finance by Paramasivan and Subramanian, 2009) define Finance as the art and science of managing money. Any kind of business entity, big or small, depends on finance to meet its requirements in the economic world and so if you accept that money is the lifeblood of the organization, then finance is its heart.

Types of Finance 

As described above, Finance is one of the most important functions of a business. It plays a paramount role in the smooth functioning of the business activities.

Finance can be classified into mainly two categories:  

Figure 1. Classification of Finance by Paramasivan and Subramanian (2009). Paramasivan, C., and Subramanian, T. (2009). Financial management (New Delhi: New Age International (P) Ltd., Publishers). 

Private Finance includes the Individual, Partnership, and Business or Corporate Finance, while Public Finance, on the other hand, covers Central, State and Semi-Government Financial matters. (Source: Financial Management by Paramasivan and Subramanian (2009)).   

Financial Management 

According to Joseph and Massie (as cited in Classification of Finance by Paramasivan and Subramanian, 2009): Financial Management “is the operational activity of a business that is responsible for obtaining and effectively utilizing the funds necessary for efficient operations.” The job of a finance manager includes procurement and efficient utilization of funds. Financial management has two main objectives: wealth maximization and profit maximization.  

So ultimately, why IS Financial Management important? 

It is imperative for any business to maintain adequate amounts of funds for its smooth operations. Financial Management thus plays an important role in the following: 

  1. Financial Planning:  Financial Management begins with the determination of the financial requirements of the business. 
  2. Acquisition of the funds: A financial manager employs the most effective means of acquiring adequate funds at minimum cost.  
  3. Utilization of funds: It is not just acquisition, financial management also involves the efficient and effective use of the sourced funds to improve the operational efficiency of the business. 
  4. Profitability: Employing financial management tools like accounting, budgetary control, ratio analysis and cost volume profit analysis, businesses look to improve their profitability. 
  5. Enhance the value of the firm: As stated earlier, one of the objectives of financial management is wealth maximization and improving returns for investors.  

 
What would you learn from the Financial Management module in the Online MBA? 

Business is about profit, and there can be sustainability only with proper knowledge of effective financial management. Oxford and Harvard Business School graduate Professor David Duffill will expand and reinforce your knowledge of financial accounting, management accounts, budgeting and financing. This module aims to provide an introduction to financial accountancy and managerial economics. The module will engage you in reflective and discursive argument on the materiality of different social, environmental and ethical issues, introducing you to accounting and principles of finance and letting you use your new knowledge in practical ways by using case studies. 

What our own students say about the module?

There is nothing better than to hear from the horse’s mouth (past and current students) though, so here’s what they have to say about the Financial Management module. Each cohort is surveyed at the end of the module.

For most students, the module was “an amazing learning experience”. The course developed their skills, enabling them to quickly adapt and find a new direction. The learning also allowed them to better understand changes in the economy, and identify new business opportunities.  

It “strengthened my business and financial skills”. Students benefit from a clear understanding of the foundations of finance as well as the various financial instruments used for valuations like futures and options and also from an understanding of financial statements to make an investment decision. Videos from Professor David Duffill and illustrated instructions on exercises or examples are seen as very helpful by an overwhelming majority. 

It is not all roses though. There is also agreement on the fact that assessments are very challenging (just like real business challenges are very … well … difficult!), yet they are also a very enjoyable experience allowing students to use different financial techniques to improve a business (for those who get it right anyway!).  

I hope you enjoyed reading about business finance management today. Stay tuned for next week’s blog that takes financial management to a more personal level – managing your personal (or family) budget! Watch this space!