Event Management during COVID-19

Well, I have said it before, and I am saying it again – we live in difficult times. But the more I think about it, maybe “difficult” is not the right term to use. I think the right word to use here is “challenging”, and “challenging” isn’t as bad as “difficult”. And what challenges give us, are opportunities.

This “opportunity” (and I know it might seem crass to term COVID-19 as an opportunity or as something positive, because it is definitely not positive, and I wish it never happened!) might not have been a choice and was forced on the world by COVID-19, but this is not the first time that the world faced a widespread pandemic and it will not be the last. Every time we faced something like this (global pandemic, world wars, etc.) in the past, we have come out of it stronger and better prepared for the future, so we might as well try to make the best of a bad situation now too.

Companies and individuals around the world are seizing on this opportunity that the challenge of COVID-19 has provided. New ways to think and work, new processes and operations, new businesses and technology, new products and services, and finally, new ways of managing events.

One of the sectors that have suffered greatly, at least in the short term, is Event Management. I mean, one of the basic ways of preventing the spread of COVID-19 is social distancing, and that is the antithesis of a successful event.

The following are some of the challenges and/or solutions that event managers have come up with in dealing with COVID-19.

Cancellation: Events are being cancelled, primarily because the fear and risks are real, and it is always better to be safe than sorry! However, the silver lining is events still need to take place, especially in the corporate world. New products and services still need to be announced and launched, Comic Con needs to take place to announce new movies and television shows, and to keep the fans hooked.

A royal wedding event in times before Covid-19

Opportunity: While events like “grand weddings” might be a thing of the past, at least for the immediate future, the opportunity still exists to plan for a classy, intimate, and yet a memorable wedding. After all, the wedding day will always be one of the most important days in a couple’s married life, and couples still need to get married (life doesn’t come to a halt because of COVID-19) and make their day special. A grand wedding reception can always be planned for when things return back to normal, until then, recordings of the wedding can be shared with extended friends and family. Planning for an intimate, yet memorable wedding can challenge the creativity of an event planner, but in this case, it is the challenge to overcome.

Technology: That was on the personal side of things. I believe it is a lot simpler on the corporate side. Technology has made it a lot easier to plan corporate events and products launches. Earlier this month, Samsung had their Galaxy Unpacked August 2020 event, and unlike previous years, their entire audience – from the media, to reviewers, to creators – joined them virtually. Also, most of the product launches looked like they were pre-recorded and professionally edited (I felt it gave it a more completed look overall, polishing out the rough edges that were visible in previous years).

A similar strategy was adopted in this year’s Democratic National Convention, in the United States of America. Apart from the day’s presenters, most of the key speakers, spoke from their home through pre-recorded messages for the nation. Only the candidates, whose acceptance speeches had to be live, addressed a greatly reduced live audience. And even here the event was planned in such a way that it tried to adhere to COVID-19 safety measures – like having the live audience being seated 6 feet apart and wearing a mask.

Democratic National Convention 2020

Events similar to Comic Con have adopted a similar strategy to Samsung, having invited their audience to participate online, hosting pre-recorded interviews of creators, developers, and stars that the audience can view. While at the same time, having interactive sessions through video conferencing/streaming with live chat options with the stars and creators of new shows.

Staffing and Salaries: With the cancellation of events comes loss of business and revenue, and by extension (maybe) downsizing and layoffs. Because, lets face it, if companies don’t earn, they can’t pay. For those that have not been affected by downsizing, the beautiful thing about being an event management professional is the ability to work from anywhere, at least most of the time. All that is needed is your mobile phone and your laptop (and something, or someone, to occupy the kids).

Training and Planning: For the bigger event management firms that have a large clientele, this time is a great opportunity to train their staff and plan for the future. All events take time to plan and having the right vendors in place with an optimised supply chain will go a long way in bring down costs and the turnaround time in executing a successful event. Because once things go back to normal, I have a feeling that there will be a rush of back to back events, to make up for lost opportunities.

RKC's residency event - before and after Covid-19
RKC’s residency event – before and after Covid-19

If you are interested in learning and being better prepared for the opportunities in event management, Robert Kennedy College through our exclusive partnership with the University of Salford, UK, offers a 100% Online MSc in International Events Management to better prepare you for the challenges to come.

You can chat LIVE on WhatsApp with one of our Education Advisors for more information on all the programmes we offer, application process, and for information on discounts we might be offering at this time.

RKC Residency in Zürich – come prepared!

It is an exciting week for us in RKC – next Monday 29th of Jan we are welcoming a group of almost 50 of our students in our premises in Zürich for a week filled with learning, fun, and camaraderie. We’re looking at a mini United Nations’ week, with three continents and not less than 30 countries represented – woohoo!

 

Now, most of you are already seasoned travelers, so I will not talk about bringing your passport along, or appropriate clothing for Swiss winter, but talking to our team they thought it would be useful to have a quick post on the most important things to bring with you to Zürich in order to make the most of the week. So here goes, in no particular order:

  • an open mind – you will meet colleagues from all over the world, some of which you may know from the online classes – be ready to take advantage of the face to face setting but remember to be respectful of our differences of opinion 🙂
  • a travel adapter for your electronics – you will undoubtedly bring your phone, computer (you need to keep on top of those class forums, don’t you?), but remember the Swiss have a very peculiar type of electrical outlets
  • an alarm clock – classes start early, and while they do not finish too late, after hours tend to be long when you’re in a group of like-minded people – get yourself a “buddy” on the first day, someone who will know how and where to find you should you be missing in class

That’s it, really. The week will focus on research skills, and preparing you for the dissertation, but if you think you are not there yet, don’t worry – the knowledge gained from this week is applicable to your regular online modules too, as it teaches you focus, approaching writing with a critical perspective, understanding different research methods and philosophies (which comes handy when you read someone else’s articles with a critical eye) and helps you think about the future subject of your dissertation with a pragmatic view.

 

The week concludes with small-group discussions of proposal/dissertation ideas – 5 or 6 of you and one of us tutors get together and poke holes in your idea – all in a friendly and constructive manner. For my part, I am roaring to go, and I hope you are too. I will see you on Friday morning for the small-group discussion on your proposal ideas!

P.S. Some of you reading this will undoubtedly have already attended one of our residencies in Zürich and may probably have even better advice to offer to your colleagues – please feel free to let us know what they are in the comments and I will make sure to update the post as needed!